The Parmigiano Reggiano Consortium, the governing body of the Italian cheese, has reportedly signed with United Talent Agency in order to pursue product placement opportunities in film and TV projects. According to a statement to the Hollywood Reporter, the organization is looking to “introduce Parmigiano Reggiano to a wide pool of partners [and] further its message of gastronomical excellence and high quality ingredients, production and distribution.”
The formaggio faithful know that Parmigiano Reggiano is a hard cow’s milk cheese that can trace its origins back to the Middle Ages. Because it has protected designation of origin, only the cheese made in the Italian provinces of Parma, Reggio Emilia, Modena, Bologna and Mantua can legally be called Parmigiano Reggiano. (That’s why the common grated variety you may remember shaking out of a green container onto some spaghetti as a child is called Parmesan.)
According to its website, the Parmigiano Reggiano Consortium traces its roots back to the early 1900s when the chambers of commerce in Italian cities were looking to establish a way to authenticate the origin of the hard cheese produced in their region. The organization was formally established in 1928.
Among the association’s objectives is to “organize and take part in initiatives aimed at promoting ‘Parmigiano Reggiano’ cheese, at enhancing its fame, image, reputation, circulation and consumption both in Italy and abroad.”
“Parmigiano Reggiano is not just a symbol of excellence rooted in tradition, but increasingly a truly iconic global brand,” Carmine Forbuso, Parmigiano Reggiano Consortium’s head of marketing, said to the Hollywood Reporter. “This partnership with UTA … allows us to connect with new audiences in an authentic and relevant way. With just three natural ingredients and centuries of artisanal know-how, Parmigiano Reggiano stands for simplicity, quality and depth and we’re excited to explore new formats and platforms to express this story globally.”
So move over, pasta, Parmigiano Reggiano is looking for a new kind of pairing. Netflix and night cheese, perhaps?
The relatively static position of the Ford and at least two of its escorts comes as reports are emerging that the Trump administration has decided, for now, not to carry out land strikes against Venezuela. It is unknown at the moment if there is a correlation, and the possibility remains that the carrier could still soon sail westward. We have reached out to the White House for clarification.
The USS Gerald R. Ford remains holding off the coast of Morocco. (U.S. Navy photo by Mass Communication Specialist 2nd Class Jacob Mattingly)
The Trump administration on Wednesday told Congress it is holding off for now on strikes inside Venezuela out of concern over the legal authority to do so, CNN reported on Thursday. The briefing was conducted by Secretary of State Marco Rubio, Defense Secretary Pete Hegseth and an official from the White House’s Office of Legal Counsel, the network reported, citing sources familiar with the events.
Lawmakers were told that the authority given to suspected drug boats did not apply to land strikes, the network noted. So far, nearly 70 people have been killed in at least 16 publicly known attacks on vessels allegedly smuggling drugs in the Caribbean and Pacific. The most recent acknowledged strike took place on Tuesday. The strikes have garnered heavy criticism for being extrajudicial and carried out without Congressional authorization.
Today, at the direction of President Trump, the Department of War carried out a lethal kinetic strike on a vessel operated by a Designated Terrorist Organization (DTO).
Intelligence confirmed that the vessel was involved in illicit narcotics smuggling, transiting along a known… pic.twitter.com/OsQuHrYLMp
Asked if the administration is indeed opting against land attacks on Venezuela, at least for now, the White House gave us the following response:
“President Trump was elected with a resounding mandate to take on the cartels and stop the scourge of narcoterrorism from killing Americans,” a White House official told us. “The President continues to take actions consistent with his responsibility to protect Americans and pursuant to his constitutional authority. All actions comply fully with the law of armed conflict.”
CNN’s reporting came after a Wall Street Journal story on Wednesday stating that President Donald Trump “recently expressed reservations to top aides about launching military action to oust Venezuelan President Nicolás Maduro.”
Trump feared that strikes might not force Maduro to step down, the newspaper noted. Though ostensibly begun as an effort to stem the flow of drugs, it has grown into a massive show of military force aimed partially at Maduro.
The administration is considering three main options for dealing with Maduro, The New York Times reported earlier this week. They include stepping up economic pressure on Venezuela, supporting that nation’s opposition while boosting the U.S. military presence to add pressure on the Venezuelan leader, and initiating airstrikes or covert operations aimed at government and military facilities and personnel.
However, the goal is in flux, administration officials acknowledge, according to the Journal. Meanwhile, Trump has also delivered mixed messages, saying he doubts there will be an attack but that Maduro must go.
What is clear is that there is a massive U.S. military presence in the Caribbean, which includes at least eight surface warships, a special operations mothership, a nuclear-powered fast attack submarine, F-35B stealth fighters, AC-130 gunships, airlifters, MQ-9 Reaper drones and more than 10,000 troops.
The Ford was supposed to join that force, but if the administration is content for now to hit boats suspected of carrying drugs, it might not make sense to move the carrier and escort ships more than 3,600 miles west, especially as there is high demand elsewhere for American naval presence, including in Europe, where the supercarrier just came from.
The issue of wear and tear on the force is something that the Pentagon will have to evaluate as it decides which assets to keep and which to pull from the Caribbean. Navy vessels began arriving in the region in late August and at some point, they will need relief. That could mean bringing in ships, possibly from other regions. The same can be said for aircraft units and personnel deployed around the region for the operation. Those forces can only remain spun-up for so long, or the operation needs to be adapted for a long-term enhanced presence. This could very well be underway already, although we have not confirmed this as being the case. However, being so close to the U.S. mainland reduces some of those concerns, especially for rotating units in and out.
Regardless of Trump’s intentions, the U.S. military presence continues to endure in the region. Thursday afternoon, two more B-52H strategic bombers flew near the coast of Venezuela, according to online flight trackers. These bomber flights have become something of a routine at this point. In addition, theSan Antonio class amphibious transport dock ship USS Fort Lauderdale is once again back in the Caribbean after a pitstop in Florida for routine maintenance.
At 5 p.m., the U.S. Senate is scheduled to hold a floor vote on a bipartisan war powers resolution that would block the use of the U.S. Armed Forces to engage in hostilities within or against Venezuela, unless that action has been authorized by Congress. A similar measure failed several weeks ago and it remains to be seen if news that the administration is holding off on striking Venezuela will move the needle on that resolution.
Meanwhile, we will continue to monitor the progress of the Ford and the U.S. military presence arrayed against Maduro and provide updates when warranted.
Update: 6:07 PM Eastern –
The Senate bipartisan war powers resolution was voted down by a vote of 51 to 49.
