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Global streaming revenue surged to $150 billion last year, driven largely by an increase in prices by Netflix and other streamers, according to a new report.

In 2025, global streaming subscription revenue grew by 14%, reaching a total of over $157 billion, the report from Ampere Analysis found. In the last five years, revenue has tripled from the $50 billion seen in 2020.

Streamers continue to dominate the digital distribution market with rising monthly subscription fees , more consumers choosing subscriptions with ads, and platforms expanding their global reach.

“As the streaming market matures, the emphasis is no longer on pure subscriber growth but on extracting greater value from existing audiences,” said Lauren Liversedge, a senior analyst at Ampere Analysis. She noted that the growth is happening “particularly in the most competitive markets.”

Over the next five years, Ampere Analysis estimates subscription revenue will grow by another 29%, potentially reaching over $200 billion worldwide by 2030.

The U.S. is the largest driver of this revenue growth, as the country accounts for 50% of 2025’s global streaming subscription revenue, per Ampere Analysis. Netflix accounted for the largest revenue share in the U.S. at 14%. Last week, the company also announced a price hike, where its premium tier costs $27 a month. This marks the second time in a little over a year that the streaming service raised its fees.

“Our approach remains the same: We continue offering a range of prices and plans to meet a variety of needs, and as we deliver more value to our members we are updating our prices to enable us to reinvest in quality entertainment and improve their experience by updating our prices,” said a Netflix spokesperson in a statement.

It’s not the only streaming service to increase its prices, as Disney+, HBO Max and Apple TV made similar moves last year.

Recent data from Deloitte highlights some of the price sensitivity U.S. streaming audiences are experiencing. More than two-thirds of streaming subscribers are now opting for ads, marking a 20% increase from 2024.

That cost-conscious sentimentexpands beyond North America, reaching Western Europe, according to Ampere Analysis. The total revenue from ad tiers has risen rapidly across these markets over the past five years, up from less than 5% in 2020 to 28% in 2025.

But even as consumers demonstrate their willingness to pay less and watch ads, streaming platforms still benefit, making money from both subscription fees and advertising. When accounting for that ad revenue, streaming services generated closer to $177 billion in global revenue last year. Advertising is expected to become an even more important revenue stream for these companies, as ads alone could add $42 billion in annual revenue by 2030, per Ampere Analysis.

The same day she announced her surprise bid for mayor, Los Angeles City Councilmember Nithya Raman called a member of the local Democratic Socialists of America chapter.

She wanted to meet with the group’s leadership to explain her late-breaking decision to challenge Mayor Karen Bass, her longtime ally, which took just about everyone in the city by surprise.

Two days later, Raman gathered at her Silver Lake home with leaders of DSA-LA, which has endorsed her two runs for City Council but has been at odds with her on some issues.

Leslie Chang, a co-chair of the 5,000-member chapter, recalled Raman saying, “‘The media is going to paint me as a DSA candidate, and I have a relationship with you, and I’m interested in maintaining that relationship. So let’s talk.’”

DSA-LA, which had declined to endorse in the mayor’s race, will decide on Saturday whether to reopen its endorsement process.

Some members believe that a mayoral endorsement would take valuable phone-banking and door-knocking resources away from the slate of six local candidates they have already endorsed.

If the process moves forward, the question would then be whether to back Raman or Rae Huang, a housing activist viewed by some members as more aligned with socialist principles, while others see her as less electable. The group could also decide not to endorse either candidate.

Leslie Chang, co-chair for the Los Angeles chapter of the Democratic Socialists of America, at a rally at Molina Grand Park in Los Angeles on March 18.

(Gina Ferazzi / Los Angeles Times)

Going to bat for a mayoral candidate would be the highest-profile drive the local organization has run in a city where its influence has expanded since it knocked on doors for Raman’s first council campaign in 2020. In addition to Raman, three other DSA-backed politicians now occupy seats on the 15-member City Council.

In New York, DSA member Zohran Mamdani was recently elected mayor on a platform of rent freezes and free city buses.

“It would be a major coup for DSA to have one of their candidates be elected mayor [of Los Angeles],” said Sara Sadhwani, a politics professor at Pomona College.

The Rev. Rae Huang, who is running for mayor of Los Angeles, joined the Fair Games Coalition to announce the launch of the Overpaid CEO Tax Initiative in front of the Tesla Diner in West Hollywood on Jan. 14.

(Genaro Molina / Los Angeles Times)

As a city council member, Raman has delivered several major wins celebrated by DSA members, including strengthening renter protections and passing the first reform to the city’s rent stabilization ordinance in decades.

But she has sometimes been out of step with the group, approving budgets that increased police spending and seeking to revise Measure ULA, also known as the city’s “mansion tax,” to offer a 15-year exemption to developers of multifamily and commercial projects.

Raman’s most visible split with DSA occurred over the Oct. 7, 2023, Hamas attack that killed more than 1,200 Israelis.

DSA released a statement saying “this was not unprovoked.” Raman called the statement “unacceptably devoid of empathy for communities in Israel.”

In early 2024, DSA censured Raman for seeking and accepting an endorsement from Democrats for Israel-Los Angeles, a liberal Zionist group, chiding her for “accepting support from [DSA’s] enemies.”

“Why are people wary of endorsing Nithya for mayor? A lot of people who were in leadership at the time are hesitant because of that situation,” said Noah Suarez-Sikes, a member of DSA-LA’s steering committee.

In a statement to The Times, Raman called herself an “independent leader.”

“While I share the DSA’s emphasis on uplifting the working class and those who have been left behind by the political establishment, I don’t always agree with my allies on how to accomplish our goals,” she said.

Some DSA members see Huang, who has little citywide name recognition or political experience, as more connected to the group’s platform than Raman. Huang has called for “Fast and Free Buses” as well as for more public input on the city budget.

Huang highlighted her support for keeping the “mansion tax” as is, also telling The Times that she would reduce the Police Department budget and the number of officers.

Raman has said she believes the Los Angeles Police Department should maintain its current staffing of around 8,700 sworn officers.

Konstantine Anthony, a DSA member and Burbank City Council member who gathered signatures to reopen the endorsement window, is supporting Huang.

“She is the exact candidate DSA across the country should be running for every seat,” he said.

Keshav Kundassery, a DSA member since 2019, supports Raman.

While he called Huang’s campaign for mayor “inspiring,” Kundassery said he does not think that she can get enough support.

“DSA should be in the business of running campaigns to win,” he said.

DSA-LA has already endorsed in four city council races, backing incumbents Hugo Soto-Martínez and Eunisses Hernandez; Faizah Malik, who is running against incumbent Traci Park on the Westside; and Estuardo Mazariegos for an open South L.A. seat.

The group is also backing Marissa Roy, who is challenging City Atty. Hydee Feldstein Soto, and Rocío Rivas, an incumbent L.A. Unified school board member.

“Any consideration we make now we will make understanding the balance of resources of our six candidates and a potential seventh,” said Chang, the DSA-LA co-chair.

Times staff writer David Zahniser contributed to this report.

Meta, YouTube and Snapchat are already under scrutiny for risks they pose for young people. Now they are facing another hurdle in their home state.

California lawmakers are considering legislation to restrict social media use for teens and children under 16 years old. Assemblymember Josh Lowenthal (D-Long Beach) and others introduced a bipartisan bill that would bar social media platforms from allowing users under 16 years old from creating or maintaining accounts.

The legislation comes amid mounting concerns about how social networks impact the mental health of young people. Anxiety among parents and lawmakers has heightened as platforms and AI chatbots become more intertwined with people’s daily life.

Last month, tech executives, including Meta’s chief executive and co-founder Mark Zuckerberg, testified in a landmark trial in Los Angeles over a lawsuit that alleges social media is addictive and harms children.

The trial centers on whether tech companies such as Instagram, which is owned by Meta, and YouTube can be held liable for allegedly promoting a harmful product and addicting users to their platforms.

California has passed legislation before aimed at making social media platforms and chatbots safer but faced pushback from tech industry groups that have sued to stop new laws from taking effect. Tech companies are have responded by releasing more parental controls and restrictions for young users.

Other countries have been moving forward with restrictions on social media. Last year, Australia barred children under 16 years old from having social media accounts.

TechNet, whose members include Meta and Google, said in a statement that it hasn’t taken a position on the California bill but doesn’t believe a ban will effectively achieve the Legislature’s goal’s.

“We support balanced, evidence-based solutions that strengthen protections for young people, equip parents with meaningful tools, and ensure accountability across platforms. Our companies have made significant investments in teen safety and parental controls, and we remain committed to building on that progress,” said Robert Boykin, TechNet Executive Director for California and the Southwest in a statement.

The use of social media by young people has divided tech executives.

Pinterest Chief Executive Bill Ready wrote in an op-ed in TIME published on Friday that governments should follow Australia’s lead and ban social media for kids under 16 years old if tech companies don’t prioritize safety.

“Social media, as it’s configured today, is not safe for young people under 16,” he said.”Instead, it’s been designed to maximize view time, keeping kids glued to a screen with little regard for their well-being.”

Lowenthal’s bill cited social media’s dangers such as “exposure to harmful content, compulsive use patterns, exploitation, and adverse impacts on mental health and well-being.”

“Existing age-based restrictions that rely primarily on user self-attestation have proven ineffective and place an unreasonable burden on children and families rather than on the entities that design, operate, and profit from social media platforms,” the bill states.

A spokesman for Lowenthal didn’t immediately respond to a request for comment.