pints

While some European destinations are overrun with tourists, others are actively trying to encourage holidaymakers to book an affordable getaway to their lesser-known location

A European seaside resort that offers a budget-friendly getaway with golden sand beaches and Roman baths is eager to welcome more tourists into the area.

There is a catalogue of European destinations that have no problem attracting tourists, with Amsterdam, Barcelona, Paris, and Venice among the most popular. Yet, this can put a strain on the city as it battles to manage the onslaught of foreign visitors and overcrowding at some of its major attractions and landmarks.

Many tourist hotspots have attempted to mitigate the effects of overtourism through campaigns and new restrictions. Yet, on the other hand, there are some lesser-known countries that are actively encouraging holidaymakers to visit through incentives, budget-friendly offerings, and a pro-tourism policy.

One area aiming to attract more tourists is Varna, the third-largest city in Bulgaria and situated along the Black Sea. It’s been dubbed the best value beach in Europe, and the Black Sea resort of Sunny Beach is regularly ranked as one of the most affordable European holiday destinations.

According to Holiday Extras, Bulgaria’s tourism board “actively leans into this reputation in its campaigns”, offering affordable accommodation, food and drink. Notably, a pint could set you back just £2.50, while hotel stays can start from £24 per night.

But its allure is Varna’s stretches of golden sand beaches and inviting, clear blue waters, where holidaymakers can bask in the Bulgarian heat or enjoy the lively atmosphere from the beach bars and restaurants. One of its most famous beaches nearby is Golden Sands, which stretches 3.5km and is adjacent to the Sea Garden park, another highlight in the area.

Aside from the sprawling beaches and gorgeous gardens, there’s a lot to uncover in the port city of Varna. There are streets lined with colourful architecture, speciality coffee shops, charming restaurants and ancient history to uncover.

Holidaymakers can wander around the Sea Garden, explore the Archaeological Museum, admire the Dormition of the Mother of God Cathedral or visit the Aladzha Monastery – a famous medieval cave monastery. The city is also home to the Roman Thermae Varna, thermal baths constructed at the end of the 2nd century AD, which are said to be the largest ancient building discovered in Bulgaria.

Visitors have praised the Bulgarian city. One stated on TripAdvisor, “Varna is a great place to visit.” A second shared: “There are clubs in the centre and on the beach promenade, but many places change over to Golden Sands and Varna is a little quieter in the Summer months.

“But plenty of restaurants in the city, a nice pedestrian area and the sea garden on the high coast and deeper in the Buna called bays, different sport clubs and shags, bars, restaurants and clubs. Not to forget the harbour area with some nice places to be.”

Another noted its popularity during the warmer months and said: “Varna in the summer is busy, and you cannot find a table in the best clubs without a reservation, the sea garden and all of the restaurants around are full.”

Flights to Varna from London start from as little as £24, with summer flights starting from around £45.

Do you have a travel story to share? Email webtravel@reachplc.com

The ‘new Canaries’ has been named the best winter sun destination in the world, and it’s just six hours from the UK – with 25C weather and £2.25 pints

A location that’s part of a 10-island archipelago has outshone all the Canary Islands to clinch the top spot in easyJet’s Winter Sun Index, and it’s just a six-hour flight from the UK.

This destination has even earned the monikers ‘the new Canaries’ and ‘the Caribbean without the jet lag’, thanks to its stunning white sandy beaches and convenient accessibility from the UK. With temperatures hitting 25C in January, it’s fast becoming a favourite winter sun retreat. Plus, being only an hour behind the UK means you can forget about jet lag.

easyJet’s ranking system took into account factors such as ease of access from the UK, winter temperatures, hours of sunshine, rainfall, time difference, and on-arrival costs, including the average price of a pint and a meal for two.

Topping the chart is Sal, a member of the Cape Verde islands, which easyJet services from London Gatwick, Manchester, and Bristol. Nestled in the central Atlantic, west of Africa, Sal boasts January temperatures of around 24-25C, a stark contrast to the UK’s meagre 8C, reports the Express.

READ MORE: I visited lesser-known ‘Capital of Christmas’ with £4 mulled wines and Stranger Things linkREAD MORE: Virgin Atlantic launching flights to ‘world’s best destination for millennials’ in 2026

The sea temperature remains at a comfortable 22-24C, slightly cooler than summer peaks but still warm enough for swimming and water sports. The cherry on top?

About 10 hours of daily sunshine, compared to Tenerife’s six or seven, ensuring you get your fill of vitamin D. Cape Verde boasts a mere 1-3mm of rainfall during the winter months, making it one of the driest winter sun destinations. In contrast, Gran Canaria averages 15-20mm and Agadir 28-40mm, indicating a higher likelihood of encountering brief showers.

One-way flights to Sal are available from £91.99, with a variety of package deals offered by easyJet Holidays. For instance, a week-long getaway departing Manchester on January 13 and staying at the four-star Sol Dunas Family Fun is priced at £737 per person. This all-inclusive deal covers meals and drinks, includes 23kg of checked luggage and transfers, and currently offers a £100 discount with the code BIGSALE.

READ MORE: ‘Europe’s answer to Hawaii’ is just 4 hours from UK with flights from £40

For those preferring self-catering, numerous options abound, particularly around Santa Maria in southern Sal. A mix of international and traditional island eateries are available, with easyJet estimating an average meal for two at £30-31.

If you fancy a refreshing pint to beat the heat, the average cost is a wallet-friendly £2.25, significantly cheaper than a round back in the UK.

Southern Sal is a tourist hotspot in Cape Verde, renowned for its pristine white sand beaches and home to many major hotels. However, if you’re keen on exploring less trodden paths, vast areas of the islands remain undeveloped.

Murdeira, located on the island’s west, is a lesser-known gem boasting tranquil beaches with soft sands.

You can even hop on a ferry to explore the neighbouring islands, with Boa Vista just a three-hour journey away. This stunning island boasts a quaint town, Sal Rei, and a few hotels.

It’s encircled by pristine white beaches and crystal-clear waters, and if you’re lucky, you might even stumble upon turtle nesting sites during your beach strolls.

Have you got a holiday story you want to share? Drop us an email at webtravel@reachplc.com

Prague has been crowned the cheapest Christmas market destination in Europe with £2 pints and £74 hotels, and it’s also one of the most photographed festive spots on the continent

If you’re on the hunt for the ultimate Christmas market to explore this December, then you’re in luck. Hoppa has done the legwork for you and identified the most affordable destination to soak up the festive atmosphere.

The airport transfer experts have scrutinised dozens of European winter holiday spots, considering factors such as average accommodation costs, Tripadvisor reviews, and even the price of a pint.

And the European location that offers the best value for money this Yuletide is…Prague!

I agree with them after visiting the scenic city of Prague two years ago during the Christmas period. The Old Town Square has an iconic Gothic Church, a 20-Metre Christmas tree and is the most festive place I’ve ever experienced.

READ MORE: Charming UK town with vibrant Christmas market where you might even bump into a celebrity

It truly comes alive in December when the Christmas lights sparkle, locals sing traditional Czech carols and chalets sell everything from Trdelník (chimney cake) to hand-painted Czech Marionettes and puppets.

In addition to a visually stunning Christmas market, you’ll find an impressive 4,811 attractions to keep you entertained. With a score of 7.5 out of 10, the average cost of a 3-star hotel in Prague is a mere £74, and a pint will set you back just £2.17, according to secretldn.com.

The square is lined with eateries where you can sit back, enjoy reasonably priced food and drink, and indulge in some people-watching. Dinner with drinks typically costs between 250-400 CZK (roughly £8 to £14), with street food being even more affordable.

You can enjoy traditional dishes like Goulash, Svíčková (beef in cream sauce) or Vepřo knedlo zelo (pork, dumplings, sauerkraut) washed down with mulled wine, beer or Tatratea : A popular tea-based spirit.

In fact, the Christmas market is so picturesque that it’s been dubbed the most photographed Christmas market in Europe by various media outlets and Prague City Tourism.

There’s still ample time to visit – the market operates annually from late November until early January, transforming the square into a magical scene dominated by the towering Gothic spires of Týn Church and the Astronomical Clock.

One of the best aspects is that despite being only a two-hour flight from the UK, once you set foot in the Old Town Square, it feels as though you’ve travelled back in time. And you can get there for as little as £27 return (if you book well in advance), leaving plenty of spare change for a few £2 pints of beer.

The 10 most budget-friendly European winter getaway destinations:

Prague, Czech Republic.

Bansko, Bulgaria.

Sofia, Bulgaria.

Budapest, Hungary.

Tallinn, Estonia.

Kraków, Poland.

Tirana, Albania.

Belgrade, Serbia.

Bratislava, Slovakia.

Vilnius, Lithuania.

If you’re looking for some winter sun to soak up the rays on a golden sand beach engulfed with crystal-clear turquoise waters, there’s an idyllic destination just five hours from the UK

Amid the chaos of Christmas and chilly weather conditions, many of us are dreaming of jetting off to a warmer climate for some winter sun. One destination that has long been praised for its luxurious resorts and blistering 25-degree winter heat is just five hours away from the UK.

To help travellers uncover some of the best holiday getaways during the colder UK months, easyJet has released its ‘Winter Sun Index’. The airline compared factors such as flight and package prices, temperature, hours of sunlight per day, monthly precipitation levels, time difference, and the average cost of a beer and a meal for two, to highlight their top holiday destinations for some winter sun.

One desirable holiday hotspot, within easy reach of the UK, was Hurghada on the east coast of Egypt. The sun-soaked beach town is brimming with luxury resorts scattered along the shoreline, providing direct access to the crystal-clear waters where marine life thrives.

The turquoise sea is one of Hurghada’s most appealing factors, with scuba diving and snorkelling being undoubtedly popular pastimes here. Most resorts offer private areas along the golden sands for ultimate relaxation and convenience, but for those seeking more adventure, stunning desert landscapes are nearby, offering activities such as quad biking or Jeep safaris.

Located along Egypt’s Red Sea coast, easyJet found that Hurghada typically offers temperatures between 21C and 25C during the winter months, a stark contrast to the brisk highs of 6C we experience in the UK. Another factor making this destination rather desirable is easyJet’s findings that, on average, a pint costs just £1.75, while two people can enjoy a meal out for an estimated £26 – bargain!

Elsewhere, Hurghada basks in around 9-10 hours of sunshine every day, and there’s just a two-hour time difference compared to the UK, pretty much avoiding any signs of jet lag. Direct flights from London airports to Hurghada are just over five hours, with return flights starting from £154 with easyJet.

There are plenty of package deals available, making a spontaneous getaway even more effortless if you’re seeking that vitamin D fix. The Red Sea is renowned for its winter sun destinations, with Sharm El-Sheikh in Egypt also remaining a popular choice for holidaymakers, thanks to its pristine sandy beaches and turquoise blue waters.

easyJet’s top 10 destinations for winter sun

1. Sal – Cape Verde
2. Hurghada – Egypt
3. Gran Canaria – Canary Islands, Spain
4. Lanzarote – Canary Islands, Spain
5. Agadir – Morocco
6. Fuerteventura – Canary Islands, Spain
7. Tenerife South – Canary Islands, Spain
8. Djerba – Tunisia
9. Seville – Spain
10. Paphos – Cyprus

Kevin Doyle, easyJet’s UK country manager, said: “As temperatures at home begin to drop and the days get darker, now is the perfect time to book an escape to warmer climes. easyJet’s unrivalled network and package holidays, offer a broad range of winter sun destinations across Europe and beyond, from Sub-Saharan islands to Spanish peninsula cities that are all easily accessible and affordable, for those looking to chase the sun on a budget this winter.”

Do you have a travel story to share? Email webtravel@reachplc.com

AN ISLAND dubbed the “Caribbean without the jetlag” – where pints cost just £2.20 – could be the perfect escape from the moody British weather.

An index tracking the best winter sun spots, ranking temperature, hours of sunshine, pint and meal for two prices, time difference, and precipitation, revealed its winner.

Sal in Cape Verde was the top spot of the unique index taking into account all things Brits love.

The Atlantic island offers white sandy beaches, subtropical temperatures and just a one-hour time difference with the UK, despite flights taking six hours.

Winter highs average between 24°C and 25°C throughout January to March.

Visitors can enjoy around 10 hours of sunshine each day, according to easyJet’s Winter Sun Index.

EXPAT ESCAPE

I ditched the UK to live in holiday spot Brits love – but there’s 6 downsides

ON THE UP

The eight holiday destinations booming in 2026, according to British Airways

The island also boasts dishes inspired by Portuguese, African and Brazilian cuisines, with a meal for two costing roughly £30.

Close behind in the rankings is Egypt’s Red Sea gem, Hurghada, with winter temperatures sitting between 21°C and 25°C.

Unbelievably pints of beer on average cost under £2.

The resort town offers near-endless sunshine, crystal-clear waters and desert landscapes with activities like quad biking or Jeep safaris.

The Canary Islands also remain firm favourites, with Gran Canaria and Lanzarote claiming third and fourth spots.

Gran Canaria is known for its golden beaches, while Lanzarote stands out with striking black sands and volcanic vistas.

Kevin Doyle, UK country manager for the airline, said: “As temperatures at home begin to drop and the days get darker, now is the perfect time to book an escape to warmer climes.

“Our network and package holidays offer a broad range of winter sun destinations across Europe and beyond – from Sub-Saharan islands to Spanish peninsula cities.”

Other highlights from the index include the likes of Agadir in Morocco, Djerba off Tunisia and Spain’s Seville.

Agadir offers winter highs of 23°C, nearly nine hours of sunshine per day and very little rainfall, while on average, meals for two come in at £26 and a pint just £1.75.

Djerba made the index thanks to a mix of culture and relaxation, with winter temperatures ranging from 16°C to 18°C and up to eight hours of daily sunshine.

The island blends Mediterranean coastline and Saharan influences, plus artisanal market streets, palm trees and sandy beaches, with meals for two costing around £26 and a pint is just £1.30.

Seville, Europe’s warmest city in winter, scores highly for its elegant Moorish architecture and vibrant city life.

Travellers can expect temperatures between 16°C and 22°C, around eight hours of sunshine and a pint for just £2.20.

The city’s plazas, flamenco recitals, and sunny streets make it perfect for those seeking city warmth rather than the sea.