Why Jay Toia prioritized playing at UCLA over chasing NIL money
A season of monotony has played out with a numbing sameness on the interior of UCLA’s defensive line.On almost every play, two or three offensive…
Bruins for Life emerges as UCLA football’s new NIL arm in reboot
UCLA’s football team is making a massive midseason change as part of a reboot of the athletic department’s name, image and likeness endeavors.Bruins for Life,…
Chase Griffin hopes new NIL venture attracts talent to UCLA
According to U.S. Dept. of Education figures, UCLA topped all Big Ten schools by receiving $692 million in donations from 2022-23.But that zeal for lavishing…
How UCLA basketball thrived in free agency amid big NIL growth
The wooing is over, the cash committed, the targets landed. What could be considered the first free-agency class in UCLA basketball history — six transfers…
How UCLA’s Chase Griffin became the leading athlete voice on NIL
Faced with an unfamiliar situation, Chase Griffin relied on natural instincts. He surveyed the scene, felt the pressure and stepped up to face it. Qualities…
EA Sports’ college football video game returns, thanks to NIL
Fifteen years ago, former Nebraska and Arizona State quarterback Sam Keller filed a class-action lawsuit that in 2013 resulted in Electronic Arts Sports mothballing its…
Judge rules NCAA NIL compensation rules likely violate law
A federal judge on Friday barred the NCAA from enforcing its rules prohibiting name, image and likeness compensation from being used to recruit athletes, granting…
Why Loyola Marymount University is cutting six athletic programs
In an effort to “adapt to the quickly changing NCAA landscape,” Loyola Marymount University has announced that it will be eliminating six athletic programs at…
Chip Kelly on whether it’s OK to criticize athletes in NIL era
The young quarterback isn’t ready. What was the offensive tackle doing, committing a false start coming out of a timeout? How does an entire defense…
UCLA NIL collective Men of Westwood has big plans for Bruins
Devastation hung over the three friends as they mulled the future of UCLA basketball in the bar of the team hotel. A medicinal round of…
Senators release draft of bill addressing college NIL reform
It’s a long way from becoming law, but three senators released a draft of legislation Thursday that would standardize name, image and likeness across the…
9-year-old in Snoop Dogg’s football league signs six-figure NIL deal
Ghalee Wadood Jr. is a rising third-grader at 54th Street Elementary School in View Park. He’s a pretty typical 9-year-old kid. He likes playing video…
Third-party NIL collective launches for USC athletes
A new collective has emerged at USC intent on taking the reins of facilitating name, image and likeness deals for Trojan athletes at a university…