new owner

Stalwart bookstores Vroman’s in Pasadena and Book Soup in West Hollywood announced new ownership on Thursday, after a two-year search for a buyer.

Longtime owner Joel Sheldon, whose family has helmed Vroman’s for more than a century, announced his retirement in 2024. At the time, Sheldon said he was looking for “someone who shares our core values and who is committed to preserving Vroman’s as a community treasure.”

Sheldon said he found that in the new owner, Robert Hoffman, who has worked on tech regulation and other public policy in Washington, D.C., for several decades, but who grew up in Southern California with his family living in the area for generations.

“After talking with Robert and his family, I knew we had found the right stewards. They understand what makes this store special, and they’re committed to preserving that legacy while moving Vroman’s forward for our customers and the Pasadena community,” Sheldon said in a statement posted Thursday to the bookstore’s website.

Hoffman was born in Pasadena and has been visiting Vroman’s since his mother brought him in when he was 5 years old, according to the Thursday announcement.

His mother, in turn, had been introduced to the store by her grandmother, Georgia Bullock, a decades-long Pasadena resident and the first woman to serve as a municipal and superior court judge in California.

Hoffman was born in Pasadena and attended UCLA. He currently heads government relations and regulatory affairs at semiconductor company Advanced Micro Devices, according to his LinkedIn page.

Book Soup, a Sunset Boulevard landmark, was founded in 1975 by Glenn Goldman, a UCLA graduate student who raised investments with his friends to establish the store. Goldman died in 2009 at age 58, and Sheldon acquired the store from Goldman’s estate that year.

A post to Book Soup’s Instagram page said Hoffman and his family are “genuinely invested in this community.”

“Same shelves, same staff, same WeHo icon. Same gratitude for you,” the bookstore said in the social media post.

Vroman’s was founded in 1894 by Adam Clark Vroman, an ex-railroad worker from Illinois who moved to California hoping the sunny weather would improve his wife’s health. His wife eventually died of tuberculosis, and a brokenhearted Vroman, a bibliophile, sold off a chunk of his vast book collection to collect capital to open the store. The Sheldon family stewarded the store after Vroman’s death in 1916.

Vroman’s catered to various clientele and communities, from traveling dignitaries to academics and leisure readers on vacation. When the federal government incarcerated Japanese Americans from the San Gabriel Valley and elsewhere in the 1940s, an activist lugged books from Vroman’s to the Manzanar camp in the Owens Valley. Science fiction author Octavia Butler, who grew up in the area, frequented the bookstore.

Vroman’s second location in Hastings Ranch was forced to close in 2024 after the company was unable to reach a new lease agreement with the property owner. The store was otherwise sustainable, but was forced to close “due to increasing occupancy expenses,” the company wrote in a social media post at the time.

Vroman’s flagship location on Colorado Boulevard remains open. However, the property itself changed hands, with Sheldon selling it to GD Realty Group for $15.5 million amid uncertainty about its future.

The bookstore has a long-term lease with the real estate group, whose chief executive, Arash Danialifar, said in a statement last year to news outlet Pasadena Now that the bookstore was a “staple of the community” and that he hoped it would remain there “for the foreseeable future.”

When the Angels won their lone World Series, this was the headline in the Los Angeles Times: “Fantasyland!”

Can we run that headline again?

For your new owner, Angels fans, you get a proven winner and real estate developer — more on that in a second — whose very name drips with baseball history.

You know him as Stan Kroenke, the owner of the Rams. His full name is Enos Stanley Kroenke, so named in honor of two St. Louis Cardinals Hall of Famers: Enos Slaughter and Stan Musial.

As he assembled his sports empire, baseball was the one sport that eluded him. He has the Rams, the Denver Nuggets, the Colorado Avalanche and Arsenal. He badly wanted the Dodgers, a runner-up in the bidding when Mark Walter bought them in 2012.

Now he is acquiring the Angels — at a $4-billion valuation, a record for a baseball team — and getting the closest thing to a blank slate that any owner can get without buying an expansion team.

The general manager? He’s an interim, and his contract expires this year.

The manager? His contract expires this year too.

The roster? The only players currently under contract for next year are outfielder Mike Trout — the Angels’ answer to Musial — and pitcher Yusei Kikuchi.

The stadium? The lease expires in six years.

The Angels’ playoff drought? The longest in the majors, going on 12 seasons. Go, Super Bowl champ, go!

For Kroenke, the first order of business might well be a comprehensive search for what would be the Angels’ answer to Les Snead and Sean McVay, the GM and head coach duo that led Kroenke’s Rams to a Super Bowl championship. The players might not be the next order of business. The deal is not expected to be approved until early 2027, according to a sale announcement, and who knows whether owners still will be locking out players by then?

But Kroenke appears to be the perfect guy to resolve the longest-running and most critical order of business in Anaheim: resolving the Angels’ future there.

For 60 years, the Angels have played in a stadium surrounded by 130 acres of parking lots. For 60 years, fans have driven into the parking lots, watched the game, and driven home. For 60 years, the city has lost untold millions in tax revenue by failing to build anything atop those parking lots.

Kroenke just does it. He is doing it around SoFi Stadium, which he built. He is doing it around the Rams’ training facility in Woodland Hills, which he built. He plans to do it around the sports arena he is building in San Diego.

Now Kroenke could lobby for a new ballpark in Inglewood, in place of the Forum, and call it synergy. James Butts, the mayor of Inglewood, has said he would frown upon a ballpark there.

But here’s betting Kroenke won’t ask. The sale announcement highlighted Kroenke’s “presence in one of the largest sports and entertainment markets in the United States” and said the purchase of the Angels “extends this footprint south into a market of more than three million residents with its own distinct civic identity, corporate base and tourism economy.”

Kroenke wants what all sports owners want these days: money coming out of a stadium site 365 days a year, not just on game days. That means shops, restaurants, homes, hotels, offices, parks, music venues, and food halls. And good luck to Kroenke or any other developer trying to find a vacant 130 acres in any urban area in Southern California, much less one adjacent to a train station and within three freeways.

This is already happening across the 57 Freeway from Angel Stadium, where Ducks owners Henry and Susan Samueli are putting up what they call the OC Vibe. Kroenke’s history indicates he would do something just as fun, and likely grander given that he’ll have more land, and suddenly Anaheim could be the coolest place to be in Orange County (*unless Olivia Rodrigo is putting on another Daisy Chain Fields festival in Irvine).

And, if Kroenke is willing to rename the team the Anaheim Angels, the city and its local assemblyman just pushed through a new law that could provide him with a significant financial incentive for development, which in turn could reduce his cost to build the new ballpark the Angels so desperately need.

The city owns the stadium and parking lots, so they were not part of the team sale. City officials have not met with Kroenke.

“Fans and residents welcome the start of a new chapter for baseball in Anaheim,” Mayor Ashleigh Aitken said. “I am encouraged by Stan Kroenke’s track record with the Rams and his commitment to investing in and uplifting neighborhoods.

“I look forward to working with the team’s incoming ownership to advance our city’s priorities around housing, open space and youth sports at the right time.”

For decades, Anaheim has loftily labeled the land around the neighborhood around the “Platinum Triangle.” Now the city might well have struck gold.

The local assemblyman that introduced that law, Avelino Valencia, could hardly have been any happier Tuesday.

“This is a big day for Anaheim,” Valencia texted me. “For 60 years, our community has filled Angel Stadium, raised a World Series banner as the Anaheim Angels, and shown up through every season.

“Few cities can offer a new owner a foundation like that. New ownership means new possibilities, and Anaheim is ready for them.

“I congratulate Stan Kroenke and Kroenke Sports and Entertainment on their agreement to purchase the Angels, and I welcome them home. Let’s build a partnership rooted in pride of place, a team that reflects the city it calls home, and the return of the Anaheim Angels.

“Anaheim is ready to work together, and Anaheim is ready to win.”

In a statement, Sen. Tom Umberg (D-Santa Ana) called it “a great day for Angels fans and Anaheim.”

As the stalemate between the city and Angels owner Arte Moreno grew more entrenched, the condition of Angel Stadium deteriorated. So did Moreno’s investment in the team.

Three years ago, the city commissioned an assessment of what it would take to keep Angel Stadium up and running for decades to come. We’re still waiting.

Those words, in a nutshell, exemplified the relationship between the team and the city in recent years. When the news broke Tuesday, a city official reached out to me to ask if it were true. And, after years of city officials sniping that the Angels had for a decade clipped the “of Anaheim” from their “Los Angeles Angels of Anaheim” name, the Angels emailed a statement confirming the sale with this headline: “Kroenke Sports & Entertainment to Acquire the Los Angeles Angels of Anaheim.”

After a season of “Sell The Team” chants, Moreno did. And, after Gov. Gavin Newsom signed Valencia’s bill into law last week, the title of the law actually sounded more appropriate Tuesday: “The Home Run for Anaheim Act.”