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Defense wins championships and Super Bowl LX showed it can get ratings too.

NBC’s Sunday telecast of the Seattle Seahawks’ 29-13 win over the New England Patriots averaged 124.9 million viewers according to Nielsen data, falling short of the record of 127.7 million set last year on Fox.

Seattle’s smothering defense preventing New England from ever getting on track in the game at Levi Stadium in Santa Clara, Calif., was more appreciated by serious football fans than casual watchers. But the controversy surrounding the event with halftime performer Bad Bunny likely stoked additional interest.

Bad Bunny’s halftime show averaged 128.2 million viewers, higher than the game overall. The performance aired after the second quarter, when the game was still close and hit a peak of 137.8 million viewers.

The NFL’s selection of Bad Bunny riled up right-wing commentators who objected to having an artist singing only in Spanish performing at the premier U.S. sporting event of the year. Bad Bunny has also been outspoken over the Trump administration’s aggressive tactics in removing undocumented immigrants. He skipped the mainland U.S. on his last tour, citing fears that his fans would be targeted by Immigration and Customs Enforcement.

Right-wing activist group Turning Point USA presented an alternative halftime show on YouTube, which topped 6 million viewers, a surprisingly high number considering details of the program were not revealed until days before game day. A concert featuring Kid Rock and several lesser-known country artists did not get a strong critical reception on social media.

But the audience size showed that a hot musical act could attract a significant chunk of the audience already gathered to watch the game.

“More bands should go head to head with the halftime show and not in a political way,” said one rival network executive not authorized to comment publicly. “It would be a good stunt for HBO Max or some other company that’s not an NFL rights holder.”

Nielsen’s improvement to its measurement of viewing through internet connections and set-top boxes — which boosted NFL TV ratings throughout the season, also likely helped the Super Bowl LX number. The additional data was incorporated into TV ratings starting in September.

Another 3.3 million watched the Spanish-language broadcast on Telemundo. NBC did not release data for viewing on its Peacock, saying only that it was the biggest day ever for the streaming platform.

NBC sold out the commercial time for the game at an average price of $8 million for a 30-second spot, with some going for $10 million. USA Today’s annual “Ad Meter” panel chose Budweiser’s “American Icons” as its favorite commercial on the telecast.

The Seattle Seahawks defeated the New England Patriots 29-13 in Super Bowl LX.

This is the second time the Seahawks hoisted the Lombardi Trophy in four visits to the NFL’s championship game.

After joining the NFL as an expansion team in 1976, the Seahawks didn’t make it to the big game until Super Bowl XL following the 2005 season. Coached by Mike Holmgren and led by quarterback Matt Hasselbeck, Seattle went 13-3 during the regular season and defeated Washington and Carolina in the playoffs.

In the Super Bowl, the Seahawks gave up a 75-yard touchdown run to Pittsburgh Steelers running back Willie Parker to fall behind 14-3 early in the third quarter. Seattle closed the gap with a 16-yard touchdown pass from Hasselbeck to Jerramy Stevens, but Pittsburgh got a touchdown on a trick play — a 43-yard pass from Antwaan Randle El to fellow receiver Hines Ward — midway through the fourth quarter to help seal a 21-10 win.

The Seahawks’ next visit to the big game came following the 2013 season. They went 13-3 and defeated New Orleans and San Francisco in the playoffs before facing the Denver Broncos in Super Bowl XLVIII.

It was no contest. Seahawks running back Marshawn Lynch had a touchdown run. Quarterback Russell Wilson had touchdown passes to Jermaine Kearse and Doug Baldwin. Malcolm Smith had a pick-six. Percy Harvin scored on a kickoff return. And coach Pete Carroll led Seattle to a 43-8 victory and its first Super Bowl championship.

The Seahawks came painfully close to becoming back-to-back champions. They went 12-4 during the 2014 season and defeated Carolina and Green Bay in the playoffs before facing the Patriots in Super Bowl XLIX.

After a 14-14 halftime tie, the Seahawks took a 10-point lead in the third quarter, only for the Patriots to score two touchdowns in the fourth for a 28-24 advantage just before the two-minute warning. Wilson led the Seahawks 79 yards on the ensuing drive — but they needed 80 yards.

On first and goal from the Patriots’ one-yard line with 26 seconds remaining, Wilson’s pass for Ricardo Lockette was intercepted by Patriots rookie Malcolm Butler to seal the win for New England.

The Seahawks didn’t return to the Super Bowl until this year. Coach Mike Macdonald and quarterback Sam Darnold led Seattle to a 14-3 record and wins over San Francisco and the Rams in the playoffs.

Kicker Jason Myers was responsible for all of the scoring in the first three quarters, connecting on four field goals for a 12-0 Seattle lead. The Seahawks scored on a 16-yard touchdown pass from Sam Darnold to AJ Barner for a 19-0 lead early in the fourth quarter. Myers made Super Bowl history with his fifth field goal, and teammate Uchenna Nwosu scored on a 45-yard interception return.

SANTA CLARA — The Rams took care of their first order of business, signing coach Sean McVay and general manager Les Snead to contract extensions, the team announced Monday.

McVay, 40, and Snead, 55, were entering the final years of their contracts.

McVay, who was hired in 2017, and Snead, who has been the general manager since 2012, had previously been extended after Super Bowl appearances in the 2018 and 2021 seasons. They had offers on the table before this season but did not sign them.

The Rams have made two Super Bowl appearances and have been in the playoffs seven times in McVay’s nine seasons.

The Rams finished 12-5 this season and advanced to the NFC championship game before losing to the Seattle Seahawks, who play the New England Patriots on Sunday in Super Bowl LX at Levi’s Stadium in Santa Clara.

The Rams will now turn their attention to possible extensions for receiver Puka Nacua, defensive lineman Kobie Turner, edge rusher Byron Young and offensive lineman Steve Avila.