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May 26 (Asia Today) — Hyundai Motor Company and Kia are accelerating efforts to secure the No. 2 position in the U.S. hybrid vehicle market as demand for gasoline-electric models continues to rise.

The South Korean automakers are expanding local hybrid production in the United States to reduce tariff costs and increase utilization at Hyundai Motor Group Metaplant America, or HMGMA, in Georgia.

The U.S. auto market has seen growing consumer demand for hybrids since the expiration of federal electric vehicle tax credits in September 2025.

Hybrid vehicle penetration in the United States rose from 10.1% in 2024 to 13.7% in the first quarter of this year, while electric vehicle penetration fell from 7.9% to 5.6%, according to industry data.

Data from Kiwoom Securities and EV-Volumes showed Hyundai Motor’s share of the U.S. hybrid market reached 10.9% in the January-March period, up from 8.0% in 2024.

Kia’s share rose to 7.9% from 4.2% two years earlier.

Combined hybrid sales by the two companies totaled 97,627 vehicles in the first quarter, a 53.2% increase from a year earlier.

Industry analysts said demand for hybrids could continue to grow in the second half of the year if high fuel prices persist.

Unlike the increasingly crowded electric vehicle market, where companies including Tesla, Toyota Motor Corporation, General Motors, Rivian and Ford Motor Company compete aggressively, the hybrid segment remains dominated by Toyota, Honda Motor Co. and Hyundai Motor Group, which together account for about 85% of sales.

Hyundai Motor Group plans to further increase U.S. production of hybrid models.

Kia is expected to begin producing the Sportage hybrid at HMGMA later this year, while Hyundai Motor is expected to manufacture the Palisade hybrid and Tucson hybrid at the plant beginning next year.

The strategy is aimed at reducing tariff burdens estimated at about 15% while boosting production efficiency at the Georgia facility.

Analysts said the compact SUV segment will be a key battleground.

Honda’s CR-V led the segment in the United States with about 56,000 units sold in the first quarter, followed by Toyota’s RAV4 with about 37,000 units. Hyundai Tucson and Kia Sportage each sold about 17,000 units during the period.

“The current CR-V model was introduced in 2023 and is beginning to age,” Kiwoom Securities analyst Shin Yoon-cheol said. “Hyundai Motor Group’s new hybrid product cycle could create pressure for Honda.”

Shin added that if Hyundai and Kia capture 10% of CR-V hybrid sales in the United States, the companies’ combined market share could improve by 0.1 percentage points.

— Reported by Asia Today; translated by UPI

© Asia Today. Unauthorized reproduction or redistribution prohibited.

Original Korean report: https://www.asiatoday.co.kr/kn/view.php?key=20260526010007582

May 25 (Asia Today) — Hyundai Motor Group is accelerating plans to mass-produce humanoid robot Atlas and deploy it at manufacturing sites, creating new software-defined factory and robotics parts organizations as it pushes to build AI-driven future factories.

Industry officials say the leading candidate for Atlas mass production is the company’s Hyundai Motor Group Metaplant America, or HMGMA, in the U.S. state of Georgia.

Analysts say Hyundai’s strategy goes beyond simply introducing robots into factories and instead aims to simultaneously establish AI-based manufacturing systems and a dedicated robotics supply chain.

According to industry sources Sunday, Hyundai Motor Group recently created a new “Software Defined Factory,” or SDF, division and appointed Alpesh Patel to lead the effort.

SDF refers to a next-generation manufacturing system in which AI integrates and controls factory-wide production, quality management and logistics through unified software systems.

The goal is not only factory automation but also real-time analysis of manufacturing data and optimization of quality control and logistics operations.

Patel, formerly with consulting firm McKinsey & Company, joined Hyundai Motor Group in 2023 and previously served as chief innovation officer at the Hyundai Motor Group Innovation Center Singapore, or HMGICS, where he led development of digital manufacturing systems.

Industry observers said Hyundai’s decision to move Patel into a broader group leadership role reflects plans to expand smart manufacturing systems validated in Singapore across global production sites.

Patel is also expected to oversee digital twin operations, production data management and AI-driven factory systems while coordinating future deployment of Atlas robots in manufacturing facilities.

Analysts say humanoid robots require integrated coordination among production equipment, logistics systems and worker movement within a unified software environment to function effectively in factories.

Hyundai Motor Group is also expanding its robotics supply chain infrastructure.

The company recently established a dedicated Robotics Parts Procurement Office and appointed So Hyun-sung to lead the division.

The office will oversee sourcing and cost competitiveness for core humanoid robot components such as actuators, robotic grippers and head modules as Boston Dynamics moves toward mass production.

Boston Dynamics reportedly requested that key Atlas components be mass-produced by Hyundai Mobis.

Hyundai Motor Group plans to build a mass-production system centered on Hyundai Mobis while linking it to global procurement networks to secure supply stability and pricing competitiveness.

Industry officials have also discussed the possibility of constructing a U.S.-based actuator production facility capable of producing about 350,000 units annually.

The company has additionally reorganized teams handling global trade risks amid rapidly changing international trade conditions.

Hyundai recently established a Global Trade Strategy Office under its Global Policy Office to oversee diplomacy, trade and tariff issues, appointing Jang Jae-ryang to lead the division.

Industry analysts said the move is intended to address growing risks involving global manufacturing and supply chains.

Georgia has emerged as the leading candidate for Atlas mass production over Massachusetts, where Boston Dynamics is headquartered, according to industry sources.

Officials reportedly concluded Georgia would allow newly produced robots to be immediately deployed and tested at HMGMA production facilities.

HMGMA already operates as a smart factory combining about 1,700 workers and more than 1,000 robots.

Industry officials said the facility offers advantages for repeated testing, machine learning and operational improvement of Atlas robots in real manufacturing environments.

The site is also viewed as strategically favorable for vertically integrating component procurement, robot production and deployment logistics.

Hyundai Motor Group plans to establish annual Atlas production capacity of 30,000 units by 2028 and gradually deploy more than 25,000 of those robots across Hyundai and Kia production facilities.

Initially, Atlas robots are expected to handle parts sequencing operations at the Georgia factory before expanding into assembly work.

Hyundai also plans to extend SDF technologies to facilities including its Pune plant in India and a dedicated electric vehicle factory in Ulsan, South Korea.

An industry official said Hyundai Motor Group is pursuing more than a traditional automated factory model.

“What Hyundai is building is a future manufacturing system combining AI and humanoid robots,” the official said. “The creation of SDF organizations, robotics supply chains and production hubs is essentially preparation for the era of mass-produced robots.”

— Reported by Asia Today; translated by UPI

© Asia Today. Unauthorized reproduction or redistribution prohibited.

Original Korean report: https://www.asiatoday.co.kr/kn/view.php?key=20260526010007193

May 11 (Asia Today) — Hyundai Motor Company has surpassed 13.5 million cumulative vehicle sales in India, underscoring the company’s three-decade push to localize production and develop models tailored to Indian consumers.

According to the automaker on Sunday, Hyundai Motor India Ltd., established on May 6, 1996, has sold about 13.5 million vehicles cumulatively, including 9.6 million domestic sales and 3.9 million exports.

The Indian unit has also become a strategic export hub for markets in the Middle East, Africa and Latin America, shipping models such as the Verna and Grand i10 to about 150 countries, including Saudi Arabia, South Africa and Mexico.

Hyundai entered India in the 1990s after identifying the country as a high-growth market with low vehicle ownership despite its large population. The company built its first assembly plant in Chennai, in the southern state of Tamil Nadu, and began production in 1998.

Hyundai later expanded the site with engine and transmission facilities, creating the company’s first comprehensive overseas manufacturing base.

The first model produced in India was the Santro, a localized version of the Atos compact car sold in South Korea. Hyundai modified the vehicle to better fit local conditions, including adopting a “tall-boy” design with increased cabin height that proved popular among Sikh drivers who wear turbans.

The company further expanded production capacity by opening a second Chennai plant in 2007 to support growing domestic demand and exports.

Industry analysts said Hyundai’s momentum in India accelerated after the launch of the Creta SUV in 2015. The model helped expand demand for sport utility vehicles in a market previously dominated by sedans.

Hyundai’s India Technology and Engineering Center also adapted vehicles to local consumer preferences, increasing cabin space and ground clearance to accommodate large families and rough road conditions.

To strengthen competitiveness, Hyundai launched a localization initiative in 2013 to expand sourcing from Indian suppliers. The company worked with industry groups and formed joint ventures with global suppliers, eventually achieving an average local parts sourcing rate of 82%.

“Hyundai successfully localized its operations to the point where many consumers see it as an Indian company,” an industry official said.

India’s automobile market grew from about 370,000 vehicles in 1998, when Hyundai entered the market, to approximately 4.56 million vehicles in 2025, representing annual average growth of about 10%, the official added.

— Reported by Asia Today; translated by UPI

© Asia Today. Unauthorized reproduction or redistribution prohibited.

Original Korean report: https://www.asiatoday.co.kr/kn/view.php?key=20260511010002552