Matthew Stafford

A crescendo is building, and the Rams might be best to ignore it.

So much can happen from week to week in the NFL — check out Philadelphia’s loss to Dallas — that the Rams can’t get too comfortable, even with the way they’re playing.

In the last five games, culminating with their 27-point stomping of Tampa Bay on Sunday night, the Rams have outscored opponents in the opening quarter, 63-3.

Matthew Stafford has thrown 27 touchdown passes without an interception.

In four of the games in this six-game winning streak, the Rams defense has allowed 10 points or fewer.

• Share via Close extra sharing options

Gary Klein breaks down what went right for the Rams in their 34-7 win over the Tampa Bay Buccaneers at SoFi Stadium on Sunday night.

But it’s uncomfortably early for anyone in the organization to be thinking about Santa Clara in February. The Rams need to play with blinders on. Yes, they’ve secured the NFC’s No. 1 seed for the moment, but they have a one-game lead over the Eagles, who beat them earlier this season and therefore have the tiebreaker. There’s no wiggle room.

The glide path is far different than 2021, when the Rams wound up winning the Super Bowl on their home field. That season, they went 0-3 in November games.

This bears a closer resemblance to 2018, Sean McVay’s second season, when the last game before Thanksgiving was an instant classic at the Coliseum, Jared Goff and the Rams beating Patrick Mahomes and the Kansas City Chiefs, 54-51.

There’s no ignoring that we’re watching something special in Stafford, who takes the snap, scans the field and delivers a laser with remarkable reliability. He processes with the speed of AI.

It was 10 years ago at Levi’s Stadium that Denver’s Peyton Manning, quarterbacking his second franchise, won his second Super Bowl ring and decided to retire.

Could that be Stafford? Second franchise. Potential for a second ring. Then again, Manning’s body was breaking down on him and he wasn’t at the top of his game. Those Broncos ran the ball and had a great defense.

Rams quarterback Matthew Stafford warms up before a 34-7 win over the Buccaneers at SoFi Stadium on Sunday.

(Eric Thayer / Los Angeles Times)

At the moment, Stafford is playing as well as anyone who has ever played the position. He looks nothing like a 37-year-old guy who sat out training camp with back problems.

His streak of 27 touchdown passes without a pick is, according to Elias, the longest such streak by any player since play-by-play was first tracked in 1978.

“It’s hard to conceptualize the fact that you can throw — put the ball in the end zone that much,” said Rams receiver Davante Adams, who has 12 touchdown receptions this season. “Most quarterbacks can’t throw 27 passes without throwing a pick.”

Stafford’s the leading most valuable player candidate, and this could be the season that secures him a bronze bust in Canton.

As for the poetry of him walking off the biggest stage the way Manning did, that’s all fantasy football now, especially with more than a quarter of the regular season remaining.

(A little more premature conjecture: It’s not inconceivable that the Rams and New England Patriots could meet in the Super Bowl for a third time.)

What is irrefutable is the Rams are continually deepening their foothold on the Los Angeles market. They set their regular-season attendance record Sunday night (75,545 tickets distributed), surpassing the mark they set a week earlier with a home game against Seattle.

This is what Rams owner Stan Kroenke was talking about when he brought the team back in 2016, and when he built SoFi Stadium with the idea of making the nearly-300-acre campus a center of gravity on the West Coast.

It’s not just home to the Rams and Chargers, but it’s the integral role the stadium will play in the World Cup, the 2028 Olympics, and in early 2027, the second Super Bowl it will host. No matter how you feel about UCLA trying to wriggle out of its Rose Bowl deal, there’s a reason the school has turned its attention to SoFi.

Kroenke always told his development team that undershooting L.A. would be a huge mistake, that the opportunity here was immeasurable.

“Sometimes when you’re a real estate developer, I think you have to be tremendously optimistic,” Kroenke told the Los Angeles Times. “You encounter so many issues. … With the NFL, you saw how difficult that whole thing was. So you had to be the optimist.

“Then you get a night like tonight, and it’s just awesome.”

Rams defensive end Kobie Turner reacts during player introductions before facing the Buccaneers on Sunday at SoFi Stadium.

(Eric Thayer / Los Angeles Times)

The stadium was loud and overwhelmingly blue, with only a sprinkling of Tampa Bay fans. That’s progress.

The peril for the Rams now is letting down their guard. They travel across the country next weekend to play at Carolina, a team that won four of five not so long ago, including an upset of Green Bay.

In his postgame news conference, cornerback Cobie Durant was asked how it feels to have the No. 1 seed in the conference.

“I didn’t know that,” he said, sounding pleasantly surprised. “I don’t keep up with that.”

Smart answer.

SANTA CLARA — This is not a one-off.

This is no hot streak or a flash in the pan.

So don’t look away. Pay attention.

Otherwise, risk missing the master class that Rams quarterback Matthew Stafford is conducting this season.

One that has the 17th-year pro squarely in the conversation for his first NFL most valuable player award.

“I see those people say stuff like that,” Stafford said Sunday after passing for four touchdowns in the Rams’ 42-26 victory over the San Francisco 49ers at Levi’s Stadium, “and all I can think about is like I’m just lucky to have unbelievable teammates.”

• Share via Close extra sharing options

Gary Klein breaks down what went right for the Rams in their 42-26 win over the San Francisco 49ers on Sunday.

Stafford, 37, is playing as if he were in the middle, not near the end, of a possible Hall of Fame career.

On Sunday he tossed touchdown passes to receivers Puka Nacua and Davante Adams and tight ends Davis Allen and Colby Parkinson as the Rams avenged an overtime loss to the 49ers in Week 5 and improved to 7-2.

How efficient has Stafford played this season?

He has passed for a league-leading 25 touchdowns.

With only two interceptions.

“He can walk on water right now,” Nacua said.

In the last three games, Stafford has passed for 13 touchdowns. His second touchdown pass Sunday, to Allen, was the 400th of his career.

Stafford’s name already fills the NFL record book. He is among the top 10 in several passing categories. But he never has been this efficient for this long.

Stafford has not had a pass intercepted in the last six games, the longest such stretch of his career.

“It looks like the game is really in slow motion to him right now,” coach Sean McVay said.

Rams players (from left) Puka Nacua, Matthew Stafford, Jordan Whittington and Davante Adams celebrate in the third quarter of a 42-26 win over the San Francisco 49ers at Levi’s Stadium on Sunday.

(Ezra Shaw / Getty Images)

Stafford’s recent run of excellence is on par with other awe-inspiring Los Angeles sports icons.

He has been as dominant as the UCLA fast break and full court press from the 1970s. Clayton Kershaw’s 12-to-6 curveball. Freddie Freeman’s walk-off homer swing.

This is a Wayne Gretzky assist. A Nolan Ryan no-hitter.

A Reggie Bush breakaway run. A Serena Williams backhand winner. A Kareem Abdul-Jabbar sky hook, a Magic Johnson no-look pass, a Kobe Bryant game-winning three. A Lisa Leslie low-post move. A Candace Parker dunk.

A Jim Murray or Bill Plaschke column.

A fill-in-the-blank run of excellence.

Overblown? Perhaps. The NFL is a humbling league. Stafford’s recent run could end next Sunday against the Seattle Seahawks at SoFi Stadium.

So enjoy it in real time. Follow Stafford’s lead.

“I have fun out there,” he said when asked about what Nacua described as Stafford’s ‘shimmy shake’ touchdown celebration. “I lose my mind when we score touchdowns.”

Rams quarterback Matthew Stafford smiles while being interviewed after the Rams’ win over the 49ers on Sunday.

(Godofredo A. Vásquez / Associated Press)

That’s how defensive coordinators must feel when Stafford completes one of his patented no-look passes.

Adams played eight seasons in Green Bay with Aaron Rodgers. He knows what an MVP looks like.

“It’s looked like MVP play to me all year,” Adams said, pointing to a Week 2 game against the Tennessee Titans, when Stafford shook off an interception and led the Rams to victory. “Just to rally a team and continue to lead at a high level when things don’t go your way, I think that’s what really shows what an MVP is like.”

Stafford’s success harks to 2021, when he passed for 41 touchdowns and led the Rams to a Super Bowl title. He is on pace for an even more impressive statistical finish.

“The heater that he’s on, it’s elevating everybody else’s play,” Nacua said, “and we’re continuing to jump on that bandwagon with him and let him take us as far as he can.”

If Stafford continues his stellar play the Rams could find themselves right back here at Levi’s Stadium.

For Super Bowl LX.

Don’t start planning any parades just yet. Hold off on those February plans to travel to Santa Clara.

The Rams still have a long way to go make the playoffs and try to advance to the Super Bowl at Levi’s Stadium.

Their 34-10 victory Sunday over the struggling New Orleans Saints at SoFi Stadium was no revelation or landmark win. But the Rams did something important. Something championship-caliber teams are supposed to do: They convincingly dispatched of a weaker opponent before 72,055.

Matthew Stafford passed for four touchdowns, receiver Puka Nacua returned from an ankle injury in spectacular fashion, and the defense dominated again as the Rams won their third game in a row, improved to 6-2 and showed that the Dodgers might not be the only L.A. team hoisting a championship trophy.

“We’ll see if we can continue to do some good stuff like they did,” coach Sean McVay said of the World Series champions.

The Rams’ victory put them atop the NFC West heading into next Sunday’s game against the San Francisco 49ers at Levi’s Stadium.

“I like the fact that we’re getting better,” McVay said, adding, “There’s just a good vibe.”

On most fronts, anyway.

The Rams’ first victory over an NFC opponent did not come against the defending Super Bowl-champion Philadelphia Eagles or the rival 49ers, teams the Rams lost to in part because of kicking-game disasters.

Rams coach Sean McVay watches from the sideline during the first half Sunday against the Saints.

(Allen J. Schaben / Los Angeles Times)

And those issues remain: Joshua Karty missed a field goal and an extra point.

So McVay’s patience with the kicking game is wearing thin. And no team will win a title without a competent one.

McVay once again said he had confidence in Karty, but that was after he said “it can’t continue like this … it’s gone on for too long,” and “it’s not getting better,” among other things.

Can the Rams be a championship team without an adequate placekicking unit?

“No,” McVay said. “It’s going to cost us — it’s cost us already. It’s been a momentum killer. … The harsh truth of it is this is not sustainable.”

But if the Rams solve the kicking issue and stay healthy — Nacua said he would play against the 49ers after leaving the game in the second half because of a chest injury — and McVay can keep his team focused against division opponents and other playoff contenders, the Rams might earn their own parade.

Stafford is positioning himself to lead one.

Already a fixture on NFL career passing lists, the 17th-year pro is enjoying another sensational season.

As he did in 2021, when he passed for 41 touchdowns and led the Rams to a Super Bowl title, Stafford is playing at a level that should have him in the most-valuable-player discussion.

Rams quarterback Matthew Stafford passes in front of Saints defensive end Cameron Jordan during the first quarter Sunday.

(Allen J. Schaben / Los Angeles Times)

On Sunday his two touchdown passes to Davante Adams and one each to Nacua and tight end Tyler Higbee increased Stafford’s season total to 21, with only two interceptions.

Stafford, who passed for five touchdowns in an Oct. 19 rout of the Jacksonville Jaguars, completed 24 of 32 passes for 281 yards and extended to five his streak of games without an interception.

Stafford’s wife and their daughters attended the game wearing No. 22 Dodgers jerseys, a salute to retiring pitcher Clayton Kershaw, Stafford’s high school teammate.

Now Stafford is chasing a second Super Bowl title.

“It’s not like we’ve got it all figured out,” he said, adding, “Got to keep continuing to find ways to put more points on the board.”

Nacua sat out against the Jaguars because of an ankle injury. But he said in the days leading up to the game that he was “feeling fantastic.”

Rams wide receiver Puka Nacua, left, celebrates with wide receiver Davante Adams after catching a touchdown pass in the second quarter Sunday against the Saints.

(Allen J. Schaben / Los Angeles Times)

He looked like it at the outset, making two catches for first downs to start a drive that ended with Stafford’s touchdown pass to Higbee. The veteran tight end, in an apparent salute to the Dodgers, celebrated by taking an imaginary swing and then doing their post-hit celebration.

Adams then followed his breakout three-touchdown performance against the Jaguars with the first of two more red-zone touchdowns. The 12th-year pro is tied for eighth all time with 111 touchdown catches.

Early in the second quarter, Stafford and Nacua went for the home run, connecting on a 39-yard pass that Nacua hauled in for a touchdown and a 20-3 lead.

Stafford’s short strike to Adams in the third quarter put the game out of reach, and Kyren Williams’ short touchdown run early in the fourth quarter provided the finishing touch.

Williams rushed for 114 yards and Blake Corum ran for 58 on a day when the Rams once again utilized all four tight ends in the pass and run attacks.

Meanwhile, the Rams defense made it rough on Saints rookie quarterback Tyler Shough in his first start.

Several Rams defensive players tackle Saints quarterback Tyler Shough in the second quarter of the Rams’ 34-10 win Sunday at SoFi Stadium.

(Allen J. Schaben / Los Angeles Times)

Lineman Braden Fiske got his first sack of the season, linebacker Nate Landman forced another fumble, and cornerback Emmanuel Forbes Jr. intercepted his first pass as a Ram.

“We’re growing at a great rate,” Landman said, “and we’re going to peak at the right time.”

The game against the Saints was the start of a stretch that includes two home games after the 49ers. Only two remaining nine games — a late November trip to play the Carolina Panthers and a late December trip to play the Atlanta Falcons — will require the Rams to travel farther east than Arizona.

A lot can happen between now and the start of the playoffs. But the Rams look like the Super Bowl contender they were built to be.

As a 12th-year pro, Davante Adams knows the value of rest during a bye week. So before the Rams played the Jacksonville Jaguars in London on Oct. 19, Adams looked forward to days off that awaited.

Then Adams, flashing his three-time All-Pro form, caught three touchdown passes.

Was there any part of him that did not want a break?

“Oh, hell yeah,” Adams said this week, noting that he told coach Sean McVay, “‘I wish we could keep rolling at this point.’”

• Share via Close extra sharing options

Gary Klein breaks down what to expect from the Rams on Sunday when they face the New Orleans Saints at SoFi Stadium.

So did McVay.

“He’s like, ‘Man, I don’t want to have a week off,’” McVay recalled. “I said, ‘Hey, just enjoy it.’”

Adams, rested and ready after spending part of last week in Mexico with family, intends to pick up where he left off two weeks ago when the Rams play host to the New Orleans Saints at SoFi Stadium.

The game will mark the return of fellow star receiver Puka Nacua, who sat out against the Jaguars because of an ankle injury suffered Oct. 12 against the Baltimore Ravens.

But the Rams will be without speedy receiver Tutu Atwell, who will be sidelined for at least four games on injured reserve because of a hamstring injury.

McVay and quarterback Matthew Stafford showed against the Jaguars that the Rams’ weapons go beyond Nacua and Adams. Four tight ends — Tyler Higbee, Colby Parkinson, Davis Allen and rookie Terrance Ferguson — were among the 10 players who caught passes in the 35-7 victory that improved the Rams record to 5-2.

“The more people we can get involved in the game, the better we are,” said Stafford, who has passed for 17 touchdowns, with only two interceptions. “We have a couple of extremely talented players, quite a few that are difference-makers in this league. When we can spread the ball around and make everybody defend all the guys, all the eligibles, every blade of grass, that’s when we’re at our best.”

The Rams signed Adams aiming to capitalize on his experience and playmaking, his elite separation skills and the threat he poses near the goal line.

Stafford, 37, and Adams, 32, combined for a few highlight-reel plays in the first six games. But they acknowledged in the week leading up to the game against the Jaguars that they were still working to get completely in sync.

They found their rhythm against the Jaguars.

Adams made dynamic catches from inside the two-yard line for all of his touchdowns.

Offensive coordinator Mike LaFleur said the Rams “absolutely” envisioned those kinds of plays when they pursued Adams, who has 109 career touchdown catches, the most among active players.

“There’s a reason he has over a hundred touchdowns,” LaFleur said, adding, “It’s not shocking.”

Did the Rams find something they can build on?

“Yeah, we’ll see what the red-zone targets look like this week and then we’ll be able to fully tell you,” Adams said, chuckling. “But definitely it’s not a secret that I’ve been able to make plays in the red zone.

“I think a lot of it was just getting on the same page, us feeling each other out and coming up with a good plan. The coaches did that and we were able to connect.

“I think the more you make plays, the more you build that confidence and then you stop straining and pressing to make plays and you just be yourself and go out there and be natural.”

Adams has 31 catches for 431 yards and six touchdowns.

With Stafford and Adams continuing to solidify their connection, the offense is poised to remain productive as the Rams drive toward a playoff spot.

“Me being who I am and Matthew being who he is and just having the team that we do, my expectations are really high and standards are really high for what I should bring and what this team should be able to do,” Adams said. “I’m definitely not satisfied with what we’ve done, but happy with where we are.”