Rosie Huntington-Whiteley ENDS her lingerie link-up with M&S after 14 years leaving fans gutted
MODEL Rosie Huntington-Whiteley has ended her long-running lingerie link-up with Marks & Spencer.
But the move has left fans of her fancy frillies forlorn.
Rosie’s most recent M&S collection has already been removed from stores and the retailer’s website.
One woman posted online: “That’s a shame — it’s the only underwear I buy and have bought it since it was launched.”
Rosie for Autograph launched in 2012, selling more than three times the expected numbers.
It is estimated that one in every 50 women now owns a bra from the range.
M&S said the decision to end the deal was mutual as it was “evolving, modernising and broadening” lingerie lines.
A spokesman said: “We’re incredibly proud of what we built with Rosie.
“We wish her continued success in all that follows.”
Rosie previously said of the range: “I wanted to create a line that’s for everybody, that’s inclusive and accessible, but still felt elevated and luxurious.
“Sometimes I’ll be in London and some lady will stop me in the lift and say, ‘I love your lingerie, it makes me feel fantastic’.
“That’s really the most rewarding part of the job.”
Rosie, 39, who has two children with actor Jason Statham, confirmed the move.