magic johnson

Why Magic Johnson believes Dodgers’ World Series title helps baseball

Beneath his feet, confetti decorated the turf. Behind him, the video boards congratulated his team on its latest championship.

The Dodgers owner who lives and breathes championships smiled broadly. Magic Johnson always does, of course. This time, he had an impish twinkle in his eye.

“They said we ruined baseball,” Johnson said. “Well, I guess we didn’t.”

If you are not in Los Angeles, you might be screaming in frustration. The team with all the gold makes the rules, and the new rule is that the Dodgers win every year, and now their most famous owner is mocking you?

He is not.

He is, however, issuing a subtle warning to all of baseball’s owners: Don’t let your desperation for a salary cap destroy a sport on the rise — in no small part thanks to the Dodgers.

The NBA was not much more than a minor league 45 years ago. This is crazy to imagine now, but the NBA Finals aired on tape delay, on late-night television, most often at 11:30 p.m. The NBA audience was so small that advertisers would not pay prime-time rates for those commercials, so the games were not broadcast in prime time.

Johnson helped change that. The rivalry between his Lakers and Larry Bird’s Celtics revived the NBA, and then Michael Jordan and the Chicago Bulls became global sporting icons.

From 1980-88, either the Lakers or the Celtics won the NBA title in every year but one. From 1991-98, the Bulls won six titles.

The Celtics and Lakers and Bulls did not ruin the NBA.

“What the Celtics and Lakers were able to do, and Michael Jordan’s Bulls, was to bring in new fans — fans that were, ‘Oh, I don’t know about the NBA,’” Johnson said, “but the play was so good, and the Celtics and Lakers and Bulls were so dominant, people said, ‘Oh man, I want to watch them.’

“It’s the same thing happening here.”

The NBA leadership could not believe its good fortune. Baseball’s leadership appears intent on lighting its good fortune on fire.

“My phone was blowing up with people who hadn’t watched baseball for a long time,” Johnson said. “They were watching this series.

“This was good for baseball around the world.”

The World Baseball Classic is four months away. The World Series most valuable player, the Dodgers’ Yoshinobu Yamamoto, is from Japan.

So is the Dodgers’ Shohei Ohtani, the closest baseball has ever had to its own Jordan. The Dodgers rescued him from purgatory in Anaheim and surrounded him with a star-studded roster, and now he makes more money from pitching products than pitching baseballs. To the Dodgers, he doubles as an All-Star and cash machine.

The league — and all the owners complaining about the Dodgers and their spending — happily profited from this traveling road show. The Dodgers get the same share of international merchandise and broadcast revenue every other team does.

The Dodgers led the major leagues in road attendance, again. The league sent the Dodgers to Seoul last spring and Tokyo this spring, meaning that, for two years running, they were one of the first two teams to report to spring training and one of the last two playing at season’s end. The league’s television partners rushed to book the Dodgers, even for games at times inconvenient to the team.

“MLB put us in every hard situation you can think about,” infielder Miguel Rojas said. “We never complained. We were trying to come through for the fans, for baseball, and everybody should be recognizing what we are doing.”

With the Blue Jays in the World Series, Canadian ratings for the World Series increased tenfold. The Dodgers did not destroy the Jays. They survived them, and barely at that.

The Dodgers have not ruined competition, despite the spotlight.

“They have a great team,” Toronto infielder Ernie Clement said. “There’s no denying it. They’re one of the best teams probably ever put together, and we’ve taken ‘em to seven games, so that’s got to say something about us.”

Toronto manager John Schneider said his team, which won more games than the Dodgers this season, had chances to sweep the World Series.

“People were calling it David versus Goliath,” Schneider said, shaking his head from side to side. “It’s not even… close.”

The Dodgers make a lot of money, pour the money back into the team, and win. They give the people what they want.

“People want the best,” co-owner Todd Boehly said.

Granted, not every team can spend like the Dodgers. Most cannot, and baseball should be able to find ways to share the wealth without risking its tenuous but growing popularity by locking out players in pursuit of a salary cap.

After all, isn’t a compelling product with stars from home and abroad good for baseball?

“You bet,” controlling owner Mark Walter said. “I think they think so, too.”

It was time to go. The parade was 36 hours away, and Johnson had to rest his throat.

“I’m hoarse,” he said. “I’ve never been hoarse.”

So we’ll leave you with one bit of sports trivia, in response to the mistaken notion that a salary cap assures competitive balance: In the Magic, Bird and Jordan years, the ones that lifted the NBA into popular culture, did the NBA have a salary cap?

It did then. It does now. Onto the quest for a three-peat.

Highlights from the Dodgers’ 5-4 win in 11 innings over the Blue Jays in Game 7 of the World Series.

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Magic Johnson: ‘Mark Walter is the right person’ to take over the Lakers

Dodgers controlling owner Mark Walter, through his TWG Global company, agreed to purchase a majority ownership stake in the Lakers last week and released information about the sale on Wednesday in a statement announcing the deal would be completed later this year.

When news broke that Walter would take controlling interest of the Lakers from the Buss family at a valuation of $10 billion, we reached out to Magic Johnson about his thoughts on the matter. Speaking from a yacht off the coast of Croatia, here’s what the Lakers legend had to say about Walter, Jeanie Buss and the sale:

About Walter’s approach

“Mark is a man who cares and loves winning and will always care about investing the money in making not only the team better but the organization better. He’s somebody who is family-driven. He’s a great man.

“You saw what happened to the Dodgers once Mark and all of us took over.”

On the Buss family selling to Walter

“One thing that Jeanie [Buss] was going to do is put [the franchise] in the right hands. If she was going to sell, it had to be the right person, and Mark Walter is the right person to take over and lead us for the next 30, 40 years. So, this is the best news that could have happened for all Laker fans across the world. Mark has had his eye on the Lakers for a long time. That’s why he bought [Philip] Anschutz’s [minority ownership] piece first and then he was sitting there, and Jeanie knew this.

“If she ever wanted to sell, he wanted to be the one that bought the team. And they formed a friendship, because that had to happen first. Jeanie had to know that he was going to do just like her father [Dr. Jerry Buss] did and just like she did and that was to make sure that he would do great things in the community as well, like both her father and her have been able to do and also educate him on how much the Lakers mean to not only the Laker fans but to the NBA and to the world.”

On the sale of the team

“I think the [Buss] boys were ready before. I think they wanted to cash out. We’re seeing this happening all around sports. ‘Sometimes, let somebody else have it.’ We saw Mark Cuban do it. Boston did it. So, you are seeing it happen and maybe they [Buss family] said, ‘We just want the money and go on and live out our lives.’”

“Mark loves being a part of Los Angeles and now he’s got the premier baseball team and now the premier basketball team.”

On Walter’s success

“The one thing great about Mark is that he’ll hire the best people. He will always have really good people around him to help him bring back championships to Los Angeles and to Lakers fans. I’m excited. This couldn’t have gone any better for Laker fans and the Buss family and the NBA. The NBA knows Mark. It couldn’t have gone better for the Buss family because Mark is a caretaker. You got to be a caretaker, a great caretaker.

“What did Mark do for the Dodgers? He’s been a great caretaker of the brand and of the team. How much money he put into Dodger Stadium. He’s always willing to make the big and bold moves to win. But Mark is a visionary. So, he’s probably already got a vision for the Laker organization and for the team. So, that’s the great thing about him.

“The funny thing is, his personality is just like Jeanie. You won’t see him out front a lot, just like now he’s not out in front of the Dodgers. So, people need to understand that. That’s not his personality. Just like Jeanie’s personality. She hasn’t been out front.”

About Jeanie Buss and the sale

“You saw Mark let Jeanie stay on the Board of Governors. That was smart. One thing that is smart about Jeanie is she was never going to say, ‘Oh, the Lakers are up for sale! Anybody can own them.’ That’s not who she is. She wasn’t going to put it in anybody’s hands.

“And I think because of the success of the Dodgers and how he has run the organization, now it’s easy for the fans. We already know him. We’ve seen his work already. We’ve seen what he’s been able to do, led us to a couple of World Series [wins] and going to the World Series four times. That’s success right there. That’s what Laker fans are looking for.

“He’s got a track record. This is what Laker fans would want, somebody that they can trust, just like they trusted Dr. Buss. They trusted Jeanie because of her father saying, ‘This is who I want in charge.’ So, this is beautiful for all Laker fans.”

Upon hearing the news

“I’m going crazy too. I was screaming all over this yacht, because I know how great Mark is and how great of a man he is and how smart he is. He’s got a big heart.”

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How the Buss family made the Lakers a Hollywood marvel

The story is so good, so rich, that Hollywood couldn’t resist.

The Lakers, a golden brand. The stars on the basketball court. The celebrities on the sidelines. The spotlight on the show flying up and down the floor 24 seconds at a time.

HBO made a series. Books have been authored. Documentaries have been filmed. No hyperbole is too outrageous.

Magic Johnson and Larry Bird helped save basketball. The Lakers were the greatest show in town. The highs and lows, the devastation and the jubilation, made them iconic.

And the ringmasters for the last 45 years have been the Buss family.

That era culminated Wednesday when a majority of Buss’ six children agreed to sell controlling interest of the franchise to Mark Walter for a record price — a $10-billion valuation that’s the highest in pro sports history.

The initial reaction to the news — a sale that shocked the Lakers’ biggest partners inside and outside of the NBA — centered on what it will mean for the organization. Will Walter and his partners pour the same financial resources that they’ve deployed to turn the Dodgers into the best team in baseball? How will their capital boost the weakest areas of the franchise’s infrastructure? What will happen next?

We don’t know for sure. We do, though, know what just wrapped — an era of pro-sports ownership unrivaled in success and melodrama.

The start

Dr. Jerry Buss wasn’t a physician — the title came from a degree in chemistry at USC. And the money? It didn’t come from science. It came from real estate. But Buss was always one to sense an opportunity, and Jack Kent Cooke’s record-breaking divorce settlement meant that he was about to capitalize on one.

In 1979, Buss scrambled to put together a wild business deal — properties and cash moving between Buss, third parties and Cooke before the self-made man ended up with The Forum, the Los Angeles Kings and, in what would be his legacy, the Los Angeles Lakers. The price was $67.5 million.

The timing was impeccable. The team would win a coin flip and with it the right to select Johnson with the No. 1 overall pick in the draft. Buss’ and Johnson’s relationship helped lay the groundwork for the player-empowerment era that dominates the current NBA, Buss realizing faster than his peers that the biggest and best players were what drove the league’s success.

In his first season as owner, the Lakers won an NBA title, kicking off a decade-long battle with the Boston Celtics that helped the NBA move from the margins of pro sports to the mainstream.

Dr. Jerry Buss with children Janie, Johnny, Jim and Jeanie.

In this 1979 photo, Lakers owner Jerry Buss is shown with children (clockwise from top left) Janie, Johnny, Jim and Jeanie.

(Gunther / mptvimages.com)

Yet it was more than Johnson leading fastbreaks, flashing smiles and dishing no-look passes. It was the merging of sports and entertainment that helped define what fans now experience.

In 1979, shortly after purchasing the Lakers, Buss commissioned the first Laker Girls dance team. The Forum Club became one of the city’s hottest nightspots. The games were more than athletic contests. They were events.

For the first 12 seasons Buss owned the team, they never won fewer than 54 games in an 82-game season. Titles came in 1982 against the 76ers, 1985 and 1987 against the hated Celtics and 1988 against Detroit.

The Lakers built one of basketball’s most unstoppable machines — Jerry West in the front office, Pat Riley on the sideline and Johnson, Kareem Abdul-Jabbar, James Worthy, Byron Scott and Michael Cooper flying on the break.

As Buss became one of the NBA’s most powerful figures, his children were at his side, learning the business. His daughter, Jeanie, famously helped organize events at the Forum. The family’s true promoter spirit couldn’t be suppressed — soccer, indoor tennis, roller hockey, the Buss family tried it all.

Even after Johnson’s stunning retirement after his HIV diagnosis, the Lakers missed the playoffs just once before they fully reloaded, first with Shaquille O’Neal, then with Kobe Bryant and finally with Phil Jackson.

Nothing, though, would last forever.

The transition

In 2005, The Times’ Hall of Fame basketball writer, Mark Heisler, wrote about Buss’ succession plan coming into focus.

“Jerry Buss wanted a crowd-pleasing basketball team the movie stars could relate to but might have gone too far,” Heisler wrote. “He wound up with the greatest floating soap opera in sports, and basketball was almost beside the point.”

Still, it was Buss’ legacy.

“I just can’t visualize myself walking away, relinquishing control,” Buss said in a 2002 story in The Times. “My relationship with this team is a lifelong marriage.”

The thing about family businesses, it turns out, is that family drama is always at play.

A Sports Illustrated feature in 1998 painted a story of jealousy and unease that seemed prophetic.

Kobe Bryant, left, holds the Larry O'Brian Trophy as Shaquille O'Neal holds the NBA Finals MVP trophy in 2000.

Kobe Bryant, left, holds the Larry O’Brian Trophy as Shaquille O’Neal holds the NBA Finals MVP trophy in 2000.

(AFP / Getty Images)

As Buss scaled back his involvement, Jeanie took on a greater role in the business side of the franchise while son Jim became a basketball executive. And the Lakers kept on winning.

Tensions between O’Neal, Bryant and Jackson ended with the dissolution of another dynasty after three consecutive championships. Belief in Bryant led to two more rings once they reunited him with Jackson and added Pau Gasol to the mix.

Through it all, the Lakers remained a family business in its truest sense, Buss’ youngest sons Joey and Jesse learning the ropes in business and scouting in the same way his older children did.

Jeanie‘s romantic relationship with Jackson, at best, complicated things in the organization. Still, she was always the one her father intended to lead the organization, beginning when Buss put her in charge of the team’s indoor tennis franchise when she was just 19.

“I figured, ‘If Dr. Buss [she refers to him by his preferred title] says he thinks I can do it, I must be able to do it,’” Jeanie told The Times in 2002.” If he never doubted me, how could anyone else? It was only later that I thought, ‘What the hell was I doing?’”

In 2005, son Jim began to take on a bigger role in the organization, becoming the team’s vice president of player personnel.

“When I hear somebody say, ‘Are you qualified?’ I’m like, ‘If you had eight years of Jerry West plus Mitch Kupchak and all the talented scouts working on a daily basis tutoring you, I don’t know what other credentials you could have,’” Jim said then.

When Buss died in 2013 from complications of cancer, all six of his children held titles with the Lakers.

“Jerry Buss helped set the league on the course it is on today,” then-NBA commissioner David Stern said. “Remember, he showed us it was about ‘Showtime,’ the notion that an arena can become the focal point for not just basketball, but entertainment. He made it the place to see and be seen.”

While Buss was living, the Lakers missed the playoffs only twice. In the six seasons after his death, the Lakers never won more than 37 games.

Something had to change.

The fallout

Bryant took a fateful step at the end of a game late in the 2013 season, his Achilles tendon rupturing in his left leg. He miraculously made two free throws before heading to the locker room — a moment codifying him as an all-time Los Angeles legend and a moment, it turned out, that signaled the good times were about to end.

The following season, coach Mike D’Antoni’s Lakers won just 27 games, Nick Young leading the Lakers in scoring and Bryant playing only six times. After the year, Jim Buss told The Times that he saw a pathway forward and he told his family the same in a meeting earlier in 2014.

“I was laying myself on the line by saying, ‘If this doesn’t work in three to four years, if we’re not back on the top’ — and the definition of top means contending for the Western Conference, contending for a championship — ‘then I will step down because that means I have failed,’” he said. “I don’t know if you can fire yourself if you own the team … but what I would say is I’d walk away and you guys figure out who’s going to run basketball operations because I obviously couldn’t do the job.

“There’s no question in my mind we will accomplish success. I’m not worried about putting myself on the line.”

In 2015, the Lakers won only 21 games. In 2016, the team lost a franchise-most 65 times against a franchise-worst 17 wins. In 2017, they were headed to another season in which they would be more than 30 games under .500 when Jeanie fired Jim and Kupchak, the team’s general manager.

They were replaced with Bryant’s former agent, Rob Pelinka, and Johnson.

 Jeanie Buss claps during the Lakers' 2010 NBA championship ring ceremony at Staples Center.

Jeanie Buss applauds the Lakers’ efforts during the team’s 2010 NBA championship ring ceremony at Staples Center.

(Chris Carlson / Associated Press)

Shortly after the decision, Jim, along with his brother Johnny, tried to remove Jeanie from the team’s board of directors, sparking a legal feud that included Jeanie filing a restraining order while she wrested control of the team.

“I must also point out that Jim has already proven to be completely unfit even in an executive vice president of basketball operations role and I recently had to replace him,” Jeanie said in court documents.

The Lakers signed LeBron James in 2018, traded for Anthony Davis and built a title team in 2020, the family’s biggest success in the years following their father’s passing.

With Jeanie firmly in charge, brother Joey helped run one of the league’s most-respected developmental teams in the South Bay Lakers — a program that helped develop players such as Alex Caruso. Jesse Buss and his scouting department found value in late first-round picks like Josh Hart and Kyle Kuzma as well as an undrafted star in Austin Reaves.

In 2022, Jeanie produced a documentary for Hulu that dealt with heaps of the family’s drama, and Wednesday’s sale not coming from a majority — and not unanimous — vote again means that not everyone is on the same page.

While the Buss family will retain minority ownership, things will never be the same in the organization. The influx of money, of modernization, of more corporate structure could help the Lakers on the court.

But what they were under the Buss family, they’ll never be again.

“I really tried to create a Laker image, a distinct identity,” Jerry Buss once said. “I think we’ve been successful. I mean, the Lakers are pretty damn Hollywood.”

And on that era, the credits have begun to roll.

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