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April 13 (Asia Today) — Chung Eui-sun said robotics and artificial intelligence will be central to Hyundai Motor Group’s future growth, as the company plans to invest $26 billion in the United States by 2028.

Hyundai Motor Group aims to expand beyond its traditional automotive business into “physical AI,” integrating robotics and AI into real-world industrial applications.

In an interview with Semafor published Saturday, Chung said robotics and physical AI are key to the group’s evolution beyond mobility, adding that the company is working to develop robots that collaborate with humans.

The chairman reiterated a human-centered AI robotics strategy introduced earlier this year and confirmed plans to deploy humanoid robots in manufacturing by 2028. The company intends to build an annual production capacity of up to 30,000 units by 2030.

The initiative includes the use of humanoid robots developed by Boston Dynamics, which is affiliated with Hyundai Motor Group.

Chung said robotics and AI will play a growing role in improving manufacturing efficiency and product quality as customer demands evolve. He added that integrating innovation into real-world applications will enable collaboration between humans, robots and AI to enhance productivity.

He also underscored the strategic importance of the U.S. market, calling it a key foundation for long-term resilience and sustainable growth.

The group has invested about $20.5 billion in the United States over the past 40 years and plans to increase that figure to $26 billion by 2028, he said. The company is also advancing software-driven manufacturing innovation through its U.S. production operations.

To address global uncertainty, Chung said the company is pursuing a strategy that combines global expansion with localization, citing shifts in regulations, supply chains and customer demand across regions.

He also reaffirmed Hyundai’s commitment to hydrogen energy, saying rising demand driven by AI infrastructure and data centers makes hydrogen a critical alternative energy source.

The company is expanding its hydrogen ecosystem under its HTWO brand, covering production, storage, transportation and utilization.

Chung emphasized that hydrogen and electric vehicles are complementary technologies, adding that offering diverse energy options will be key to competitiveness in the energy transition era.

He cited quality and brand trust as the foundation of the group’s competitiveness, noting that Hyundai, Kia and Genesis sell more than 7 million vehicles annually across more than 200 countries, supported by 16 global production facilities.

— Reported by Asia Today; translated by UPI

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Original Korean report: https://www.asiatoday.co.kr/kn/view.php?key=20260413010003703