Will fans of ‘Euphoria’ return to watch after a four-year hiatus?
When the first two seasons of HBO’s teen drama “Euphoria” aired on Sunday nights, 25-year-old actor and singer Al-akhir Fletcher remembers racing online the second each episode ended, toggling between X (then Twitter) and FaceTime just to keep up with the collective reaction.
“I felt like I had to watch because I didn’t want any spoilers,” he recalled. “I didn’t want anyone to tell me about it. There was maybe one week I tried to wait to binge-watch it, and I couldn’t. Everybody was talking about it.”
That anticipation for Season 3, premiering Sunday, still lingers for Fletcher, though it’s tempered now by doubt and distance, thanks to a four-year gap between seasons. Nevertheless, Fletcher said he’ll finish the show.
“Only because I feel like I’ve invested so much already into the show and into the characters and in their stories,” he said. “So I do want to see it through. I want to know what happens, but there is a little bit of hesitation, especially with hearing about all of the politics and the behind-the-scenes drama of what’s happened with the show.”
When Euphoria last aired in 2022, it turned Maddy Perez’s cutout dresses into a going-out uniform, transformed Cassie Howard’s unraveling into a meme with a saying that everyone understood (“I have never, ever been happier”), and sent Labrinth’s score ricocheting across TikTok in slow-motion edits and tear-streaked montages. It also made bona fide stars out of its cast: Zendaya became an Emmy winner, in-demand actor and fashion icon; similarly, Sydney Sweeney has become an onscreen mainstay, and Jacob Elordi, an Oscar nominee this year.
And, crucially, for a stretch, “Euphoria” made HBO feel like a destination again, with episodes that demanded to be seen in real time and dissected instantly before the night was over.
In the four years since its previous season, though, Hollywood has endured dual labor strikes, streamers have tightened budgets and audiences have fractured into increasingly niche viewing habits. The monoculture that once lifted “Euphoria” has thinned, if it even exists at all.
So as the show returns after an unusually long hiatus, the question isn’t just what happens next for Rue and the gang, but whether “Euphoria” can still hit the way it once did. What we do know is the series isn’t picking up where it left off. Season 3 leaps forward five years, aging its characters out of high school and into a much murkier version of adulthood. Maddy (Alexa Demie) is working for a talent agent and navigating the blurry line between managing actors, influencers and potentially sex work-adjacent clients. Cassie (Sweeney) and Nate (Elordi) are set to marry, all while Cassie is attempting to start an OnlyFans account. And then there’s Rue (Zendaya), whose story can’t outrun the looming debt she owes a drug dealer.
“Euphoria’s” Season 3 returning cast, clockwise from left: Jacob Elordi, Alexa Demie and Sydney Sweeney. (Partick Wymore / HBO) (Jeremy Colegrove / HBO) (HBO)
Can a series disappear for four years and reclaim its choke hold on the culture?
Uncertainty hangs over its return and whether more seasons could be expected. (The show’s creator, Sam Levinson, has been evasive about declaring it the final season, while Zendaya told Drew Barrymore this week she believed it was.)
Interviews with fans and media experts suggest there’s no consensus on whether viewers will flock back like before. Some see “Euphoria” as too big to fail, a brand with enough residual heat to dominate conversation on arrival. Others aren’t so sure, pointing to the long hiatus, the off-screen turmoil and a television landscape that no longer moves in lockstep.
What made the show a breakout hit
Part of what makes questions around the show so difficult to answer is how singular “Euphoria” felt when it first arrived in 2019. At the time, HBO wasn’t in the business of teen dramas. The network had long built its identity on adult prestige — crime sagas, antiheroes and sprawling family epics — not stories centered on high schoolers. “Euphoria” marked a strategic shift, one that aimed to pull in younger viewers without diluting the network’s edge.
“I think this was supposed to be their first foray into quote-unquote young adult programming,” said Michel Ghanem, who writes about television. “They were interested in capturing a younger viewership who maybe hadn’t watched that much HBO up until then.”
What emerged didn’t resemble the traditional teen drama playbook. “Euphoria” was moodier and leaned into storylines rooted in addiction, sex and emotional volatility. HBO began experimenting more broadly with shows like “The Sex Lives of College Girls” and “Generation,” but “Euphoria” stood apart in both tone and ambition. The risk paid off.
“It grabbed on to an audience that loved the cast and the performances and the soundtrack and the cinematography,” Ghanem said. “So I think all of those elements together sort of made it into appointment television.”
Hunter Schafer, left, and Zendaya in Season 1 of “Euphoria.” The show premiered in 2019, becoming a hit for HBO.
(Eddy Chen / HBO)
Beneath the glitter and surreal visuals, some viewers saw versions of people and situations they already knew.
“I found a lot of familiarity in it because of being from L.A.,” said Darryl McCrary, a creative artist who is based here. “I felt like I knew the teenagers. I knew the secret drug addict and the out drug addict and the drug dealers. It felt very familiar. It felt like home in a way.”
Aspiring actor and “Euphoria” fan Cheyenne Washington, who grew up in a small town in Connecticut, also recognized the characters. “I went to high school with people like this. My high school isn’t like how it is on Disney Channel. My high school was ‘Euphoria.’”
By its second season, “Euphoria” had become one of HBO’s most-watched series, with episodes drawing millions of viewers. The Season 2 finale pulled in more than 6 million viewers across platforms, cementing the show as a crossover hit.
“That was the show that my students were talking about,” said Jason Mittell, professor of film and media culture at Middlebury College. “‘Euphoria’ is the buzz show amongst younger people, amongst people who were sort of hyper-online, amongst critics; it was something that was really talked about. That’s the thing that sort of raises it up.”
Why production stalled
While the dual Hollywood strikes were one factor in the delay in production, “Euphoria” was also affected by the sudden deaths of actor Angus Cloud, who played Fezco, and executive producer Kevin Turen, who was considered a key force in the show. There were reports of creative tension between Zendaya and Levinson. At the same time, its young cast had transformed into a roster of in-demand movie stars, with schedules and expectations that look very different from when the show began.
“This new season has to kind of do something new and really break new ground to gain the buzz,” Mittell said. “There is a scenario, depending on how they market it, that it actually could get pretty good viewership. But I think that it’s also just ripe for disappointment. Can you just imagine all the takes that are being written right now? Like, ‘Why “Euphoria” shouldn’t have come back.’ There’s so many people eager to write that.”
And yet, the show’s scale and the fame of the people in it may insulate it from outright failure. “Jacob Elordi, Sydney Sweeney — these are some of the biggest actors on the planet now,” Ghanem said. “Even if the show ends up being a creative flop, I think we’re all going to tune in because we want to see those actors together again and see what storyline Sam Levinson will come up with. There’s no possible world where this third season isn’t a massive hit. There’s just no way.”
Angus Cloud, who played Fezco in “Euphoria,” died in 2023 after an overdose. (Evan Agostini / Invision / AP)
“Euphoria” executive producer Kevin Turen also died in 2023. (Jack Plunkett / Invision / Associated Press)
What has shifted more dramatically is how the show and its creator are perceived, experts and fans said. Since “Euphoria” first aired in 2019, Levinson’s profile has evolved, particularly following the backlash to his HBO series “The Idol,” which was widely panned by critics and plagued by reports of behind-the-scenes turmoil. That scrutiny has extended back to “Euphoria,” with renewed criticism around its portrayal of sex, nudity and teenage characters.
“Since 2019, when the first season aired, there have been a lot of conversations around what Gen Z really wants to see on screen,” Ghanem said. “The show’s reputation isn’t unscathed. And I think people are more critical of Sam Levinson’s work.”
That shift may be especially pronounced among younger viewers, who may have been turned off by “The Idol’s” gratuitousness.
“We’ve had all of these recent studies about younger people who don’t necessarily want to see sexually explicit material anymore,” said Brandy Monk-Payton, assistant professor at Fordham University. “They want to see more development of platonic relationships and asexual connections.”
Can a time gap still lead to success?
Long breaks aren’t unheard of on TV, but they’re rarely this long for a show that’s still trying to hold on to cultural urgency. And history suggests that returning is one thing, but recapturing the same intensity of viewership and fandom is another.
Several recent dramas have tested that gap. “Stranger Things” stretched years between seasons as its young cast aged into adulthood, returning to massive viewership, but, some critics and fans argued, with an ending that felt obligatory.
“They weren’t reckless enough with their characters,” McCrary said.
“The Handmaid’s Tale,” once a defining show of the late 2010s, continued after extended pauses but struggled to maintain the cultural grip it once held.
“I think because of the social and political climate of that show, the interest in it waned,” Monk-Payton said. “We didn’t want to be in the world of Gilead anymore. So do fans want to reenter the world that is ‘Euphoria,’ that sensational world of drug addiction and sex and violence?”
Even “Severance,” which earned critical acclaim and awards recognition after its long-awaited second season, sparked debate among viewers about whether it matched the precision and novelty of its first. The pattern, experts say, is less about whether the audience comes back and more about what they come back expecting.
For Monk-Payton, that expectation functions almost like an unwritten agreement between a show and its viewers.
“It has to retain its contract with the audience,” she said, pointing to the balance between continuity and change. “There has to be some kind of familiarity in the characters and relationships, but also growth — something new that justifies coming back.”
That balance, she argues, is where many returning shows falter. Monk-Payton said in the case of “Severance,” what began as a sharply observed workplace sci-fi story expanded into denser mythology in its second season. Though Apple TV announced that “Severance” had become its No. 1 series, she said the show’s evolution didn’t land the same way for all viewers.
“When shows come back after a gap, they can misread what audiences connected to in the first place,” she said.
The risk for “Euphoria” is similar. If its return leans too far away from the emotional core that defined it, or reshapes its characters beyond recognition, it could strain the connection.
“If we don’t recognize Rue or the others in some fundamental way, that’s risky,” Monk-Payton said. “Some viewers will keep watching to see how it ends because they’re completionists. But others may feel that disconnect.”
