furious

ANASTACIA Kingsnorth has been a queen of social media since starting her YouTube Channel aged 11 – but now a fierce backlash is threatening her empire.

The Brit content creator, 25, has ventured into podcast hosting, has written her own book and been the face of many ad campaigns.

Yet this year, the TikTok star – who has a rumoured net worth of over £1million – faced a sticky spot after her boyfriend appeared to cause “jealous” tension with her pal, Love Island alum Saffron Barker.

And now fans have reacted in fury after her latest paid partnership with Air Up featured a clip created by AI.

Earlier this week, Oh Anna podcast host Anastacia took to her socials to upload a clip promoting the German based brand’s latest flavoured water.

Scenes showed a giant version of the star wearing a lemon polka dot co-ord as she strolled through the London streets.

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Her height meant she could scoop up a pink water bottle branded with the Air Up logo before she took a sip.

The slurp appeared to transport her into both a new location – the roof of Buckingham Palace – and a new denim pinstripe outfit.

She wrapped the clip by visiting locations including St Paul’s Cathedral and Big Ben.

Yet on TikTok, her followers have alleged she has used AI to create the scenes – and claimed the technology goes against Air Up’s environmentally friendly credentials.

Criticisms came from two angles – the nature of content creation as a creative process, and also for AI using huge volumes of water, seemingly going against green principles.

The Sun has gone to Anastacia’s rep for comment.

Fans have claimed Anastacia, whose content focusses on lifestyle, leisure and beauty, has abandoned the “creative process” with her latest venture.

One TikTok user, who works in marketing, ranted: “Honestly, I am not happy about it.

“And I don’t think a lot of people are, judging by the comments on the video”.

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She added: “It really cuts down on what content creation really is.

“If you work in marketing like myself you will know that this is totally wrong.

“The whole point of content creation is creative process”.

Fans of Anastacia, who has previously collaborated with ITV bosses for a Love Island promotion, continued to take to the comments in fury.

One simply posted: “Who’s idea was this?? Omg”.

A second mused: “I do like some of their content, but Ana and her family don’t seem hugely aware or maybe even that bothered by environmental issues unfortunately. (a LOT of consumption etc!)”.

A third added: “The funny part about it is , the ad is for a refillable water bottle (to try and tackle plastic waste etc) but then it the ad is literally AI!! you couldn’t write it honestly”.

A fourth mused: “The hypocrisy of these ‘influencers’ is gross tbh”.

“I’m surprised the brand approved it to be honest…says a lot about them too! I think being aware of the environmental impact AI has is important too”.

And another user surmised: “For me its the context of the ad being for a refillable water bottle while using AI which uses tons of water. It is a little ironic”.

Campaigners have previously flagged the significant carbon, energy and water use that AI requires.

Previously, Sasha Luccioni, climate lead at AI company Hugging Face told The Guardian: “What I’m worried about is that we’re deploying AI in such a way that we don’t have a good idea of the energy use.

“We’re essentially operating on the hypothesis that it’s not a problem – or that if it is a problem it will somehow be solved – instead of getting ahead of it.”

While Anastacia has posted the video to her Instagram grid, the brand is yet to feature it on their page.

ANGRY locals must wait to have a say on Alan Carr’s new castle renovation reality show after a meeting was delayed by “unprecedented” interest.

Producers behind the project planned to hold the gathering at a 120-capacity bowling club — but 600 people wanted to attend so it was held over.

Expectation TV are now looking for a larger venue to allow locals a chance to voice their concerns on the revamp and restrictions to their access to 19th century A-listed Ayton Castle in the Scottish Borders.

Comic Carr, 49, paid around £3.25million for the baronial mansion, which will feature on the Disney+ show.

He did so after winning the first Celebrity Traitors at Ardross Castle in the Scottish Highlands.

Speaking about the upcoming series, he said: “Some men, when they have a mid-life crisis, buy a Lamborghini or grow a ponytail.

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“But me, I want my very own castle.

“I’ve always dreamt big and have always been enchanted with the history and romance of a stately home.

“As I turn 50, I feel that it’s time.

“All I want is a turret to call my own — get me over that drawbridge.”

Ayton Community Council revealed the meeting’s postponement in an online post.

It said interest from the wider public and press had led to the cancellation.

A production team source said the meeting’s new venue would soon be made known.