festival

Stagecoach 2026: How to watch Lainey Wilson, Pitbull, Teddy Swims on Saturday

Ready to sing along from your couch? The Amazon Music Stagecoach Saturday livestream has you covered. For a heartfelt ballad, you’ll be able to tune in as Teddy Swims and Lainey Wilson take the Stagecoach stage. Take a trip back in time to watch Bush perform, then end the night tuning into Mr. Worldwide taking over the desert as Pitbull closes out the Saturday performances.

The festival will be livestreamed on Amazon Music, Prime Video and Twitch. On Sirius XM’s the Highway (channel 56), you can listen to exclusive interviews and live performances. Their station Y’allternative will also be covering the festival on Saturday.

Note that if you wanted to catch Journey or Diplo with Theo Von and Caleb Pressley, they are not currently scheduled to be on the stream, but you can follow along with our team posting live updates in the field.

Here are updated set times for the Stagecoach livestream Saturday performances (times presented in PDT):

Channel 1

3:10 p.m. Kevin Smiley; 3:30 p.m. Braxton Keith; 4:05 p.m. Redferrin; 4:40 p.m. Corey Kent; 5:35 p.m. Teddy Swims; 6:20 p.m. Treaty Oak Revival; 7:20 p.m. Little Big Town; 8:20 p.m. Riley Green; 9:30 p.m. Lainey Wilson; 11 p.m. Pitbull

Channel 2

3:10 p.m. S.G. Goodman; 3:30 p.m. Lane Pittman; 4:05 p.m. Benjamin Tod; 4:40 p.m. Michael Marcagi; 5:20 p.m. Willow Avalon; 5:55 p.m. Billy Bob Thornton & the Boxmasters; 6:40 p.m. Chase Matthew; 7:20 p.m. Charles Wesley Godwin; 8:10 p.m. Bush; 9:10 p.m. Gavin Adcock; 10:20 p.m. Two Friends

Sirius XM The Highway

4 p.m. Corey Kent; 6:30 p.m. Little Big Town; 7:50 p.m. Riley Green; 9 p.m. Lainey Wilson

Sirius XM Y’allternative

9 a.m. the Red Clay Strays; 11 a.m. Larkin Poe; 12 p.m. Ole 60; 1 p.m. Sam Barber; 2 p.m. the Marcus King Band; 6 p.m. S.G. Goodman; 8 p.m. Treaty Oak Revival

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Stagecoach 2026 ultimate guide: Livestream, set times, weather, tips

Trade the flower crowns and sneakers for a cowboy hat and some boots, because Coachella has moved out of the Empire Polo Club in Indio and the Stagecoach Festival is moving in, April 24 to 26.

Post Malone, who headlined Coachella in 2025 and played a set of country covers at Stagecoach in 2024, is back to headline the country music fest along with Lainey Wilson and Cody Johnson.

From what to know about the festival to how you can watch from home, here’s your guide to Stagecoach.

When is Stagecoach? Where is the venue?

Stagecoach 2026 runs April 24 to 26 at the Empire Polo Club at 81-800 Ave. 51 in Indio.

Who is performing at Stagecoach 2026?

This year’s main stage headliners are Cody Johnson, Lainey Wilson and Post Malone.

You can also expect big sets from Brooks & Dunn, Bailey Zimmerman and more rock-centric acts like Journey, Counting Crows, Third Eye Blind and Bush. Then there’s Ludacris, Pitbull and Diplo, who is bringing back his HonkyTonk dance area as well as performing.

See the full lineup.

Fun fact: Mane Stage performer Teddy Swims played the main stage at Coachella the last two weekends, but we haven’t heard if he’s bringing out David Lee Roth again. And Diplo was also at Coachella with Major Lazer.

What’s new at Stagecoach this year?

The big thing is the new Mustang Stage. Back in the early years of Stagecoach, there was a tent with the same name that featured a lot of cowboy poets and bluegrass. It was much smaller than what we’re expecting of this new one, which is set up where the massive Sahara Tent is during Coachella.

Anyone who has tried to see one of the big artists over at the Palomino Stage during Stagecoach in recent years knows how it can easily overflow, so this should ease some of that congestion for artists like Journey, Hootie & the Blowfish and the Red Clay Strays.

It’s also taking over the late-night sets with Diplo, Pitbull and Ludacris that had previously been done at the Palomino.

Can I still get tickets to Stagecoach? How much are passes?

Yes, there are still passes available for Stagecoach 2026. A general admission three-day pass is $619. (There’s also a deal if you buy a six-pack of GA passes that comes out to $569 per pass.) You can get a GA combo pass that includes shuttle transportation starting at $699. There’s also a GA pass that gets you access to the Rhinestone Saloon adjacent to the Mane Stage and the Rose Garden Saloon next to the Palomino Stage for $974.

If you want to get close to the Mane Stage, a Corral Standing Pit pass is $1,899. Corral reserved seating runs from $1,199 to $2,299. The chairs are folding camping chairs, and the highest tier option has drink holders. If you purchase any of the seating options, you can take the chair home as a souvenir Sunday night. Corral passes (standing or seated) come with access to the more exclusive Corral Saloon as well as the Rhinestone and Rose Garden Saloons.

You can buy tickets at stagecoach.com/passes.

What’s the difference between general admission and Corral passes?

Stagecoach is different from Coachella in that if you want to be close to the largest stage, you will need to pay for a Corral pass. Those in the Corral Standing Pit will be the closest.

If you have a GA pass, be prepared to just see the biggest acts on a screen. For Stagecoach, there are multiple screens set up in the field for the general admission areas — and usually a feed with a screen over by the Beer Barn, too.

GA passholders who are willing to stand typically have access to an area closer to the Mane Stage than those with blankets or low-backed lawn chairs.

That being said, GA passholders have traditionally been able to get up close at all of the other stages.

When does Stagecoach release set times?

Stagecoach set times are already posted. Similar to Coachella’s surprises, the festival recently announced that Dan + Shay are on the bill for Friday on the Palomino Stage.

When do gates open at Stagecoach? How late does the music go?

The parking lots open at noon daily and the gates open at 1. Everything ends at midnight or earlier.

People run with lawn chairs across the field at Stagecoach

As the venue opened, country music fans made a run across the field to secure good concert-viewing positions on the first day of Stagecoach in 2022.

(Allen J. Schaben / Los Angeles Times)

What’s the deal with parking? What about the shuttles? Can I take a rideshare? How’s traffic?

Who says you can’t get anything for free anymore? Day parking is free at Stagecoach.

Like I recommended for Coachella, drop a pin in your phone as soon as you park so you can find your car at the end of the night.

There is a rideshare lot. You can also purchase a shuttle pass for $130. There’s also preferred parking for $299.

Stagecoach doesn’t have as many people as Coachella, so the traffic usually isn’t as bad, but Monday can get congested as people head home from the desert.

If you want to avoid traffic or you’re looking for some off-site adventures during Stagecoach, check out these 14 fun desert side quests.

Where do I put my stuff? Are there lockers? Is there a place to charge my phone?

Stagecoach still has medium-sized lockers available to rent. They are $84 for the weekend and you can reserve them in advance. Small charging lockers for devices are $74 for the weekend.

Backpacks 18” x 13” x 8.5” or smaller are allowed inside the venue.

Beyond the charging lockers, there are places around the grounds where you can charge your own devices. Bring your own cable/plug.

A man drinks a beer from a women's boot  at Stagecoach

A man drinks a beer from a woman’s boot while watching Willie Nelson & Family perform on the Mane Stage on the second day of Stagecoach 2024.

(Allen J. Schaben / Los Angeles Times)

What’s the weather going to be like for Stagecoach and how can I prepare for it?

It’s looking like we’ll hit a high of 90 degrees on Friday, 81 on Saturday and 78 on Sunday, according to Accuweather. The lows will dip into the 50s, though, so you might want to throw in a long-sleeved flannel shirt or hoodie for when the sun goes down and Brooks & Dunn sing about dancing under a neon moon. Since blankets and towels (50” x 70” max) are also allowed, you could also roll yourself up into a Stagecoach burrito, I suppose.

You can also bring in handheld fans (paper or battery-powered).

Plastic personal-sized water misters are allowed in, too, but they have to be empty when you get there.

The wind doesn’t look too bad right now, but it will inevitably kick up. Don’t bring a cough home as a souvenir. Bring a face covering like a bandanna or a PPE mask.

The desert is hot. Are there water stations?

I know lots of people enjoy the beer at Stagecoach, but it’s not the same as water. My mantra in April is dehydration is serious business. And if you’re drinking beer, you definitely want to keep drinking water.

The good news is that there are multiple refill stations around the grounds, and if you need to buy a bottle of water, it’s only $2.

Like Coachella, you can bring in an empty refillable container, but it needs to be plastic (no metal or glass) and 64 ounces or less. Empty hydration backpacks are allowed, too.

For a free boost of electrolytes, the Electrolit booth is back with free samples between the Mane Stage and Diplo’s HonkyTonk. (Pro tip: I stopped there every day on my way in during Coachella. Hydrate early, hydrate often.)

What’s the deal with food at Stagecoach?

If you like barbecue, you’re in the right place. There’s a whole lot of it at Stagecoach. Flavortown also comes to Stagecoach with cooking demos throughout the weekend courtesy of Guy Fieri and friends.

There are a fair number of vendors that were also at Coachella, including Prince St. Pizza, Irv’s Burgers, Love Hour and Oh My Burger, the latter two of which impressed Danielle Dorsey, one of our food editors, at Coachella this year.

If you’re buying food on site, plan on $20 and up for most entrees, with a few deals to be had.

If you’re looking for freebies, the Electrolit and Coca-Cola installations are still there from Coachella and Monster Energy also has a space where it’s giving out samples. (Monster Energy also has a meet and greet with Redferrin after his performance on Saturday and a surprise DJ set on Sunday.) As for free food, sometimes they pass out samples to the crowd after the Guy Fieri demonstrations.

What else can I do while I’m in the desert? Is there time to do anything outside of the festival?

I’m glad you asked. Earlier this month, we put together a collection of side quests around the desert. Some, like snapping a photo of the Forever Marilyn statue in Palm Springs or seeing the former Coachella festival art installation “Sarbalé Ke,” are easy to do before entering Stagecoach for the day. Others are more involved and can be a great way to miss that traffic coming back on Monday.

If you’re looking for more options, we’ve got a Gen Z guide to eating, drinking and shopping in Palm Springs and restaurant critic Bill Addison recently updated his dining guide to Palm Springs.

How can I watch Stagecoach from home?

In recent years, Stagecoach has been streamed on Prime Video, Amazon Music and Twitch.

The streams start each day at 3 p.m. Pacific. There are two channels set up.

A specific schedule hasn’t yet been announced, but a press release from Amazon says the stream will include sets from Cody Johnson, Lainey Wilson, Post Malone, Third Eye Blind, Avery Anna, Ludacris, Michael Marcagi, Pitbull, the Red Clay Strays, Wynonna Judd and Diplo.



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Photos from the 2026 L.A. Times Festival of Books at USC

The “Coachella of books” has arrived. The biggest literary event in the country, the L.A. Times Festival of Books, kicked off at USC this weekend. The 31st annual event features more than 500 authors, including Lionel Richie, Tina Knowles, Larry David, Pat Benatar, Amy Tan, Anne Lamott and more. Several of these talented individuals stopped by the L.A. Times photo studio to have their portraits taken between spirited panel discussions and book signings.

Here are some portrait highlights from the 2026 Festival of Books:

Tom Selleck.

Lisa Rinna author of "You Better Believe I'm Gonna Talk About It."

Lisa Rinna author of “You Better Believe I’m Gonna Talk About It.”

Roda Ahmed.

Morgan Hutchinson and Brett Hutchinson.

Morgan Hutchinson and Brett Hutchinson.

Valerie Bertinelli.

Daniel Humme and Roda Ahmed.

Daniel Humme and Roda Ahmed.

Mimi Pond.

Rachel Renee Russell, Presli Noelle James, Kim James, Nikki Russell and Cori James.

Rachel Renee Russell, Presli Noelle James, Kim James, Nikki Russell and Cori James.

Max Greenfield.

Lauren Rowe.

Mychal Threets.

Kate Meyers.

Hayley Kiyoko.

Danica Mckellar.

Eli Erlick.

Melissa Febos.

Reyna Grande.

Dr. Becky Kennedy.

Karen Tongson.

Kylie Semo.

Fanta Diallo.

Jade Chang.

Amanda Uhle.

Remica Binghan-Risher.

Hannah Brown.

Stacey Abrams.

John Evans.

Nate Sloan.

Bess Kalb.

Lana Lin.

Jason Reynolds.

Stuart K Robinson.

Mac Barnett.

Shawn Harris.

Elizabeth Crane.

Allison Bennis White.

T.C. Boyle.

Chet'la Sebree 2026 finalist for the LA Times Book Prize in Poetry for her collection "Blue Opening."

Chet’la Sebree 2026 finalist for the LA Times Book Prize in Poetry for her collection “Blue Opening.”

Chanda Prescod-Weinstein.

Chanda Prescod-Weinstein.

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L.A. Times Festival of Books kicks off with packed panels at USC

Tens of thousands of readers of all ages, from toddlers clutching picture books to longtime fans carrying armfuls of paperbacks, fanned out across the USC campus Saturday for the opening day of the 31st Los Angeles Times Festival of Books, packing panels and lining up to see favorite authors and celebrity guests.

It was too early to know how many people attended the first day of the event, billed as the country’s largest literary festival, though organizers said they expect between 150,000 and 155,000 attendees over the weekend. By late morning, the campus was already bustling, with strong turnout expected for appearances by author T.C. Boyle and actors Sarah Jessica Parker and David Duchovny, among others.

Founded in 1996 and spread across eight outdoor stages and 12 indoor venues, the festival has become a fixture on Los Angeles’ cultural calendar, bringing together more than 550 storytellers for panels, author interviews, book signings, performances and screenings spanning a wide range of genres, from children’s story times to cooking demonstrations.

This year’s lineup features a broad mix of writers, performers and public figures, including comedian Larry David, musician Lionel Richie, multihyphenate businesswoman (and Beyoncé’s mother) Tina Knowles, author and social critic Roxane Gay and scholar Reza Aslan.

Under sunny skies, actor and reality TV personality Lisa Rinna brought humor and a bit of bite to a 10:30 a.m. conversation on the festival’s main stage. The “Real Housewives of Beverly Hills” alum released her second memoir, “You Better Believe I’m Gonna Talk About It,” in February, chronicling her time on the show and her recent turn on Season 4 of Peacock’s reality competition series “The Traitors.”

Reflecting on her approach to “Traitors,” Rinna said she wanted to strip away the conflict-driven persona she had cultivated on “Real Housewives” and present a more unfiltered version of herself. “I was like, ‘Self, listen. You’re gonna go in there and just be you. No housewife s—, none of that reactionary stuff.’ ”

In conversation with Times senior television writer Yvonne Villarreal, Rinna also spoke candidly about the loss of her mother, Lois Rinna, in 2021 and how her grief manifested in a feeling of rage while she was filming Season 12 of “Real Housewives.”

“It really took me by surprise,” she said. “And you have to give space for it because you can’t make it go away. … They always say time heals, but time makes everything just a little less intense.”

At a noon panel titled “Fire Escape: Wildfires and the Changing Geography of Southern California,” moderated by Times climate and energy reporter Blanca Begert, author and former wildland firefighter Jordan Thomas said the scale and frequency of California wildfires have shifted dramatically in recent decades.

“The vast majority of the largest wildfires in California’s recorded history have happened just in the past 20 years,” said Thomas, author of last year’s National Book Award finalist “When It All Burns: Fighting Fire in a Transformed World.” “While I was a hotshot, there were three of those fires burning simultaneously, including a million-acre fire — more than used to burn across the entire American West over the course of a decade.”

In the early afternoon, former Georgia Rep. Stacey Abrams spoke with moderator Leigh Haber about artificial intelligence and voter suppression in front of an enthusiastic, packed crowd at USC’s Bovard Auditorium.

Abrams’ latest Avery Keene novel, “Coded Justice,” came out last year and explores the role of artificial intelligence in the healthcare industry. AI has already become enmeshed in everyday life, she said, asking audience members to raise their hands if they had used TSA PreCheck or a streaming service.

“AI is a tool … but it is created by someone, it is programmed by someone, it is controlled by someone,” she said. “Regulation is not about slowing down progress. It is about asking questions and saying that in the absence of answers, we’re going to put on reasonable restraints that we can revisit.”

Abrams also revealed that her next book, the fourth in her Avery Keene thriller series, will focus on prediction markets.

“I write Avery Keene novels to tell stories about social justice, but I put it in a form that’s accessible to people who don’t think that they are social justice people,” Abrams said. “I want to meet people where they are, not where I want them to be.”

She also encouraged audience members to push back against voter suppression and defend democracy by volunteering at polling places — even in reliably blue districts — warning that she believes masked paramilitary groups will be allowed to patrol voting locations and target people of color in the upcoming midterm elections.

The festival kicked off Friday evening with the 46th Los Angeles Times Book Prizes ceremony at Bovard Auditorium, emceed by Times columnist LZ Granderson, recognizing both emerging voices and established writers.

Winners were announced in 13 categories for works published last year. Find a full list of winners here.

Oakland-born novelist Amy Tan, whose work often explores identity and the Chinese American immigrant experience, received the Robert Kirsch Award for lifetime achievement, and the literary nonprofit We Need Diverse Books received the Innovator’s Award for its work promoting diversity in publishing.

Accepting her award, Tan, author of the 1989 bestseller “The Joy Luck Club,” said that as a birthright citizen, she had never questioned her place in the country until recent debates over citizenship and belonging led her to reconsider whether she is, in fact, a “political writer.”

“My birthright and that of millions of others is now being argued before the Supreme Court, and no matter what the outcome is, it’s been a kick in the gut to know that those in the highest echelons of government and those who support them believe that we don’t belong.”

Tan said that as an author, “I imagine the lives of the people I write about,” and that act of compassion “reflects our politics and our beliefs. And so yes, I am a political writer.”

Addressing the attendees, Times Executive Editor Terry Tang pointed to the breadth of the weekend’s programming as an opportunity for connection and discovery. “If you take in just a fraction of these events, it will expand your mind,” she said. “This weekend gives all of us a chance to celebrate a sense of unity, purpose and support.”

The festival runs through Sunday. More information, including a schedule of events, can be found on the festival’s website.

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How to make the most of the Festival of Books

This year’s festival will take place Saturday and Sunday at the USC campus, and it’s packed with a mind-boggling array of great participants and exhibitors. You can peruse the complete schedule, download the book festival app, and book your parking and panel reservations here.

I have warm fuzzy feelings about the festival, attending as a budding writer in the early aughts. As someone who aspired to “go long” but had no clue how to go about doing it, the event was an inspiration: all these hot-shot authors talking about their craft, and free admission no less.

Of course the event wasn’t the sprawling, magnificent behemoth it is now, with cooking demonstrations from the world’s greatest chefs, and bestselling children’s authors reading to tiny budding bibliophiles. The first festival in 1996 drew 75,000 book fans; last year, more than twice as many people showed up.

As the festival grew, so did the excitement. In 2007, I waited in line along with hundreds of other fans for the privilege of hearing Gore Vidal talk about his craft in UCLA’s Royce Hall. Gay Talese, one of my journalism heroes and a veteran of some of the very first festivals in the late ’90s, was always a pleasure. His stories about breaking into the New York Times conjured up a lost world that seems positively antediluvian now. “If you show up in a three-piece suit and a hat, and you look like you might have taken a bath recently, they don’t kick you out as fast,” Talese told a packed crowd in 2008.

By that time, much to my astonishment, I knew Talese personally. In 2004, I was working on a book about the New Journalism movement that he spearheaded. That year, he asked me to join him at the book festival as a guest. It was my first time in the “green room,” the backstage area where authors socialize over food and drinks. After ogling all the A-list talent in the room, I was asked by Talese to join him for lunch at a table along with novelists Jane Smiley and John Kaye, historian Doug Brinkley and social critic Naomi Wolf, all of whom were appearing at the festival. Reader, my mind was suitably blown. I just kept my mouth shut and listened.

I will be moderating a panel Sunday at 1:30 p.m. at the Ray Stark Family Theatre (plug) and I can’t wait. There is nothing like this festival; it is The Times’ annual gift to the Southland, and we should all be grateful we get to enjoy it.

Here are some of this weekend‘s festival highlights. All panels are an hour in duration.

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📚 Ultimate Festival Guide

Saturday

Drawn to Life: A Conversation on Graphic Novels

Graphic novelists Henry Barajas, Eagle Valiant Brosi, Anders Brekhus Nilsen, Mimi Pond and Angie Wang discuss their latest graphic novels, each of which is based on true events or popular myths.

Where: Albert and Dana Broccoli Theatre
When: 10:30 a.m.

Robert Kirsch Award Winner Amy Tan in Conversation with Thomas Curwen

Acclaimed author Amy Tan is the recipient of the 2025 Robert Kirsch Award for lifetime achievement, which recognizes a writer with a substantial connection to the American West. Tan’s expansive body of work, including essays, memoirs and bestselling novels “The Joy Luck Club,” “The Kitchen God’s Wife” and “The Bonesetter’s Daughter,” is widely celebrated for its profound exploration of the immigrant experience, family bonds and the quest for individual identity. Join us for a conversation with Amy Tan and award-winning former Los Angeles Times writer Thomas Curwen.

Where: Bovard Auditorium
When: 10:30 am

Modern Family: Humor, Chaos, and the Absurdity of Contemporary Life in Fiction

Novelists Jade Chang, Kevin Wilson and Sarah Levin discuss their new novels, which are fresh examinations of family in contemporary life: the ones we’re born with, the ones we make, and the ways we reach out for connection in an increasingly isolated, chaotic, and lonely world.

Where: Hoffman Hall, Edison Auditorium
When: 11 a.m.

The Mirror Effect: When The Writer Becomes The Story

Lana Lin, Melissa Febos, Susan Orlean and Amanda Uhle have produced literary and artistic work that has shaped conversations, influenced culture and established them as leaders in their fields. Now, they turn the pen inward and become the story. Exploring their careers, relationships, sexuality and more, these writers offer a rare and intimate look at the vulnerability, creativity and humanity behind their work

Where: Town and Gown
When: 1:30 p.m.

Democracy, Fascism and America Today

Join California Atty. Gen. Rob Bonta, Steven J. Ross, Omer Aziz, Erwin Chemerinsky and Los Angeles Times reporter Seema Mehta for a conversation about the state of our freedoms today and what our current political atmosphere could mean for the future of our democracy.

Where: Hancock Foundation, Newman Recital Hall
When: 1:30 p.m.

Sunday

Raising Gen Alpha: Parenting Today

How do we raise children in an age of rapid technological change, political polarization and global uncertainty? Drawing from their new books and their experience as parents, Reza Aslan and Jessica Jackley will explore how to have honest, age-appropriate conversations with kids about complex and challenging topics, while psychologist Darby Saxbe shares groundbreaking research on the science of fatherhood.

Where: Wallis Annenberg Hall
When: 10:30 a.m.

The Mosaic of Us: Individual Memoirs and the Collective Truth of Black Life in America

Join Austin Channing Brown, Tre Johnson, Tamika D. Mallory and Carvell Wallace as they reflect on the moments that shaped their lives, work and perspectives. Through individual stories of resilience, love, purpose and self-discovery, their experiences weave together like a mosaic to form a deeper collective portrait of Black life and identity in America today.

Where: Hancock Foundation, Newman Recital Hall
When: 10:30 a.m.

Poetry, Power & Sovereignty

Panelists Matthew Cuban Hernandez, Karla Cordero, Sonia Guiñansaca and Yesika Salgado will dive into what it means to be autonomous, to be your own supreme authority, to belong to yourself, the land(s) and people you choose.

Where: De Los Stage
When: 12:50 p.m.

Lionel Ritchie in conversation with Mikel Wood

The legendary performer will discuss his new book “Truly” with the Times’ pop music critic.

Where: Bovard Auditorium
When: 2:30 p.m.

Looking Deeper: The Asian American Experience in Historical Fiction

Christine Bollow, Karen Tei Yamashita and Naomi Hirahara dive deep into the myriad Asian American experiences at turning points in American history, shedding light on untold stories and essential characters in our shared history.

Where: Hoffman Hall, Edison Auditorium
When: 3:30 p.m.

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How Coachella grew from a small desert festival into a global cultural behemoth

Commenters who never have been — and never will go — complain about the cost, the influencers, the hype. Purists wax poetic about the days when they disappeared into three days of music and the field wasn’t overtaken by brands like Barbie and e.l.f. cosmetics. Defenders claim they can camp their way to an affordable weekend, and others spend the whole time posting. A select few even talk about great performances they saw — it’s still a music festival.

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But one thing everybody can agree on: Coachella has changed. I should know. I’ve been covering it as a journalist since 2007.

Rapid advancements in technology and mass adoption of social media have brought out the best and worst of the festival — not just on screens thousands of miles away, but to those of us trying not to trip over the makeshift photoshoot you might have seen on Instagram.

Coachella pre-2010 was a purist’s paradise

Some of Coachella’s most iconic moments happened before smartphones: The Flaming Lips in a human hamster ball in 2004; Daft Punk’s 2006 pyramid set; Rage Against the Machine reuniting and calling for the George W. Bush administration to be tried for war crimes in 2007. If you even had a cellphone when Coachella started in 1999 it was probably a Nokia brick or a flip phone with an antenna that had limited talk and text options.

In the early years, there were no brand activations on the field; nobody knew what an influencer was and the only corporate sign you saw was for Heineken in the beer gardens. (There was no Heineken House with its own stage, just signs advertising the beer.)

The grounds were also considerably smaller, making it easier to explore the different stages and discover new music. You didn’t have fancy food options, but a slice of Spicy Pie was less than $10. (Coachella upgraded its food options from festival staples to weekend outposts of L.A. restaurants in 2014.)

The music was the draw. The festival’s track record includes artists like the Killers, the Black Keys, Childish Gambino and Kendrick Lamar climbing up from small type to headliner on the lineup poster.

Livestreams and influencers made Coachella’s reach global

The vibes started to shift in 2010 as smartphones grew in popularity, although the service on the field was spotty. It was the first year Coachella offered a livestream — available via Facebook and MySpace. The next year, the stream moved to YouTube, where it remains and draws millions of viewers.

As Coachella expanded to twin weekends due to popular demand on the ground in 2012, it also had the first viral moment fans could enjoy from thousands of miles away: Dr. Dre and Snoop Dogg brought 2Pac back to life via a hologram.

Celebrities were always at Coachella (I spotted Ryan Seacrest, Corbin Bernsen, David Hasselhoff and Danny DeVito in my early years), but the rise of social media made celebrity culture a key part of the event. By 2011, TMZ was posting about stars like Lindsay Lohan. Clips from Coachella went viral and ended up on shows like “Tosh.0” and referenced in “Community.”

The art, which was always part of the festival, became bigger and more iconic. On the growing photo app Instagram, larger-than-life sculptures of astronauts started appearing in selfies.

Brands saw an opportunity. American Express, H&M and Samsung launched activations on-site in 2015. The party scene outside the festival, with non-affiliated events that were timed because everyone was in town for Coachella, became marketing vehicles. Brands are still cashing in more than a decade later.

The next watershed moment was Beyoncé in 2018. Today, most headlining sets at the fest feel as if they are designed for the viewing experience on the livestream rather than the fans on the field (ahem, Justin Bieber and his laptop). But Beyoncé’s spectacle was just as mind-blowing on-site as it was at home. A year later, the “Homecoming” special debuted on Netflix, widening the reach.

Coachella became a key part of the pop culture landscape, and then it became a cornerstone of the influencer economy.

Behind all the hype, there’s still a music festival hiding

I inadvertently photobombed approximately 500 people just trying to go to and from the press tent last weekend and my inbox is overflowing with requests for coverage of off-site events with brands, celebs and TikTok influencers, including social media clips.

But at the end of the day, Coachella is still a music festival, and a really good one at that. The Strokes, David Byrne, Jack White, Iggy Pop, Turnstile, Wet Leg, Fujii Kaze and even Less Than Jake in the Heineken House were some of the best performances I had seen in years.

Coachella is what you make of it. And besides, everyone knows there are fewer influencers on Weekend 2.

Today’s top stories

A health worker administers a measles test.

A health worker administers a measles test on Fernando Tarin, of Seagraves, Texas, at a mobile testing site outside Seminole Hospital District on Feb. 21, 2025.

(Julio Cortez / Associated Press)

Increasing measles cases in California

  • California in 2026 has already seen its highest number of annual measles cases in seven years amid an ongoing resurgence of a disease once considered effectively eradicated in the U.S.
  • The re-emergence comes as vaccination rates have tumbled nationwide in recent years.

Testing LAX’s long-awaited train

  • LAX’s 2.25-mile electric train system will begin running without passengers next week as testing advances following a series of delays.
  • The Automated People Mover system began construction in 2019 and was initially slated to open to the public in 2023.
  • Specific bottles of Xanax, one of the most widely prescribed medications to treat anxiety and panic disorders, has been recalled due to its failure to dissolve at a standard rate.
  • FDA officials are not warning against consuming the product at this time.

What else is going on

Commentary and opinions

This morning’s must-read

Another must-read

For your downtime

A reporter lies on an AI massage table.

Reporter Deborah Vankin gets a massage by an “Aescape” robot at Pause Wellness Studio.

(Christina House / Los Angeles Times)

Going out

Staying in

A question for you: Are you planning on leaving California for another state? If so, tell us why.

Laura says, “I left California during the pandemic. Part of the push factor for me was politics, but not blue politics. I had been living in OC since 2018 and was surprised it was so Conservative (and conservative). That became a bigger source of discomfort for me as the vaccine question demonstrated how our neighbors’ decisions can impact us directly. Rather than moving elsewhere in California, which would have sorted out the political discomfort nicely, I moved to a much more affordable state where I had family.”

Email us at essentialcalifornia@latimes.com, and your response might appear in the newsletter this week.

And finally … from our archives

Kendrick Lamar rapping into a microphone on a dark smoky stage with a dark red backdrop

Kendrick Lamar performs at Coachella Music & Arts Festival at the Empire Polo Club on April 16, 2017.

(Amy Harris / Invision / AP)

On April 16, 2018, Compton’s own Kendrick Lamar became the first hip-hop artist to win the Pulitzer Prize for music.

He won for his album “Damn.,” which the Times’ Mikael Wood heralded as Lamar’s graduation to pop superstardom.

Have a great day, from the Essential California team

Jim Rainey, staff reporter
Hugo Martín, assistant editor, fast break desk
Kevinisha Walker, multiplatform editor
Andrew Campa, weekend writer
Karim Doumar, head of newsletters

How can we make this newsletter more useful? Send comments to essentialcalifornia@latimes.com. Check our top stories, topics and the latest articles on latimes.com.

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