Family holidays

If you’re looking for alternatives to Benidorm, there’s a destination that’s becoming increasingly popular with Brits who are seeking sunshine, inexpensive pints, and lively nightlife

Benidorm is the perfect choice of destination if you like a lively atmosphere, plenty of beach space, and clubs within walking distance of your hotel. However, in recent years, many tourists have been looking for alternatives to the Spanish town, and if you’re bored of Beni, there’s another fun destination about 3.5 hours from the UK.

Sunny Beach in Bulgaria has many similarities to Benidorm. Both resorts were developed in the 1960s with the package holiday boom, and Sunny Beach’s promenade with its high rise hotels could easily be mistaken for Benidorm’s Levante Beach area.

However, with some tourists complaining about Benidorm prices in recent years, Sunny Beach offers a cheaper alternative. YouTuber Travel with Col made a video of some of Sunny Beach’s prices in June of last year and showed deals such as two cocktails for £4.60, and beers for £1.50.

As the name implies, Sunny Beach sits on a long stretch of sandy coast. The Blue Flag beach is about six miles long, and there are quieter spots to be found for those who want to relax or enjoy more of a family-friendly atmosphere. The sand gently slopes into the Black Sea, and waters are shallow, clear, and calm, ideal for swimming or snorkelling.

Central Beach is at the heart of the action, and along the coast is a huge number of beach bars, nightclubs, and large hotels. By day, you’ll see people lounging on sunbeds with cocktails and enjoying DJ sets, while at night, the clubs are packed with people dancing until dawn. Many clubs open until five or six am, just as the sun comes up, but some spots such as Cacao Beach open 24-hours a day, so the party never stops.

Inland, the town is a tourist haven, full of shops selling beachwear, a market with lots of colourful stalls, and inexpensive fast food joints. You’ll find restaurants serving cuisine from around the world, as well as a few Bulgarian places where you can try Balkan dishes. Sunny Beach Amusement Park is popular with families, offering fairground rides and rollercoasters, while the Action Aquapark has pools, slides, and a lazy river.

Most Brits arrive via Burgas Airport, which has seasonal connections with airlines including easyJet, Jet2, Ryanair, TUI, and Wizz Air. It’s about half an hour from Sunny Beach, and has good public transport connections.

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It’s worth taking a day trip to Burgas to explore this historic Bulgarian city. Attractions include The Sea Garden, famous for its pier which looks a lot like something you’d see at the British seaside. Dino Park is an amusement park with animatronic dinosaurs, allowing you to feel like you’ve stepped back in time, and there’s the vast Mall Galleria where you’ll find lots of popular European chains.

Finish your day with a boat trip to St. Anastasia Island. Dating back to medieval times, this tiny 2.5 acre island has a monastery, museum, and historic lighthouse to explore.

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Parents who are looking to get away during the six week summer holidays could potentially save hundreds by booking during a certain week instead of planning their holidays at the start of the break

The six-week summer holidays are still a long way off, but many families will be booking their annual holiday in the coming weeks, and no doubt looking for ways to bring the price down a little.

Travelling during the school holidays is never going to be the cheapest option. Last year, research showed that a family of four will pay an additional £716 on average if they travel during a school holiday, and the big six-week holidays in July and August are when prices are hiked the highest.

But according to travel specialists, being a little flexible with your departure dates can make a big difference. Dawn Morwood, co-director of Cheap Deals Away UK, previously shared her insider knowledge: “Most people assume all summer flights are expensive, but there are specific days that offer much better value.”

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She added: “The summer flight market follows predictable patterns. Prices peak during school holidays in late July and early August, but there are pockets of opportunity both earlier and later in the season.”

The priciest days in the summer fall on July 22, 23, and 29, when flights can cost up to 40% more on average. Therefore, if you can avoid these peak dates, you may find your holiday costs less overall. Dawn said: “If your travel dates are flexible, shifting even a day or two could save you a significant amount.”

Parents should double-check the term dates for their child’s school on GOV.UK. Some schools will place inset days in the days leading up to the school holidays, meaning it may be possible to get away a couple of days before the rush when prices rise.

Many parents are keen to get away in the first couple of weeks of the school holidays, but if you have patience, you can often get cheaper deals by booking in the last week of August. Around August 28, flight and package holiday prices tend to take a dive, but if your child isn’t back until September 4 or 5, you may be able to sneak in a few days of sunshine before the autumn term.

If you live close to the Scottish border or are willing to travel to a Scottish airport, you could potentially save money by travelling outside of the country’s summer holidays. Scottish schools break up around June 24-29 and return around mid-August in 2026. Therefore, if you are looking for a break mid to late August, departing from a Scottish airport could be a lot cheaper.

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As an example of how much prices can fluctuate, we looked at prices for a TUI package holiday at Zante Plaza Hotel & Apartments on an all-inclusive basis for a family of four. If they departed London Stansted on July 24, the cost would be £1156pp, but a free child place brings the total down to £3466.

However, if the same party travelled on August 28, returning September 4, the total would be £3076, saving just under £400 on the holiday cost.

For parents who are willing to risk term-time fines, Dawn says: “Early June hits that sweet spot between good weather and good prices.” However, you’d have to take into account the cost of fines, which are applied per parent per child, meaning a family of four can face four lots of penalties.

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