The friendliest cities in Europe have been named and the list includes bustling metropolises to charming harbourside spots, where visitors are made to feel at home
In a continent teeming with vibrant cities, some stand out for their exceptional hospitality. The annual Readers’ Choice Awards by Condé Nast Traveller, one of the travel industry’s most esteemed surveys, reveals which destinations make visitors feel most at home.
This year’s ranking, voted on by thousands of readers, showcases the cities that are not only beautiful but also boast the friendliest locals. Contrary to popular belief, large, bustling cities aren’t necessarily less friendly.
London, often seen as a cold and impersonal global metropolis, was ranked the second friendliest city in the UK in Condé Nast Traveller’s 2024 awards, scoring an impressive 93 out of 100, just behind Glasgow. This year, no UK cities made it into the top 10, but two from the tourist-favourite country of Portugal did.
Top 10 friendliest cities in Europe
10. Prague, Czech Republic
Prague’s historic beauty is matched by its growing reputation for friendliness, especially among its younger, English-speaking population. However, not all rankings agree that the Czechs are welcoming.
According to the 2023 Ease of Settling In index from expat-focused social enterprise InterNations, Czechia ranks 50th (out of 53 countries) in a global ranking of locals’ friendliness.
9. Madrid, Spain
Madrid’s warmth is frequently characterised as metropolitan and energetic. The locals, referred to as Madrileños, are “welcoming and open”, according to Expatra.
While the metropolis is vast and fast-paced, its dynamic culture and relaxed work-life balance serve as significant attractions for both residents and visitors. The city’s dwellers are also recognised for being particularly amiable in social environments, such as pubs and cafés, enabling tourists to easily integrate into the local atmosphere and feel comfortable.
8. Porto, Portugal
Porto’s amicable environment forms a crucial element of its charm, with travellers frequently remarking on the authentic warmth of its residents. The metropolis possesses a robust community spirit and “openly welcomes anybody into the city”, says Global Citizen Solutions.
The unhurried lifestyle and communal dining traditions enable visitors to easily bond with inhabitants, with many applauding the inviting atmosphere and the cordiality of the locals.
7. Oslo, Norway
Oslo’s amiable standing is more understated yet equally authentic. Whilst Norwegians might appear reserved and “mainly keep to themselves”, some Reddit users suggest that they are “in general friendly if approached”.
The capital is also commended for its diversity and forward-thinking principles, alongside a strong culture of courtesy and consideration. Tourists often remark that they feel secure and assured that residents will assist them if they become lost or need guidance.
6. Copenhagen, Denmark
Copenhagen’s high ranking is a testament to its commitment to liveability and a culture of “hygge,” which roughly translates to cosiness or well-being. The city’s residents are known for their punctuality, and while they may not be overly spontaneous, they are described as friendly and always ready to lend a hand.
The city’s safe and relaxed atmosphere, coupled with a strong sense of community, makes it easy for visitors to navigate and feel a genuine sense of belonging.
5. Lisbon, Portugal
Lisbon’s friendliness is often attributed to the pleasant and open nature of its people, who are described as “some of the kindest people” travellers have ever met, according to Reddit users. The city is also considered very safe, which contributes to a comfortable and welcoming environment for all types of travellers.
Many visitors find that locals are very helpful, especially if you attempt to speak a little Portuguese.
4. Reykjavik, Iceland
Holidaymakers regularly praise the authentic warmth of Reykjavik’s residents, who are frequently characterised as relaxed and eager to express their love for their country. As Iceland Review notes, “Icelanders are friendly and welcoming people,” with most being “happy to offer advice, a helping hand, and share the passion they hold for their homeland with international visitors.”
This hospitable character is equally evident in the city’s security and the straightforward manner in which tourists can engage with residents, many of whom willingly act as personal guides, revealing a more genuine aspect of the city to visitors.
3. San Sebastián, Spain
San Sebastián’s reputation for warmth is closely linked to its relaxed seaside culture and its exceptional gastronomic offerings. The Spanish destination boasts “fascinating Basque people and their rich culture,” as noted by ‘With Locals’.
Visitors often describe these residents as knowledgeable, engaging, and approachable in conversation. The community’s hospitality shines particularly in the convivial environment of the pintxos establishments, where tourists can effortlessly integrate into the regional dining culture and become part of the lively neighbourhood.
2. Florence, Italy
The warmth of Florence comes from locals’ deep pride in their incredible heritage, which they’re delighted to share with tourists.
Whilst some Reddit users describe Florence as nothing more than a “glorified tourist spot,” others have experienced the “complete opposite experience,” remarking that “the locals were incredibly friendly” and calling it their top Italian destination.
The genuine nature of the local culture helps visitors feel welcome whilst they discover the city’s breathtaking art and history.
The city also receives praise for being highly walkable, with a laid-back atmosphere that welcomes tourists warmly.
1. Vienna, Austria
Vienna’s position as Europe’s most welcoming city reflects its perfect combination of cultural sophistication and local appeal.
The Austrian capital is renowned for its security, excellent public transportation system, and numerous green areas, all of which create a hospitable and relaxed atmosphere for tourists.
Although some visitors have observed that Viennese residents can be quite direct, they’re also characterised as possessing a “robust charm,” and are recognised for being approachable when engaged.
The city’s spotless streets and well-maintained public areas make navigation effortless, while locals’ passion for their city’s past and culture creates an environment of genuine warmth.
