Driven

UCLA senior Rodrick Pleasant is driven to honor those who helped him

Rodrick Pleasant grew up with built-in role models.

His two older brothers were both Division I athletes with Dominic Davis playing football and running track at USC and Diab Davis running track at California.

For a dual-sport athlete with big dreams like Pleasant, having mentors in his two brothers to lean on and gain advice from was everything he ever needed.

But once the four-star Gardena Serra product made it to Oregon for his first year of college football, he struggled to adapt and get situated in Eugene, Ore., — he needed another older brother.

Defensive back Rodrick Pleasant signals downfield during a UCLA football preseason practice.

Defensive back Rodrick Pleasant signals downfield during a UCLA football preseason practice.

(Isabella Serafini/UCLA Athletics)

And it was former Oregon and Chargers cornerback Nikko Reed who stepped up to the plate and guided Pleasant through his first two years of Power Four football.

Reed’s impact on Pleasant was so profound that the UCLA cornerback promised himself that he would be the Reed to other younger players.

And now it is the senior’s time to pay it forward.

“That’s what I’ve taken pride in in the spring, being a leader, being a guy that can talk too, being the guy that I needed when I was a young kid,” Pleasant said on the second day of UCLA preseason camp. “I’ve had great leaders for me when I was at another place, and that’s what I’ve been trying to work on and be there for the guys because I know I’ve dealt with stuff that they’re going through, so that’s what’s been the biggest thing for me.”

Pleasant got his first taste of leadership throughout spring practices. He was recovering from a shoulder injury suffered at the tail end of the 2025 season and had to sit out of team and contact drills.

On the sideline, Pleasant had to learn to impact the game and the players around him without stepping onto the field.

The 2025 All-Big Ten honorable mention honoree quickly found out that by coaching others, he could also help himself.

“Being out there and being able to coach the guys and help the guys. If you can coach it, you can play it,” Pleasant said. “It wasn’t a frustration. I believe in the staff. I believe in what we’re doing here and they had me limited … for a certain reason. I trust the process.”

Pleasant’s belief in the process stemmed from his confidence in the culture head coach Bob Chesney is creating.

The Gardena native could have entered the transfer portal after head coach DeShaun Foster was fired three games into the 2025 season. And he had another chance after the season ended with his position coach Demetrice Martin left for Arizona State.

But the Bruins new coaching staff left a lasting impression on Pleasant.

“It’s a family-oriented place. You see, their families running around here, their kids. They’re people at the end of the day, and being around them is special,” Pleasant said. “So knowing that they treat their families like that, and have their families around us, I appreciate it.”

And no one left a stronger imprint then Chesney, who Pleasant said has been the same guy ever since their meeting.

Despite five new cornerbacks joining the team through the transfer portal and 2026 recruiting class, the comfort induced by the family-oriented coaching staff has allowed Pleasant’s leadership to flourish, supporting one of the deepest position groups on the team.

“We’ve been jelling. . We’ve been practicing for a very long time together and the chemistry is there,” Pleasant said. “It’s exciting. A lot of dudes are on the same page together, so that’s what I’m really excited about.”

Pleasant is determined to be a leader among the defensive back group and in the locker room, being the person Reed was to him.

And one of the first players he took under his wing was sophomore cornerback Osiris Gilbert, a UConn transfer.

“That’s my guy. He’s a young guy. He’s going to be special,” Pleasant said of Gilbert. “He has talent. He’s a competitor, and I’m excited about this season for him. He has a lot to give out to us, and he’s going to bring a lot out of us.”

Rodrick Pleasant of Gardena Serra wins the 100 meters state championship in 10.20 seconds in 2023.

Rodrick Pleasant, center, of Gardena Serra wins the 100 meters state championship in 10.20 seconds in 2023. Jaelon Barbarin, left, of Simi Valley finished sixth and Anthony Flowers of South Torrance was fourth.

(Nick Koza)

While Pleasant’s leadership is centered around UCLA football, it does not end there.

The defensive back and former 100-meter sprinter who broke the California state record in the 100-meter dash with a time of 10.14 at the CIF Southern Section Masters Meet in 2023 is also supporting the Los Angeles Jets Track Club.

“I went to the [USA Track and Field] Junior Olympics this past weekend and it’s just great seeing the young kids,” Pleasant said. “I’m a Jet at heart, and being out there and watching them run, it brings back memories. I’ve done it and the youth is a special place. Being somebody that they can see has done it before is like no other. So that’s why I wanted to get back. I like to be there because I know I needed somebody.”

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BYD Europe Expansion: Growth Driven By European Banks

Outsourcing credit lets the Chinese EV maker scale fast while leaving asset risks to lenders.

This article appears in the July/August issue of Global Finance Magazine.

Walk the streets of cities like Valencia or Paris, and you don’t need the data to see BYD everywhere, especially in ride-hailing fleets and private transportation. These days, the sleek logo you notice isn’t always Tesla’s or Kia’s; it’s often BYD’s.   

Sales of BYD’s electric vehicles surged across Europe last year, up roughly 270% year over year. In the first quarter of 2026, sales increased by another 156%. 

While most coverage frames this as a product story, the bigger story is financing: BYD’s rise has less to do with design or price than with how the cars are financed.

BYD hasn’t expanded in Europe by building a traditional captive-finance arm. Instead, it has plugged directly into the region’s existing banking and leasing infrastructure, achieving captive-finance reach without the balance-sheet burden. In doing so, it has turned Europe’s financial system into a distribution engine that moves vehicles by turning them into financeable assets.

At first glance, BYD’s success seems straightforward: strong demand, rapid adoption, and a new entrant quickly gaining share. But in a market where vehicles are often financed, leased, and cycled through multiple channels before reaching long-term ownership, the headline numbers don’t always tell the whole story. The surge in European BYD registrations may signal demand and financing strength, or it may reflect window dressing shaped by the way the system works.

Turning Cars Into Collateral 

Stefan Bratzel, founder and executive director of the Center of Automotive Management (CAM)
Stefan Bratzel,
Center of Automotive Management

BYD relies on a familiar but strategically deployed set of financing and leasing arrangements. Vehicles are sold in bulk to leasing companies, fleet operators, and dealer networks, which then finance or lease them to end users, including corporate clients, ride-hailing drivers, and private buyers. European banks and auto-finance platforms provide the underlying credit, while leasing firms structure contracts and manage residual-value assumptions. 

What stands out in BYD’s case is the speed and scale of the operation.

“European OEMs [original equipment manufacturers] built their captive finance arms over 30 to 40 years, and those businesses now function as profit centers,” says Stefan Bratzel, founder and executive director of the Center of Automotive Management (CAM) in Bergisch Gladbach, Germany. “BYD cannot replicate this overnight, nor does it try to.”

Instead, he notes, the company is partnering with established asset finance providers to accelerate market entry. BYD gains “speed to market at the cost of margin while it accumulates the balance sheet and regulatory standing to eventually internalize these functions.”

In effect, BYD is compressing a decades-long buildout of captive finance into a partner-led model, trading margin and control for faster access to Europe’s credit and leasing channels.

It’s easy to see the appeal for lenders: Vehicles placed into leasing or fleet programs become financeable units, bundled into loan or lease portfolios that generate predictable cash flow. In a market where electrification is both a policy priority and an investment theme, high-volume EV programs provide a steady pipeline of assets.

Window Dressing?

The speed of BYD’s expansion raises questions about the numbers.

“BYD’s channel mix is improving,” says Matthias Schmidt, an independent analyst tracking the European auto market. Retail share in Germany rose to 32.5% of volume in the first four months of 2026, compared with 12.4% for all of last year, suggesting a shift toward a more balanced sales mix. But the relationship between registrations and vehicles actually on the road is less straightforward.

“Out of more than 30,472 BYD models registered in Germany since it entered the market in December 2022, only 18,536 are currently on the road,” says Schmidt, suggesting that “after models have been registered, they are then being exported to other European markets as used-car inventory or are going back into used-car inventory in Germany. This could be a strategy to demonstrate to market observers that they are performing better in Europe’s largest market than they actually are. We call it window-dressing the data.”

In a system driven by leasing, fleet placement, and dealer networks, that gap is not necessarily unusual. Vehicles can be registered into the channel before reaching long-term ownership, then repositioned through resale, export, or short-term use across markets. For financial stakeholders, the distinction matters: registrations may signal momentum, but they do not necessarily show sustained demand.

What Banks Are Really Underwriting

For the institutions partnering with BYD and helping fund its expansion, the focus is less on BYD’s near-term concern — speed to market — and more on how those assets perform over time.

Residual value assumptions underpin the economics of leasing. If vehicles retain value, the system works: Monthly payments remain competitive, credit risk remains contained, and lenders and leasing firms can recycle assets efficiently through secondary markets. When they don’t, the economics tighten quickly.

“The EV residual value question is the single biggest structural challenge in automotive finance right now,” Bratzel says. “Whoever solves that problem credibly — either through data, scale, or balance sheet — will have a significant structural advantage.”

Bratzel points to one potential factor that could shape how banks ultimately price that risk: “Vertical integration around the battery — especially battery cells — can have a positive impact on risk assessments, as this is based on a lot of their own data.”

BYD’s advantage stems in part from how much of that data it controls. Unlike many automakers that rely on third-party suppliers for critical components, the company produces its own battery cells and key parts of the EV supply chain. That level of vertical integration gives BYD clearer visibility into battery performance over time, arguably the most important variable in determining how an electric vehicle depreciates.

The geographic distribution of BYD’s growth in Europe adds another layer.

According to Schmidt, roughly 70% of Chinese EV registrations in Western Europe in the first quarter of this year were concentrated in Spain, Italy, and the U.K.: markets that tend to be more price-sensitive and open to new entrants. 

While this doesn’t invalidate BYD’s growth, it suggests that location-dependent finance dynamics are driving expansion as much as consumer demand.

Traditional OEM
Captive Finance
BYD Partner-Led Model
Builds and operates
own finance arm
Uses banks and
leasing partners
Significant capital
commitment
Lower
capital burden
Controls lending
and leasing directly
Outsources
financing functions
Often takes
decades to build
Can scale
immediately
Retains finance profits Trades margin for speed
Higher control Faster market entry
Source: Center of Automotive Management (CAM)

What Happens Next

BYD’s approach is working. It has outsourced the slowest component of automotive expansion — credit formation — while maintaining control of product supply and commercial momentum.

As Bratzel suggests, this is not a permanent structure: It’s transitional. It’s designed to gain scale first, then possibly internalize financing over time. Meanwhile, European banks and leasing platforms are providing balance­-sheet support to enable growth.

Schmidt’s analysis leaves little ambiguity: Not all growth is created equal. Registration data may reflect momentum, but it can also reflect channel dynamics — fleet placements, dealer inventory, cross-border repositioning — that cloud actual on-the-ground demand.

For lenders, the distinction is not academic. They are not underwriting registrations. They are underwriting residual values, which is where the rubber meets the road.

Over the next two to three years, vehicles deployed and financed today will begin to cycle back through the system via lease returns, resale markets, and secondary channels. At that point, the assumptions that anchor today’s financial models will be tested against real-world market conditions.

But the next phase will be less about volume. It will instead focus on testing the model that facilitated BYD’s rapid entry into Europe. If BYD’s vehicles hold their value, the company’s partner-led model will look less like a workaround and more like a fast-track version of what legacy automakers spent decades building. If residual values weaken, or if too much of the growth proves channel-driven rather than demand-driven, the financing engine that built BYD’s presence could become a constraint.

That’s the real question for banks: Can the vehicles BYD has placed in Europe retain their value once they return to the market? Because in a financing-driven system, growth can be engineered, but asset performance determines whether it lasts.

Rocco Pendola is a contributing writer based in Spain.

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