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Little-known British car brand behind motor Jeremy Clarkson said ‘can destroy your face’ to build huge new UK factory

A SMALL British carmaker behind a motor Jeremy Clarkson said could “destroy your face” is set to build a huge new factory in the UK.

Ariel – best known for its Atom motor – will build the new structure to the east of Crewkerne in Somerset on a recently acquired 43-acre site.

Ariel Atom V8 sports car.

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The Ariel Atom was once described by Jeremy Clarkson as being so fast it could ‘destroy your face’Credit: Handout

The carmakers gained the land after five years of negotiation, with the new building set to open before the end of 2028 at the cost of “a few million”, Ariel boss Simon Saunders said.

Simon said the cost of building a new factory had rapidly risen since the idea was first floated, meaning the firm may need to seek external funding.

Ariel currently sells two vehicles, the Atom and the Nomad, as well as the Dash bicycle, according to its website.

The Ariel Atom, tested on Top Gear in 2005, was described by Clarkson as “so quick, it can destroy your entire face“.

Since its launch in 2000, it has gone through a number of alterations, with the Ariel Atom 4 – released in 2018 – being the most recent version available to customers.

It was awarded Britain’s Best Driver’s Car by Autocar in 2020.

With building the new site, Simon said he wanted to “move to no ordinary industrial unit”, keeping in style with the unique designs of Atom’s motors.

He explained: “While we’ve been waiting to do the land deal, we’ve investigated quite a few styles – circular buildings that might work well for production efficiency, or others whose design is reminiscent of old farm buildings you already find in this area.

“We need space for what we do now, plus a museum, a showroom and a design office. And it’s got to be efficient.”

The new site will be placed close to Atom’s existing factory, meaning Ariel will be able to keep its pre-existing workforce while also adding around 60 new staff.

Motor that Jeremy Clarkson said is ‘so quick, it can destroy your face’ hits auction

It also means production capacity should be able to almost double from just 80 units per year to around 150, reports Autocar.

The huge new complex will house Ariel’s expanded manufacturing operation as well as a showroom, a spacious service and spares operation, long-term parts storage, a museum, and an office space for design and administration.

Ariel is also putting an emphasis on environmental efficiency for its new vehicles, Simon said.

The new factory will be capable of carbon capture, its roof will gather solar energy, water will come from a borehole, and there are plans to plant 8000 trees on the site.

Ariel started out in a tiny studio in Simon’s home before moving to its current site in 2007.

However, since Ariel handles advanced design as well as spares, servicing, repairs and used car sales on top of manufacturing, it has been constrained on space for years.

This comes after a 2020 Ariel Atom went to auction last year.

Describing a previous version of the car in 2005, Clarkson said he had “never, ever driven anything that accelerates so fast,” describing the Atom as being “fast on an entirely new level”.

The motor started life as a student project at Coventry University before it was originally launched in 2000.

Other iconic versions include the Ariel Atom 500, which is one of the fastest accelerating production cars ever made – taking just 2.3 seconds to get from 0-62mph.

The Ariel Atom was also voted one of Britain’s 50 best cars ever made by a panel of 10 judges earlier this year.

Ariel Atom 3.4 driving on a road.

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Ariel hopes its new factory will almost double its output of vehicles each yearCredit: Handout

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Israel gives Gazans until Oct 7 to entirely evacuate strip before final attack to destroy Hamas & save hostages

ISRAEL is set to tell civilians in Gaza they have until October 7 to evacuate before they launch a full military occupation.

The Israeli security cabinet have approved a plan which will see the IDF march through Gaza City in a major final push to eliminate Hamas and secure the remaining hostages.

Smoke rises from damaged buildings in Gaza City after an Israeli airstrike.

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Smoke rises after Israel targeted the area near Abbas Junction in western Gaza CityCredit: Getty
Aftermath of an Israeli airstrike in Gaza City, showing damaged buildings and civilians amidst the rubble.

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Civilians flee through rubble in Gaza CityCredit: Getty

October 7 marks exactly two years since the terror group first launched an evil assault on Israeli civilians which killed over 1,200 people.

The IDF will try to move the population in Gaza City to the south of the Strip before commencing with its assault.

It is widely understood the plan will continue until every region in the Gaza Strip is under Israeli control.

The move is aimed at smashing the last remnants of Hamas’s grip on the war-torn enclave before handing it over to allied Arab forces.

While Britain’s Prime Minister Keir Starmer slammed the decision as “wrong”, Israeli PM Benjamin Netanyahu vowed that the only plan to real security for Israel was through total military control of Gaza’s remaining territory.

He said his country was “well on our way” to ensuring Gaza “doesn’t pose a threat to Israel again”.

Despite authorising a full military occupation, Netanyahu stressed that Israel does not intend to re-establish long-term rule over Gaza.

Instead, he floated the idea of transferring control to Arab states or or “an alternative civil administration that is neither Hamas nor the Palestinian Authority.”

Netanyahu told Fox News on Thursday: “We intend to, in order to ensure our security, remove Hamas there, and to pass it to civilian governance that is not Hamas and not anyone advocating the destruction of Israel.

“We want to liberate ourselves and liberate the people of Gaza from the awful terror of Hamas.”

Israel’s cabinet also signed off on five guiding principles to conclude the war — a roadmap that leaves no room for compromise with Hamas.

First and foremost is the disarmament of Hamas.

Israel has made it clear that the terrorist group must be stripped of its weapons entirely – not just weakened, but dismantled – to prevent any future attacks on Israeli civilians and to break Hamas’ military stranglehold on Gaza.

The return of all hostages, both living and dead, is a non-negotiable pillar of the plan.

Israeli leaders have stressed that no resolution will be accepted unless it includes the safe return of every captive held in Gaza.

About 50 hostages are still held in Gaza — with officials estimating only 20 are alive.

Negotiations for their release broke down in July, and with each passing day, pressure builds.

Shocking videos of frail hostages and starving children have fuelled global outrage, even as Israel insists Hamas is hoarding aid to feed its own fighters.

Another central principle is the demilitarisation of the Strip.

Beyond just disarming Hamas, Israel seeks to eliminate all terrorist infrastructure – from weapons factories to underground tunnels – that have turned Gaza into a launchpad for attacks.

The goal is to create a buffer zone of peace, free from rockets, terrorists and threats.

Israel also insists on maintaining security control over Gaza.

While it has no desire to govern the territory, it does intent to ensure that no hostile elements can regroup or rearm.

That means a continued Israeli military presence and oversight, likely through a security perimeter, to prevent Hamas or any similar group from returning.

Finally, the war will only end once an alternative civil administration is in place — one that is neither Hamas nor the Palestinian Authority.

Israel wants to see a neutral, functional governing body installed, ideally backed by moderate Arab states, capable of running day-to-day life in Gaza without posing a threat to Israeli citizens or enabling terror.

This vision aims to create a new future for Gaza’s people — free from the terror, tyranny, and corruption of Hamas rule.

More to follow… For the latest news on this story, keep checking back at The U.S. Sun, your go-to destination for the best celebrity news, sports news, real-life stories, jaw-dropping pictures, and must-see videos.

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Juventus destroy Al Ain 5-0 in FIFA Club World Cup after Trump visit | Football News

Randal Kolo Muani and Francisco Conceicao each score two goals hours after the Italian team visit the White House to meet the US president.

Randal Kolo Muani and Francisco Conceicao have both bagged braces as Juventus have hammered Al Ain 5-0 in their Club World Cup opener in Washington, DC.

The Italian giants, who sent a delegation to visit United States President Donald Trump at the White House earlier on Wednesday, cruised to the top of Group G above Manchester City, who beat Wydad AC in an earlier fixture.

Some Juventus players and staff were asked by Trump, whom they presented with a club shirt, whether they thought a woman would be able to make their first team.

Trump was making a point against transgender athletes, but Juve general manager Damien Comolli replied that the club had a “very good women’s team”.

The Juventus players stayed silent but were far more expressive later in the day, letting their on-field play do the talking as they dismantled the United Arab Emirates’s Al Ain at Audi Field.

Kolo Muani, who extended his loan from Paris Saint-Germain to play in the tournament in the US, opened the scoring after 11 minutes with a towering header from Alberto Costa’s cross.

Igor Tudor’s Juventus doubled the lead 10 minutes later when Conceicao, on loan from Porto, skipped away from one defender in the box before firing home with the help of a deflection.

Turkish forward Kenan Yildiz netted the third after 31 minutes, carving out some space on the edge of the box and drilling in at the near post.

French striker Kolo Muani grabbed his second with a deft finish in first-half stoppage time to pile on the misery for Al Ain.

Kouame Autonne had a goal disallowed for offside for the UAE side before Conceicao struck again, benefitting from another slight deflection.

Kolo Muani might have completed his hat-trick when sent through, but goalkeeper Rui Patricio shut him down well, and Douglas Luiz blasted narrowly off-target late on.

Juventus, who finished fourth in Serie A, are hoping to make up for a trophyless season with success in the Club World Cup.

Randal Kolo Muani in action.
Juventus’s Randal Kolo Muani, top, heads the ball to score his team’s first goal during the Club World Cup Group G match against Al Ain in Washington, DC, on June 18, 2025 [Nick Wass/AP]

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