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Brits defy anti-tourism protests in Spain and flock to Balearics in record numbers

Despite reports of tourist numbers being down in summer, the Balearics saw a year-on-year increase in passenger numbers, with Palma Airport in Majorca remaining one of Spain’s busiest airports

After two summers of anti-tourism protests, it appears Brits are undeterred from visiting the popular Balearic Islands.

Airports in the Balearics saw a year-on-year increase in passenger numbers of 2.4% between January and October 2025, with 15,628,717 international passengers landing on the islands’ runways, according to Majorca Daily News. However, October did see a slight decrease of 0.1% in passenger numbers compared to 2024.

Most passengers arrived on low-cost airlines, with 10,903,152 travellers arriving using services such as easyJet and Ryanair, while 4,725,565 flew on traditional airlines such as British Airways.

The data, which was released by Turespaña – the Tourism Institute of Spain – also showed that the UK made up the majority of tourists, with 2.2 million Brits arriving in Spain in October, a year-on-year increase of 4.4%, accounting for 21.7% of the total number of visitors arriving across the mainland and islands combined. The same month also saw a 14.6% increase in visitors from Ireland.

Brits are also the tourists most likely to use a budget airline. According to the data, over 30% of them arrive on this type of service.

Palma airport in Majorca is now the third busiest airport in all of Spain, with only Madrid-Barajas and Barcelona El Prat seeing more visitors. The island airport has welcomed 11,936,115 tourists this year, an increase of 2.3% compared to 2024.

Turespaña also revealed that tourist spending was on the rise. Visitors who arrived in Spain stayed on average for a week and spent €1,380 (about £1,217) per person.

Tourist officials in Ibiza were left panicking over the summer, as 20,000 fewer Brits visited the island during the peak months. Speaking at a conference in London, Ibiza’s Minister of Tourism, Jaume Bauza admitted the numbers were “worrying”. However, the rise in overall visitors seems to suggest that while Brits may be avoiding the islands in the summer, they’re likely shifting their breaks to the shoulder season of September and October, where it’s cheaper and less busy.

Jaume Bauza reiterated that he was keen for Brits to visit Ibiza: “I want the British who visit our islands who are, and will always be, warmly welcome, to be aware of and familiar with this transformation process, because I want them to be aware and participate in the changes we are undertaking.”

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Like many areas of Spain, the Balearic Islands have seen anti-tourism protests, especially in Majorca, which is the most popular island for visiting Brits.

In June, around 10,000 people marched through the island’s capital of Palma, protesting overtourism and its effects on locals, such as rising house prices. There were also reports of anti-tourist graffiti with slogans such as ‘tourist go home’ and ‘rich foreign property buyers go to hell’ daubed on walls and monuments over the summer.

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