daytime

MS NOW is making sweeping changes to its daytime programming, moving hosts Stephanie Ruhle and Alicia Menendez to new time slots.

The changes include the departure of Ana Cabrera, who told viewers about her plans Wednesday. Carbera joined MS NOW — formerly MSNBC — from CNN in 2023. Chris Jansing, the current 11 a.m. Eastern host, will become chief political correspondent.

Stephanie Ruhle is the new anchor for MSNBC’s “The 11th Hour.”

(MSNBC)

The moves announced by MS NOW President Rebecca Kutler are aimed at improving daytime ratings on the network, which changed its name from MSNBC after being spun off from Comcast into a new company called Versant.

MS NOW has seen improved ratings in prime time with opinion programming since the network was re-branded in November. The politically progressive-leaning network will have hosts with a point-of-view in the daytime hours as well once the programming changes take effect in June.

In a memo to staff obtained by The Times, Kutler said the daytime programming will “still be rooted in hard news.”

Ana Cabrera speaks at The Common Good Forum & American Spirit Awards 2018 at The Common Good Forum on May 21, 2018 in New York City.

(Sylvain Gaboury / Patrick McMullan via Getty Images)

Ruhle will move from her 11 p.m. Eastern program “The 11th Hour” to a daytime shift from 9 a.m. to 11 a.m. Eastern. Her program will focus on money and politics.

Menendez will host two hours in the afternoon starting at noon Eastern.

The schedule changes will take effect in June.

Alicia Menendez, Michael Steele and Symone Sanders Townsend of MSNBC’s “The Weekend.”

(MSNBC/Virginia Sherwood/MSNBC)

Once Ruhle’s new program debuts, “Morning Joe” will return to a three-hour format. The program co-hosted by Joe Scarborough and Mika Brzezinski expanded to four hours in 2022. Although the expansion improved ratings, the hosts have asked to scale back so they can pursue other projects at the network.

Menendez has been part of the trio on “The Weeknight,” with Michael Steele and Simone Sanders-Townsend. Luke Russert will take her seat on the program as he returns to an on-air role. Russert had been part of the daytime MSNBC show “The Cycle,” and recently served as creative director for MS NOW’s live event series.

Ruhle will be replaced on “The 11th Hour” by Ali Velshi, who recently served as a weekend anchor. Jacob Soboroff, the network’s national correspondent, will take over Velshi’s anchor duties from 10 a.m. to 1 p.m. Eastern.

Kutler said there will be no job reductions related to the schedule changes, saying she expects to have “more people working at MS NOW by the end of 2026 than we do today.”

MS NOW is the second most-watched cable news network behind Fox News while leading CNN.

NBCUniversal is cutting “Access Hollywood” and several other of its daytime talk shows, effectively ending its first-run syndication business as daytime television atrophies.

The company confirmed that “Access Hollywood,” and its counterpart “Access Live,” will be coming to an end in September. The shows, produced in Los Angeles, are currently hosted by Mario Lopez, Kit Hoover, Scott Evans and Zuri Hall.

Talk shows “Karamo” and “The Steve Wilkos Show,” produced out of NBC’s facility in Stamford, Conn., are also shutting down. The programs have already completed their production for the season and will run through the summer.

NBC previously announced that “The Kelly Clarkson Show” is also ending later this year after seven seasons.

“The Steve Wilkos Show” ran for 19 seasons. The host is a former bouncer for “The Jerry Springer Show.”

Francis Berwick, chairman of Bravo and Peacock unscripted, said in a statement that the company will continue to distribute library episodes of its talk programs and network shows such as “Law & Order.” But NBCU’s days of launching series for daytime and the hour before prime time are over.

“NBCUniversal is making changes to our first-run syndication division to better align with the programming preferences of local stations,” Berwick said. “The company will remain active in the distribution of our existing program library and other off-network titles, while winding down production of our first-run shows.”

“Access Hollywood” was first launched by NBC in 1996 as a competitor to CBS Media Ventures’ “Entertainment Tonight.”

First-run syndication allows producers to sell TV shows to stations on a market-by-market basis, instead of distributing them through a single network. This model was a major success for talk show staples such as Oprah Winfrey and Ellen DeGeneres.

But streaming has pulled viewers away from traditional television, as viewers can watch their favorite shows and movies anytime on demand. The audience levels needed to generate enough ad revenue to support first-run programming in daytime no longer exists.

Many TV stations are filling their hours with more local news as daytime talk goes away.