Costa Coffee

LA28 announced Starbucks as the official coffee partner for the 2028 Olympics and Paralympics and Team USA on Tuesday, adding a fourth founding-level partner to the growing sponsorship list with less than three years to go before the Games.

Starbucks will enter the Olympic arena for the first time by providing specially designed coffeehouses in the Olympic and Paralympic village, competition venues and volunteer hubs for athletes, fans and spectators.

“Starbucks is proud to bring connection, culture, community and incredible coffee to the world stage,” said Tressie Lieberman, executive vice president and global chief brand officer of Starbucks Coffee Company.

The Seattle-based coffee giant represents LA28’s second major founding partner of the year, joining Honda, which announced its Olympic deal in April. Longtime partners Delta and Comcast are the cornerstones of the corporate sponsorship program that will be the backbone of what LA28 has promised will be a privately funded Games.

Domestic sponsorships are intended to cover $2.5 billion of the Games’ estimated $7.1 billion budget. As of August, the private organizing committee had contracts for more than 70% of its total sponsorship goal, LA28 chairman Casey Wasserman told The Times. Financial terms for the latest deal were not disclosed.

“This is our chance to co-create a Games that will resonate for generations to come, and welcoming Starbucks to the LA28 and Team USA family marks the coming together of a world-class brand and a globally embraced event, with a shared commitment to shaping culture and community,” Wasserman said in a statement.

LA28 has also announced two other partnerships in September, bringing in equipment rental company Sunbelt Rentals and T-Mobile for Business.

Costa Coffee supplied coffee for the Tokyo and the Paris Games after the British chain was acquired by Coca-Cola — one of the International Olympic Committee’s longest-standing and most prominent partners — in 2019. But Coca-Cola has been exploring a sale of Costa Coffee, according to Reuters. As a worldwide partner, the Atlanta-based soda company has exclusive Olympic and Paralympic rights to non-alcoholic beverages.

The sun-soaked British Overseas Territory is a slice of the UK on the southern coast of Spain – and has been a popular holiday hotspot for Brits looking for a break closer to home

With its iconic red phone boxes, traditional full English breakfasts, and a vintage-style M&S, it’s like stepping into a 1970s British high street. But this isn’t a charming village in the English countryside – it’s Gibraltar.

Nestled on Spain’s southern coast, this British Overseas Territory offers all the home comforts of the UK, with just a few hints – such as scorching sunshine and a wandering monkey population – to remind visitors they’re over 1,000 miles from Blighty.

Gibraltar is home to familiar brands like Morrisons, Costa Coffee and Card Factory, while locals enjoy hearty roasts, afternoon tea and other British favourites, according to MailOnline.

Earlier this week, the UK reached a landmark agreement with the EU, securing a ‘fluid’ border with Spain – meaning travellers can cross the land border without checks, paving the way for a long-awaited post-Brexit deal.

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However, those entering via land will enjoy seamless travel, anyone flying into Gibraltar from the UK will face two checks – one by local Gibraltarian authorities and a second by the Spanish acting on behalf of the EU, as the land border provides direct access to Europe’s Schengen area, reports the Express.

Despite the updated arrangement, the UK and Gibraltar have been quick to emphasise it does not affect the territory’s sovereignty. Locals still use the British pound and hold UK passports, even though they’re closer to Morocco than Manchester.

Gibraltar could soon be a rising star in holiday destinations, with airlines considering new international routes to the British overseas territory. It promises visitors a unique blend of British charm and Mediterranean flair, as evidenced by countless TikTok expat and local creators.

Meg Leigh, a Yorkshire lass turned Gibraltarian, has been documenting her sun-kissed adventures on TikTok for four years, giving followers a peek into her idyllic life that includes seaside strolls and monkey meet-ups.

In a viral TikTok video, Meg reveals her love for her adopted home: “I wouldn’t move back to the UK. Four years on and I own my house, have a job for life and better quality of life. Three years later and as much as I miss my family & friends, I love my life in Gib,” while cautioning that Gibraltar can be “super expensive” and recommending job security before relocating.

With Rightmove noting an average housing price at a steep £491,867 due to high demand and import costs, residents are feeling the financial impact, albeit tourists remain cushioned from this with no currency exchange worries and duty free shopping for luxuries like jewellery and perfume.

Another popular TikToker, Hannah (@lidbetterlidbetter) from the south of England, is racking up millions of views with snippets revealing her daily existence in this sunny sliver of Britain.

“It’s like the UK but actually in the sun,” she joked in one viral video, showcasing marching bands, traditional phone boxes, and familiar high street brands – not to mention sandy beaches, dolphin-watching excursions, and Gibraltar’s notorious monkeys.

“Welcome to living in the UK but in the sunshine,” she declared in another snippet.

She pointed out that while you’ll come across a McDonald’s, Burger King and Costa, the menus might vary – and that most locals are bilingual, blending English and Spanish in their daily chat.

“It’s small! But a real sense of community and excellent school and health systems,” she continued.

Perhaps the most peculiar feature?

The airport.

Hannah captured the moment cars paused to cross the runway, which oddly cuts through a main road. Traffic is stopped until planes have taken off or landed, before vehicles are given the green light to drive over.

“One of the craziest things about Gibraltar is probably the whole runway, airport scenario. It’s honestly so bizarre,” she remarked.