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Gerald Howard discusses his new book on Malcolm Cowley

In his riveting book “The Insider: Malcolm Cowley and the Triumph of American Literature,” veteran book editor Gerald Howard makes a strong claim for Cowley as a crucial catalyst for the efflorescence of American fiction in the years following World War I. He’s not wrong: Working as a critic, author, essayist and editor, Cowley often provided a lone voice in the wilderness for neglected masters.

As consulting editor for publishing house Viking Press in the ‘40s, Cowley resuscitated William Faulkner’s career at a time when most of his books were out of print. Cowley also ushered in Jack Kerouac’s seminal novel of the Beat Generation, “On the Road,” working for seven years to get it published and finally succeeding in doing so in 1957.

For this week’s newsletter, I spoke with Howard about Faulkner, Kerouac and the death of criticism.

He didn’t have a program or a thesis. He had taste. He was just a pure creature of literature.

— Gerald Howard on Malcolm Cowley, the subject of his new book

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Your book details Cowley’s sevenyear odyssey to get Kerouac’s “On the Road” published in 1957 and point out that, contrary to Kerouac’s criticisms regarding the editing, Cowley, in fact, had nothing to do with changes that straightened out his prose.

Cowley took a lot of crap from the Kerouac crowd because Kerouac, in a drunken moment, blamed all his troubles with Viking on Cowley when Cowley was innocent. The Kerouac scholars and biographers don’t quite grasp that a good part of the editing job was assigned to other folks at Viking. They added all those commas in the manuscript that Kerouac was so upset about. Cowley was not an advocate of making big changes to the book; he thought Kerouac’s voice was so vital, so fresh.

Perhaps Cowley’s greatest contribution to 20th century American literature is his rehabilitation of Faulkner’s career at a time when all of his books were out of print. In 1944, he was down and out; six years later, he won the Nobel Prize. Cowley had a lot to do with that.

There was something going on in Europe at the time that was somewhat disconnected from what was going on in the United States. Faulkner’s reputation in France in particular was very high; Andre Gide and Sartre were admirers. But in the United States, Faulkner didn’t sell, he had a very mixed reputation, and he was not well understood. Cowley’s first intention was to write a very long essay about Faulkner’s work, which was serialized in various publications, and then to assemble “The Portable Faulkner” for Viking, which sold well. So the ground was prepared by Cowley.

A man sits in a chair reading a manuscript

Critics are “so central to a useful, fruitful culture. I myself don’t particularly care to live in a culture that doesn’t have them,” veteran editor Gerald Howard tells The Times.

(Penguin Random House)

What’s remarkable is the catholicity of Cowley’s taste. He studied Racine at Harvard, but then recognizes the greatness of a disparate group of writers: Faulkner, John Cheever, Kerouac, Ken Kesey, all of whom he shepherds into print.

He didn’t have a program or a thesis. He had taste. He was just a pure creature of literature, immensely versatile and conversant with everything that seemed to matter in the literary universe. Up until the ‘60s, he had his radar up and running. He didn’t believe in a fixed canon.

Cowley was an editor of the New Republic from 1929 to 1944, a small-circulation magazine with outsized influence, featuring critics like Edmund Wilson that generated the cultural conversation. Critics have no such sway anymore. Do you feel there has been something lost from that diminishment of the individual critical voice?

We can let all the online measurements determine the things that people like and allow those things to rise to the surface. But I think the role of the critic is to sort through a vast amount of material to find the things that are really valuable, really interesting. Not just books, of course — also movies, art, music. They’re so central to a useful, fruitful culture. I myself don’t particularly care to live in a culture that doesn’t have them.

Is a maverick editor like Malcolm Cowley possible now?

Probably not. The world that he moved in was a closed world. There wasn’t a lot of room for people who were not white, male and heterosexual. It’s disappointing that he was not more interested in African American literature. He should have been. There are plenty of those people around that he knew. And just appreciating Ralph Ellison was not enough.

(This Q&A was edited for length and clarity.)

📰 The Week(s) in Books

book cover of "Empire of Orgasm" by Ellen Hunt

(Los Angeles Times photo illustration; Cover by Macmillan)

Robert Allen Papinchak was enthralled by Margaret Atwood’s memoir, “Book of Lives,” in which the author of “A Handmaid’s Tale” unpacks “the challenging symbiotic relationship between life and art.”

You may have seen the Netflix series about the “OneTaste” sex cult, but that’s not even the half of it, according to Ellen Huet’s book “Empire of Orgasm,” which Julia M. Klein calls a “deeply troubling” narrative of coercion and financial ruin.

Bad Religion guitarist and overall punk legend Brian Baker has a new book of photographs called “The Road,” and Josh Chesler chatted with him about it: “I think I have a knack for being at the right place at the right time.”

Photographer Annie Leibowitz has dropped a “stunning” new book of pictures called “Annie Leibowitz: Women,” according to Meredith Maran.

📖 Bookstore Faves

Arcana has served the L.A. market for over 40 years, currently occupying space in the Helms Bakery building in Culver City.

Arcana has served the L.A. market for over 40 years, currently occupying space in the Helms Bakery building in Culver City.

(Joshua White)

Given the vicissitudes of the retail book market, it’s a minor miracle that Arcana: Books on the Arts has survived 41 years. Arcana, which since 2012 has occupied space in the Helms Bakery building in Culver City after a long run at the Third Street Promenade, is the best art bookstore in L.A., offering a vast selection spanning photography, painting, fashion, graphic design and much more. I spoke with owner Lee Kaplan about what is hot in his store right now.

What books are selling right now?

We are closing in on the Holidays, so lots of great new titles are showing up daily. A small selection of those which are selling well include “Bruce Weber. My Education,” “Kerry James Marshall: The Histories,” “William Eggleston: The Last Dyes” and “Jane Birkin: Icon of Style.”

Is there any particular kind of book that tends to do well for you?

Perennials tend to be more comprehensive, hardbound volumes of well-known artists such as Edward Ruscha, Andy Warhol, John Baldessari and Jean-Michel Basquiat; photographers Robert Frank, Todd Hido, William Eggleston, Ed Templeton; architects Frank Gehry, Herzog & De Meuron, Johnston Marklee, and Fashion brands like Comme des Garcons, Supreme, Dior, etc. That noted, we sell a lot of inexpensive zines by creators few have heard of, yet.

Interior of Arcana, a bookstore in Culver City.

Arcana has survived a lot of the ups and downs of the retail book business. What do you think is the secret to your longevity?

Moving to a large, beautifully designed space in Culver City’s Helms Bakery in 2012 (after decades on Santa Monica’s Third Street Promenade) turned out to be a fortunate decision. We have room for scores of thousands of books that we have amassed over the years situated in a lively, artistic and design-conscious neighborhood.

Given the internet, why do people still value looking at art in books?

These are two vastly different experiences, and for me, there is no substitute for holding a book as a tangible, tactile object. Thankfully, there are still many, many visitors daily that seem to feel the same.

Arcana: Books on the Arts is at 8675 Washington Blvd. in Culver City.

(Please note: The Times may earn a commission through links to Bookshop.org, whose fees support independent bookstores.)

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Intuit keeps naming rights on Intuit Dome for 2028 Olympics

Intuit is the first new founding partner of the 2028 Olympics and Paralympics to take advantage of venue naming opportunities available for the L.A. Games as the financial technology company and LA28 announced a sponsorship deal Friday.

Per the partnership, Intuit will retain its name on Intuit Dome for Olympic basketball competitions and work with LA28 to assist small businesses in the city, provide select U.S. athletes with free tax preparation and expand financial education for students in the L.A. community.

Previously, the International Olympic Committee required “clean venues,” which necessitated scrubbing all mention of corporate sponsorship. It has required LA28 organizers to use generic names such as Exposition Park Stadium for BMO Stadium or 2028 Stadium for SoFi Stadium.

But after the IOC and LA28 announced an agreement in August that opened potential venue naming rights, Honda Center (volleyball), Peacock Theater (weightlifting and boxing) and the Comcast Squash Center at Universal Studios became the first venues to have corporate sponsorship. Honda and Comcast had already previously announced deals to become founding partners with LA28.

John Slusher, chief executive of LA28’s commercial operation, believed Intuit, which is in a 23-year partnership with the Clippers, would have been a potential Olympic partner no matter what, he said the pace of conversations picked up after naming rights became available. The Intuit Dome will host men’s and women’s basketball competitions that are among the most popular Olympic events and basketball is one of the few sports that competes for the duration of the Games, giving the arena a prime position in the Olympic spotlight.

“It wasn’t just any building. It was an incredibly important and state-of-the-art building,” Slusher said in an interview with The Times. “And it obviously ties so well with their investment in Los Angeles and what they do with the dome right now.”

Intuit Dome opened in 2024 for the Clippers. Hailed for its innovative use of technology, massive halo board and large fan section dubbed “The Wall,” the project from Clippers owner Steve Ballmer has already secured hosting rights for the NBA All-Star Game in February.

“Intuit is incredibly proud to be a founding partner of the LA28 Games,” Intuit chief marketing officer Thomas Ranese said in a statement. “Our commitment to powering prosperity aligns perfectly with the spirit of the movement: celebrating determination, optimism, and the belief in what’s possible. Just as athletes strive for gold, we empower consumers and businesses to outdo their financial goals with confidence.”

Conversations with partners regarding naming rights for temporary venues have started, Slusher said, beginning with companies already involved in The Olympic Partner (TOP) program. While no deals have closed for temporary venues yet, the initial feedback from partners “seems incredibly excited,” Slusher said.

The venue naming rights opened a never-before-tapped revenue stream for the 2028 Games, which are expected to cost about $7.1 billion. Organizers are hoping to cover at least $2.5 billion with domestic sponsorship. The financial terms of Friday’s contract were not disclosed, but founding-level partnerships are reported to start at roughly $200 million, according to Sports Business Journal.

The organizing committee had lofty marketing expectations heading into 2025. Hoping to capitalize on the successful 2024 Paris Games, the group aimed to bring in $800 million to $1 billion in deals this year and reach $2 billion total by the beginning of 2026. After announcing three founding-level partnerships this year between Intuit, Honda and Starbucks, Slusher says he believes the team is on track to meet its goals.

“We feel very confident that what we said back then will be true,” Slusher said. “So we’re feeling great about the progress. I think we saw an incredible momentum in the first quarter, and now what we’re seeing is that same momentum. … We are super excited about it and more to come.”

Every last deal matters approaching the July 14, 2028, opening ceremony. Any debt incurred from Games operation by LA28 will fall to L.A. The city is on the hook for the first $270 million in overrun costs, with California picking up the next $270 million and the rest falling back to L.A.

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Salman Rushdie discusses his new book ‘The Eleventh Hour’

On Aug. 12, 2022, Salman Rushdie was stabbed 15 times just as he was about to give a public lecture at the Chautauqua Institution in New York. Gravely wounded, Rushdie lost sight in his right eye. The following spring, he published “Knife: Meditations After an Attempted Murder,” which became a bestseller. His new book, “The Eleventh Hour: A Quintet of Stories,” is his first work of fiction since the attack that nearly killed him.

A showcase for his dynamic range, the book careens from social critique to ghost stories and dream-like fables. On a recent Zoom call, the writer discussed the consolations of fiction, Franz Kafka and the moral rot of the gilded class.

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This is the first fiction you’ve written since “Knife.” How did you get that part of your creative brain going again?

I’m so happy to have fiction to talk about again! The attack kind of stopped the fiction juices from flowing. It’s as if my mind wouldn’t look back into the world of the imagination. But the moment I finished “Knife,” even before it came out, I was suddenly thinking about fiction again. It was as if by magic, I had to somehow sweep that subject away — out of the front of my mind, into the back of my mind — in order to let other stuff come in.

So you’re thrilled to be writing fiction again.

Yes. Memoir was never a form that attracted me. I don’t particularly want to write about myself.

Were all the stories in the new book written after the knife attack?

The two stores which bookend the collection were written earlier, although I did revise them. The first story I wrote for the book was “Late,” which is the first ghost story I’ve ever written.

"The Eleventh Hour: A Quintet of Stories" by Salman Rushdie.

“The Eleventh Hour: A Quintet of Stories” by Salman Rushdie.

(Random House)

That is actually astonishing to me. You have had elements of the supernatural and fantasy in your fiction, but not specifically a ghost story?

I’ve had that, but I haven’t had a ghost as a hero. And I must say, it became incredibly enjoyable to write.

I’d always wanted to write something arising out of my time at Cambridge, but I’d never really found a story. Then I had this idea of an encounter between this older academic and this young Indian woman who made friends because of their mutual love of India. When I sat down to write it, I found myself killing him. It took me completely by surprise. And the story became something else entirely.

There is in a few of these stories the character of the old don, the wizened, sage academic. Were these characters based on gray eminences you may have encountered at Cambridge?

I was lucky that my time at King’s College overlapped just a little bit with the great E.M. Forster. He was almost 90 and I was 19, but he was very approachable. He liked students to approach him and have a conversation. He would sometimes come and sit in the student common room with a little glass of beer and a little kind of flat cap. And when he discovered that I had a background in India, he became extra chatty because India had, of course, been unbelievably important to him in his life.

“Oklahoma” is perhaps the most dream-like story in the collection, about a young man searching for an older man, a famous writer, who has disappeared. It’s a dense piece, with a distinct Kafka influence.

There was an extraordinary exhibition at the Morgan Library here in Manhattan, of the manuscripts of Kafka. They had “The Trial,” “The Castle” and “Amerika,” an unfinished novel whose original title was “The Man Who Disappeared.” And that stuck with me. So I found myself writing a story in which Kafka makes a guest appearance, but it’s basically in the end about two men who disappear. “Oklahoma” is taken from “Amerika,” but Kafka never set foot in America, of course. It’s an Oklahoma of the mind and spirit, the place where you find satisfaction and fulfillment.

In “The Musician of Kahani,” about a marriage between a middle-class pianist and wealthy playboy, it feels like you are describing this new class of what you refer to as the “rich-rich,” the new vulgarian wealthy class. In the past, rich people were associated with glamour, but now it feels like a kind of boorish narcissism.

Yes, in the past, there was a kind of Gatsby-level glamour attached to the wealthy. One of the things that used to be the case in India after independence is that Gandhian ideas were very prominent. Indian weddings tended to be quite modest affairs. There was a Gandhian idea that you don’t flaunt your wealth. Well, that’s gone out the window, right? All the Gandhian notions are very much out of favor in India now. This has resulted in fantastically flamboyant weddings. And when you get to this level of the ultra-rich, there is a kind of surrealism on display.

Do you read much contemporary fiction?

I’m a huge admirer of Toni Morrison, if that’s contemporary enough. I’m also very keen on James McBride, especially “The Good Lord Bird” and “The Heaven and Earth Grocery Store,” for the range, the detail and the comedy in his writing, which is profound. I read two 700 page books this summer: Kiran Desai’s “The Loneliness of Sonia and Sunny” — which took her 19 years to write and I think is a kind of masterpiece — and Nicholas Boggs’ biography of James Baldwin, which I loved.

(This Q&A has been edited for length and clarity.)

📰 The Week(s) in Books

The cover of Zadie Smith's "Dead and Alive"

“She comes across as preaching to her peers rather than seeking converts,” Hamilton Cain writes of Smith’s new book.

(Jay L. Clendenin / Los Angeles Times)

Patti Smith’s new memoir, “Bread of Angels,” is “mesmerizing,” Leigh Haber writes for The Times. The book “deepens the mystery of who this iconic artist is and where her singular vision originated.”

Susan Straight’s new novel “Sacrament,” about a clutch of ICU nurses battling COVID in a San Bernardino hospital, “broadens the reader’s understanding of community beyond flesh-and-blood friends, family and neighbors,” according to Merdith Maran. “The love and care that flow within her community of characters draws the reader into their bright, tight circle, making the characters’ loved ones and troubles feel like the reader’s own.”

Robert Dowling’s new biography of actor and playwright Sam Shepard “expertly untangles the history of a man who contained multitudes,” writes Mark Athitakis.

Hamilton Cain has mixed emotions about Zadie Smith’s new collection of essays, “Dead and Alive,” writing that the book’s finest pieces wrangle, in elegant prose, with humanity’s contradictions,” but “the weaker ones indulge in name-dropping, footnotes and op-ed invective.”

📖 Bookstore Faves

Inside Zibby's Bookshop in Santa Monica.

Zibby’s Bookshop is on Montana Avenue in Santa Monica.

(Courtesy of Zibby Media)

In the two years since Zibby Owens opened Zibby’s Bookshop, the Santa Monica store has become a vital hub for booklovers on the Westside who are drawn to the quaint, well-curated selection of books and the numerous events that take place throughout the year. I asked Zibby’s store manager Kartina Leno to tell us what book buyers are scooping up.

What’s selling right now?

Our customers are loving memoirs. “They All Came to Barneys” by Gene Pressman and “I Regret Almost Everything” by Keith McNally are flying off our shelves. By far the biggest fiction seller all year has been “The Wedding People” by Allison Espach. It’s smart, funny, and has a beautiful message.

How does the store foster a community of readers?

Our author events are such a place of community and comradeship to our customers. We have anywhere from three to five per week, and they feel like such a safe and welcoming space. We also offer a once-a-month book club that meets in person and also sees a great turnout. We have people who’ve been coming now for almost three years!

What genres have readers excited right now?

Our customers love a good cozy mystery and we’re still selling tons of “The Thursday Murder Club” by Richard Osman and “Everyone in My Family has Killed Someone” by Benjamin Stevenson. The romantasy bug has also been going around, so we make sure to have plenty of copies of Sarah J. Maas in stock.

Zibby’s Bookshop is at 1113 Montana Ave. in Santa Monica.

(Please note: The Times may earn a commission through links to Bookshop.org, whose fees support independent bookstores.)

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