The Chelsea star has officially won the rights to his nickname and trade mark celebrationCredit: Getty
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Palmer is renowned for his iconic shivering goal celebrationCredit: Getty
It comes after Chateau Palmer, which sells bottles of wine for as much as £750, opposed his bid to flog plonk — and won their case in August.
But, on Friday, the 23-year-old won the right to brand an array of other products, including snacks, mobile phone covers, toys, Christmas crackers and even teddy bears.
This essentially means nobody can use Palmer’s “Cold” nickname for commercial use without his permission.
He has also successfully trademarked his autograph.
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An article in The Athletic detailed how the Intellectual Property Office approved the application made by the footballer’s private company, Palmer Management Limited.
In August, winemaker Chateau Palmer, based near Bordeaux, opposed the initial application.
It still covers a range of other alcoholic beverages, such as spirits, liqueurs and alcoholic energy drinks.
The winery was founded in 1814 when Army officer Charles Palmer bought the estate.
Royal wine merchant Berry Bros & Rudd says: “At their best, the wines of Ch. Palmer are among the greatest anywhere in Bordeaux.”
Chelsea ace Cole Palmer LOSES battle against £750-a-bottle winery to trademark nickname & goal celebration
A bottle of its Cru Classé Margaux from 1970 is priced at £750.
Speaking to The Athletic, Karen Lee, an intellectual property lawyer at Edwin Coe, said: “Once you have a registered trademark in place, it is much easier to enforce your rights against third parties.
“Anyone using something that’s the same or similar can amount to an infringement. And that’s when it can lead to High Court litigation, which can be very expensive.”
Palmer has made no secret about the celebration not being his own original work.
He previously admitted how, following his time in the Manchester City academy, he was inspired to perform the celebration by then team-mate Morgan Rogers.
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The vineyard is in France’s Margaux region
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One bottle of the firm’s Cru Classé Margaux from 1970 was listed at £750
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The 23-year-old has now also won the rights to brand an array of other productsCredit: Getty
Aston Villa star Rogers, was accused of copying the celebration when he scored against Chelsea in April 2024, before he clarified: “It’s the opposite, I did it first, he copied me.”
Speaking of his celebration in a previous interview with The Telegraph, Cole said: “It symbolises joy, passion and hard determination for the game, plus it’s funny as it works well with my name.
“Everyone knows it’s my celebration. Lots of people might have done it (before me), but everybody knows it is my celebration.”
However, this could mean that Chelsea has to register for a licence if the London club wants to use his nickname in promotional material.
EA, the company behind the EA Sports FC series of video games, might also have to ask permission to use his celebration in future games.
Other footballers who have trademarked their names and celebrations include David Beckham and Cristiano Ronaldo, who trademarked his name, CR7 initials and “Siuuu” celebration.
Lionel Messi also trademarked his surname after a legal challenge from the cycling brand Massi.
Some other stars have managed to have their brand made exclusive in specific countries, including Marcus Rashford with his name in the United States, Erling Haaland with his signature and goal celebration in his native Norway.
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The footballer has claimed that everyone knows its his celebrationCredit: Getty
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Other players like Beckham and Ronaldo have also trademarked their namesCredit: Getty
MO SALAH and Alessia Russo shared a hug on the red carpet at the PFA Awards.
The Liverpool star is set to be crowned the PFA Men’s Player of the Year.
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Salah is expected to win the Men’s PFA Player of the YearCredit: PA
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Russo is a favourite for the Women’s PFA Player of the Year prizeCredit: Splash
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Declan Rice is nominated for the top gongCredit: Getty
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Morgan Rogers after winning the PFA Young Player of the Year award during the PFA Awards 2025 at Manchester Opera House. Picture date: Tuesday August 19, 2025. PA Photo. Photo credit should read: Martin Rickett/PA Wire. RESTRICTIONS: Use subject to restrictions. Editorial use only, no commercial use without prior consent from rights holder.Credit: PA
He is one of six players nominated for the award, along with Bruno Fernandes, Alexander Isak, Cole Palmer, Declan Rice and Alexis Mac Allister.
Salah looked stylish on the red carpet in a dark suit and he stopped for an embrace with Arsenal and England Women’s star Russo, who is up for the Women’s PFA Player of the Year.
Russo stunned in a low-cut, ankle-length green dress and had posed for photos before bumping into Salah.
The striker was crowned European champion and club and international level this year, and proved a popular figure on the red carpet.
She was joined on a star-studded carpet by the best players the Premier League and WSL has to offer.
Five other players were nominated for the Women’s PFA Player of the Year – Mariona Caldentey, Erin Cuthbert, Mary Fowler, Yui Hasegawa and Phallon Tullis-Joyce.
Rice posed on the red carpet alongside Arsenal team-mates William Saliba and Gabriel.
Another England star, Aston Villa’s Morgan Rogers, was in attendance to pick up his PFA Young Player of the Year award.
CHELSEA’S free-flowing attack tripped at the starting line of the Premier League title race, as Enzo Maresca’s side stuttered to a bore-draw at home to Crystal Palace.
Reportedly on the verge of a move away from the club, it was Eberechi Eze who thought he had opened the scoring, only for VAR to rule his free-kick out over an infringement in the wall by Marc Guehi.
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Chelsea struggled to find a way past Crystal Palace in a 0-0 drawCredit: AFP
It was a VAR call that really wrote the story of this game, with both teams unable to create any moves with much meaning beyond it.
A tightly contested first half was met with an equally tight second 45 minutes.
The introduction of teenage wonderkid Estevao threatened to shake things up in the second half, as the Brazilian injected pace and enthusiasm into a lacklustre Chelsea attack.
But even his Brazilian brilliance wasn’t incisive enough to carve an opening for Maresca’s men.
And despite a number of substitutes following Estevao, including new number nine Liam Delap, Stamford Bridge’s shooters could only fire blanks before going to West Ham next week.
Here’s how SunSport Chelsea Reporter Lloyd Canfield rated the players…
Robert Sanchez – 6
It’s unclear if Robert Sanchez was blinded by the sun or by a player as an Eze free-kick was rifled past him, but VAR perhaps saved him in that sense, as it was ruled out.
The Spaniard made a solid stop to deny Jean Phillipe-Mateta in the first half, and his distribution seemed improved from last season, but there are still question marks over him among the Blues’ fanbase.
With an ‘elite’ goalkeeper like Gianluigi Donnarumma up for grabs, he is under a lot of pressure to perform at this moment in time.
Ex-Premier League ref on Eberechi Eze’s disallowed goal vs Chelsea
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Reece James – 7
Chelsea’s captain was tasked with marshalling Ebere Eze from right-back for the Blues, as well as leading from the back with the young Josh Acheampong next to him.
It wasn’t a vintage, flying fullback Reece James performance, but one that showed a maturity to his game with a good passing range and an air of calmness on the ball that he has always possessed.
Josh Acheampong – 9
The Cobham Academy graduate was thrown in the deep end once more in the absence of Levi Colwill and Tosin for Chelsea.
With all the talk of whether or not the Blues will sign a new central defender or not, the teenager did extremely well under huge pressure, putting in crunching tackles and showing elite composure on the ball, sending something of a soothing aura around Stamford Bridge with it at his feet.
Dealing with the physicality of Jean Phillipe Mateta is a tough task for any defender, and Acheampong will need to grow physically before he can dominate that kind of threat, but it didn’t bother him much today.
Enzo Maresca has got the answer to his injury dilemma from within the club, as they wanted, and Chelsea will hope the youngster can build on such an impressive display.
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Josh Acheampong had a brilliant game at the backCredit: AFP
Trevoh Chalobah – 7
Perhaps should have done better when he had a chance to open the scoring after 30 minutes, as the ball fell kindly to him eight yards out, only to be fired over the bar.
But Trevoh Chalobah put in a solid showing against his former club, with an array of good tackles and blocks, as well as guiding Josh Acheampong next to him into a brilliant showing.
Marc Cucurella – 5
Almost opened the scoring with a header before a clumsy challenge gave a free kick to Crystal Palace, from which they thought they had opened the scoring.
Marc Cucurella has often become a source of attacking threat and chance creation under Enzo Maresca, but wasn’t able to create many openings when he did progress further up the pitch, losing the ball too often.
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Marc Cucurella was clumsy going forwardCredit: Getty
Moises Caicedo – 8
Consistency personified in blue, Moises Caicedo was his usual brilliant self today.
Vital interceptions, tackles full of heart and the stamina of a marathon runner, Caicedo distributed the ball through Chelsea’s midfield and put out fires from the very first whistle to the last.
A bit more creativity and ball progression from the deep-lying midfielder would have improved his rating to that truly elite level.
Enzo Fernandez – 4
A very quiet first half saw Moises Caicedo doing the work of two people on his own, with Enzo Fernandez seeming overrun by the enigmatic Ebere Eze.
Struggled to get his foot on the ball and create chances as he has done so well in recent games for the Blues, before being swapped for Andrey Santos in the final 15 minutes.
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Enzo Fernandez was hauled off after failing to impressCredit: Getty
Jamie Gittens – 4
After an electric pre-season that left fans excited to see him in Premier League action for the first time, he was somewhat disappointing in the first half.
He was given a run for his money by Daniel Munoz and failed to deliver any sort of end product on his PL bow.
Better things will be coming from Chelsea’s new number 11, who was substituted after 54 minutes for wonderkid Estevao Willian.
Cole Palmer – 3
A shadow of his usual self, Cole Palmer didn’t deliver the same kind of fireworks we have become so accustomed to seeing from him under Enzo Maresca.
Instead for much of the game he looked the same player we saw during his ‘rough patch’ last year.
He wasn’t allowed much, if any, space on the ball and wasn’t able to create something from nothing in this game, which everyone knows he can do at his mind-blowing best.
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Cole Palmer struggled to impress for the BluesCredit: Getty
Pedro Neto – 5
Chelsea fans know what to expect from Pedro Neto by now, at his worst he will give you heaps of hard work and running, even on a baking hot day at Stamford Bridge like today.
He was more impressive than Gittens on the other wing, but also struggled to really create any meaningful chances, with a few deliveries sailing over any Chelsea attackers.
Neto was switched to the left side when Estevao was introduced, but it was much the same as the first half in truth.
Joao Pedro – 4
After five goals in his first five games for Chelsea, he had fully justified his place in Enzo Maresca’s starting XI for this game.
In this game, though, fans were keen to see the introduction of Liam Delap after the half-time whistle, which came to fruition with little under 20 minutes to go.
The Brazilian struggled to grasp the game by the scruff of the neck against Palace, and couldn’t provide the link-up with Cole Palmer that was so impactful in the Club World Cup.
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Joao Pedro could not continue his goal streakCredit: AFP
Substitutes
Estevao – 7
Instantly injected energy and enthusiasm into the game but also into the crowd, Estevao is a catalyst for making things happen in this team.
As soon as he came on he had Marc Guehi in a twist before delivering a cross that created a Chelsea chance, despite not being finished off – a move that will have Blues’ fans clamouring for him to start against West Ham next week.
Estevao perhaps should’ve opened the scoring, with a chance falling to him in the second half that he seemed to overthink before firing over.
Nonetheless, with the iconic Romario watching on at Stamford Bridge, he will be confident that Joga Bonito has a place here for years to come.
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Estevao looked sharp when he came off the benchCredit: Getty
Malo Gusto – 4
Took on Reece James’ role when he came on, and was mostly solid at the back but also unable to create any kind of forward spark.
Saw his name up in lights in the 88th minute, but those lights may have blinded him as his shot from range sailed into row Z.
Andrey Santos – 5
A solid showing from the Brazilian in midfield, but leaned back too much and fired over the bar in the dying embers of the game with a left-footed shot in front of the Matthew Harding end.
He came close moments later, this time with a header that was grasped by Henderson.
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Andrey Santos missed a great moment in front of goal late onCredit: PA
Liam Delap – 5
His determination and hard work allowed him a sight of goal as the game came to a close, but his effort on the half-volley was stopped relatively easily by Dean Henderson.
Delap will no doubt be a handful for defenders this season if he is coming from the bench, and likely won’t want to settle for playing second fiddle to Joao Pedro for too long.
EAST RUTHERFORD, N.J. — Cole Palmer scored twice and fed João Pedro for a goal as Chelsea overwhelmed Paris Saint-Germain in the first half and beat the European champions 3-0 on Sunday in the final of the first expanded FIFA Club World Cup.
Palmer had almost identical left-footed goals from just inside the penalty area in the 22nd and 30th minutes, then sent a through pass that enabled João Pedro to chip goalkeeper Gianluigi Donnarumma in the 43d for his third goal in two starts with the Blues.
A 23-year-old who joined Chelsea from Manchester City two years ago, Palmer scored 18 goals this season.
PSG finished a man short after João Neves was given a red card in the 84th minute for pulling down Marc Cucurella by his hair. After a testy final few minutes, the teams needed to be separated as PSG coach Luis Enrique and Donnarumma pushed João Pedro near the center circle.
A heavy favorite who had outscored opponents 16-1, PSG had been looking to complete a quadruple after winning Ligue 1, the Coupe de France and its first Champions League title.
Before a tournament-high crowd of 81,188 at MetLife Stadium that included U.S. President Donald Trump, Chelsea showed the energy of a fourth day of rest after its semifinal, one more than PSG.
Chelsea players celebrate after winning the FIFA Club World Cup on Sunday.
(Adam Hunger / Associated Press)
Chelsea had finished fourth in the Premier League and won the third-tier UEFA Conference League. The Blues took the world title for the second time after 2021, when it was an seven-team event. The Blues earned $128,435,000 to $153,815,000 in prize money, the amount depending on a participation fee FIFA has not disclosed.
PSG had not lost by three goals since a 4-1 Champions League defeat at Newcastle in October 2023.
