How ‘ultimate nepo baby’ Apple Martin says she’s ‘not entitled’ despite fashion jobs, film role & singing for Coldplay
THEY say an apple doesn’t fall far from the tree – and in the case of Chris Martin and Gwyneth Paltrow’s daughter it could hardly be more appropriate.
Yesterday we revealed Apple Martin’s first photoshoot, posing with a python in an ad campaign for fashion brand Self-Portrait.
And last week saw her collaboration with her mum for a high-profile Gap shoot.
But the 21-year-old model, singer and socialite insists we should all forget the nepo baby label — because it’s all thanks to her parents “instilling a work mentality in her”.
“I should not be entitled to anything, I have to work,” she said in a recent interview.
But what Apple means by “work” is raising a few eyebrows in the world of showbiz.
Read more on Apple Martin
Singing on records by her dad’s band Coldplay, cameos in her mum’s Netflix documentaries, and even a movie role — despite having zero acting experience — are only fuelling accusations that she could well be this year’s ultimate nepo baby, or the child whose success is seen as resulting from their parents’ connections.
A showbiz insider said: “Apple has all the qualities to be the new It girl.
“She’s got girl-next-door looks and has a sweet and innocent demeanour, but deep down she has a wild side.
“She’s sure to ruffle a few feathers as she makes her way in the modeling world.
“And whether she likes it or not, she’s definitely one of the nepos to watch.”
But showing she is not afraid to hit back at the naysayers, the fiery model said: “I constantly remind myself how grateful I am to have these opportunities. I know this is not a normal way to grow up, by any means.
“But my parents did a really good job of instilling in me that I shouldn’t be entitled to anything.”
Apple claims she always wanted to be a model, recalling how she “did run runway walks” in her bedroom while dressed for school, practising her version of Ben Stiller’s Blue Steel pose from the film Zoolander.
She said: “I’ve always been obsessed with fashion. I remember when my mum would do fittings for photoshoots when I was younger, I’d love to just hang out while she was getting her make-up done on set.”
My parents did a really good job of instilling in me that I shouldn’t be entitled to anything
Apple Martin
Given that dad Chris is the super-clean frontman of the world’s most inoffensive band, Apple’s personality — as well as her looks — is perhaps more aligned with her Hollywood-star mum, who knows all too well about divisive images.
Gwyneth — herself the nepo baby of film director Bruce Paltrow and actress Blythe Danner — was a self-confessed party girl in the Nineties and famously bragged about loving the buzz of “doing cocaine and not getting caught” during her twenties in New York.
It’s yet to be seen how Apple gets her kicks on a night out, but her parties have certainly gained quite a reputation after police were forced to shut down one particularly raucous bash in 2022 with 50 of her pals at Gwyneth’s estate in the Hamptons — the affluent seaside resort on New York’s Long Island.
Mum was out of town at the time but according to neighbours, the revellers were “partying like rock stars” and made so much noise, angry locals had no choice but to call the cops.
Apple reportedly ended up receiving a fine for hosting a gathering without a permit. Her parents have a combined worth of £320million, so it’s unlikely she would have struggled to pay it.
Apple, who was born in London, was educated in California, attending the £30,000-a-year Harvard-Westlake School in Los Angeles, where she graduated in 2022.
She is now studying English and history at Vanderbilt University in Nashville, Tennessee.
Her taste for fashion has been evident since she got a job in a clothes shop aged 15.
I don’t think we need another celebrity child in the world
Apple Martin
She attended her first runway show in 2023, sitting front row at the Chanel Haute Couture show in Paris, and said afterwards she was developing her own style, a mix of “classic ’90s and cool grandpa”.
Apart from brief appearances in her mum’s Netflix shows and Instagram pictures, as well as singing on Coldplay songs — including 2021 single Higher Power — Apple has only entered the limelight in the last few years, when signs of her personality have begun to shine through.
In April this year she gave a bolshy take on growing up in the public eye for high-end fashion mag Interview — where she worked as an intern — in which she admitted she used to be “anxious about making mistakes”.
She added that she had been put off showbiz because “I don’t think we need another celebrity child in the world.”
She continued: “I just try to do what feels right and block out anything regarding me in the news to the best of my ability.
“And I’m getting a lot better at being like, ‘F*** it’. I’m not going to be scared. I just want to do what seems fun and figure my life out.”
But Apple’s steely approach was put to the test last year when she made her debut at the high-society Le Bal des Débutantes — a modern version of the old debutante ball — in Paris.
The bash at the $1,000-a-night Hotel Shangri-La was supposed to signal her arrival, in a stunning Valentino gown, as a new Hollywood power player.
But instead Apple suffered an online backlash after she was accused of deliberately photobombing a fellow guest and forcing her out of the frame, then pouting and posing for several photos.
After the footage went viral, social media users branded her “obnoxious”, “entitled” and “giving Regina George” — a reference to the notorious queen bee in the 2004 movie Mean Girls.
But rather than give a mature response, Apple instead poked fun at the situation, posting a video on TikTok with a pal jokingly stating that they are both “a delight” and “very funny” — which only served to earn her the nickname “Rotten Apple”.
Gwyneth was also at the ball with ex-husband Chris and Apple’s 19-year-old brother Moses, who is the lead singer in up-and-coming band Dancer.
She has previously admitted that despite Apple’s recent claims that her parents don’t want her to be “entitled”, there is little doubt that she is — but Gwyneth sees it as positive.
Talking about Apple and her pals, she said: “They have, and I mean this word in the best possible way, a sense of entitlement that’s beautiful.
“It’s not spoiled . . . I find it very uplifting and heartening that we all seem to be going in this direction together.”
Even so, Gwyneth knows Apple’s spiky side too, having received a ticking off from her for posting a snap of her on Instagram when she was 14.
Apple commented under Gwyneth’s post, ranting: “Mom we have discussed this. You may not post anything without my consent.”
Sassy response
She later deleted the remark after her mum replied: “You can’t even see your face.”
Apple also gave a sassy response when her mum posted a picture of herself making breakfast while topless, writing: “Did I steal your shirt by accident”.
And she also ripped into Gwyneth’s morning routine while trolling the TikTok account of her lifestyle brand Goop, saying: “She eats nothing except for dates and almond butter,” adding that Gwyneth had been on a cleanse “since the day I was born, apparently”.
But when asked how she stays grounded, Apple said: “Hanging out with my friends and trying to have a normal college experience makes me feel more normal.
“That’s how I like to unwind. We’ll sit down and do little guitar playing sessions, one person will play and the others will sing.
“I also love watching reality TV with my friends. There was one day we spent five hours on the couch and just watched old episodes of America’s Next Top Model.”
Normal? Or nepo? You decide.
