Chargers

The Chargers are going for the gold this season.

Or are they going for the mustard bottle?

Or the banana?

Fans will be able to figure that out for themselves this fall when the team debuts its “Charger Power” uniforms, one of two alternate looks revealed by the team Tuesday that will be worn during the 2025 season.

The Chargers also announced that they now have the option to wear powder blue pants with their regular jerseys, which are powder blue at home and white on the road.

The Charger Power look features yellowish gold jerseys with matching pants, to be worn with the regular white helmet.

“If you’re going to do gold, the way we did it with all gold, it looks amazing,” Chargers safety Derwin James Jr. said in a team news release. “It’s a great alternate!”

When the Bolts don the uniforms Oct. 19 against the Indianapolis Colts at SoFi Stadium, it will be the first time Chargers players have worn gold jerseys in a game. Fans, however, have had the opportunity to wear them in the past.

“Nike had previously done a retail version of the 2020 jerseys in gold,” A.G. Spanos, the Chargers’ president of business operations, said in a statement. “It sold quite well and had really good word of mouth. In fact, in my own household, it was my kids’ favorite uniform. It definitely appeals to the younger demographic.”

The look has already garnered plenty of online reactions. One longtime fan, who appreciated the nod to the yellow “Charger Power” T-shirts worn by Bolts faithful in the late 1970s and early 1980s, wrote on X that the uniforms are “simply beautiful.”

Retired NFL offensive lineman and current Amazon football analyst Andrew Whitworth spoke from experience after wearing similarly colored alternative uniforms on occasion during his time with the Rams.

“Been there done this,” Whitworth wrote on X. “Had me out there looking like Big Bird!”

The Minions, the cartoon characters from the “Despicable Me” film franchise, seemed to like the uniforms … though perhaps not for how they’ll look on an NFL field.

“the new recruits look so cool,” the fictional creatures wrote on X in response to a team post highlighting the Charger Power look.

Cam Jordan, a defensive end for the New Orleans Saints, had a more critical take, posting on X: “Gold!???? Nah that’s … French’s! That is mustard yellow…”

One X user compared the look to that of a popular novelty baseball team.

“We look like damn Savannah Bananas,” the fan wrote. “At least the Navy’s are [fire emoji].”

The latter part of that post referred to the team’s second set of alternate duds: the Super Chargers uniforms. They feature navy blue jerseys, pants and helmets and are meant as a “modern throwback” to the San Diego Chargers’ look from 1992 to 2006 — a span that included the organization’s only Super Bowl appearance, following the 1994 season.

“When you saw that jersey, more than likely you were in Qualcomm Stadium,” retired running back LaDainian Tomlinson, who played for the Chargers from 2001 to 2009, said in the team’s news release. “And, more than likely, if you were on the other team in that era you were leaving with a loss.”

The Super Chargers uniforms will debut during the team’s “Thursday Night Football” game against the Minnesota Vikings on Oct. 23, the same night the Chargers will be inducting former safety Rodney Harrison into the team’s Hall of Fame. The uniforms will be worn again Nov. 30 against the Las Vegas Raiders.

Chargers running back Najee Harris sustained a minor eye injury during a holiday weekend fireworks accident, but the prized free-agent signing will be ready for the upcoming season, his agent confirmed to The Times on Thursday after reports and online rumors prompted speculation of a more severe injury.

“Najee Harris was present at a 4th of July event where a fireworks mishap resulted in injuries to several attendees,” Harris’ agent Doug Hendrickson said in a statement. “Najee sustained a superficial eye injury during the incident, but is fully expected to be ready for the upcoming NFL season.”

With four 1,000-yard rushing seasons in Pittsburgh, Harris is expected to bring an immediate boost to a Chargers running game that sputtered last season in offensive coordinator Greg Roman’s first year. Harris, who signed a one-year deal worth up to $9.25 million, will pair with first-round pick Omarion Hampton in the backfield as the Chargers hope to make back-to-back playoff appearances for the first time since 2008 and 2009.

The Chargers begin training camp on July 17 as one of the first teams to begin preparations for the upcoming season. The Chargers will play the Detroit Lions in the Hall of Fame Game on July 31 and open the regular season in Brazil on Sept. 5 against the Kansas City Chiefs.

Facing unrestricted free agency for the first time in his illustrious career, Khalil Mack could have chosen any team to chase his championship ambitions. Why did the star edge rusher choose to stick with a franchise that has never won the Super Bowl?

“Why not here?” the Chargers edge rusher wondered back.

Praising the leadership under coach Jim Harbaugh and general manager Joe Hortiz, the players on the roster and his familiarity with the franchise, Mack’s decision to return to the Chargers wasn’t that complicated at all.

“It was a no-brainer,” he said this week during Chargers minicamp in his first comments with local reporters since January.

In his last public comments, Mack was swirling in the disappointment of the Chargers’ wild-card loss to the Houston Texans. The 34-year-old flirted with retirement. For a former two-star recruit who went to Buffalo, Mack has little else to prove at the professional level. Nine Pro Bowl selections. Three All-Pro honors. The 2016 Associated Press defensive player of the year.

But still no playoff wins.

“You’re chasing that feeling of wanting to win important games deep in the season,” said Mack, who has gone one-and-done in the postseason five times. “Being that I haven’t reached that point yet, I couldn’t give up on that dream and that goal for myself and for this franchise.”

Mired in their own postseason drought, the Chargers have not won a playoff game since the 2018 season. Their last two attempts flamed out spectacularly. The 27-point blown lead in Jan. 2023 was the largest in franchise history. Last year, quarterback Justin Herbert threw a career-high four interceptions against Houston.

Despite the jarring end, the Chargers’ surprising 11-6 regular-season record in the first year under Harbaugh positions the franchise well for the long-awaited breakthrough. Wanting to continue the momentum was a key hope for the offseason.

“l was begging and pleading with him to come back,” safety Derwin James Jr. said. “I just knew for him to come back like that, he really loves us and he really wants a shot at it again.”

Mack, who signed a reported one-year, $18 million deal, had six sacks and 39 tackles last season, a stark drop from his resurgent 2023 that featured a career-high 17 sacks and 75 tackles. Nursing a complicated groin injury, he missed a game for the first time in his Chargers tenure.

But entering his 12th season, Mack insists getting in top physical shape is the easy part. On Thursday, Harbaugh was shocked when reminded that Mack was 34 years old. Mack was working with Chargers executive director of player performance Ben Herbert for weeks before the team started their offseason regimen, defensive coordinator Jesse Minter said.

The workouts suddenly got so popular that one random weekday, Minter was stunned to see so many players that they could have held a defensive walk-through. Echoing Harbaugh, Minter called it the “Herb Effect.” It has Mack under its spell.

“Herb is a big deal,” Mack said. “He was a big part of that decision coming back here as well. Just knowing the mindset that he has and how he thinks about the body. It’s just the same approach and the same mindset that I have when I train by myself or with anybody else. I want to be a machine. I want to be as solid as possible, as strong as possible. Move people easy. And this program is all of that.”

For the first time in his Chargers tenure, Mack is without running mate Joey Bosa, who was cut in a salary-saving move. After three injury-riddled seasons punctuated his nine-year Chargers career, Bosa signed with the Buffalo Bills.

It’s weird without his former teammate, Mack said. He recently texted Bosa about how different the edge rusher room felt without Bosa breaking the silence with awkward jokes. They will at least reunite at Bosa’s wedding next year.

Bosa’s departure opens the door for third-year edge rusher Tuli Tuipulotu to step into a starring role. The USC alumnus started 20 games in the last two seasons as Bosa struggled with injuries and had a career-best 8 1/2 sacks last season.

“Tuli is a special player, man,” Mack said. “I’ve been saying that ever since he stepped foot into the building, what, three years ago now. … It’s not going to be no surprise to me when he’s a 10, 12 sack guy this year.”

The Chargers drafted SEC defensive player of the year Kyle Kennard in the fourth round to bolster the edge room that also includes 32-year-old Bud Dupree.

Mack’s return was one of the first offseason moves the Chargers announced, and while he could have waited longer to entertain options from other teams as an unrestricted free agent, he chose not to linger on the market. Balancing financial decisions with his career and family, Mack kept a single focus.

“It’s just not wanting to give up on that goal and that ambition that I had ever since I had stepped in the league,” Mack said. “I knew I wanted to play in important games and win a Super Bowl at least.”

Rashawn Slater not focused on contract extension talks

After missing organized team activities while waiting for a contract extension, star left tackle Rashawn Slater returned to mandatory minicamp this week with no concerns about the status of his deal approaching the season.

“Realistically speaking, I’ve known for a long time it’s how these things go,” Slater said Thursday on the final day of minicamp of getting an extension done before the season. “It’s not something that’s bothered me. It’s just the business of football, so I have full confidence.”

In 2025, Slater would play on a fifth-year option due to pay him about $19 million. The left tackle coming off his second Pro Bowl selection was rated the second-best tackle last year, according to Pro Football Focus.

Many teammates were at the Chargers practice facility during organized team activities, but Slater continued his routine in Texas, where he works with Duke Manyweather, the top private offensive line coach among the NFL’s best. Despite not working with the Chargers strength staff, Slater was more than prepared upon his return. The offensive lineman passed the conditioning test, and Harbaugh said Slater reported it was “too easy.”

But Slater wanted to correct the record.

“I didn’t say ‘too easy,’” he said Thursday. “I just said it was ‘easy.’ I’m not trying to rub it in anybody’s face.”

Chargers offensive linemen Savion Washington, left, Mekhi Becton and center Bradley Bozeman (75) participate in drills in May.

(Jayne Kamin-Oncea / Associated Press)

Looking for answers on the offensive line, Zion Johnson and returning starting center Bradley Bozeman alternated days at center and left guard during offseason sessions. When left tackle Rashawn Slater joined the team for minicamp, the potential starting offensive line looked significantly different than the one that got steamrolled in the playoffs.

While Bozeman and Johnson continue to jockey at center and left guard, key free-agent signing Mekhi Becton has solidified the right guard position. The 6-foot-7 Super Bowl champion and 6-foot-8 tackle Joe Alt have the potential to be a dominant right-side duo.

Coaches mentioned Jamaree Salyer as someone who could still battle for a major role on the inside with Bozeman and Johnson, along with free-agent addition Andre James, who was a starting center for three seasons with the Las Vegas Raiders. After starting last season as the team’s No. 1 right guard, Trey Pipkins III’s role remains unclear.

Considering both a player’s contribution at an individual position and how well a specific combination works together, Harbaugh said he hopes to set the starting lineup around eight to 10 days into training camp.

“It’s always who’s playing the best [and] best combination,” Harbaugh said. “How do we know that? They play the best. It’s really that simple.”

No one in the Chargers’ locker room felt as bad as Justin Herbert. At least that’s what the quarterback said after a career-high four interceptions in January cost the Chargers an opportunity for their first playoff win since 2018.

But the disappointment that rendered Herbert motionless on the sideline in Houston had faded in his memory, he said. Offseasons tend to have that rejuvenating effect.

“If I spend any more time worrying or focusing on a loss like that, I would be doing a disservice to my teammates,” Herbert said Wednesday on the second day of Chargers minicamp. “Obviously it didn’t go the way we wanted it to, like I said at the end of the year, but you gotta move on.”

Despite the crushing wild-card loss that prolonged the Chargers’ seven-year playoff win drought, Herbert maintained that his offseason has been business as usual.

Meeting with local reporters for the first time in five months, Herbert recited the typical offseason lines with a stone-faced expression. His new teammates are picking up the offense quickly. He wants to continue mastering the scheme in his second season under the coaching staff.

Herbert instead makes stronger statements on the practice field and in the weight room, where his determined nature has earned him a spot in coach Jim Harbaugh’s “Elite Nine” club of the team’s hardest workers.

“I know it motivates me every day to get up out of bed, like I gotta rise up to his level,” Harbaugh said. “He’s doing anything and everything he can possibly do. Now it’s up to the rest of us.”

During the offseason, the Chargers focused on adding weapons around Herbert to elevate a sputtering offense that ranked 20th in the NFL in yards per game.

Even without pads, the athleticism and instincts of running back Najee Harris and rookie Omarion Hampton have impressed Herbert. Rookie tight end Oronde Gadsden is showing his receiving capabilities as Syracuse’s all-time leader for receptions and receiving yards by a tight end when he had the most catches of any player during team drills Wednesday. Gadsden, a converted wide receiver, will team with free-agent acquisition Tyler Conklin, who has had at least 50 catches in each of the last four seasons, to boost the tight end position.

The biggest offseason move was the addition of a familiar name. Mike Williams, after one year away from the franchise that drafted him in 2017, returned on a one-year contract to reunite with Herbert. The 6-foot-4 receiver, who has been working primarily with trainers during minicamp practices, “changes the way you play football when he’s on your team,” Herbert said.

“50-50 balls are not quite 50-50 as we’ve seen with Mike,” the quarterback added.

The receivers could use the boost. Ladd McConkey was the group’s only consistent force last year. The former second-round pick dominated against Houston with an NFL rookie playoff-record 197 yards receiving, nine catches and one touchdown. The rest of his teammates combined for five receptions and 45 yards. Still without a playoff win in two appearances entering his sixth NFL season, Herbert completed a career-low 43.7% of his passes and was sacked four times.

Chargers rookie running back Omarion Hampton warms up with teammates during a workout last week.

(Carlin Stiehl / Los Angeles Times)

Getting Williams and rookie receivers Tre’ Harris and KeAndre Lambert-Smith, who were selected in the second and fifth rounds, respectively, on the field could open up a more aggressive deep passing game, offensive coordinator Greg Roman said.

The stacked room also could put more pressure on Quentin Johnston to live up to the billing of a former first-round pick. The receiver entering his third year is “owning the system now,” said Roman, who predicted another major step for Johnston this season.

The former Texas Christian star shook off a disappointing rookie season with 711 yards receiving and eight touchdowns on 55 catches last year. He torched the Las Vegas Raiders in a playoff seed-clinching Week 18 win for 13 receptions and 186 yards receiving. Even Johnston estimated that it was the best game he’d ever had at any level of football.

Yet he followed with a major disappointment in the biggest moment with no catches on five targets in the wild-card loss. Johnston went without a catch in two games last season, both coming in marquee matchups. He was also shut out against the Baltimore Ravens in a “Monday Night Football” showcase in which he also dropped a crucial third-down pass. To pile on, fellow receiver Zay Flowers, who the Ravens picked one spot behind Johnston in the 2022 draft, led Baltimore with 62 yards receiving on five catches.

Learning a second offense in as many years in the NFL, Johnston had to play “a game of catchup last season,” Roman said. But with consistent practices in organized team activities and minicamp, the coach said Johnston is “starting to come out of the other end of the tunnel.”

“Justin, he’s throwing to him a lot,” Roman said, “and Q’s answering the call.”

He wasn’t under the watchful eye of Chargers executive director of player performance Ben Herbert this offseason. He didn’t train in the team’s El Segundo practice facility. But it doesn’t mean Rashawn Slater wasn’t working this offseason.

Making his first offseason appearance at the Chargers’ facility this week as the team started mandatory minicamp, Slater immediately passed the team’s conditioning test. In fact, Jim Harbaugh said, Slater reported the test was too easy.

“Too easy,” the coach said, “because he trains.”

Slater’s return highlighted the Chargers’ perfect attendance on the first day of three-day minicamp Tuesday. The star left tackle had missed all of voluntary organized team activities while in discussions for a contract extension.

Since the Chargers took him 13th overall in 2021, Slater has earned two Pro Bowl appearances and was named second-team All-Pro in 2021. After the team picked up his fifth-year option last season, Slater reestablished himself as one of the top tackles in the league with the second-best overall grade and third-best pass blocking grade among his position, according to Pro Football Focus. In the final year of his contract, he is due to make about $19 million in 2025, which ranks sixth-most among left tackles, according to overthecap.com.

“Speaking on behalf of everyone in the organization, fully support Rashawn and what he’s trying to accomplish for himself and his family,” said Harbaugh, who added he chooses not to worry about discussions as they continue between general manager Joe Hortiz and Slater’s representatives. “We’re all in support.”

Slater has maintained his standing in the organization because of his respected work ethic that earned him the distinction of being a team captain last season. Harbaugh counts Slater as part of an exclusive club made up of the team’s nine hardest workers. The coach’s so-called “Elite Nine” also includes Derwin James Jr., Khalil Mack, Joe Alt, Ladd McConkey, Daiyan Henley, Tuli Tuipulotu, Zion Johnson and Justin Herbert.

Now in his second year at the helm, Harbaugh expects confidence and polish during training camp from experienced players. The coach has already found a standard bearer in Herbert, who is still searching for his first NFL playoff win after having four passes intercepted in last year’s wild-card loss to Houston,

“I wouldn’t change a thing about Justin Herbert,” Harbaugh said. “I think the important thing is everyone else, especially the guys he’s counting on, on the offensive side of the ball, just look at his example, how he goes about his business, how he trains and they attempt to get to that level.”

The quarterback’s training was so relentless that he missed his planned media availability Tuesday. He was lifting instead.

J.K. Dobbins signs with Denver Broncos

Former Chargers running back J.K. Dobbins signed a reported one-year, $5.25-million deal with the Denver Broncos on Tuesday after the Chargers placed a rarely used unrestricted free-agent tender on the 25-year-old. The Chargers would have had Dobbins’ exclusive negotiating rights if he hadn’t signed with another team by July 23.

Dobbins is coming off a career-high 905 yards rushing last season when he finished as the runner-up for the NFL’s comeback player of the year in his first full season since 2020. But his return to the Chargers has been in question since the team picked running back Omarion Hampton 22nd overall in April’s draft.

Hampton, who rushed for 1,660 yards and 15 touchdowns as a junior at North Carolina, has joined with free-agent addition Najee Harris to form an impressive one-two backfield punch.

“I like Omarion, how he’s hitting the hole,” James Jr., said when asked which rookies are standing out to him. “Can’t really tell right now, but I like Omarion a lot.”

Hampton leads a rookie class that Harbaugh lauded as being “as good of a rookie class as I’ve ever been around in terms of being about their business.”

“Being where they’re supposed to be when they’re supposed to be there,” Harbaugh said. “We have to kick them out of the building.”

But even the staff’s best attempts sometimes aren’t enough. Harbaugh said he often notices the rookies looking for safe harbor in other rooms.

Etc.

The Chargers brought in receiver Willie Snead IV for a veteran tryout. The 32-year-old last played in an NFL game in 2023, appearing in four games for the San Francisco 49ers, catching two passes for 14 yards.

Tarheeb Still said his farewells and was ready to leave for a three-day weekend. On a Thursday this offseason, the second-year cornerback told Ben Herbert, the Chargers’ executive director of player personnel, that he would “see him Monday.”

A deep voice in the background suddenly changed Still’s schedule.

“Why aren’t you coming in tomorrow?” Khalil Mack asked the 22-year-old.

Motivated by Mack’s example, Still is poised for a breakout season as he competes for a larger role in a stacked secondary group. The former fifth-round pick who started 12 games as a rookie has been working with the 34-year-old, nine-time Pro Bowl selection every Friday, picking Mack’s brain on football and life.

No wonder why Still “seems like he’s a different person,” defensive backs coach Steve Clinkscale said.

“I love when you see young players run towards great players, greatness and not the other direction,” Clinkscale said. “It’s awesome to mimic their habits and what they do, especially their good habits, and Tarheeb has really done that. He’s really grown up and matured.”

Still was already working with Herbert from Monday through Thursday, but soon added Fridays with Mack. They begin their strength training around 9 a.m. together, but Still knows Mack gets to the facility earlier in the training room. There’s no way Mack could have built his Hall of Fame-worthy career without putting in every ounce of extra work.

“Khalil is just showing me how to be intentional,” Still said. “Every day, taking advantage of small incremental gains every day to get to where I want to be.”

The Chargers progressed to the next step of their offseason program Tuesday, opening organized team activities. The sight of offense and defense lining up against each other for the first time during the offseason brought excitement to the facility, but frustration for Cam Hart. The second-year cornerback, who, like Still, was drafted in the fifth round last year, is not yet fully cleared after undergoing shoulder surgery in January.

Hart sustained a torn labrum against the Houston Texans in the playoffs, but said he expects to be cleared to return around mandatory minicamp, which begins June 10.

The shoulder injury was a punctuation mark on a promising, but injury-riddled rookie year for Hart. Despite making six starts in 14 appearances with 37 tackles, Hart also battled two concussions and an ankle injury. The injuries tormented Hart as he went through the offseason program, rehabbing twice a day since the shoulder injury.

Chargers cornerback Cam Hart speaks during a news conference in El Segundo on Tuesday.

(Jayne Kamin-Oncea / Associated Press)

“I showed a small percentage of who Cam can be in the NFL last year,” Hart said. “With 17 healthy games, I think I got a lot more to show.”

Although they return most of their top performers from last year’s secondary that ranked seventh in the NFL in passing yards allowed per game compared to 30th in 2023, the Chargers have renewed competition at cornerback without Kristian Fulton and Asante Samuel Jr. Fulton parlayed a resurgent season with the Chargers into a multi-year deal with the Kansas City Chiefs as a free agent, and Samuel remains a free agent after a shoulder injury limited the former second-round pick to just four games last year.

Wanting to bolster the secondary with more size and speed, the Chargers brought in free agents Benjamin St-Juste and Donte Jackson. The 6-foot-3 St-Juste started in 42 of his 45 appearances for the Washington Commanders in the last three seasons, and Jackson, an eight-year NFL veteran, is coming off a career-best five interceptions with the Pittsburgh Steelers last year. Still and Hart, who were rookies hoping to make any positive impact a year ago, are now “the cream of the crop,” Clinkscale said.

The newest crop of rookies even flashed their potential Tuesday as seventh-round selection Trikweze Bridges and undrafted free agent Jaylen Jones each got an interception during the no-contact 11-on-11 periods.

The secondary depth could cause headaches for Clinkscale. He wouldn’t have it any other way.

“Nobody has a spot,” Clinkscale said. “We want to see who’s going to earn it.”

With more than three months remaining until the Chargers open their season in Sao Paulo, Brazil, Still knew he had to dial back the competition Tuesday during practice. The drills are still meant to be non-contact during the voluntary sessions. Keeping everyone on their feet and healthy was more important than breaking up a pass or grabbing an interception, Still said.

Still was attached to receiver Ladd McConkey’s hip on a deep route down the sideline, but didn’t dive or reach for the ball to breakup a slightly underthrown pass from quarterback Justin Herbert. McConkey’s tightrope catch drew cheers from his teammates.

Still said the no-contact periods were perfect opportunities to hone his technique, but when asked if he would have picked off the pass intended for McConkey, Still covered his face.

“No comment,” he said, trying to hide his smile.

The confident look on his face was comment enough.

The Chargers welcomed Arctos as a limited partner Tuesday as NFL owners approved a sale that transferred some the team’s shares to the Dallas-based private equity firm that already has ties to the Dodgers.

“Arctos’ track record in major professional sports speaks for itself,” Chargers owner Dean Spanos said in a statement, “and we are grateful for their alignment moving forward during this time of tremendous growth for our organization.”

According to a league memo The Times obtained last week, Arctos acquired 8% of the team’s shares. Spanos and his family will retain control of the Chargers organization with approximately 61% of the franchise.

Arctos now has stakes in two NFL teams less than a year after the league approved private equity ownership. The company acquired a 10% stake in the Buffalo Bills in January, adding to its portfolio that already included MLB, NBA, NHL and MLS teams. Arctos has ownership stakes in six MLB teams: the Dodgers, Chicago Cubs, San Francisco Giants, San Diego Padres, Houston Astros and Boston Red Sox.

“We’re honored to join the Los Angeles Chargers ownership group and are grateful to Dean and the rest of the management team for their partnership,” Arctos cofounder and co-managing partner Doc O’Connor said in a statement. “We’re excited to get to work and help the team achieve their vision however we can.”

Approaching a decade since their move to L.A., the Chargers have added two major ownership groups in the last year. Detroit Pistons owner Tom Gores bought a 27% stake in the team in September, resolving a long-running dispute between Dea Spanos Berberian and her siblings as Gores and his wife bought Spanos Berberian’s share of the franchise.

The Chargers will seek approval to sell an 8% stake in the franchise to private investment firm Arctos at next week’s NFL team owners meetings.

The approval request was sent in a memo to NFL team owners, according to a person with knowledge of the memo not authorized to speak publicly about it.

If approved, Chargers owner Dean Spanos and siblings Michael Spanos and Alexis Spanos Ruhl would still own approximately 61% of the franchise.

The NFL spring meeting will be held Tuesday and Wednesday in Eagan, Minn.

It is the second major change for the Chargers ownership group in the last year after Detroit Pistons owner Tom Gores bought a 27% stake in the team in September. That transaction resolved a long-running dispute between Dea Spanos Berberian and her siblings as Gores and his wife bought Spanos Berberian’s share of the franchise.

Players recently ranked Spanos and the ownership’s contribution to the Chargers’ success fifth-best out of 32 teams, according to an annual survey conducted by the NFL Players Assn. It was a stark improvement from the previous year’s rankings that placed ownership 24th in the league.

The jump can be attributed to the team’s new $250-million facility in El Segundo, which opened last July. Spanos also brought in coach Jim Harbaugh, who led the team to an 11-6 regular-season record in his first season.

The team entered free agency with the second-highest salary-cap space in the NFL, according to Overthecap.com, but did not make many splashy signings. The biggest contract of the offseason went to free agent offensive lineman Mekhi Becton, who signed a two-year deal worth $20 million after winning the Super Bowl with the Philadelphia Eagles.

Reposts flood in. Likes climb faster than administrators can count.

Each spring, the Chargers know how to run up this score.

When it comes to what senior director of production Tyler Pino calls the “content Super Bowl,” the Chargers are multi-time season NFL schedule release champions. They broke the internet with popular anime videos in 2022 and 2023. A Sims 2 theme in 2024 kept online sleuths laughing for weeks at inside jokes.

The schedule reveal video posted Wednesday in the pixelated style of Minecraft surpassed one million views on X, formerly known as Twitter, in 45 minutes, and four million in three hours, confirming the Chargers’ social media dynasty. The next closest NFL team schedule video was viewed roughly 1.5 million times during that same span.

The Chargers set the bar among a throwback action figure commercial, a Mario Kart parody and an ad for a prescription drug. They had some brief competition when the Indianapolis Colts also dropped a Minecraft-themed video only to delete it roughly an hour later. The Jets even poked fun at the unexpected twin videos.

Each year’s creative videos have suddenly become more notable than the schedules they promote. But the Chargers’ content team tries to stay focused on the process of winning fans over one like, lower-case letter and laugh at a time.

“I don’t think our goal is to be the best on the internet,” said Megan Julian, Chargers senior director of digital and social media, “but our goal is to build generational fandom on the internet.”

Known for their creativity and casual humor, the Chargers were named the NFL’s best Twitter account by Complex in 2019, 2022 and 2023.

When Julian joined the Chargers in 2018, she was the only person behind the social media accounts. The franchise had just returned to L.A., where a whole generation had grown up without the NFL. Fans were already invested in different teams. Instead of trying to change an established fan’s mind, the content team aimed to cultivate new ones by reaching different, younger audiences that will fill SoFi Stadium for generations.

Allie Raymond, left, and Megan Julian of the Chargers’ social media team, walk on the practice field during rookie minicamp at the team’s headquarters in El Segundo.

(Carlin Stiehl / Los Angeles Times)

Julian made the Chargers’ social media accounts feel like entering a group chat. The team, which includes director of organic social media Allie Raymond; Jaemin Cho, the senior vertical video coordinator; Lorren Walker, programming manager for organic social media; and coordinator Hannah Johnson, post in lower-case text in short, sharp bursts. They never overexplain the joke.

Here, among friends, it’s already known.

“You’re talking with the fans,” Julian said. “Not at them.”

Occasionally commenters complain about the lower case letters or can’t keep up with the newest slang. The schedule release videos often include pointed jokes toward opposing players or teams. Colts quarterback Anthony Richardson, who controversially sat out for one play last year because he was tired, ran out of gas in a go-kart race in this year’s video.

But the unique tone has built a distinct brand for an organization that is fighting for any way to stand out in a crowded L.A. market.

“We’re creative, and we think a little bit off kilter,” said David Bretto, the director of creative video. “But we do that because we’re allowed to do that, and the organization sees the success.”

A member of the Chargers’ content team films players taking part in rookie minicamp at the team’s headquarters in El Segundo on May 9.

(Carlin Stiehl / Los Angeles Times)

The content team’s reputation precedes them. When videographers checked bags at the NFL combine, security guards asked what they were cooking for the schedule release. Incoming rookies asked who is behind the keys of the social media accounts that go viral with the latest TikTok trends.

Inspired by the energy of young, charismatic stars on the 2018 team including Keenan Allen, Mike Williams and Derwin James Jr., Julian started to craft a social media persona that matched the on-field personnel. For the franchise’s current era, showing the players’ personalities remains at the forefront.

Some players welcome the sight of the social media team holding a tiny microphone tethered to their phones. Linebacker Daiyan Henley is as ubiquitous on the Chargers’ TikTok account as the team’s logo. A more reserved personality such as Justin Herbert still shines through in videos that showcase the star quarterback’s humble charm.

Highlight videos of Herbert avoiding their cameras still turn into internet gold because while this is a football team, football is only a fraction of the franchise’s digital brand.

“There are only 20 days a year that we actually play the sport,” said Jason Levine, Chargers senior vice president of brand, creative and content. “Then the other 345, we’re just entertaining people.”

Allie Raymond records players and coaches taking part in Chargers rookie minicamp on May 9.

(Carlin Stiehl / Los Angeles Times)

The biggest internet stage is the schedule release. The Seattle Seahawks sparked a revolution in 2016 with a cupcake-themed video in which special ingredients representing each city of their opponents were stirred into a batter. Some teams hire production companies and outside contractors to prepare for the big reveal. This season, NBA legend Allen Iverson and actress Brenda Song made cameos for the Buffalo Bills and the Rams, respectively.

But Julian proudly notes that all of the Chargers’ videos have been produced in-house.

The Chargers’ first major schedule release video came in 2019 when they represented each opponent with stock footage. A dog dressed in a lion’s mane. A person in a bear suit on a picnic. Both games against the AFC West rivals Kansas City Chiefs were represented by awkward chefs. The 73-second collection of clips was so weird it somehow worked.

The day before it dropped, Julian and Bretto nearly scrapped the project all together.

“To me, schedule release kind of feels like you’re on a cliff,” Bretto said. “You put all this work to get to the top of this mountain, and at the very end, there’s nothing to do but just jump. You don’t know how the audience is going to react.”

Just count the tens of thousands of likes. The reception is clear.

The Chargers’ season opener in Sao Paulo, Brazil, will be the NFL’s first game streamed exclusively on YouTube, the league announced Tuesday, further expanding the NFL’s streaming footprint to include the ubiquitous free video platform.

Despite now having a home team and TV partner for the matchup, the Chargers’ opponent was the only piece of the NFL’s seven-game international slate that was not announced Tuesday. Front Office Sports reported the Chargers will face AFC West rival Kansas City on Sept. 5 at Arena Corinthians. The Chiefs have won seven consecutive games against the Chargers while becoming one of the league’s most popular TV draws.

Kansas City star quarterback Patrick Mahomes and tight end Travis Kelce were at the center of the NFL’s expanded streaming influence last year as the Chiefs played in the league’s Christmas Day takeover of Netflix. The doubleheader that also featured Houston playing Baltimore drew an average of 26.5 million viewers, which made them the most-streamed NFL games in U.S. history. But the ratings lagged slightly behind recent linear broadcasts. In 2023, the NFL boasted its most-watched Christmas Day game since 1989 with the Chiefs and Las Vegas Raiders drawing 29.2 million viewers on CBS.

Last season, the Chargers faced the Arizona Cardinals in a “Monday Night Football” game that was the first ESPN+ exclusive to not be included in the international series.

Played as the second game of a staggered doubleheader that featured a matchup between the Tampa Bay Buccaneers and the Baltimore Ravens, the Chargers’ loss to the Cardinals attracted less than 2 million viewers, according to NBC’s Pro Football Talk, which made it the least-watched NFL game since 2008.

Putting a star-studded division matchup at a neutral site on Friday of Week 1 would remove a marquee game from the Chargers’ SoFi Stadium slate. While local fans would miss the highly anticipated rivalry game, the Chargers will still host the Super Bowl champion Philadelphia Eagles and NFC rookie of the year Jayden Daniels, the San Bernardino native who led the Washington Commanders to their first NFC championship game appearance since 1991 last season.

The home schedule also features AFC West counterparts Las Vegas and Denver, Houston, Indianapolis, Pittsburgh and Minnesota. On the road, the Chargers will play their three AFC West rivals, Jacksonville, Tennessee, Dallas, the New York Giants and Miami.

The remainder of the schedule will be released Wednesday at 5 p.m. PDT.