A major airline is offering free flights for UK passengers to encourage travellers to explore lesser-known regions away from overcrowded hotspots and help reduce overtourism
Travelling isn’t always cheap, especially when jetting off abroad when the expense of flights are thrown into the mix.
Yet, in a new initiative from a major airline, British and European travellers can bag free flights, but there’s a catch if you’re looking to book.
In a bid to help reduce overtourism in popular destinations, Japan’s largest airline, All Nippon Airways (ANA), has partnered with the Japan National Tourism Organisation (JNTO) to offer free domestic flights this winter. This will allow passengers to take advantage of two complimentary internal flights with any inbound international booking.
The hope is that this will encourage travellers to explore some of the country’s lesser-known regions, from its diverse landscapes to its stunning coastlines, rather than the touristy hotspots, such as Tokyo and Kyoto. This is the ideal opportunity to immerse yourself in the culture and experience another side of Japan, while avoiding the crowds altogether.
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ANA flies to more than 40 locations across Japan, all of which are included in the deal, so there are plenty of breathtaking places to choose from, including Fukuoka, Hokkaido and Nagasaki. You could also venture to the Okinawa Islands, which have often been described as the ‘Maldives of Japan’ due to their pristine sugar-white sand and crystal clear, turquoise waters.
However, there are a few conditions that must be met to take advantage of the free domestic flights. Firstly, it only applies to travellers arriving from the UK or Europe, and you will have to pay for your own international flight into Japan with ANA.
The cheapest time to book a flight from London to Tokyo is in January, with prices starting from £821. This coincides perfectly with the initiative, as it will run from November 24 to January 31, 2026, with flights still able to take place outside of this time frame.
Passengers will be given standard class flights only with the scheme, and may have to pay tax and visa fees depending on their chosen location. However, domestic flights do not have to start and finish at the same airport, allowing for more flexibility to explore the country.
The airline notes that it hopes this limited-time offer will “make regional exploration… easier and genuinely affordable”, along with encouraging “deeper, more sustainable engagement with Japan’s culturally diverse regions”.
You can visit the ANA website for more details and to book your flights. ANA has also shared itinerary examples with a stay in Tokyo before venturing to the hidden gems to help make booking the trip even easier.
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