cards

Trading sports cards is a game of negotiation for Greg Petikyan. Within seconds, he talked to multiple vendors at Frank and Son Collectible Show last month offering the same card: a 2025 Panini Donruss Saquon Barkley Downtown.

The first deal consisted of a 3-for-1 exchange, with an additional couple of hundred dollars to sweeten the deal or a straight purchase for $460. As the vendor looked through his phone for the value of the cards he asked for, Petikyan told him he’ll circle back.

Instead, the entrepreneur offered it to Eric Mitchel, another booth owner, across the aisle and sold it. A rectangular cardboard collectible with the Super Bowl-winning running back in front of the Philadelphia skyline sold for $300.

What about the other deal?

“Too late,” Petikyan said. “I’ll still buy those cards I asked for.”

Customers browse and shop for cards at vendor Eric Mitchel’s booth at Frank and Son Collectible Show.

(Ronaldo Bolanos / Los Angeles Times)

Nothing personal, just business.

Trading and collecting cards, an industry valued at $14.9 billion in 2024, is estimated to reach $52.1 billion within the next decade, according to Market Decipher report. The sports memorabilia business, as a whole, is estimated to reach a value of $271.2 billion by 2034.

E-commerce platforms like Fanatics Live and Whatnot have turned business transactions involving the cards of sports legends into entertainment and helped grow the market. Heritage Auctions sold the most expensive card in August. The collectible known as the “holy grail” by basketball collectors was a 2007-08 Upper Deck Exquisite Collection Dual Logoman Autographs Michael Jordan and Kobe Bryant card.

The one-of-one sold for $12.932 million, a sum that topped a Mickey Mantle card that went for $12.6 million in August 2022. The Jordan-Bryant card is the second-most expensive sports collectible of all time, trailing Babe Ruth’s 1932 World Series Jersey, which he wore when he called his shot, that cost $24.12 million.

Last Friday, Heritage Auctions set a sales record for the year by crossing the $2 billion mark. The cards sold that day included a 2003 Upper Deck Exquisite Collection Dual Logoman Jordan-Bryant card for $3,172,000 — this one was not autographed.

The trading card business has grown so much, the ecosystem has created specialized markets within it. Collectors can chase a specific team; stick to vintage cards; complete a set of prints with mistakes; chase specific relics of their favorite team; or even just buy cards to resell them for the sole purpose of buying more to flip.

“I know for a fact, a lot of men like to show off their collection,” Adam Campbell, sports cards specialist with Heritage Auction, said. “People love to have good, cool collections,” he added.

The type of chase can change the direction of a business transaction, said George Peña, 53, another booth owner at Frank and Son, an old Sam’s Club that now houses more than 200 vendors selling and showcasing collectible merchandise three days a week.

Kids go into his booth and negotiate with him. Most of the time he doesn’t necessarily need a card from them but engages with them to give them the experience.

“Family members get all excited for them,” Peña said.

But when dealing with people like Petikyan, the stakes change.

“Negotiations are a little different with those kinds of people because they want to make money and we want to make money,” he said as he quipped with Petikyan.

Some collectors have turned into investors because the value of cards is so volatile. It changes in real time — it’s fast, unpredictable and relentless. The moment Dodgers designated hitter and pitcher Shohei Ohtani hit three home runs and struck out 10 batters in Game 4 of the 2025 NLCS, the value of his cards went up. But it cuts both ways — the moment Cleveland Guardians pitcher Emmanuel Clase was indicted on federal charges for wire fraud conspiracy and bribery, the value of his cards dipped.

“The value of cards is not based on anything else, whatsoever, except for hype and buzz” Campbell said. “[It’s] entirely arbitrary.”

Vendor Marion Owens completes a transaction at Frank and Son Collectible Show last month. Owens has been selling cards since 1992.

(Ronaldo Bolanos / Los Angeles Times)

Collecting trading cards has been a part of the culture since Goodwin Tobacco Company released the first set of individual players’ baseball cards in 1886. The N167 Old Judge sets were inserted into tiny cigarette boxes to increase sales and to make sure the cards were not damaged in transit.

Since the tobacco industry started the trade, sports cards have endured changes through generations, each defined by specific characteristics.

The vintage era, before the 1980s, ushered in simpler designs, lower print runs and sets featuring the legends of all the sports. Then came the junk wax period, marked by mass overproduction that devalued the product. The current ultra modern era evolved the market into investments, scarcity, and digitized the business with websites like Arena Club, which repackages pre-graded cards as slab packs.

No matter the changes, there remains a common thread within collectors throughout the years: opening packages and feeling a bump of euphoria when a chase card, a sought-after item, appears.

“It’s the best feeling ever, imagine getting a $1,000 card for like 20, 30 bucks?” Petikyan said. “It’s like hitting a lotto ticket, but better, because it could go up in value depending on the player.”

Petikyan, 27 from Montebello, runs a page called Strictly Pullz on the shopping app Whatnot where he opens boxes and auctions the items within them. Any card pulled from a team that’s purchased by the individual will be shipped to them. On occasion, he inserts a card with higher value to hype a specific set.

To some, the business is intertwined with collecting.

“I’ll use some of the money that I am able to make on the business side, to add to my personal collection,” Mitchel said. “Finding items for the personal collection, I wouldn’t find if I wasn’t out for the business part of it.”

Regardless of motivation, pulling a card worth more than the price paid for will remain priceless.

“I just bought a pack and I pulled a card worth $1,000,” Campbell said, speaking as a collector. “It can change your whole day, and maybe your whole week, maybe a whole month or even a whole year every time you open a pack.”

But, collecting cards is more than just the value of each, Campbell said.

“Do this because you like sports, do this because you love collecting.”

The once-celebrated star fell out of favour with Tinseltown after he was hit with multiple accusations of sexual assault. After being off screens since leaving Netflix in 2017, he is now set to in a 10-part comedy series.

Hollywood actor Kevin Spacey has shared that he is returning to television screens after he was acquitted of sexual assault in 2023.

The Oscar winner, who was fired from Netflix in 2017 following multiple accusations of sexual assault, has landed a role in an Italian comedy series playing himself. It marks his first television performance since his removal from House of Cards.

The comedy show is called Minimarket and follows shop worker Manlio Viganò who dreams of becoming an actor. Starring Filippo Laganà as the lead, Kevin appears as his imaginary friend, offering guidance and advice.

According to Variety, Spacey is Viganò’s “artistic conscience and unpredictable mentor,” and the comedy comes from their relationship of “bickering, misunderstandings and mutual teasing.” The 10-episode series will be available to watch on RAI’s RaiPlay on 26th December.

In the lead-up to the show airing, Laganà has been sharing multiple posts featuring Kevin. Next to a black and white snap of the two actors, the 31-year-old wrote: “Thank you, Mr Spacey, it’s been a true honor.”

In another post, Laganà capitalised on Kevin’s recent comments about having nowhere to live, joking: “He’s not homeless. He’s living in MiniMarket! Minimarket is coming.”

In November, Kevin said in an interview with The Telegraph that he was homeless after being frozen out of Hollywood in the wake of sexual assault allegations first made against him seven years ago.

The 66-year-old actor, once one of the most powerful figures in the film industry, said he has been forced to give up his house and place all of his belongings in storage as a result of what he described as “astronomical” legal bills. He said the financial strain of defending himself in multiple cases dating back to 2017 has wiped out his savings and ended his ability to maintain a permanent home.

Instead, the actor explained that his work requires him to move around constantly, saying he stays in hotels and Airbnbs and travels wherever jobs take him. He said he doesn’t currently have a permanent base, but later addressed the comments in a video shared on Instagram to clarify that he was not homeless in the traditional sense.

He stressed that he was not comparing himself to people experiencing genuine housing or financial hardship, including those forced to live on the streets or in their vehicles.

Spacey, who was found not guilty on nine sexual assault charges at London’s Southwark Crown Court, won Academy Awards for American Beauty and The Usual Suspects and was widely regarded as one of the finest actors of his generation.

His career imploded after he was accused in 2017 of sexually assaulting a 14-year-old boy in 1986. He denied the allegation and fought the case in civil court in New York, where he was cleared in 2022.

Following his interview, it was revealed by the BBC that the 66-year-old has been hit with three more claims of sexual assault that will go to court next year. According to the broadcaster, Spacey has denied all allegations of wrongdoing and has formally denied two of the claims and is yet to file a defence with the court in the third.

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A fan has been left stunned after they spotted an Oscar-nominated actor alongside his huge popstar girlfriend at a London pub.

The pair were filmed in a busy boozer playing cards and ordering drinks, going seemingly unnoticed by the other punters around them.

The VIP guests, were none other than actor Paul Mescal and his popstar girlfriend Gracie Abrams, who were sat in the middle of a busy North London pub. 

In a video uploaded to TikTok the pair can be seen playing cards on a table together, in the beer garden of The Canonbury Tavern at night.

Paul looked inconspicuous in a cap whilst ordering drinks for the pair inside at the bar.

The fan took pics of the star as he ordered seemingly going unnoticed by the other punters around him.

PAUL SUPPORT

Gracie Abrams snogs and parties with Paul Mescal until 3am after Glasto set

heating up

Paul Mescal spotted on date with Gracie Abrams ahead of her Glastonbury set 

The eagle-eyed fan captioned the video: “Paul Mescal & Gracie Abrams playing cards in Canonbury.”

In the second clip which showed the pics of the A-lister at the bar, she wrote: “Part two of seeing Paul Mescal, Got to keep one of the cards they were playing with.”

Fans flocked to the comments in disbelief over the pair’s unexpected appearance, one user penned: “NO WAY.”

A second added: “Is that really them ??? when was this omg.”

A worker of the pub revealed that she’s even served the star before, they wrote: “ I work at this pub and I’ve served him before (crying laughing emoji).”

The couple were first linked in June 2024 when they were snapped having a romantic dinner date at celebrity haunt BRAT Restaurant in London. 

They were spotted again this year having picnics and drinks in a park in June, before they were snapped getting close at Glastonbury ahead of Gracie’s set, that same month.

It comes after Oscar-nominated actor Paul was ordered to lose some muscle and put on some fat for his next big role.

Paul will be playing Sir Paul McCartney in the upcoming Beatles biopic – and The Sun revealed that the hunky Gladiator II star has been told to go on a Normal People diet.

An insider said: “Obviously there weren’t really gyms around in the Sixties. 

“The Beatles weren’t dead-lifting between gigs. 

“Macca was always pretty lean and flexible — he has always been really into yoga — but this is a very different aesthetic to that of a burly gladiator, and Paul has been keeping his body pretty ripped, even after filming stopped.

“Sir Paul McCartney is also famously a vegetarian, whereas Paul mainly lives on a high protein steak, chicken and eggs diet. 

“There also weren’t whey protein shakes back in the Beatles’ day.”