bronny james

HOUSTON — While leading the Lakers to a commanding 3-0 lead over the Houston Rockets in the first round of the Western Conference playoffs, LeBron James has stepped out of his airtight postseason mindset for only a few fleeting moments.

He has a good reason.

“All those moments has been with Bronny,” James said Friday after leading the Lakers to a 112-108 win over Houston. “It keeps getting better and better. It’s like, wow.”

Steadily growing under the postseason spotlight, Bronny James scored his first playoff points Friday in a five-point, 26-second flurry in which he drained a three behind a screen from his dad and then hit a reverse layup to complete the NBA’s first father-son postseason alley-oop. The Lakers can clinch the first-round, best-of-seven series Sunday at Toyota Center.

Without Luka Doncic (hamstring) and Austin Reaves (oblique) to run the Lakers’ halfcourt sets, the team has placed an emphasis on running in transition. When Deandre Ayton blocked a shot at the rim with 7:18 remaining in the second quarter, LeBron corralled the rebound and pushed the ball up the court. Bronny, the youngest player on the Lakers’ roster, knows he can beat anyone up the court. He locked eyes with his dad as they sprinted toward the basket.

It’s been a while since Bronny caught a lob from his 41-year-old dad. Maybe not since last year’s training camp, he estimated. Getting to connect again while contributing to the Lakers’ thrilling overtime win is “what I always wanted,” Bronny said.

“Especially a playoff game, the first playoff bucket is great for me, great for my confidence and how I approach the rest of the playoffs,” he added.

The 21-year-old got his first postseason rotation minutes in Game 1, starting the second quarter. The Crypto.com Arena crowd cheered when he got his first touch of the ball.

He had one turnover and two fouls in his nearly four-minute shift. Several of his passes were slightly off the mark, forcing teammates to reach for the ball. Assistant coach Greg St. Jean pulled him aside for words of encouragement before the second-year pro returned to the bench. He didn’t reenter the game.

LeBron remembered the nerves he had during his first postseason game in 2006 against Washington, he said after Game 1, and there was little advice he could give his son that would make the experience easier until he actually did it.

“I was nervous for my first playoff game too,” Bronny said. “I definitely think I’ve gained a little more confidence and relaxed myself over these three games.”

The Lakers are going to need his minutes. Still waiting for Doncic and Reaves to return, the Lakers can’t turn down any advantageous shots, coach JJ Redick said.

Seeing him confidently step into a three-pointer Friday was even more important than the fact that Bronny made the shot for his first playoff points.

Lakers guard Bronny James (9) and Rockets guard Reed Sheppard (15) chase after a loose ball during Game 3 on Friday night in Houston.

(Michael Wyke / Associated Press)

“The amount of confidence that a young kid in our league can get from a postseason game is like — a regular-season game would never,” LeBron said. “You will never get nervous from a regular-season moment ever again when you play meaningful postseason games and postseason minutes. And he’s done that, and I think that’s pretty cool for his career, for his confidence.”

Not only has Bronny gained confidence in his shot, but also Redick praised his improvement on defense throughout the season. Against the famously physical Rockets, the 6-foot-2 guard doesn’t look out of place on defense. In the moments LeBron zooms out to realize his son is playing, he marvels at his oldest child’s attention to detail, improvements on the ball and defensive mindset.

Bronny is appreciative of the coaches’ trust in him. The former five-star recruit out of Sierra Canyon High still is growing into his career, especially after surgery for a congenital heart defect derailed his brief college experience at USC. That he didn’t get to play a March Madness game will irk him for the rest of his life, Bronny said. But the Lakers’ postseason run isn’t a bad consolation prize.

“Got to do it in the playoffs,” Bronny said, “and that’s just the best feeling.”

Injury updates

Austin Reaves remains questionable for Game 4 in Houston on Sunday . Reaves participated in an individual shooting workout Saturday.

Reaves and Doncic are less than four weeks removed from their Grade 2 injuries suffered April 2. Doncic remains out for Game 4, but with the Lakers close to extending their season into the second round, Doncic’s potential postseason return becomes more realistic.

Needing a win Sunday to extend his season, the Rockets’ Kevin Durant is questionable because of a left ankle sprain. The superstar forward missed Game 1 because of a bruised right knee and injured his ankle late in Game 2. He has been receiving treatment “around the clock,” Rockets coach Ime Udoka told reporters Saturday. Durant was running on an underwater treadmill during Friday’s game and will test the ankle again beforeGame 4.

“Every day that goes by, the likelihood goes up,” Udoka said of Durant playing. “But I thought he might be OK [Friday] based on shootaround and that’s different going half speed and then ramping it up right before a game. And so you really can’t tell, but he’s doing everything he can to get back.”

Nike has been refused a trademark for Bronny James‘ “b9” logo that appears on shoes have been worn in games by the second-year Lakers player and are being sold by the sports apparel giant.

The U.S. Patent and Trademark Office notified Nike of its decision with a letter of refusal earlier this week, citing “likelihood of confusion” with an already-registered mark by the Back9 Golf Apparel company.

“Applicant’s mark, B9, is confusingly similar to the registered mark, B9,” the refusal letter states. “The marks are similar in appearance, sound, and commercial impression. In addition, the marks are essentially phonetic equivalents and, thus, sound similar. Similarity in sound alone may be sufficient to support a finding that the compared marks are confusingly similar.”

Nike did not immediately respond to a request for comment from The Times.

The James logo features a lowercase “b” with a “9” embedded in the center (where a hole normally would be). The Back9 logo has a capital “B” and a “9” of the same size next to each other. The logos are in different fonts.

In its trademark application, filed on Feb. 27, Nike had indicated the intention of using the logo on seemingly all types of athletic apparel, including footwear, headwear, shirts, pants, shorts and jackets. Polo shirts and golf caps were listed among the many specific examples of possible uses.

The refusal letter notes the use of similar or identical language in the description of goods in Back9’s trademark application, which was filed in May 2021 and approved a year later.

“The overriding concern is not only to prevent buyer confusion as to the source of the goods, but to protect the registrant from adverse commercial impact due to use of a similar mark by a newcomer,” the letter states. “Therefore, any doubt regarding a likelihood of confusion determination is resolved in favor of the registrant.

“Here, because the marks are similar and the goods are related and/or legally identical, there is a likelihood of confusion as to the source of applicant’s goods, and registration is refused pursuant to Section 2(d) of the Trademark Act.”

Nike has until July 13 to appeal the decision.

The Lakers, seeded No. 4 in the Western Conference, start their opening-round playoff series against the No. 5 Houston Rockets on Saturday at Crypto.com Arena.

You used to root for Bronny James to come into games ironically. Or because you just wanted to see history.

But now I bet you want to see Bronny come into the game to hoop.

That’s a pretty cool plot twist.

Especially because LeBron James’ son has had to develop his game with the weight of a kingdom on his shoulders, the only expectation being that he would fail to amount to anything resembling an NBA player.

But over the past couple seasons, Bronny has developed into an NBA reserve who is worth rostering, whether or not his dad is part of the program.

Shocker, right?

Lakers guard Bronny James blocks a shot by Spurs forward Kelly Olynyk at Crypto.com Arena on Feb. 10.

(Gina Ferazzi / Los Angeles Times)

For the second consecutive game Friday, Lakers coach JJ Redick called the second-year guard’s number for important minutes.

Not to complete garbage time chores. Not as a gimmick to please the King. But because he needed a ball-handler he could trust after the regular rotation got wonky in the second quarter of the Lakers’ 116-99 victory over the Brooklyn Nets at Crypto.com Arena.

For the second consecutive game, Bronny helped buoy the Lakers. In four minutes, he had a deflection and drained a three-pointer that not only keyed a much-needed 9-0 Lakers run but also was the first father-to-son assisted basket in NBA history, coming on a pass from LeBron.

Trailblazers, like at Sierra Canyon High. That’s where Bronny and the Nets’ Ziaire Williams were teammates before Bronny and his dad, “Big Bron,” were Williams’ opponents Friday.

His former teammate sees in Bronny what his current teammates do: A hard worker who needs only to nurture his confidence to be able to contribute in the NBA.

“He’ll be great,” Williams said. “Especially starting off on the defensive end. He can guard one through four, pick up full [court,] have good ball pressure. On the offensive end, he’s a gamer. He can make shots, he can drive the ball. He can get his teammates open. The biggest thing with him is just keeping that confidence.

“When he’s confident and he’s in flow state, in rhythm, he’s a great, great player. … He’s just gotta keep working.”

Bronny’s been working in the G League the last two seasons, bouncing between the big leagues and the developmental circuit, where last season his averages were solid — including 21.9 points, per game — but nowhere near as efficient as they’ve been this season. In 13 games, he’s averaging 14.8 points on 54.7% shooting, including 41.7% from three-point range.

Lakers forward LeBron James greets his son, guard Bronny James, on the court during a game against the Clippers at Crypto.com Arena on Nov. 25.

(Allen J. Schaben / Los Angeles Times)

“It’s just getting back to where it was before the incident,” LeBron said Friday, referencing Bronny’s cardiac arrest caused by a congenital heart defect on July 24, 2023.

“He’s always been able to shoot the ball. He shot the ball at a high level pretty much throughout his years of playing ball. So I just think there’s the confidence in the rhythm and just getting the strength back and his wind and everything. Everything is just coming back.”

That’s carried over to the big club; Bronny is shooting 41.9% from three-point range in those instances when Redick has called on him — as he also did in a 137-130 victory over the Indiana Pacers on Wednesday.

In that victory, Bronny had four points, two steals and a block in 13 minutes. Redick credited the 21-year-old with settling the team with a pull-up jumper with 3:55 to go in the game, which was the second this season LeBron and Bronny played together.

The first time it happened, in the season opener in 2024, the prevailing thought was that it wouldn’t happen again for a long time — and if it did, something had probably gone very wrong for the Lakers that game.

But that’s not the case. No, because Bronny has made a convincing case as an NBA player.

“I’ve been wanting to play basketball my whole life,” Bronny said. “It’s a dream come true. I’m so privileged to be able to play basketball for a job and I love every single second of it. My teammates embrace it. I’m best friends with all my teammates and my coaches. I’m just happy to be here.”

He’s become an effective plug-and-play piece — and not on a tanking Nets team that regularly runs out G League-caliber players, but on a playoff-bound Lakers team that has won 14 of its last 16 games.

The No. 55 draft pick in 2024, Bronny has surpassed Dalton Knecht, the 17th pick in that same draft, in the Lakers’ pecking order.

He’s become a player who can be counted on, and he’s especially valuable to a team that happens to badly need youth and athleticism, as the Lakers do.

You want to talk twists? How about whatever happens with LeBron — when, or if, he retires — the Lakers should seriously consider keeping Bronny in the fold. Seriously.