Broadway

Back in 2024, Universal conjured a pink and green tornado that swept pop culture.

From themed drinks at Starbucks and dolls of Elphaba and Glinda, to joint appearances by stars Cynthia Erivo and Ariana Grande at the Olympics and throughout a heavily-publicized press tour, “Wicked” was everywhere.

As the conclusion of the two-part film franchise heads to theaters at the end of the week, the marketing for “Wicked: For Good” has accelerated.

There are still themed Legos, but now also Gain laundry scent boosters, Swiffers and Pottery Barn bedding. There was a “Wicked” night on rival network ABC’s “Dancing With the Stars” and a “Wicked: One Wonderful Night” musical event broadcast on NBC.

The complete takeover of culture was all part of Universal’s plan to build one of its biggest and most important franchises, which has already brought in nearly $759 million in worldwide box office revenue for the first film, not to mention the haul from merchandise sales, theme park tie-ins and other categories.

Beyond the immediate revenue, “Wicked” also gives Universal a rare, female-focused franchise, an underserved audience, particularly as so many recent films have been geared toward men.

The success of the Broadway play, which has run for more than two decades, gave Universal the confidence in its potential for the big screen, said David O’Connor, president of franchise management and brand strategy at Universal Pictures. He’s also been a fan of the stage production almost from the beginning — he watched a table reading on the Universal lot, saw the musical additions to the script and finally, its run in San Francisco.

“For us, you had this potential to really take the fanship and really make ‘Wicked’ into a cultural imperative,” he said in a call from New York ahead of the film’s premiere. “When you think about the characters, the two leads, the themes of friendship, identity and empowerment, and how that resonates universally, and then, of course, the fantastical worlds of Oz and Shiz and Munchkinland, it just seemed like such a great opportunity for us.”

“Wicked” has proved to be a key boost to Universal’s lineup of blockbuster franchises.

Though the studio boasts series like “Jurassic Park,” “Despicable Me” and “Fast & Furious,” it has lacked the deep roster of intellectual property that rivals like Walt Disney Co. and Warner Bros. have, said Brandon Katz, director of insights and content strategy at data firm Greenlight Analytics.

The series “has really emerged as a much-needed, fresh tentpole for Universal,” he said. “There’s such a waterfall of value that this two-part franchise creates that Universal will be banking out on this for years to come.”

The two films were shot back-to-back, with a combined production budget of $300 million, reportedly split evenly between the two.

So far, interest for the second film is high — as of Thursday, “Wicked: For Good” was the highest ticket pre-seller of the year, according to Fandango. It is also the highest PG-rated ticket pre-seller ever on the Fandango platform, passing 2017’s live-action “Beauty and the Beast,” 2019’s animated hit “Frozen 2” and the first “Wicked.”

The film is tracking to haul in $150 million to $160 million in its opening weekend, according to estimates from industry analysts.

And the film’s appeal to women is crucial, particularly in a year when there were few films geared toward female viewers. Despite the persistent debates about the dearth of female-focused films, there have been few big, recent hits, other than 2023’s “Barbie” and last year’s “Wicked.”

“Every three or four years, female audiences are rediscovered with some hit,” said Alisa Perren, professor in the department of radio-television-film at the University of Texas at Austin’s college of communication. “It’s kind of striking how little mainstream female [films] have been released.”

To court all audiences, including those who were familiar with the play as well as those new to the story, Universal leaned into its so-called Symphony program to leverage all arms of the company to promote a film.

The program has been used previously for films like “Despicable Me” and has become a critical part of the marketing campaign, O’Connor said.

One new strategy the company used for supporting this franchise was building a “Wicked” fair, which was held on set in 2023 in London and allowed more than 200 partners to get a feel for the story, see the filmmakers and actors and meet heads of departments, like costumes and props. The studio has done set visits in the past, but nothing like this.

That open house was pivotal in driving partnership agreements and started to fuel the franchise’s success, O’Connor said. One of those was Lego, which signed on with “Wicked” after the fair and has been a partner on both films with product lines and an episode of “Lego Masters.”

Because not all geographic markets had the same built-in awareness of the Broadway play, getting corporate brands on-board was key to increasing knowledge of “Wicked” around the globe, he said.

Though “Wicked: For Good” marks the conclusion to the two-film series, O’Connor was coy about what’s next for the franchise.

“Our focus remains on building experiences that will deepen that connection to ‘Wicked,’” he said. “And all I can say is, we are very committed to ‘Wicked,’ but it’s probably too early to share much more than that.”

BROADWAY star Elizabeth Franz has died at the age of 84, her husband has confirmed.

The Tony Award-winning actress had been diagnosed with cancer.

Her husband Christopher Pelham told The New York Times that she died as a result of the disease and a “severe reaction” she suffered from the treatment.

She died at home on November 4 in Woodbury, Connecticut.

Franz is best known for playing Linda Loman in a 1999 Broadway revival of Arthur Miller’s ‘Death of a Salesman’.

It was this role that earned her a Tony Award and solidified her name among other Broadway greats.

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That production scooped four awards, including the one given to Franz for best featured actress in a play.

She was also nominated for her performances in ‘Brighton Beach Memoirs’, a comedy by Neil Simon in 1983, and in 2002 for her role in Paul Osborn’s ‘Morning’s at Seven’.

As well as her husband, she is also survived by her brother, Joe.

More to follow…

It’s election night in Robert Icke’s “Oedipus,” a modern retelling of Sophocles’ “Oedipus the King” that must be the buzziest, if not the chicest, Broadway offering of the fall season.

The production, a prestigious London import that opened at Studio 54 on Thursday under Icke’s smart and sleek direction, stars a charismatic Mark Strong in the title role. His elegant and urbane Oedipus, a politician on the cusp of a momentous victory, prides himself on not playing by the old rules. A straight talker who has made transparency his calling card, he frequently veers off script in paroxysms of candor, to the chagrin of Creon (John Carroll Lynch), his brother-in-law who has been steering the campaign to what looks like a landslide victory.

But “count no mortal happy till / he has passed the final limit of his life secure from pain,” as the chorus intones at the end of Sophocles’ tragedy. There is no chorus in Icke’s version, but the sentiment holds, as Oedipus unravels the puzzle of his identity with the same relentlessness that has brought him to the brink of electoral triumph.

Anne Reid, left, and Olivia Reis in “Oedipus.”

(Julieta Cervantes)

A birther conspiracy has been raised by his political opponent, and Oedipus, speaking impromptu to reporters on-screen at the start of the play, promises to release his birth certificate and put an end to the controversy. What’s more, he vows to reopen an investigation into the death of Laius, the former leader who died 34 years ago under circumstances that have allowed rumor and innuendo to fester.

Oedipus calls himself Laius’ “successor, the inheritor of his legacy,” and in true Sophoclean fashion he speaks more than he knows. Jocasta (Lesley Manville in top form), Oedipus’ wife, was married to Laius, and so Oedipus is occupying his predecessor’s place in more ways than one.

In Sophocles’ play, Oedipus confronts a plague that has been laying waste to Thebes. In Icke’s drama, which had its premiere in Amsterdam in 2018, the pathogen is political. The civic body has fallen ill. Oedipus sees himself as an answer to the demagogic manipulation that has wrought havoc. The water is poisoned, economic inequality is out of control and immigrants have become an easy target. Sound familiar?

Icke’s Oedipus has an Obama-level of confidence in reason and reasonableness. His direct, pragmatic approach has seduced voters, but has it deluded him into thinking that he has all the answers? Oedipus is an ingenious problem solver. Puzzles entice his keen intellect, but he will have to learn the difference between a paradox and a riddle.

Mark Strong, left, and Samuel Brewer in “Oedipus.”

(Julieta Cervantes)

His daughter, Antigone (Olivia Reis), a scholar who has returned for her father’s big night, ventures to make the distinction: “One’s got a solution — one’s just something you have to live with?” But Oedipus is in no mood for academic hairsplitting.

A countdown clock marks the time until the election results will be announced. That hour, as audiences familiar with the original tragedy already know, is when Oedipus will discover his true identity.

Merope (Anne Reid), Oedipus’ mother, has unexpectedly turned up at campaign headquarters needing to speak to her son. Oedipus fears it has something to do with his dying father, but she tells him she just needs a few minutes alone with him. Thinking he has everything under control, he keeps putting her off, not knowing that she has come to warn him about revealing his birth certificate to the public.

The handling of this plot device, with the canny veteran Reid wandering in and out of the drama like an informational time bomb, is a little clumsy. There’s a prattling aspect to Icke’s delaying tactics. His “Oedipus” is more prose than poetry. The family dynamics are well drawn, though a tad overdone.

Mark Strong and the cast of “Oedipus.”

(Julieta Cervantes)

Reid’s Merope and Reis’ Antigone, ferocious in their different ways, refuse to play second fiddle to Manville’s Jocasta when it comes to Oedipus’ affections. Manville, who won an Olivier Award for her performance in “Oedipus,” delivers a performance as sublimely seething as her Oscar-nominated turn in “Phantom Thread.” Endowed with a formidable hauteur, her Jocasta acts graciously, but with an unmistakable note of condescension. As Oedipus’ wife, she assumes sexual pride of place, which only exacerbates tensions with Merope and Antigone.

Oedipus’ sons, Polyneices (James Wilbraham) and Eteocles (Jordan Scowen) are given personal backstories, but there is only so much domestic conflict that can be encompassed in a production that runs just under two hours without interruption. And Polyneices being gay and Eteocles being something of a philander would be of more interest in an “Oedipus” limited series.

When Sophocles’ tragedy is done right, it should resemble a mass more than a morality tale. Oedipus’ story has a ceremonial quality. The limits of human understanding are probed as a sacrificial figure challenges the inscrutable order of the universe. Icke, who views classics through a modern lens (“Hamlet,” “1984”), is perhaps more alert to the sociology than the metaphysics of the tragedy.

Oedipus’ flaws are writ large in his rash, heated dealings with anyone who stands in his way. Icke transforms Creon into a middle-of-the-road political strategist (embodied by Lynch with a combination of arrogance and long-suffering patience) and blind Teiresias (a stark Samuel Brewer) into a mendicant psychic too pathetic to be a pariah.

Mark Strong and Lesley Manville in “Oedipus.”

(Julieta Cervantes)

But Oedipus’ strengths — the keenness of his mind, his heroic commitment to truth and transparency — mustn’t be overlooked. Strong, who won an Olivier Award for his performance in Ivo van Hove’s revival of Arthur Miller’s “A View From the Bridge,” exposes the boyish vulnerability within the sophisticated politician in his sympathetically beguiling portrayal.

Wojciech Dziedzic’s costumes remake the protagonist into a modern European man. Yet true to his Ancient Greek lineage, this Oedipus is nothing if not paradoxical, suavely enjoying his privilege while brandishing his egalitarian views.

The production takes place on a fishbowl office set, designed by Hildegard Bechtler with a clinical and wholly contemporary austerity. The furnishings are removed as the election night draws to its conclusion, leaving no place for the characters to hide from the unwelcome knowledge that will upend their lives.

What do they discover? That everything they thought they understood about themselves was built on a lie. For all his brilliance, Oedipus was unable to outrun his fate, which in Icke’s version has less to do with the gods and more to do with animal instincts and social forces.

When Oedipus and Jocasta learn who they are to each other, passion rushes in before shame calls them to account. Freud wouldn’t be shocked. But it’s not the psychosexual dimension of Icke’s drama that is most memorable.

The ending, impeded by a retrospective coda, diminishes the full cathartic impact. But what we’re left with is the astute understanding of a special kind of hubris that afflicts the more talented politicians — those who believe they have the answers to society’s problems without recognizing the ignorance that is our common lot.