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‘The Devil Wears Prada 2’ steps out to $77 million at the box office

Everyone wants to be “The Devil Wears Prada 2,” as the 20-year sequel strutted to an estimated $77 million in the U.S. and Canada in its opening weekend, highlighting the spending power of women moviegoers at the box office.

The film, which returned stars Meryl Streep, Anne Hathaway, Emily Blunt and Stanley Tucci, nudged out Lionsgate’s “Michael” for the domestic top spot at theaters this weekend. In its second outing, the Michael Jackson biopic brought in $54 million, upping its overall North American total to $183.8 million and its cumulative global haul to $423.9 million.

Worldwide, Walt Disney Co.-owned 20th Century Studios’ “The Devil Wears Prada 2” brought in $233.6 million, according to studio estimates. The theatrical revenue, both domestic and worldwide, edged studio expectations. Already, the film has brought in 72% of the total revenue that the original movie made ($326 million).

The 2006 original has become a cult classic, with lines like Streep’s infamous “that’s all” and Tucci’s “gird your loins” now millennial catchphrases. The popularity of that film has continued over time with repeat viewings on cable television and the Disney+ streaming service.

“Nostalgia is a big driving factor for movies like this,” Andrew Cripps, head of theatrical distribution for Walt Disney Studios, said. “It’s just one of those movies that got into the zeitgeist.”

The fashion-forward sequel had a production budget of about $100 million. The film notched a 77% approval rating on aggregator Rotten Tomatoes.

Women comprised the majority of the audience for “The Devil Wears Prada 2” this weekend, representing 71% of moviegoers, according to data from EntTelligence.

The strong showing for “The Devil Wears Prada 2” highlights the spending potential of female moviegoers, who have had few big movies aimed at them in the last few years.

Despite the billion-dollar blockbuster that was “Barbie” in 2023, Hollywood has largely failed to consistently deliver big films targeted to women. That’s led multiple box office analysts and studio executives to note that the industry is leaving money on the table.

In the past, comparable titles to “The Devil Wears Prada 2” would have been 2008’s “Mamma Mia” or the “Sex in the City” film, but those kinds of movies are now few and far between.

More recent female-focused fare includes last year’s “Wicked: For Good” and Taylor Swift’s “The Official Release Party of a Showgirl,” though “Wicked” has the benefit of also having a longtime Broadway fanbase.

“There haven’t been enough movies for females,” Cripps said. “When you can give them a good movie, as long as the movie plays well and I think this one plays brilliantly, there’s a big audience out there.”

Universal Pictures, Nintendo and Illumination’s “The Super Mario Galaxy Movie” continued its run with a third place finish of $12.1 million at the box office this weekend, followed by Amazon MGM Studios’ “Project Hail Mary” in fourth and Neon’s horror flick “Hokum” in fifth, according to Comscore data.

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‘Mr. Nobody Against Putin’ director’s Oscar found after airline dispute

“Mr. Nobody Against Putin” filmmaker Pavel “Pasha” Talankin will soon be reunited with his Oscar statuette after it went missing amid his recent travels.

A spokesperson for European airline Lufthansa confirmed Friday in a statement shared with outlets that the coveted golden statuette has been located and is “safely in our care.” Lufthansa spoke on the missing Oscar after Talankin’s co-director Dave Borenstein raised the flag Thursday on social media. “Mr. Nobody Against Putin” won the documentary feature film category at the 98th Academy Awards in March.

According to Borenstein, Talankin arrived at the John F. Kennedy International Airport in New York “to fly home to Europe” and had the Oscar in tow as a carry-on. Airport security allegedly stopped Talankin from bringing the Oscar on board, citing concerns it could be used as a weapon. Borenstein said the film’s executive producer tried to smooth things but ultimately, “TSA put the Oscar in a box and sent it to the bottom of the plane” because Pavel did not have a check-in bag to place it in. He shared a photo of the cardboard box and Deadline published video of airport workers wrapping the statuette in bubble wrap and yellow tape.

Borenstein concluded his post noting the Oscar “never arrived” in Frankfurt, Germany, and speculated whether his co-director was on the receiving end of unfair treatment. “Would Pavel have been treated the same way if he were a famous actor? Or a fluent English speaker?” he wrote, tagging the Instagram account for the Transportation Security Administration. He also tagged Lufthansa and urged them to assist.

In response, Lufthansa commented on Borenstein’s post that it was on the missing Oscar case, and they are taking it “super serious.” Less than a day after their comment, the airline’s spokesperson said in their statement that it is “in direct contact with the guest to arrange its personal return as quickly as possible.”

“We sincerely regret the inconvenience caused and have apologized to the owner,” the spokesperson added.

Borenstein celebrated the development on Instagram, posting a clip of his interview with the BBC about the update and thanking a Lufthansa rep for their help and followers for spreading the word.

“Mr. Nobody Against Putin” features Talankin, a schoolteacher near the Ural Mountains, as he documents Russian propaganda efforts — from chants and songs — to energize young students around the war in Ukraine. During the Oscars in March, Talankin delivered a poignant message in Russian.

“In the name of our future, in the name of all of our children, stop all of these wars now,” he said through a translator.



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