best gift

Times are tough and inflation is real, but this holiday season, it’s still possible to shower your loved ones in luxury without breaking the bank.

There’s no rule that says indulgence has to come with a hefty price tag. As my friend Nicole likes to say, a luxury item is one that you wouldn’t think of buying yourself.

Does anyone need an iPhone case in rich pebbled leather? Probably not, but they absolutely might enjoy one.

On this list of gifts that feel expensive (but aren’t), you’ll find a rich smelling high-end candle alternative, an elevated bottle of indie nail polish with a display-worthy brass cap and one of the best olive oils you’ll ever taste from the fruit of 100-year-old California olive trees.

My editor challenged me to keep all the gifts under $40, and dear Gift Guide reader, I rose to the challenge — if you don’t count shipping costs. Remember: Luxury is a matter of extravagance, not price.

If you make a purchase using some of our links, the L.A. Times may be compensated. Prices and availability of items and experiences in the Gift Guide and on latimes.com are subject to change.

Handwritten notes. Free product samples. Email responses to questions. And in some cases (shout-out to Surfing Cowboys in Malibu), an old-school phone call to discuss a gift item.

This is the kind of service that sets local businesses apart, offering personalized experiences you won’t find on Amazon.

From independent artists working at home to brands manufacturing in downtown Los Angeles, these businesses offer a diverse range of products and services that reflect the unique character of our city, which has been affected by wildfires, ICE raids and a struggling economy.

The gifts I’ve included here are all from Los Angeles-based businesses. They carry a personal touch — a connection to the people and the city. Some are handmade while others are manufactured, but all of them are a part of our city’s unique fabric.

Let’s keep it going and support small businesses in Los Angeles this holiday season. Our connection to one another is our strength.

If you make a purchase using some of our links, the L.A. Times may be compensated. Prices and availability of items and experiences in the Gift Guide and on latimes.com are subject to change.