benioff

Oct. 18 (UPI) — Salesforce CEO Marc Benioff has apologized for backing President Donald Trump possibly sending the National Guard to San Francisco, where the tech company is based.

Benioff had complained about crime problems outside the company’s annual Dreamforce conference in downtown San Francisco from Tuesday through Thursday, which drew about 45,000 attendees.

“We don’t have enough cops, so if they can be cops, I’m all for it,” Benioff told The New York Times on Tuesday, noting he had the pay for several hundred off-duty law enforcement to help patrol the Moscone Center.

On Friday, he changed his stance.

“Having listened closely to my fellow San Franciscans and our local officials, and after the largest and safest Dreamforce in our history, I do not believe the National Guard is needed to address safety in San Francisco,” Benioff wrote in a post on X in a post on X.

“My earlier comment came from an abundance of caution around the event, and I sincerely apologize for the concern it caused. It’s my firm belief that our city makes the most progress when we all work together in a spirit of partnership. I remain deeply grateful to Mayor [Daniel] Lurie, SFPD, and all our partners, and am fully committed to a safer, stronger San Francisco.”

The Trump administration already has deployed the National Guard to Portland, Ore.; Memphis, Tenn., and Chicago in a crackdown on illegal immigration and crime. Lower courts blocked the deployments of the troops.

On Tuesday, Trump told in the Oval Office that “we have great support in San Francisco” for sending troops to the city, apparently a reference to Benioff. He urged FBI Director Kash Patel to make San Francisco “next” for deployment.

Benioff’s suggestion was condemned by politicians, including California Gov. Gavin Newsom, investors and those associated with the company.

Newsom, who was mayor of San Francisco, is a friend of Benioff and appeared at last year’s company convention.

More than 180 Salesforce workers, alumni and community members wrote an open letter on Friday that was published online. They said his comments have “revealed a troubling hypocrisy.”

“Salesforce was built on empowering communities — not deploying the National Guard into them,” they wrote. “Last week, that’s exactly what you endorsed.’

The letter added: “Walking back your words doesn’t undo the damage.”

Startup investor Ron Conway resigned from the board of the Salesforce Foundation on Thursday. Conway told Benioff in an email that their “values were no longer aligned,” according to the New York Times.

Conway donated around $500,000 to at least two funds tied to Kamala Harris’ unsuccessful 2024 presidential election campaign.

Benioff has donated to both political parties but has supported Harris, Barack Obama and Hillary Clinton for president. He attended a state dinner by King Charles for Trump at Windsor Castle in England on Sept. 15.

His family and Salesforce have given more than $1 billion to Bay Area causes, the San Francisco Chronicle reported.

Benioff, who acquired Time magazine in 2018, has a net worth of $8.8 billion, ranking 381st in the world, according to Forbes.

Laurene Powell Jobs, a pre-eminent philanthropist, criticized Benioff for his remarks.

“When wealth becomes a substitute for participation, giving is reduced to performance art — proof of virtue, a way to appear magnanimous while still demanding ownership,” she wrote in the Wall Street Journal. “That’s the quiet corruption corroding modern philanthropy: the ability to give as a license to impose one’s will. It’s a kind of moral laundering, where so-called benevolence masks self-interest.”

Conservatives have rallied behind the Salesforce CEO.

Venture capitalist David Sacks, who is now Trump’s artificial intelligence and crypto czar, wrote on X : “Dear Marc @Benioff, if the Democrats don’t want you, we would be happy for you to join our team. “Cancel culture is over, and we are the inclusive party.”

Benioff has previously complained about crime in the city. In 2023, he threatened to relocate Dreamforce to Las Vegas over concerns about drug use, crime and homelessness.

Salesforce has attempted to get on the good side of the Trump administration as the company seeks regulatory approval for its proposed $8 billion acquisition of Informatica, an AI-powered cloud data management company.

Salesforce a few weeks ago announced a new line of business, Missionforce, for more revenue from defense, intelligence and aerospace agencies.

The New York Times also reported that Salesforce has offered its services to increase Immigration and Customs Enforcement’s capabilities.

Salesforce is a cloud-based software company founded in 1999 by Benioff, a former Oracle executive.

The company has a market capitalization of $238 billion with $38 billion in revenue in 2025 and 76,453 employees. The public company is a component of the Dow Jones Industrial Average.

Comedians Kumail Nanjiani and Ilana Glazer dropped out of performing at Salesforce’s annual tech conference this week after the company’s chief executive Marc Benioff made controversial remarks that showed his support for President Trump.

Last week, Benioff told the New York Times he thought Trump should deploy the National Guard to reduce crime in San Francisco, comments that sparked backlash from Silicon Valley philanthropists and Democrats.

On Friday, Benioff completely walked back his remarks and apologized.

“I do not believe the National Guard is needed to address safety in San Francisco,” he wrote on social media site X. “My earlier comment came from an abundance of caution around the event, and I sincerely apologize for the concern it caused.”

Salesforce, a software company based in San Francisco, provides a platform that businesses use to manage customer data and track sales. The company confirmed the comedians dropped out but the entertainers haven’t said publicly what prompted the last-minute cancellation. A source close to the company told the San Francisco Chronicle that Nanjiani became ill and that led to his scheduled opener Glazer to cancel as well.

Nanjiani and Glazer haven’t publicly spoken out about Benioff’s remarks about the National Guard.

Both comedians, though, have been critical of Trump in the past and his anti-immigrant rhetoric. Earlier this year, Glazer spoke at a “No Kings” protest, which organizers say is to meant fight back against authoritarian policies pushed by Trump and his administration. This week, she promoted the next series of demonstrations, scheduled to take place on Oct. 18, stating it wasn’t a partisan issue on Instagram.

The San Francisco Standard reported earlier on the cancellation.

Benioff has grappled with a growing backlash since he made comments about Trump and the National Guard. The controversy overshadowed Dreamforce, a conference in San Francisco that featured well-known speakers including tech executives, government officials and entertainers.

Nanjiani played Dinesh in the HBO series “Silicon Valley” and co-wrote and starred in the Oscar-nominated 2017 film “The Big Sick.” Glazer co-created and starred in the Comedy Central series “Broad City” and the 2024 comedy film “Babes.”

In their absence, comedian David Spade performed at Dreamforce on Thursday afternoon, closing out the conference.

Ahead of the event, which ended on Thursday, Benioff appeared to dial back his remarks.

On social media site X, he said he was trying to make a point about making the conference as safe as possible.

“Keeping San Francisco safe is, first and foremost, the responsibility of our city and state leaders,” he wrote on X. Benioff also said he’s donating an extra $1 million to fund larger hiring bonuses for new police officers.

Benioff, who has previously said he’s an independent and was once a Republican, has backed Democrats and supported liberal causes such as a business tax for homeless services. But he’s also been critical of public safety in San Francisco and has threatened to move Dreamforce from San Francisco to Las Vegas.

The conference brings nearly 50,000 people to the city, generates $130 million in revenue for San Francisco and creates 35,000 local jobs, according to Salesforce. The company announced earlier this week it was investing $15 billion in San Francisco over five years to advance artificial intelligence.

On Thursday, prominent Silicon Valley venture capitalist and Democratic donor Ron Conway resigned from the Salesforce Foundation board. In an email first viewed by the New York Times, Conway told Benioff that he “now barely recognize the person I have so long admired.”

“Your obsession with and constant annual threats to move Dreamforce to Las Vegas is ironic, since it is a fact that Las Vegas has a higher rate of violent crime than San Francisco,” Conway wrote in the email. “San Francisco does not need a federal invasion because you don’t like paying for extra security for Dreamforce.”

Conway, founder and managing partner of SV Angel, is widely regarded as the “Godfather of Silicon Valley” because of his early investments in major tech companies such as Google, Facebook and PayPal. SV Angel didn’t immediately respond to a request for comment.

A Salesforce spokesperson said in a statement they have “deep gratitude for Ron Conway and his incredible contributions to the Salesforce Foundation Board for over a decade.”

On Friday, entrepreneur and philanthropist Laurene Powell Jobs published an essay in the Wall Street Journal citing some of Benioff’s earlier remarks and claims that no one has given more to San Francisco. The widow of Apple co-founder Steve Jobs also founded and heads the philanthropic organization, Emerson Collective.

“The message beneath that comment was unmistakable: In his eyes, generosity is an auction—and policy is the prize awarded to the highest bidder,” she wrote. “But giving that expects control is anything but generous.”

Marc Benioff has become the latest Silicon Valley tech leader to signal his approval of President Trump, saying that the president is doing a great job and ought to deploy the National Guard to deal with crime in San Francisco.

The Salesforce chief executive’s comments came as he headed to San Francisco to host his annual Dreamforce conference — an event for which he said he had to hire hundreds of off-duty police to provide security.

“We don’t have enough cops, so if they [National Guard] can be cops, I’m all for it,” he told The New York Times from aboard his private plane.

The National Guard is generally not allowed to perform domestic law enforcement duties when federalized by the president.

Last month, a federal judge ruled that Trump’s use of National Guard soldiers in Los Angeles violated the Posse Comitatus Act — which restricts use of the military for domestic law enforcement — and ordered that the troops not be used in law enforcement operations within California.

Trump has also ordered the National Guard to deploy to cities such as Portland, Ore., and Chicago, citing the need to protect federal officers and assets in the face of ongoing immigration protests. Those efforts have been met with criticism from local leaders and are the subject of ongoing legal battles.

President Trump has yet to direct troops to Northern California, but suggested in September that San Francisco could be a target for deployment. He has said that cities with Democratic political leadership such as San Francisco, Chicago and Los Angeles “are very unsafe places and we are going to straighten them out.”

“I told [Defense Secretary] Pete [Hegseth] we should use some of these dangerous cities as training for our military, our national guard,” Trump said.

Benioff’s call to send National Guard troops to San Francisco drew sharp rebukes from several of the region’s elected Democratic leaders.

San Francisco Dist. Atty. Brooke Jenkins said she “can’t be silent any longer” and threatened to prosecute any leaders or troops who harass residents in a fiery statement on X.

“I am responsible for holding criminals accountable, and that includes holding government and law enforcement officials too, when they cross the bounds of the law,” she said. “If you come to San Francisco and illegally harass our residents, use excessive force or cross any other boundaries that the law prescribes, I will not hesitate to do my job and hold you accountable just like I do other violators of the law every single day.”

State Sen. Scott Wiener (D-San Francisco) also took to X to express indignation, saying “we neither need nor want an illegal military occupation in San Francisco.”

“Salesforce is a great San Francisco company that does so much good for our city,” he said. “Inviting Trump to send the National Guard here is not one of those good things. Quite the opposite.”

San Francisco Mayor Daniel Lurie’s office offered a more muted response, touting the mayor’s efforts to boost public safety in general, but declining to directly address Benioff’s remarks.

Charles Lutvak, a spokesperson for the mayor, noted that the city is seeing net gains in both police officers and sheriff’s deputies for the first time in a decade. He also highlighted Lurie’s efforts to bring police staffing up to 2,000 officers.

“Crime is down nearly 30% citywide and at its lowest point in decades,” Lutvak said. “We are moving in the right direction and will continue to prioritize safety and hiring while San Francisco law enforcement works every single day to keep our city safe.”

When contacted by The Times Friday night, the office of Gov. Gavin Newsom, who vociferously opposed the deployment of National Guard troops in Los Angeles, did not issue a comment in response to Benioff.

Benioff and Newsom have long been considered friends, with a relationship dating back to when Newsom served as San Francisco’s mayor. Newsom even named Benioff as godfather to one of his children, according to the San Francisco Standard.

Benioff has often referred to himself as an independent. He has donated to several liberal causes, including a $30-million donation to UC San Francisco to study homelessness, and has contributed to prior political campaigns of former President Barack Obama, former Vice President Kamala Harris, Sen. Cory Booker (D-N.J.), and Hillary Clinton.

However, he has also donated to the campaigns of former House Speaker Paul Ryan and Sen. John McCain, both Republicans, and supported tougher-on-crime policies and reducing government spending.

Earlier this year, Benioff also praised the Elon Musk-led federal cost-cutting effort known as the Department of Government Efficiency.

“I fully support the president,” Benioff told the New York Times this week. “I think he’s doing a great job.”