bash

IT was supposed to be the glittering triumph of Lacey M’ ‘s very short, but highly lucrative career. 

A lavish, red-carpet bash at Boxpark Liverpool, complete with DJ sets, special guests, and endless designer makeup, all to celebrate the young beauty influencer’s 12th birthday. 

But less than a month later, the glitter has well and truly settled, and the reality of internet fame has come crashing down. 

Lacey M – the self-described “Queen of Chaos” who gained 1.7 million followers since launching in 2024 – has been unceremoniously banned from TikTok.

Now, a bitter war of words has erupted online. The internet finds itself divided between loyal super-fans who believe a talented young girl’s dreams are being crushed, and deeply concerned critics who fear this is a textbook case of child exploitation in the digital age.

And if you thought a permanent ban would be the end of the drama, think again. 

Within days of her original account vanishing from the platform, lo and behold a brand-new profile – @Laceym.xandmum – popped up. 

Billed as a “joint account” and stamped “PARENT MANAGED,” Lacey is back on our screens, this time flanked by her mother, Laura, and her auntie, Natalie.

But behind the scenes, tech bosses are seething. For TikTok insiders have pulled no punches regarding the controversial comeback, warning that the family is walking on very thin ice.

One source told me: “TikTok bosses are really not happy with the way the Lacey M drama played out.”

“They take a very dim view of people trying to break their rules, particularly when the company is being scrutinised amid concerns about child safety.

“They are keeping a really close eye on this new account with Lacey and her mum Laura, and also her aunty Natalie. They are pushing their luck and TikTok are ready to step in and shut them down if they keep abusing the system. Enough is enough.”

The stark warning highlights a massive headache for social media giants as they wrestle with the dilemma of how to police the murky world of child influencers. 

TikTok’s terms of service are clear. They strictly dictate that users must be at least 13 years old to hold an account. 

Also amid politicians calling for the age to be lifted to 16, TikTok confirmed that they are launching new technology “to help us better detect people who may not be old enough to use our app.” 

‘Boiling point’

Yet, loopholes involving “parent-run” accounts have long been exploited by ambitious families eager to cash in on their children’s viral appeal.

And cash in, they have. Lacey M is not just a kid making lip-sync videos in her bedroom. She is a bonafide brand ambassador. 

She is closely tied to the wildly successful UK cosmetics giant P. Louise, run by businesswoman Paige Williams – who herself boasts 4.3 million TikTok followers on her personal and business account. 

She signed up Lacey to be an “official P.Louise Bestie”, and now the youngster even boasts her own custom makeup bundles including a Lacey In A Sticky Situation with my Bestie Box. 

The pack sells for £55 and features customisable drink cups alongside high-end cosmetics. 

For a child to be the face of a brand that also sells items with risqué names like “Bad B*tch Energy” lip kits, certainly raises some ethical questions. 

The backlash reached a boiling point following Lacey’s recent birthday extravaganza – tickets for the party cost £38, and organisers reportedly raked in £54,000 after thousands attended.

For a child to be the face of a brand that also sells items with risqué names like “Bad B*tch Energy” lip kits, certainly raises some ethical questions

Critics accused P. Louise of inappropriately sponsoring a child’s party – something she denies – and turning a young girl’s birthday into a corporate branding exercise.

Taking to Instagram, the beauty mogul was forced to address the scandal and defended her relationship with the young influencer and slammed the “assumptions” made by online trolls.

She wrote: “This is exactly what’s wrong with the internet, assumptions being made instead of truth being checked.

‘Cash cow’

“So let me be clear: I never took a penny from Lacey’s party, and I did not sponsor the event. What I did do was gift goody bags to a little girl who has shown nothing but loyalty, love, and passion for my brand over the years. She’s someone who dreams big.

“Someone who supports every launch, never misses a moment, always pays in full, and proudly shares my brand because she genuinely believes in it.”

The makeup boss went on to argue that ambition should not be gatekept by age. Then baffled fans by saying it was an issue of female empowerment rather than child safety.

She said: “That kind of dedication deserves to be celebrated, not questioned.”

“Dreams don’t come with an age limit. There is no expiration date on hope, ambition, or becoming the person you’ve always imagined. Whether you’re young or grown, you deserve encouragement, support, and people who believe in you.” 

“Supporting dreams will always matter to me. And once again, it’s disappointing to see women in business judged by a different standard, measured with a different ruler simply for showing kindness, generosity, and heart. We rise by lifting others. Always.”

She’s 12 years of age and she’s making money for her parents, for her auntie and her mom. And P. Louise is using her as a cash cow

User

While many applauded P Louise for her fiery stance, many accused her of ignoring the core issue for child safety and exploitation. 

One wrote: “I think it’s absolutely amazing that Lacey’s got banned because she shouldn’t be on here.”

“She’s 12 years of age and she’s making money for her parents, for her auntie and her mom. And P. Louise is using her as a cash cow.”

Another chimed in: “She’s twelve. Twelve year olds cannot sign contracts, fully understand brand exploitation, consent to any legal or long term digital footprint.”

“So why are we acting like she’s a 25 year old influencer who has lost her livelihood?

“She’s a child. And if she’s devastated. I do feel for her because that emotion will be real. But the responsibility, that sits squarely with the adults, parents, guardians, managers.”

And the hurt of the ban was not just felt by Lacey, but also her very large, young fanbase. One teenager named Riley, who attended Lacey’s birthday party, started a petition to get her reinstated. 

He said: “Let’s get her account back, cause honestly, she actually worked so hard for them. She’s got 1.7 million followers at the age she is. She built such, like, a community and such, like, a massive following, and we can’t let her account stay banned.” 

Others rallied to “show their support” by inundating P Louise website with orders for Lacey’s make-up bundles. 

The controversy surrounding Lacey M taps into a growing, global anxiety about ‘sharenting’ and the monetisation of children. 

I think it’s absolutely amazing that Lacey’s got banned because she shouldn’t be on here

User

Experts point out there are no limits on how many hours a child can spend filming content, no psychological support for dealing with online trolls, and crucially, no legal framework in the UK to ensure that children actually see a penny of the revenue their faces generate.

Critics point out that while Mum Laura and Auntie Natalie are officially “managing” the new @Laceym.xandmum account, it is ultimately Lacey’s face, Lacey’s personality, and Lacey’s childhood that is being sold to the masses. 

For now, Lacey and her mum are continuing to post on their new joint account, which has amassed 50,000 followers in a week, while trying to stay one step ahead of the moderators. 

But with insiders saying TikTok are “ready to step in and shut them down,” the clock is ticking.

I’M A Celeb AITCH had a secret snog with a stunning blonde podcast queen -15 years his senior – weeks before jetting Down Under.

The Brit-Award winning rapper locked lips with manifestation guru Francesca Amber at showbiz bash the Pride of Britain Awards, London in October, just a fortnight before he flew to Australia to take part in the ITV reality show. 

Cheeky Aitch, who was 25 at the time, hit it off at the free bar with author Francesca, 40, and was seen cracking jokes with the manifestation guru in the corner.

An onlooker revealed: “Aitch is a bit younger than Francesca but didn’t lack any confidence, he has bags of character and he was showing off and making her laugh, they were having a right giggle. 

“By the end of the evening they were kissing in front of everyone, it was quite romantic. Aitch has got loads of charisma and can hold his own, he’s no boy when it comes to flirting, so you can see how he won her over. They exchanged numbers before heading off into the night.”

Mum-of-three Francesca is still single, and Aitch’s spokesman declined to comment. 

BITTER MOVE

Mystery as Shona McGarty’s ex WIPES I’m A Celeb star from his social media

RAPPER’S ANTICS

Aitch admits he broke ITV bosses’ strict rule before I’m A Celeb jungle

Following his I’m A Celeb stint, fans were convinced Aitch was falling in love with co-star former EastEnders actress Shona McGarty, 34, after they were seen having heart-to-hearts on camera and play fighting. 

The pair had raised hopes of a jungle love story earlier in the series after rapper Aitch said he had a “soft spot” for the former EastEnders actress. 

But upon exiting camp Mancunian Aitch shut down rumours of a romance. He said: “No, Shona’s just a cool person. I feel like me and Shona are just cut from the same cloth in a way. We just have the same sense of humour.

Asked if there is any chance of a romance, Aitch responded: “No, not at all. That’s just a good friend of mine.”

He has previously linked to Chicken Shop Date online host Amelia Dimoldenberg, 32, and model Rose Lola Thompson. 

Previously he has said: “I love dating a girl who is understanding and who can have a laugh with. I like it when I feel like my girlfriend is my best mate and understands me.”

Just before the rapper flew into the jungle it was revealed that he had parted ways with psychology student Lois Cottam.

A source at the time said: “Aitch and Lois still have a lot of love for each other but they decided they are better off as friends.

“They enjoyed the time they spent together. Things ended amicably between them.”

Aitch and Lois, are understood to have dated for at least a year.

We revealed that the pair were dating in May 2025, reporting that he had whisked her off for a trip to New York.

They also holidayed on the Greek island of Santorini in the summer but kept their relationship under wraps, with Aitch, real name Harrison Armstrong, not sharing pictures of them together on social media.