Bruins for Life emerges as UCLA football’s new NIL arm in reboot
UCLA’s football team is making a massive midseason change as part of a reboot of the athletic department’s name, image and likeness endeavors.Bruins for Life,…
Chase Griffin hopes new NIL venture attracts talent to UCLA
According to U.S. Dept. of Education figures, UCLA topped all Big Ten schools by receiving $692 million in donations from 2022-23.But that zeal for lavishing…
Why USC football games at Coliseum will have DirecTV on-field ads
When USC fans get their first, long-awaited glimpse inside the L.A. Memorial Coliseum on Saturday night, they’ll be greeted by an unfamiliar sight at the…
UCLA could distribute at least $20 million a year to its more than 600 athletes
The historic House v. NCAA settlement that established $2.8 billion in back pay for lost name, image and likeness deals and established a framework for…
UCLA athletics fundraiser Josh Rebholz resigns after 13 years
Josh Rebholz, the UCLA senior associate athletic director and fundraising force whose 13 years at the school were tinged with controversy, has resigned to take…