On Monday, Louisiana State fired football coach Brian Kelly.
On Wednesday, the state governor Jeff Landry said the university’s athletic director, Scott Woodward, should have no say in the selection of the new coach.
On Thursday, Woodward and LSU “agreed to part ways,” according to the school’s athletic department.
And on Friday, the interim athletic director attempted to assure everyone that, despite all that has transpired in this week, the department is not in disarray.
“This place is not broken,” Verge Ausberry said during a news conference at which he sat between two members of the LSU Board of Supervisors at the front of a meeting room inside Tiger Stadium. “The athletic department is not broken. We win.”
Ausberry has been given “full authority” to run the athletic department and lead the search for a new football coach, board member John Carmouche told reporters.
“We’re going to hire the best football coach there is,” said Ausberry, a former Tigers football player who has worked in LSU athletics administration since 1991. “That’s our job. We are not going to let this program fail. LSU has to be in the playoffs every year in football.”
Woodward, a Baton Rouge native and LSU graduate, had served as the university’s athletic director since April 2019. During that span, the Tigers won two national titles in baseball and one each in football, women’s basketball and gymnastics.
One major move made during Woodward’s tenure was the 2021 firing of football coach Ed Orgeron, who had led the Tigers to the national championship following the 2019 season, and subsequent signing Kelly, the former Notre Dame coach, to a guaranteed 10-year contract worth about $100 million.
This week, days after LSU suffered its third loss in four games, Kelly was fired with more than six years remaining on his contract. Running backs coach Frank Wilson was named interim head coach.
“When Coach Kelly arrived at LSU four years ago, we had high hopes that he would lead us to multiple SEC and national championships during his time in Baton Rouge,” Woodward said in announcing Kelly’s firing. “Ultimately, the success at the level that LSU demands simply did not materialize.”
The move leaves the university on the hook for a substantial buyout. Louisiana’s governor said Wednesday he was involved in the discussions that led to Kelly’s ouster but made clear that he was unhappy with the finances of the situation.
“My role is about the fiscal effect of firing a coach under a terrible contract,” said Landry, who was speaking to reporters about other matters but was asked about recent developments at LSU. “All I care about is what the taxpayers are going to be on the hook for.”
Unnamed private donors are said to have pledged to cover the cost of Kelly’s buyout.
“If big billionaires want to spend all that kind of money, no problem,” Landry said. “But if I’ve got to go find $53 million … it’s not going to be a pleasant conversation.”
Landry also made it clear that he had no intention of allowing Woodward to play a role in the hiring of the next coach.
“Hell, I’ll let Donald Trump select him before I let [Woodward] do it,” the Republican governor said.
The next night, Woodward was out.
“We thank Scott for the last six years of service as athletic director,” LSU Board of Supervisors chair Scott Ballard said in a statement. “He had a lot of success at LSU, and we wish him nothing but the best in the future. Our focus now is on moving the athletic department forward and best positioning LSU to achieve its full potential.”
The news of Woodward’s departure dropped during a women’s basketball exhibition game between LSU and Langston. Tigers coach Kim Mulkey, who was hired by Woodward in 2021, did not attend a postgame news conference, with associate head coach Bob Starkey telling reporters Mulkey was “heartbroken” over the news.
Woodward wrote in an open letter to Tiger Nation: “Others can recap or opine on my tenure and on my decisions over the last six years as Director of Athletics, but I will not. Rather, I will focus on the absolute joy that LSU Athletics brings to our state’s residents and to the Baton Rouge community. …
“Our University will always hold a special place in my heart and I will never be too far from LSU.”
Martin Jarmond is not a particularly popular figure these days.
Some fans frustrated by UCLA’s winless football team are expected to wear “Fire Jarmond” shirts in blue and gold to Saturday’s game at the Rose Bowl against Penn State. One group has organized an airplane banner to fly over the stadium before the game, with a similar message directed at the beleaguered Bruins athletic director.
The list of grievances is a lengthy one, leading a group of nearly a dozen high-level donors to reach out to The Times about what they allege is a pattern of rampant dysfunction inside the athletic department that goes well beyond the surprise hiring and speedy dismissal of football coach DeShaun Foster on Sept. 14 after only 15 games.
Among other things, the donors also questioned Jarmond’s name, image and likeness strategy, high spending despite years of running up massive athletic department deficits and failure to fire coach Chip Kelly amid subpar results.
“What’s happening now feels like watching a trainwreck in slow motion,” said Scott Tretsky, a donor and season ticket-holder for more than two decades. “What we’re seeing isn’t just a rough patch. It’s institutional apathy. And if the administration doesn’t care, why should fans and recruits?
“This isn’t a casual fan speaking. I rarely miss a game. I’ve invested time, money, and emotion for decades, and right now, it feels like the people running the show don’t share that same investment. This program could thrive. It has the history, the fan base, the resources. But it needs leadership with courage and a real plan. Right now, we have neither.”
One misstep made a donor question whether operations inside Jarmond’s athletic department were even worse than they appeared on a surface level.
Ten days before a group of donors departed for a trip to watch UCLA’s football team play Utah in 2023, an email outlining the itinerary was sent with an unexpected attachment — a database revealing personal information and spending habits of the athletic department’s biggest supporters.
Included in the spreadsheet sent to several dozen donors was the home address, email address and phone numbers of Bruins football legend Troy Aikman. Separate columns included the lifetime giving and annual Wooden Athletic Fund contributions of more than 200 top donors such as sports executive Casey Wasserman, ice cream magnate Justin Woolverton and philanthropist Wallis Annenberg, with each donor assigned a priority number based on their level of generosity.
UCLA athletic director Martin Jarmond stands alongside UCLA football coach DeShaun Foster during his introductory news conference.
(Damian Dovarganes/AP)
The donor, who did not want to his name published because of the sensitivity of the data in the spreadsheet, told The Times he spoke with others who were equally incredulous about receiving such revealing information in the email from an associate athletic director for fundraising who is no longer employed by UCLA.
There was no apology or further communication besides a follow-up email from the associate athletic director sent 26 minutes after the first one, simply recalling the message. A UCLA athletic department spokesperson declined to comment about the incident other than to say the employee involved in the unauthorized distribution of information and his direct supervisor no longer worked for the university.
“I would assume with something like this where they knew what happened, they should just do something like say, ‘I’m so sorry, this was an internal working file, we’re doing everything we can’ to rectify it. Just something,” the donor who received the information said. “If I wanted to pitch something to Troy Aikman, I have the information to do it with.”
Soon after Jarmond and another athletic department staffer were informed that The Times was writing about Jarmond’s stewardship of the athletic department, five donors called to speak on Jarmond’s behalf. They cited financial constraints that prevented the athletic director from firing Kelly, Foster’s hiring as his attempt to make the best of a bad situation and a belief that Jarmond could help raise the resources needed to hire a far more successful replacement.
Other donors have already decided they are giving up on big giving.
As a result of his unhappiness with the way the athletic department is being run, one donor who was close to joining the 1919 Society that recognizes those who have given at least $1 million said he had abandoned that endeavor.
Part of his dissatisfaction is rooted in a dinner conversation with Jarmond at a Tucson steakhouse before UCLA played Arizona in October 2021. Asked to share his favorite UCLA sports moment, the donor said it was the football team’s having won three Rose Bowls and a Fiesta Bowl while he was a student in the early to mid-1980s.
According to the donor and two others at the table, Jarmond called the donor’s expectations unrealistic and said that historically, UCLA had won an average of seven to eight games a year, suggesting those should be the expectations going forward.
Asked about the exchange, Jarmond said that “without getting into specifics of my conversations with any one individual, my intended message whenever this subject arises is that dynasties in college football are increasingly rare. In today’s environment, with the implementation of revenue-sharing, NIL and the transfer portal, it’s harder than ever to sustain success at the highest level. But that doesn’t mean it’s not the goal. Competing for championships is and always has been core to our mission.”
Several donors questioned the commitment to NIL within Jarmond’s athletic department.
After one donor made a second large NIL contribution, he said, he was chided by one high-ranking athletics official who told him that his money would have been better spent going to the Wooden Athletic Fund that supports the entire department. Donors have criticized Jarmond for not getting Kelly to do more work to support the football team’s NIL efforts, leading to the team lagging far behind its conference counterparts, and was also slow to publicly recognize and support Men of Westwood, the collective spearheading UCLA’s NIL endeavors.
Several donors said UCLA has misunderstood NIL from the start, using small initiatives such as Westwood Exchange as a substitute for helping the Bruins stay more competitive with other schools that understood that pay-for-play was an accepted practice. Once revenue sharing started this summer, allowing the school to pay athletes directly, UCLA further de-emphasized the importance of having a robust NIL program even though it’s widely believed that the new model will eventually resemble the old one.
Jarmond pointed to UCLA’s partnering with NIL agency Article 41 to enhance athletes’ personal brands and social media presence as evidence of the school’s commitment to being on the forefront of the NIL space.
“We’re gonna provide whoever the next [football] coach is with the resources and a financial investment that we haven’t done before, quite frankly,” Jarmond said.
UCLA teams have won six NCAA championships under Jarmond’s watch and posted more conference titles last season than any other Big Ten team. The move to the Big Ten is also expected to provide additional revenue to help stabilize the athletic department’s finances, which required a university bailout and drew a sharp rebuke from the executive board of the school’s academic senate after running $219.55 million in the red over the last six fiscal years.
Jim Bendat, a men’s basketball season ticket-holder and longtime fan, said the athletic director faced some unique challenges that constrained his success with the football program.
“I have some sympathy for Jarmond,” Bendat said. “Money had to be an issue when he arguably should have fired Kelly immediately after the ‘23 season. Then the timing of Kelly’s departure put Jarmond in a nearly impossible situation. Basketball, baseball, softball and Olympic sports are doing fine. Is it fair to give credit for those successes only to the coaches and players, but blame only Jarmond for football failures? I don’t think that’s fair at all.
“Because football is the cash cow, that’s the big focus. I say give this AD another chance to get this right. It will be the biggest hire he will ever make, and he has to get it right this time.”
Criticisms of Jarmond, however, are growing louder and have been brewing for years.
Past concerns have involved a lack of communication when UCLA abruptly pulled out of the 2021 Holiday Bowl over COVID-19 concerns only a few hours before the scheduled kickoff. North Carolina State coach Dave Doeren blasted the Bruins for a lack of transparency about their roster situation that prevented the Wolfpack from having a backup plan, saying, “We felt lied to, to be honest.”
Jarmond said he was prioritizing the health and safety of the players and the Bruins had every intention of playing had they been able to do so responsibly.
Only a month later, Jarmond faced backlash for being slow to wade into a controversy involving a racial slur used by a member of the women’s gymnastics team. Jarmond met with the team only after Margzetta Frazier and Norah Flatley tweeted to request his help, and Frazier later described a statement that Jarmond released about the situation as “discouraging” based on the athletic department’s response to the scandal being “performative.”
Foster’s quick flameout after a little more than one season has led to a new opening inside the athletic department while leading a growing contingent of donors and fans to demand one more. A petition to have Jarmond resign or be removed has collected more than 1,400 signatures and a mobile billboard truck circulated Westwood last week with messages such as “UCLA Football Deserves Better Fire AD Martin Jarmond” and “$7 Million Buyout for UCLA’s AD? Failure Never Paid So Well.”
According to the terms of the contract extension he signed in May 2024 — at a time when UCLA was transitioning from outgoing chancellor Gene Block to successor Julio Frenk — Jarmond, 45, would be owed roughly $7.1 million, or the full amount of his remaining contract that runs through June 30, 2029, if he was terminated without cause.
“No single person has done more to damage the legacy and potential of UCLA football than Martin Jarmond,” said Ryan Bernard, one of the organizers of the mobile billboard truck. “From his inability to fire Chip Kelly to his unjustifiable, lazy hire of a recently departed running backs coach as head coach, Jarmond’s performance has been abysmal.”
UCLA’s five-member search committee for its next football coach that was revealed Thursday features heavy hitters from various corners of the professional sports world, including two who helped engineer a quick turnaround with the NFL’s Washington Commanders.
Commanders general manager Adam Peters and adviser Bob Myers — who will be joined on the committee by sports executive Casey Wasserman, former NFL star linebacker Eric Kendricks and UCLA executive senior associate athletics director Erin Adkins — were part of the team that hired Washington coach Dan Quinn, who took the Commanders to the NFC Championship Game in his first season.
They will hope to have similar success in selecting the successor to Bruins coach DeShaun Foster, who was fired earlier this month after his team started the season with three consecutive losses. Every member of the committee will be driven to find a winner given they either graduated from UCLA or work for the school’s athletic department.
“I want to thank the members of the search committee who have, out of their love for UCLA, agreed to contribute their time and expertise to this process,” Bruins athletic director Martin Jarmond, who will head the committee, said in a statement. “We will identify, recruit and invest in a leader who has the vision, the confidence, the attitude, and the proven ability to return UCLA football to national prominence, and we will provide the resources to compete and win at the highest level. That’s our commitment to our alumni, fans and supporters.”
One prominent figure with strong UCLA ties missing from the committee was Troy Aikman, the former Bruins quarterback and Pro Football Hall of Famer who was part of the committee that in 2017 landed Chip Kelly. That hiring of the hottest coaching candidate on the market was considered a coup, even if Kelly’s results in the six seasons that followed were largely disappointing.
The only holdover from the committee that hired Kelly is Wasserman, a UCLA megadonor who is also the founder and chief executive of the eponymous sports and media talent agency.
After Kelly left the Bruins in February 2024 to become Ohio State’s offensive coordinator, Jarmond used an internal search committee consisting of athletic department employees — including Adkins, who heads the department’s name, image and likeness strategy and initiatives — to select Foster in less than 72 hours.
UCLA will have considerably more time to select its next coach given that most hires are made in December.
Myers, a reserve forward on the Bruins’ last national championship basketball team in 1995, hired Steve Kerr in his role as general manager of the Golden State Warriors. The Warriors have won four NBA titles under Kerr, who was also selected the NBA’s coach of the year during the 2015-16 season.
After leaving the Warriors in 2023, Myers has worked as an ESPN basketball analyst and was appointed to the board of the University of California regents. Myers also assisted Peters, a former defensive end for UCLA’s football team, in the coaching search that landed Quinn.
Before he joined the Commanders, Peters enjoyed a successful career as vice president of player personnel and assistant general manager with the San Francisco 49ers, helping the team appear in four NFC Championship Games and two Super Bowls over his seven seasons with the franchise.
The youngest member of the committee is Kendricks, the former Butkus Award-winning linebacker with the Bruins who is currently a free agent after 10 NFL seasons that included a Pro Bowl appearance in 2019.
UCLA said it would have no additional comment on the search or candidates until a hire is announced.
One UCLA football legend sat across from the other, lamenting how far their beloved program had fallen.
On one side was Rick Neuheisel, a onetime Rose Bowl most valuable player and Bruins head coach, wondering aloud whether his alma mater had put itself in position to pick a strong successor to the recently dismissed DeShaun Foster.
“Is there confidence in the current athletic director when there’s been swing-and-misses,” Neuheisel asked, “or do you need to go find somebody else?”
On the other side of the CBS Sports studio roundtable was Randy Cross, a former All-America offensive lineman and three-time Super Bowl champion so angry about the state of the Bruins that his voice rose as he spoke.
“UCLA is clueless, they’re rudderless, they’re leaderless and it’s been decades since they had anybody there that had a freaking clue as to, A, what they want to do and, two, how they’re going to do it,” Cross said. “It sounds simple — there isn’t a better school in America to go to than UCLA — but that athletic department is a joke led by the football team.”
Theirs weren’t the only critical voices.
National college football writers and other pundits tweeted about the athletic department’s massive deficit, meager NIL resources and failed leadership. An online petition that called for athletic director Martin Jarmond’s resignation or removal generated more than 750 signatures as of Sunday evening.
Some of the fire has been friendly. Roughly 100 former UCLA football players met with Jarmond via Zoom to vent their frustrations about a variety of topics, including the need to get back to the days when football was a top priority at the school.
As UCLA commences a hiring process that will likely last until at least November, one of its biggest hurdles might be a perception problem. Its athletic department has been labeled as impoverished and directionless, with Jarmond squarely in the crosshairs of most detractors.
UCLA athletic director Martin Jarmond.
(Wally Skalij / Los Angeles Times)
Many have questioned whether Jarmond should be involved in selecting Foster’s replacement after so badly whiffing on his hiring. A former position coach who had never run an offense or a defense, much less a team, Foster compiled a 5-10 record that included back-to-back losses to Mountain West Conference opponents before his dismissal three games into his second season.
“The puzzle doesn’t fit together,” said one veteran agent who works in the NIL space, speaking on condition of anonymity so that he could share his thoughts on the situation candidly. “It’s like, the bad AD hires the coach and they get rid of the coach but they still have the bad AD.”
UCLA chancellor Julio Frenk affirmed Jarmond’s standing in what amounted to a vote of confidence, saying in a statement provided to The Times last week that the athletic director would “oversee the process of hiring a new head coach who will elevate UCLA football to national prominence.”
In announcing a search committee that would assist him in making that hire, Jarmond said he was convening a group of accomplished sports and business executives and UCLA greats that would be revealed once finalized.
The agent who spoke with The Times said having a committee of respected names with UCLA ties such as football legend Troy Aikman, sports executive Casey Wasserman and former Golden State Warriors general manager and Washington Commanders consultant Bob Myers could elevate the Bruins’ prospects of finding a top-level coach.
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“The more heavyweights involved, definitely more people might come to the table who wouldn’t otherwise come to the table and then they can try to convince them,” the agent said. “But then you have a lot of chefs in the kitchen picking, and they can’t get it wrong this time.”
The candidates will presumably have more questions than how much they would be getting paid. What does UCLA define as football success — eight-win seasons or reaching the College Football Playoff? What resources will they commit? How firm is Jarmond’s footing inside his department? How will the school bolster its NIL program to be competitive with top counterparts around the country?
Discussions about the school’s complex finances could take up a good chunk of any meeting.
The widely circulated figure of UCLA’s athletic department running a combined $219.55-million deficit over the last six fiscal years doesn’t fully reveal the financial situation. That tab has been covered in full by the university, bringing the balance to zero, thanks in part to $30 million in direct institutional support in the most recent fiscal year.
The university’s forgiving stance has been taken, in part, because a significant chunk of athletic department revenue is diverted to several other business units on campus, including the recreation department, parking, housing, food and Associated Students UCLA, which benefits from long-held trademark and licensing agreements.
That hasn’t stopped the Bruins from making significant investments in football, mostly thanks to an infusion of cash from their Big Ten media rights deal. The team spent $2.9 million to install new grass and artificial turf practice fields while also renovating the weight room inside its relatively new practice facility. A locker room renovation is in the works.
This summer, UCLA paid to hold its 18-day training camp in Costa Mesa. The team has also spent untold millions on food, travel, biometrics and mental health services while also upgrading the infrastructure of its football staff, including general manager and assistant general manager positions and expanded coaching, analytics and recruiting departments.
UCLA committed the maximum $20.5 million for revenue sharing with its athletes, earmarking an estimated $15 million or so for football players. The team also poured millions into NIL deals consummated before the House settlement so that players could benefit prior to the NCAA’s clearinghouse, NIL Go, going into effect July 1.
But how sustainable is that kind of spending?
In May, the UCLA Academic Senate’s executive board sent a letter to Frenk and Darnell Hunt, the executive vice chancellor and provost, outlining “profound concern” related to the athletic department deficit at a time of anticipated budget cuts for academic departments.
“We have been told that financial sacrifices are necessary to ensure that there is a UCLA in the future,” the letter stated. “How can austerity of this magnitude be imposed on the core academic mission while athletics spending goes unchecked?”
Fans attend the UCLA season opener against Utah at the Rose Bowl on Aug. 30.
(Mark J. Terrill / Associated Press)
The letter went on to note that Jarmond received a contract extension paying him more than $1.5 million annually despite never operating his department with less than a $20-million annual deficit. It also detailed several ways in which the athletic department’s roughly $80-million deficit for the most recent fiscal year (not counting the $30-million lifeline from the university) could be used to support academics, including covering nearly all in-state tuition for every doctoral student.
“All of these potential uses would directly support the academic mission in austere times,” the letter said. “Yet the money is instead being directed to bail out a non-academic department that consistently demonstrates poor fiscal management.”
The senate ended its letter by requesting, among other things, immediate assurance that campus would no longer subsidize the athletic department in any form, including providing or authorizing loans. What was Frenk’s response?
Megan M. McEvoy, the academic senate chair for the 2025-26 school year who is also a UCLA professor of microbiology, immunology and molecular genetics, told The Times that the academic senate did not receive a reply and its concerns are ongoing.
But any pressure to save will undoubtedly be offset by calls to spend.
During a discussion of the coaching openings at UCLA and Virginia Tech on ESPN’s “College GameDay” on Saturday, reporter Pete Thamel noted that the Hokies were adding $50 million to their athletic department budget to display their commitment to winning at the highest level.
Host Rece Davis wryly added that of the two schools, Virginia Tech was the one that knew what needed to be done.
The agent who spoke with The Times said that UCLA’s best move might be to hire a coach from a lower-level conference who could bring a good chunk of his roster with him like Curt Cignetti did as part of his transition from James Madison to Indiana. In his first season with the Hoosiers, Cignetti won 11 games and took his team to the College Football Playoff.
“If you bring in a guy from Tulane, where those players don’t make as much [in NIL] as what UCLA has to pay,” the agent said, “you can just get it all done in a one-stop shop, so that’s a very interesting dynamic. I don’t think an A-lister [at a bigger school] can really build it as fast as the B-plus guy because the B-plus guy can bring players from his school right now.”
That’s assuming, of course, that the B-plus guy takes UCLA’s call.
Julio Frenk does not appear to be a university administrator content to watch his school’s athletic program from the sidelines.
In his last stop before becoming UCLA’s chancellor, Frenk led an overhaul of the University of Miami’s athletic department, bringing in a new athletic director and football coach after the Hurricanes were criticized for not making football a priority under Frenk’s leadership.
That shakeup resulted in coach Mario Cristobal leading his team to a 10-3 season in 2024 that represented the Hurricanes’ best finish in nearly a decade.
Can UCLA fans expect a similar level of involvement in athletics from their new chancellor?
In a word, yes.
During a recent interview with The Times, Frenk indicated that he would be hands-on with UCLA athletics because of its importance to the university as a whole.
“I am [going to be involved] because I think athletics plays a very central role,” Frenk said. “It is, first, an avenue for recruiting very talented students. Secondly, it benefits the other students. It enriches the student experience of everyone. But let me tell you, when we talk about the contribution to society, part of the reason many universities have a deficit, it’s not because of football. Football actually has a positive cash flow for the university.
“What we do in the United States that no other country that I know of does, is that universities are the place where we train Olympians, Olympic competitors, competitors who go to the Olympic Games. That function — just like the research function — has been delegated to universities and we are investing in having Olympic athletes. In most of the other countries, it’s government-run high-performance centers.
“But here the federal government doesn’t have to worry about that because universities do that and they fund that. And when we have the Olympics every four years, everyone is very proud to see the United States top the medal chart. That work starts in universities and that’s why we also fund that. It’s an intrinsic part of education. It enriches everyone’s experience. It builds community. It also produces the best performing Olympic teams in the world.”
Frenk’s comments would seem to suggest that he is not considering any cuts to UCLA’s Olympic sports even at a time when the school’s athletic department has run up a $219.5-million deficit over the last six fiscal years. That deficit would be even higher had the university not agreed to provide $30 million to its athletic department as part of its most recent fiscal budget.
Frenk also said that federal legislation was needed “to create a much more predictable model” for football and men’s basketball, controlling expenses while propping up the rest of an athletic department.
UCLA chancellor Julio Frenk speaks during his inauguration ceremony at Royce Hall on June 5.
(Luke Johnson / Los Angeles Times)
“I acknowledge this costs money,” Frenk said of allocating resources to the revenue sports, “but the money goes to be able to have all the other disciplines that do not generate money. The most direct way to do that would be to find other sources of funding. Right now, we use the revenue from football and that requires investments to fund the entire athletic operation.
“It is time to have a conversation and create a legal framework that doesn’t leave it to each institution or each state to find their own way in this. We’re part of an ecosystem. I think the move to the Big Ten has been very positive in that respect. And those are the conversations we are having. How do we generate other sources of revenue — mostly to be able not just to maintain the excellence of the sports that are widely followed by the public, but also all the other sports, including, very importantly, the Olympic sports, which are such a source of pride?”
Frenk has shown he will not tolerate failure in high-profile sports — or the perception that he is not doing everything he can to help his teams.
As Miami’s president, he led an upheaval of the school’s athletic department after ESPN analyst Kirk Herbstreit criticized the Hurricanes during a September 2021 broadcast, mentioning a Miami Herald article stating that football was not a priority for Frenk. Herbstreit went on to say that Miami’s athletic director, football coach and president were not in alignment about team needs like other powerhouse programs.
Five days later, Frenk issued a statement saying that he wanted “to make clear that the board of trustees and I, as president, recognize the essential part of our brand and reputation derived from athletics and we are fully committed to building championship-caliber teams at the U.” Frenk added that he would have his chief of staff and senior advisor engage with the athletic department to enhance his own commitment to sustain winning teams.
With the football team headed for a 7-5 finish that fell far short of preseason expectations, athletic director James Blake was fired before the end of the season and football coach Manny Diaz was dismissed a little more than a week after the final game. The Hurricanes then gave Cristobal a 10-year, $80-million contract, with Frenk attending the introductory news conference and calling his new coach’s selection “a bold vision for the future.”
UCLA football went 5-7 last season under first-year coach DeShaun Foster.
(Genaro Molina / Los Angeles Times)
Last month, while making his first public remarks about UCLA athletics at a UC regents meeting, Frenk referenced the role athletics played in the school’s institutional identity, mentioning legendary basketball coach John Wooden and the Bruins’ dominance in Olympic sports with the school set to host the athlete village for the 2028 Olympics.
Frenk also mentioned how UCLA’s recent move to the Big Ten Conference was made with “the goal of stabilizing the program and positioning it for long-term success.” The chancellor referenced the school’s national championship in men’s water polo, a Final Four appearance in women’s basketball and a national runner-up finish in women’s gymnastics as part of a haul that also included six team and four individual conference titles, the most of any Big Ten team.
Ultimately, an athletic department is only as healthy as its highest-profile sports. UCLA’s football team needs to fully capitalize on the recent buzz created by the arrival of transfer quarterback Nico Iamaleava after finishing 5-7 in coach DeShaun Foster‘s debut season. The men’s basketball team must maximize the ability of transfer point guard Donovan Dent to make everyone around him better if it hopes to make it to the second weekend of the NCAA tournament for the first time since 2023.
Going forward, every UCLA team seems assured of one thing: Their new chancellor will be watching.
