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TV news’ FAST era: Can free channels bring back younger viewers?

Now you can be a cord-cutter and a TV news junkie too.

That’s because consumers who are giving up pay TV are finding a growing array of options outside the cable bundle providing national and local news.

Look up at the screen at the local nail salon or bagel shop, and where you once might have seen CNN, Fox News or CNBC might be a free channel serving up headlines.

For purveyors of TV news, the streaming channels have become a bigger part of their future as the habit of traditional viewing fades and a new generation relies on information from TikTok, Instagram and other social media platforms.

More consumers are discovering national and local news content on what the media industry calls free ad-supported streaming television — or FAST — channels. Internet-connected television sets with free streaming TV platforms such as Tubi, Pluto TV, Roku and Samsung TV Plus built into them are making the offerings easier to find.

Ethan Cramer-Flood, a principal forecast writer for the media research firm Emarketer, tracks the growth of FAST channels. But it wasn’t until he recently cut the cord himself that he realized he could get his local news from New York stations such as WABC-TV anytime he wanted streamed through his Roku device.

“After cutting the cord, one of the things I had been missing was news,” Cramer-Flood said. “The channels are all right there. They are showing their news segments and newscasts all day long. You can just go on it and catch a half-hour.”

The news-viewing habit is growing as FAST channel usage steadily increases. Emarketer data put the number of U.S. consumers watching FAST at 116.8 million, and the figure is projected to reach 130 million by the end of the decade.

Cramer-Flood said that internet-connected TV sets are making FAST channels as convenient to watch as cable channels.

“The barrier to entry is zero,” Cramer-Flood said. “They don’t even make you sign up. It doesn’t cost anything. In one click you’re in the same exact experience as cable.”

Broadcast networks including ABC, CBS and NBC and TV station ownership groups such as Fox, Nexstar and Scripps have had streaming news channels for years, enabling them to reach younger viewers who have turned away from traditional television. They carry repeats of TV newscasts, morning shows and newsmagazines, but over time have added original streaming programs as well, where emerging on-air talent can get experience at the anchor desk.

“NBC Nightly News” anchor Tom Llamas put in four years at streaming channel NBC News Now before taking over for Lester Holt in June. But he has remained with his nightly streaming newscast, “Top Story,” to maintain a presence with an audience that is about 20 years younger than the one watching traditional TV.

ABC News chose Linsey Davis, the anchor of its signature streaming news program on ABC News Live, to be co-moderator of its 2024 presidential debate alongside David Muir of “World News Tonight.”

As the audience migration to streaming continues, outlets such as CNN and BBC News are joining the FAST channel fray even though they are still dependent on pay TV revenue.

CNN recently launched CNN Headlines, a free streaming channel that provides fast-paced delivery of national and international stories culled from the network’s reporting. There are no live guests, panel discussions or debates that are a trademark of the flagship cable channel. The channel’s lead anchor, Brad Smith, is often seen in a leather jacket rather than a suit and tie, a nod to the notion that the conventions of traditional TV news are less important to younger viewers.

“It’s more informal than it is on cable,” Eric Sherling, executive vice president, U.S. programming for CNN.

The arrival of CNN Headlines comes ahead of the network’s plans to offer a subscription-based direct-to-consumer product that will give consumers the chance to get CNN’s cable feed without a pay TV subscription for the first time.

Sherling said the two services will appeal to different audiences, with CNN Headline viewers looking for brevity while paying customers get the breadth and depth they expect from the cable channel.

CNN Headlines replaced a previous FAST channel that played segments that aired on cable. It was barely curated, but “a ton of people watched it,” Sherling said.

Early response to CNN Headlines has been strong, the network said, reaching 30 million users a month and more than 2 million daily.

Viewers have also quickly discovered a streaming version of BBC News, which is distributed on cable in the U.S. by AMC Networks. The service hit a high of 258.5 million streamed minutes in June, up 153% from the same month in 2024, according to AMC’s data.

AMC Networks has been aggressive in putting its programming on FAST channels, as cord-cutting puts the squeeze on its cable outlets. The company has 20 FAST channels in all, with BBC News being the latest entry.

The stream is identical to the BBC News feed offered to pay TV subscribers. But Amy Leasca, executive vice president of partner management for AMC Networks, said the company hasn’t seen any cannibalization of the cable audience.

BBC News presenters Caitríona Perry, left, and Sumi Somaskanda in Washington, D.C.

BBC News presenters Caitríona Perry, left, and Sumi Somaskanda in Washington, D.C.

(AMC Networks)

Data indicate streaming viewers are showing up for specific scheduled programs on BBC News, mirroring the habits of traditional TV users, Leasca said.

Fox Television Stations takes a different approach with LiveNOW, a channel that delivers raw footage of breaking news coverage, with on-air journalists who are there to guide viewers from one event to the next. The video journalists deliver straightforward introductions of live video without commentary.

President Trump addressing Congress on March 4, 2025.

President Trump addressing Congress on March 4, 2025.

(Fox Television Stations)

“There are no prompters or scripts,” said Emily Stone, vice president of digital content and LiveNOW at Fox Television Stations.

Most companies release sparse internal data on exactly how many viewers are watching their FAST news channels. But LiveNOW puts its viewing numbers right on the screen in real time. Jeff Zellmer, executive vice president of digital operations for Fox Television, said the figures help the service determine what to cover.

On Friday, LiveNOW showed an empty lectern ahead of the press conference announcing the arrest of the alleged shooter of right-wing activist Charlie Kirk. The screen showed more than 345,000 were watching, and it surged to 400,000 when law enforcement officials took the microphone.

LiveNOW’s reached its largest audience in February when its coverage of President Trump’s address to Congress in hit 1.95 million viewers

LiveNOW started as an experiment in 2014 when Fox Television Stations President Jack Abernethy challenged his outlets to come up with a low-cost streaming service using their existing resources.

“The Phoenix station decided they were going to start a YouTube channel and put a person in front of a switcher with a bunch of live feeds and see what happens,” Stone said.

The stream showed live coverage of local events and picked up an occasional car chase from California.

But when the COVID-19 pandemic and protests over the police killing of George Floyd hit in 2020, the public was desperate for up-to-date information from officials. LiveNOW gained a following.

“There was a press conference every second from every city,” Zellner said.

LiveNOW’s video journalists are not the high-paid anchors that have long been the staple of network news. The 10 staffers who run the operation toil on minimalist sets in Phoenix and Tampa, Fla., which helps keep the service profitable.

Kate O’Brian, who oversaw Scripps’ streaming news operation until late last year, said the less formal approach of streaming news channels is likely to be the norm going forward.

“I think there’s something viewers appreciate about the unvarnished part of it,” O’Brian said. “It doesn’t look pretty sometimes. But I think post-pandemic — when every reporter was sitting in their basement or their garage — the audience’s patience and adaptability completely changed.”

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Why Acorn TV is adding Alicia Silverstone, Brooke Shields to lineup

Thirty years ago, the coming-of-age romantic comedy “Clueless” opened in movie theaters and went on to become an enduring American pop culture touchstone.

“I’m thrilled that people love it and continue to love it,” the movie’s star, Alicia Silverstone, said in a recent conversation in New York. “Young people. Old people. It’s really gone on and on, and obviously that’s lovely.”

AMC Networks is counting on Silverstone’s multigenerational appeal to help boost the New York-based media company’s streaming service Acorn TV, which specializes in British dramas and other programs from overseas.

Silverstone is the lead in the new Acorn original series “Irish Blood,” which premiered Monday. She plays hard-bitten Los Angeles divorce lawyer Fiona Sharpe, who heads to Ireland to resolve a mystery involving the father who abandoned her as a child.

AMC has also signed the imperishable Brooke Shields to star in another Acorn project titled “You’re Killing Me.” She portrays a mystery novelist who teams with a young wannabe writer and influencer to investigate murders in a small New England town. The series starts shooting this summer and is set to premiere in 2026.

Why put two iconic American actors on a streaming platform with a well-defined niche of providing viewers with international locations and accents that at times require closed-captioning even when the language is English?

Even the small players in streaming have to get bigger.

AMC does not have the deep pockets to compete with the likes of Netflix, Prime Video and Disney+. The company has blazed its own digital path by serving dedicated audiences who will pay for an additional streaming service that caters to their passions, such as Shudder for horror fans and HIDIVE for anime lovers.

The company’s suite of streaming services has around 10.4 million customers. Even with that modest figure, AMC Networks’ streaming revenue has steadily grown to the point where it will soon surpass what the company earns from its traditional TV channels such as AMC, BBC America, Sundance TV and WE, which continue to see subscriber declines because of cord-cutting.

AMC has found that the strong fan bases for its niche services are willing to absorb price increases and are less likely to cancel. The company has managed to keep its streaming platforms priced at less than $10 a month.

Brooke Shields is set to star next year in "You're Killing Me," a new small-town mystery from Acorn TV.

Brooke Shields is set to star next year in “You’re Killing Me,” a new small-town mystery from Acorn TV.

(Evelyn Freja / For The Times)

Now AMC Networks is looking to accelerate its subscriber growth and Acorn — the most popular and profitable of its standalone offerings — is seen as the platform best suited to the task.

“It’s a service we really believe in,” Courtney Thomasma, executive vice president for streaming and content strategy at AMC Networks, told The Times in a recent interview. “Over the last year, we’ve been really focused on looking for ways to continue to raise awareness of the brand and invite new viewers in who we know would also love it. We’re doing that with a focus on investing in the brand and inviting bigger talent that’s more familiar to North American audiences.”

Many fans of Acorn — which started out as a direct marketer of British TV series on home video and was acquired by AMC in 2018 — are what Thomasma calls “armchair travelers” who want to take in a French vineyard or the cobblestone streets of Chelsea. But AMC believes aligning Acorn more closely to the mystery genre will widen its appeal.

A monthlong promotional campaign under the banner of Murder Mystery May — which featured a number of season premieres — drove Acorn TV subscription sign-ups to a four-year high. The 20 million hours watched during the month was the best ever for the service, according to AMC.

The emphasis on mystery provides Acorn the latitude to cast Silverstone and Shields. One way AMC attracts star talent is the opportunity to put their own creative stamp on their programs. “They become as invested in the success of the projects as we are,” Thomasma said.

Silverstone came on to “Irish Blood” as executive producer and became involved in the development of the series. She was involved in the hiring of key positions in the production and worked with the writers. She’s happy with the result.

“I thought it was quirky and also an emotionally deep drama,” Silverstone said. “There’s a lot for me to do.”

Shields and writer Robin Bernheim pitched the generation gap tandem at the center of “You’re Killing Me” to AMC, and the actor remains deeply involved in the process as shooting begins. “This is the first time I’ve ever had this much creative control as an executive producer,” Shields said in an interview. “I feel lucky that they entrusted me to do what we’re doing.”

Silverstone, left, with Ruth Codd in "Irish Blood."

Silverstone, left, with Ruth Codd in “Irish Blood.”

(Szymon Lazewski / Acorn TV)

Acorn teams with production partners around the world and generates revenue from selling some of its series for second runs on international broadcasters and PBS. AMC spends in the range of $1 million per episode for its cost-efficient series, which are heavy on dialogue and largely car-chase free. The audience is older — they are avid readers who are likely to subscribe to newspapers, watch cable news and PBS, and enjoy solving puzzles.

And though Acorn is hoping to attract more younger subscribers, the service won’t be losing its British accent.

Acorn recently launched “Art Detectives” with Stephen Moyer, who also is an executive producer. The series, about a Heritage Crime Unit that solves murders connected to art and antiques, had the strongest premiere in the streamer’s history.

Later this year, it will offer a new six-episode series starring Matthew Lewis, known for his Neville Longbottom role in the Harry Potter films. Based on the series of Canon Clements mystery novels by the Rev. Richard Coles, “Murder Before Evensong” is a co-production with British broadcaster Channel 5.

“We pride ourselves on being a boutique neighborhood store, the kind that you walk in, you know the owner [and] the owner knows you,” Thomasma said. “We have deep connection to our audience.”

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