IBIZA Final Boss Jack Kay is a millionaire after he became a sudden viral international superstar and he is now planning his own festival.
The former Newcastle construction worker became an internet sensation after footage of him dancing on the party island, sporting a chunky gold chain, designer sunglasses, a black vest, and his distinctive, sharp bowl haircut went viral.
Dad-of-one Jack later came forward to tell the world: “I am the Ibiza Final Boss. Jack Kay. Get to know.”
Jack missed out on trademarking his brand Ibiza Final Boss after someone grabbed the name while he was raking in the cash last summer.
But he revealed how he’d earned £800,000 in just six weeks after the footage went global and since then, he’s added another £200,000 to his ever-expanding bank balance.
He confessed in a hastily made documentary about his rise to fame just how much cash he’d made in the summer.
Jack admitted: “I’m trying to keep myself on a level head with it because I’ve got a little daughter back home
“I had nothing growing up so to give her the life when she’s older, she can have anything she wants, is just unbelievable.”
In one scene, a friend asked him directly, “What’s the dough like?”, leading the star to hint at the substantial amount of money he had made in the six weeks since his viral moment.
He told his friend to “pick a number”, before revealing it’s a “little tidge more” than £800,000.
And since then he’s been enjoying the fruits of his celebrity.
Jack now drives a £55,000 Range Rover SVR with the private plate BOSS BZA after inking a string of money-spinning deals.
He secured a five-figure contract with fashion chain Boohoo Man.
Following his overnight fame, he went on a club appearance tour, returning to Ibiza by private jet and earning £60,000 a day.
He returned to Wayne Lineker’s O Beach Club, the venue where the original video was filmed, to wow fans.
Lionheart Entertainment, a Scottish nightclub events promotions firm booked Jack for a string of events in the UK, and he teamed up with London musician Carnao Beats and they released a techno tune on Spotify.
He also appeared on stage at rave festival Creamfields in Cheshire.
Jack also commands £2,000 a post plugging goods and services on Instagram.
He sells his own merchandise, with the person who recorded the original video also profiting from selling their own line of Ibiza Final Boss gear.
Jack has also appeared in various media, including the Channel 4 documentary that tracked his rise.
He has also cashed in with numerous freebies, including a yacht trip valued at over £10,000.
And he has just filed documents with the UK’s Intellectual Property Office to trademark the slogan Be Your Own under the “presentation of music concerts; music festival services”.
The application also gives him the scope to open his nightclub and to use the name exclusively as a recording artist, DJ, and producer.
His papers were filed just days ago and will stay in place for 10 years once passed to protect Jack from bootleggers who have already begun to prey on his name.