Jesse Jackson, Civil Rights leader and a powerful voice for equality, dies at 84

The Rev. Jesse Jackson, a child of Southern segregation who rose to national prominence as a powerful voice for Black economic and racial equality, has died.

Jackson, who had battled the neurodegenerative condition progressive supranuclear palsy for more than a decade, died at home surrounded by family. His daughter, Santita Jackson, confirmed his death with the Associated Press. He was 84. Jackson was originally diagnosed with Parkinson’s disease in 2017 before the PSP diagnosis was confirmed in April.

Handsome and dynamic, an orator with a flair for memorable rhyme, Jackson was the first Black candidate for president to attract a major following, declaring in 1984 that “our time has come” and drawing about 3.5 million votes in Democratic primaries — roughly 1 in 5 of those cast.

Four years later, using the slogan “Keep hope alive,” he ran again, winning 7 million votes, second only to the eventual nominee, Massachusetts Gov. Michael S. Dukakis. His hourlong speech at the 1988 Democratic National Convention brought many delegates to tears and provided the gathering’s emotional high point.

“Every one of these funny labels they put on you, those of you who are watching this broadcast tonight in the projects, on the corners — I understand,” he said. “Call you outcast, low down, you can’t make it, you’re nothing, you’re from nobody, subclass, underclass; when you see Jesse Jackson, when my name goes in nomination, your name goes in nomination.”

For nearly a generation, from the 1970s into the 1990s, that ability to absorb the insults and rejection suffered by Black Americans and transmute them into a defiant rhetoric of success made Jackson the most prominent Black figure in the country. Both beneficiary and victim of white America’s longstanding insistence on having one media-anointed leader serve as the spokesman for tens of millions of Black citizens, he drew adulation and jeers but consistently held the spotlight.

Supporters greeted his speeches with chants of “Run, Jesse, run.” Opponents tracked every misstep, from audits of his grants in the 1970s to his use of the anti-Jewish slur “Hymietown” to refer to New York City during the 1984 campaign, to the disclosure, in 2001, that he had fathered a daughter in an extramarital affair.

As he dominated center stage, the thundering chorus of his speeches — “I am … somebody” — inspired his followers even as it sometimes sounded like a painful plea.

Jackson’s thirst for attention began in childhood. Born out of wedlock on Oct. 8, 1941, he often stood at the gate of his father’s home in Greenville, S.C., watching with envy as his half-brothers played, before returning to the home he shared with his mother, Helen Burns, and grandmother, Mathilda.

During high school, his father, Noah Robinson, a former professional boxer, would sometimes go to the football field to watch Jesse play. If he played well, Noah would sometimes tell others, “That’s one of mine.” For the most part, however, until Jesse was famous, he shunned his son, who was later adopted by the man his mother married, Charles Jackson.

It was his grandmother, known as Tibby, who encouraged Jackson’s ambition. A domestic in stringently segregated Greenville, Tibby brought home books and magazines, such as National Geographic, that her white employers’ children had discarded.

“Couldn’t read a word herself but she’d bring them back for me, you know, these cultural things used by the wealthy and refined,” Jackson once said. “All she knew was, their sons read those books. So I ought to read them too. She never stopped dreaming for me.”

Her dreams propelled Jackson toward college — as did a need to avenge the childhood taunts that echoed in his head. An honors student, he turned down a contract to pitch for the Chicago White Sox to accept a football scholarship to the University of Illinois.

At Christmas break, he came home with a list of books. A librarian at the McBee Avenue Colored Branch referred him to the white library downtown and called ahead to clear the way. When he entered the main library, two police officers stood at the loan desk. A librarian told him it would take at least six days to get the books from the shelves. When he offered to get them himself, the officers told him to leave.

“I just stared up at that ‘Greenville Public Library’ and tears came to my eyes,” Jackson told a biographer, Marshall Frady.

That summer, 1960, Jackson came home and led a sit-in at the library, his arrest a first taste of civil disobedience. In the fall, he transferred to North Carolina A&T State University in Greensboro. There he became the star quarterback and participated in the beginnings of the sit-ins that became a signature part of the civil rights movement led by the Rev. Martin Luther King Jr.

“It wasn’t a matter of Gandhi or Dr. King then,” he said of the library sit-in, “it was just my own private pride and self-respect.”

With his height and his oratorical flourishes, Jackson was a charismatic figure who led protests in Greensboro. Once, during a demonstration outside a cafeteria, as police were about to arrest the demonstrators, Jackson suggested they kneel and recite the Lord’s Prayer.

“Police all took off their caps and bowed their heads,” he said. “Can’t arrest folks prayin’.”

Then he led the demonstrators in “The Star-Spangled Banner.”

“They stopped, put their hands over their heart,” Jackson said. “Can’t arrest folks singing the national anthem.”

After half an hour, he recalled, “we got tired and let ’em arrest us.”

Elected student body president, Jackson graduated in 1963. A grant from the Rockefeller Fund for Theological Education brought him to the Chicago Theological Seminary, where he hoped to find a venue for social activism.

That summer, Jackson traveled to Washington, where he heard King deliver his famous “I Have a Dream” speech. Two years later, he and a group of college buddies piled into vans to drive south for King’s Selma-to-Montgomery march. He met King there, and early the next year, King asked Jackson to head his Southern Christian Leadership Conference’s Operation Breadbasket in Chicago. The goal was to win economic gains for Black people with a combination of consumer boycotts and negotiated settlements.

At 24, Jackson was the youngest of King’s aides. Operating out of a hole-in-the-wall office at SCLC’s South Side headquarters, he began by organizing preachers, arranging for them to urge their congregations on Easter to boycott products made by a local dairy that employed no Black workers.

During the following week, Country Delight lost more than half a million dollars in revenue. Within days, the company offered a deal: 44 jobs for Black workers. Without waiting for a boycott, other dairy companies called with offers, too.

King soon asked Jackson to be the national director of Operation Breadbasket. Jackson hesitated — the job required him to leave the seminary six months short of graduation. Jackson recounted in his autobiography that King told him, “Come with me full time and you’ll learn more theology in six months than you would in six years at the seminary.” He earned his ordination several years later.

In April 1968, Jackson joined King in Memphis, where the civil rights leader had decided to stand with striking Black sanitation workers. Few of King’s staff supported the effort, worrying that the strike — and the planned Poor People’s Campaign in Washington — distracted from the main goal of attaining voting and political rights for Black Americans.

During a planning meeting, King blew up at his aides, including Jackson. “If you’re so interested in doing your own thing, that you can’t do what this organization is structured to do, if you want to carve out your own niche in society, go ahead,” King yelled at Jackson, according to the latter’s account. “But for God’s sake, don’t bother me!”

The next day, standing below the balcony of the Lorraine Motel where the team was staying in Memphis, King yelled down at Jackson in joviality, as if to mitigate the outburst, inviting him to dinner.

Within moments, shots rang out. Jackson later said he ran upstairs and caught King’s head as he lay dying. Andrew Young, a King aide who later became U.S. ambassador to the United Nations, told Frady that he doubted Jackson had cradled King’s head, but that they all had rushed to the scene and all had gotten blood on their clothes.

But if all of them were touched by King’s blood, only Jackson wore his gore-stained olive turtleneck for days, sleeping and grieving in it, wearing it on NBC’s “Today Show” and before the Chicago City Council. In dramatizing the moment to his own benefit, Jackson provoked hostility from King’s widow and others in the movement’s leadership that lasted decades.

Richard Hatcher, the first Black mayor of Gary, Ind., and a Jackson supporter, recalled that once Jackson decided to run for president, the campaign thought it had the backing of the Black leadership.

“Big mistake. Big mistake,” Hatcher said. “Over the following months, every time things seemed to get going, here would come a statement from Atlanta, from Andy [Young] or Joe Lowery or Mrs. King, ‘We don’t think this is a good idea at all.’“

As Jackson’s media prominence grew — including a cover photo on Time magazine in 1970 — tensions erupted between Jackson and SCLC, in part because of the sloppy bookkeeping that became a Jackson characteristic. In late 1971, SCLC’s board suspended Jackson for “administrative impropriety” and “repeated violation of organization discipline.” Jackson resigned, saying, “I need air. I must have room to grow.”

Calling a dozen Black celebrities to New York’s Commodore Hotel, Jackson formed his own organization. Originally called People United to Save Humanity — the presumptuous title was soon changed to People United to Serve Humanity — PUSH became his pulpit. Like Operation Breadbasket, its goal was to boost minority employment and ownership.

Jackson traveled the country preaching self-esteem and self-discipline. Thousands of youngsters took pledges to say no to drugs, turn off their television sets, study. They became the core of his voter registration drives, the inspiration for the “I am somebody” chant that would define his public ministry.

As with Operation Breadbasket, Jackson used PUSH to hold corporate America to account. In 1982, for example, he launched a boycott of Anheuser-Busch with the slogan “this Bud’s a dud.”

“We spend approximately $800 million with them [annually]. Yet, out of 950 wholesale distributorships, only one is Black-owned,” Jackson said.

Shortly thereafter, Anheuser-Busch contributed $10,000 to Jackson’s Citizenship Education Fund, contributed more than $500,000 to the Rainbow PUSH coalition, and established a $10-million fund to help minorities buy distributorships.

In 1998, 16 years later, the River North beer distributorship in Chicago was purchased by two of Jackson’s sons, Yusef and Jonathan. (Jackson’s eldest son, Jesse Jackson Jr., won election to Congress from Chicago in 1995, but resigned and was convicted of fraud in 2013 for misuse of campaign funds. Jackson and his wife, Jacqueline, also had two daughters, Jacqueline and Santita. A third daughter, Ashley Laverne Jackson, was the child of his relationship with a PUSH staff member, Karin Stanford.)

Critics called the PUSH campaigns elaborate shakedowns. Others, like Jeffrey Campbell, president of Burger King when Jackson opened negotiations in 1983, found the encounter with Jackson and his rhetoric of economic empowerment inspiring.

“Before they came in, my view was that we ought to fight them, that this guy Jackson was a monster, and I had the backing of my bosses to walk out if necessary,” Campbell told the Los Angeles Times in 1987. But Campbell said he quickly changed his mind.

“He got to me very quickly, without me realizing it, when he started talking about fairness. He would say: What is fair? Blacks give you 15% of your business — isn’t it fair that you give 15% of your business, your jobs, your purchases back to the Black community, the Black businesses?

“That little seed began to grow in the back of my mind,” Campbell said. “It was the right question to ask me.”

How Jackson handled money gave critics additional openings. Between 1972 and 1988, PUSH and its affiliates attracted more than $17 million in federal grants and private contributions. After many audits, the Justice Department sought $1.2 million in repayments, citing poor recordkeeping and a lack of documentation.

Jackson gave little thought to such issues. “I am a tree-shaker, not a jelly-maker,” he would often say.

Management held little interest for him. But politics was a different matter.

From the moment he began urging and registering Black Americans to vote, Jackson found his milieu. He used PUSH resources to staff get-out-the-vote drives that helped elect Hatcher in Gary, Kenneth Gibson in Newark, N.J., and Carl Stokes in Cleveland.

In those days, he also advocated participating in both parties, what he called “a balance of power.” In 1972, he claimed he had registered 40,000 Black voters to support Illinois’ white Republican senator, Charles Percy.

That same year, at the Democratic convention in Miami, Jackson unseated Chicago Mayor Richard Daley’s 58-member Illinois delegation and replaced it with a “rainbow” of his own, even though he had never voted in a Democratic primary. Liberal Democrats who despised Daley as a corrupt big-city boss hailed Jackson as a hero.

In the decade to come, Jackson basked in celebrity and international travel, including a controversial meeting with Yasser Arafat. Jackson met the then-leader of the Palestine Liberation Organization in 1979 when he traveled to Syria to free U.S. pilot Robert Goodman, who’d been shot down while on a bombing mission. By the time Jackson declared his 1984 presidential campaign, he had burnished his foreign policy credentials.

At the convention that year in San Francisco, he predicted that in an era of Reaganomics, a Rainbow Coalition of ethnic and religious identities could retake the White House.

“We must leave the racial battleground and come to economic common ground and moral higher ground,” he said in a memorable speech.

“America, our time has come. We come from disgrace to amazing grace. Our time has come,” he said. “Give me your tired, give me your poor, your huddled masses who yearn to breathe free and come November, there will be a change, because our time has come.” Delegates roared to their feet.

But they did not nominate him. Nor did the convention of 1988. Addressing Black ministers in Los Angeles in 1995, the hurt still showed as Jackson railed at the injustice of beating Al Gore in the presidential primaries, only to watch as he was tapped by Bill Clinton to be his running mate in 1992.

“In 1988, I beat him in Iowa, a state 98% white; he said it was ’cause of liberals and farmers. So I beat him in New Hampshire; he said it was ’cause he was off campaigning in the South. So I beat him in the South on Super Tuesday; he said Dukakis had split his support. I beat him then in Illinois, in Michigan; he said he wasn’t really trying. I beat him then in New York; said he ran out of money. But now, here I am this afternoon, talking to y’all in this church in South Central L.A. — and he’s vice president of the United States.”

To many of his Democratic opponents, however, Jackson’s “rainbow coalition” symbolized not common ground, but the party’s devolution into a collection of identity caucuses whose narrow causes doomed them to defeat. In 1992, many of those critics gathered around Clinton as he formulated his “New Democrat” campaign. Clinton soon used Jackson as a foil.

The occasion came when Jackson invited rap singer and activist Sister Souljah to a political event featuring the Arkansas governor. In an interview, Souljah had wondered why after all the animus of white people toward Black people, it was unacceptable for Black people to kill whites. Clinton, instead of delivering the usual liberal-candidate-seeks-Black-votes hominy, lashed out at her words.

The moment bought Clinton a priceless image of willingness to speak truth to the party’s interest groups but came at the price of Jackson’s rage.

“I can maybe work with him, but I know now who he is, what he is. There’s nothin’ he won’t do,” Jackson said to Frady. “He’s immune to shame.”

By then, however, Jackson’s prominence had already begun to wane. Indeed, the role of race leader, itself, had started to disappear. The civil rights revolution in which Jackson had figured so prominently had allowed a new and more diverse generation of Black elected officials, corporate executives and public figures to flourish. Their success eroded his singular platform.

Jackson continued to travel, agitate, protest, but the spotlight had moved on. He dreamed that Jesse Jr. might one day win the office he had pursued. When, instead, another Black Democrat from Chicago, Barack Obama, headed toward the Democratic nomination in 2008, Jackson’s frustration spilled into public with a vulgar criticism of Obama caught on microphone.

In Obama’s White House, he suffered what for him might have been the severest penalty — being ignored.

Yet to those who had seen him in his prime, his image remained indelible.

“When they write the history of this campaign,” then-New York Gov. Mario Cuomo said after the 1984 contest, “the longest chapter will be on Jackson. The man didn’t have two cents. He didn’t have one television or radio ad. And look what he did.”

Jackson is survived by his wife, Jacqueline, and six children, Jesse Jr., Yusef, Jonathan, Jacqueline, Santita and Ashley.

Lauter and Neuman are former Times staff writers.