The UK village has gone viral online for its stunning beauty. Visitors say it looks just like an Italian seaside town and “feels like wandering through a film set”
The stunning UK village will looks like it could be in Italy(Image: Richard Walker via Getty Images)
Many people will be jetting off to popular European destinations such as Spain, Italy or France this summer. However, a growing number of Brits are opting for staycations this year to avoid lengthy airport queues and make the most of the glorious weather the UK has been enjoying.
If that sounds like you, but you’ve yet to decide on a destination, then you’ll want to pay attention. One ‘enchanting’ UK village that will have you convinced you’re in Italy has taken the internet by storm. Portmeirion is a breathtaking, Italianate tourist village nestled in Gwynedd, North Wales. Perched on the cliffs of the Afon Dwyryd estuary, it was designed and constructed by Welsh architect Sir Clough Williams-Ellis between 1925 and 1976.
His vision was to demonstrate that developing a naturally beautiful location need not come at the cost of its charm.
The village is owned by a charitable trust and is renowned for its vibrant, pastel-coloured Mediterranean architecture, picturesque woodlands, and its unique place in pop culture.
Key highlights of the village
The Architecture: Williams-Ellis built the village as a “post-modern bricolage”, incorporating salvaged fragments from demolished historic buildings across the UK. It features a central piazza, a giant human chessboard, a Riviera-inspired layout, and a lighthouse.
The Gwyllt (Wildwood): A 70-acre subtropical forest surrounding the village. It includes 19 miles of pathways, hidden gardens, a ghost garden, a dog cemetery, and exotic trees like giant redwoods and monkey puzzles.
The Prisoner TV Show: Portmeirion is recognised worldwide as the filming location for the cult 1960s psychological spy thriller, The Prisoner. Devoted fans regularly flock to the dedicated Prisoner Shop on-site.
Portmeirion Pottery: The world-renowned pottery brand was established in 1960 by the architect’s daughter, Susan Williams-Ellis, who drew on botanical motifs inspired by the village. Discounted earthenware is available to purchase at the local shops.
Where to stay and eat
While thousands descend on the village for day trips, it operates primarily as a hotel resort where guests can stay beyond opening hours.
Hotel Portmeirion: A Grade II listed, converted Victorian villa situated directly on the waterfront.
Castell Deudraeth: A grand, 19th-century castellated folly transformed into a contemporary hotel.
Cottages & Dining: There are 13 self-catering cottages dotted throughout the village alongside several cafes, an authentic Italian gelateria (Angel Ices), and formal dining rooms.
Visiting information
Admission: Day visitors are required to purchase an admission ticket to enter the grounds.
Accessibility: Owing to its cliffside, coastal setting, many paths within the village and leading back up from the estuary are steep, hilly, and may prove challenging for those with limited mobility. Getting there: The village is extremely well-connected by public transport.
It sits just a 1-mile walk or taxi ride from Minffordd Railway Station, which serves both local lines and heritage steam trains like the Ffestiniog & Welsh Highland Railways.
What people online are saying
One visitor known as Bec recently took to her Instagram page to share her experience of visiting Portmeirion.
Despite having just 3,000 followers, Bec’s post went viral – amassing more than 38,000 likes from fellow travel enthusiasts.
Although Bec called it “the weirdest UK village”, she went on to say that Portmeirion ‘looks like an Italian seaside town’, despite being nestled in North Wales.
She also claimed that once the tourists are gone for the day, you ‘have the whole village to yourself’.
Bec wrote: “Walking around after dark felt like wandering through a film set.”
She also showcased the village’s breathtaking views, exclaiming: “I’ve never been happier to wake up early.
“I think I said, ‘this is so pretty’, every thirty seconds.”
Bec also labelled Portmeirion a “must-visit for anyone who supports architectural whimsy”.
Adding further detail in the caption, she wrote: “It’s a little bit Disneyland for adults who enjoy cruises… (affectionately). I’ve wanted to visit Portmeirion for years and it lived up to every expectation.
“It’s unlike anywhere else in the UK, with colourful Mediterranean inspired buildings and baroque architecture and beautiful views across the estuary. During the day it’s very busy (understandably), and I found it a bit overwhelming… but then everyone went home.
“Walking around after dark and again before breakfast the next morning completely changed the experience. You could actually stop, look around and appreciate how strange and beautiful the place is.”
She rounded off by saying: “One I’ve wanted to tick off for years, and I’m so glad I finally did.”
One viewer responded: “Fantastic find,” while another added: “I’m so jealous, I love it there but never stayed!”.
A third chimed in: “Its very pretty and photogenic.”
However, one less impressed commenter wrote: “Don’t fall for the hype. Major tourist trap at £20 each to get in and only really cafes inside.”