tomorrow

The new adventure attraction opening in the UK tomorrow and it’s right on top of a rugby stadium

A BRAND new visitor attraction is coming to a UK city – and it is opening tomorrow.

Zip World – a UK outdoor adventure giant – is opening its first ever city-centre site in Wales.

The new Zip World Cardiff attraction will have three experiencesCredit: Huw Evans
These include a zip line, abseiling and rooftop walkCredit: Huw Evans
Tickets cost from £25 per personCredit: Huw Evans

The new destination will be located on top of the Principality Stadium in Cardiff.

The attraction will open tomorrow and will have three experiences.

The first experience is a Stadium Walk, where visitors can step across the rooftop of the Principality Stadium and gain panoramic views of the city.

At Stadium Drop, visitors can abseil down the side of the stadium.

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Finally, at Stadium Flyer, visitors can head on a zip line across a 60 metre high canopy.

Unlike other Zip World attractions, the Cardiff site will sell tickets to each experience individually – so visitors can chose one experience, two or all three.

Tickets will start from £25 per person.

The opening of Zip World Cardiff at Principality Stadium will be Zip World’s second city-centric location, following the opening of Helix and ArcelorMittal Orbit 360 in London last year.

The attraction is opening in partnership with the Welsh Rugby Union (WRU).

The attraction was previously branded under the name Scale and was operated by Wire & Sky.

Zip World will now be the new operator of the Principality Stadium roof top attraction after securing a deal with the WRU.

Andrew Hudson, CEO of Zip World, commented: “Bringing Zip World to Cardiff is a proud moment for us.

“It’s our first stadium location and our first city-centre location in Wales.

“It’s chance to bring something new to the capital, in a place that means a lot to our team and to the wider Welsh public.

“Taking on the rooftop operations at Principality Stadium marks the start of an exciting new chapter – one where Zip World will act as a strategic partner to help shape the stadium’s next phase.

“This is just the beginning.

Visitors can book the experiences individuallyCredit: Huw Evans

“Our team is working hard behind the scenes, and we can’t wait to introduce even more adventures to the stadium and bring a bit of Zip World magic to Cardiff – watch this space!”

Sean Taylor, founder and president of Zip World added: “As a lifelong rugby fan, I’ve got fond memories of watching Wales play as a young lad.

“The atmosphere was electric and the Andy Haden dive in 1978 is something I’ll never forget.

“To now be taking on the rooftop adventures at Principality Stadium marks a significant step forward for Zip World.”

Zip World also recently announced a new adventure attraction in one of the UK’s best loved beauty spots – with a huge underground zip wire.

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What’s it like to visit Zip World?

ONE travel writer headed to Zip World in Llechwedd to see what it is like…

Zip World Llechwedd in North Wales is a bit different from your average theme park – and not just because of its location.

This vast cavern is twice the size of St Paul’s Cathedral and although there are no rollercoasters, it’s still crammed with exciting activities from an 18-hole underground crazy golf course and an adventure course that relies on wires, rope bridges and tightropes to a mega zipline above the quarry.

There’s even a deep mining tour that uncovers an underground lake at 500ft below which relies on a cable railway to get back to the surface.

My boys were most excited for Bounce Below, though – a sprawling and cavernous trampoline park which features nets set at different levels for adventurers young and old to explore.

You need to arrive about half an hour before your time slot to get checked in, but that gives you plenty of time to discover the site on the surface before you venture inside the mountain.

The boys had an absolute blast underground, exploring all the different levels of nets and the twisty slides that connect them.

The lights and music all added to the atmosphere and before we knew it, our hour was up and we were heading back along the tunnels to the mine entrance.

If you prefer to stay above ground, other Zip World sites in Wales, Cumbria , Manchester and London offer attractions like a toboggan ride downhill through the forest, high ropes courses and even a turn on the world’s longest and tallest tunnel slide overlooking the 2012 Olympic Park.

In other attraction news, the UK’s biggest indoor tropical waterpark to get massive new upgrade.

Plus, the new Guinness brewery attraction FINALLY announces opening date for the UK.

The attraction was previously branded under scaleCredit: Huw Evans

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The week’s bestselling books, Oct. 12

Hardcover fiction

1. The Impossible Fortune by Richard Osman (Pamela Dorman Books: $30) Members of the Thursday Murder Club plunge back into action after a wedding guest disappears.

2. What We Can Know by Ian McEwan (Knopf: $30) A genre-bending love story about people and the words they leave behind.

3. Katabasis by R. F. Kuang (Harper Voyager: $32) Two rival graduate students journey to hell to save their professor’s soul.

4. The Secret of Secrets by Dan Brown (Doubleday: $38) Symbologist Robert Langdon takes on a mystery involving human consciousness and ancient mythology.

5. Alchemised by SenLinYu (Del Rey: $35) A woman with missing memories fights to survive a war-torn world of necromancy and alchemy.

6. Heart the Lover by Lily King (Grove Press: $28) A woman reflects on a youthful love triangle and its consequences.

7. The Correspondent by Virginia Evans (Crown: $28) A lifelong letter writer reckons with a painful period in her past.

8. The Loneliness of Sonia and Sunny by Kiran Desai (Hogarth: $32) The fates of two young people intersect and diverge across continents and years.

9. We Love You, Bunny by Mona Awad (S&S/Marysue Rucci Books: $30) The follow-up to the campus satire “Bunny” goes on a journey into the heart of dark academia.

10. Culpability by Bruce Holsinger (Spiegel & Grau: $30) A family drama about moral responsibility in the age of artificial intelligence.

Hardcover nonfiction

1. 107 Days by Kamala Harris (Simon & Schuster: $30) The former vice president tells her story of one of the wildest and most consequential presidential campaigns in American history.

2. Good Things by Samin Nosrat (Random House: $45) The celebrated chef shares 125 meticulously tested recipes.

3. We the People by Jill Lepore (Liveright: $40) The historian offers a wholly new history of the Constitution.

4. The Let Them Theory by Mel Robbins (Hay House: $30) How to stop wasting energy on things you can’t control.

5. Poems & Prayers by Matthew McConaughey (Crown: $29) The Oscar-winning actor shares his writings and reflections.

6. Mother Mary Comes to Me by Arundhati Roy (Scribner: $30) The acclaimed novelist’s first memoir takes on the complex relationship with her mother.

7. I’m Just a Little Guy by Charlie James, Paige Tompkins (illustrator) (Quirk Books: $15) The comedian offers a softer, sillier, sunnier way to walk through life.

8. All the Way to the River by Elizabeth Gilbert (Riverhead Books: $35) The bestselling author’s memoir about an intense and ultimately tragic love.

9. Lessons From Cats for Surviving Fascism by Stewart Reynolds (Grand Central Publishing: $13) A guide to channeling feline wisdom in the face of authoritarian nonsense.

10. Truly by Lionel Richie (HarperOne: $36) The music legend tells his story.

Paperback fiction

1. I Who Have Never Known Men by Jacqueline Harpman (Transit Books: $17)

2. Project Hail Mary by Andy Weir (Ballantine: $20)

3. Martyr! by Kaveh Akbar (Vintage: $18)

4. The Lion Women of Tehran by Marjan Kamali (Gallery Books: $19)

5. Tell Me Everything by Elizabeth Strout (Random House Trade Paperbacks: $18)

6. The Frozen River by Ariel Lawhon (Vintage: $18)

7. Intermezzo by Sally Rooney (Picador: $19)

8. Demon Copperhead by Barbara Kingsolver (Harper Perennial: $22)

9. Remarkably Bright Creatures by Shelby Van Pelt (Ecco: $20)

10. All Fours by Miranda July (Riverhead Books: $19)

Paperback nonfiction

1. On Tyranny by Timothy Snyder (Crown: $12)

2. The Art Thief by Michael Finkel (Vintage: $18)

3. Revenge of the Tipping Point by Malcolm Gladwell (Back Bay Books: $22)

4. The Body Keeps the Score by Dr. Bessel van der Kolk (Penguin: $19)

5. The Wide Wide Sea by Hampton Sides (Vintage: $19)

6. The Artist’s Way by Julia Cameron (TarcherPerigee: $24)

7. The White Album by Joan Didion (Farrar, Straus & Giroux: $18)

8. All About Love by bell hooks (Morrow: $17)

9. Braiding Sweetgrass by Robin Wall Kimmerer (Milkweed Editions: $22)

10. All the Beauty in the World by Patrick Bringley (Simon & Schuster: $19)

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Molly Mae admits she ‘never knows what tomorrow is gonna bring’ with Tommy Fury romance

Molly Mae Hague has confirmed she is back with Tommy Fury in a new trailer for her upcoming series Molly Mae: Behind It All series 2, but issued a cryptic statement

Molly Mae Hague’s latest trailer for Molly Mae: Behind It All series 2 has dropped and the mum of one confirms her relationship status with boxer Tommy Fury before issuing a cryptic statement.

“We’re back. Feels good,” the trailer starts with. “The balance at the minute of work and bambi is just a lot,” before Molly goes on to talk about her exhaustion.

The Maebe founder and Tommy shocked the world when they announced their unexpected split last August. However, the pair found their way back together and have since enjoyed several family holidays with Bambi in destinations including Dubai, Budapest, and Turkey. They now appear to be happier than ever after working through their struggles, including Tommy’s alcohol troubles.

READ MORE: Molly Mae: Behind It All series 2 release date revealed – and it’s sooner than you think

Later on in the extended trailer on YouTube, Molly and Tommy are seeing smiling coyly before Molly says “Tommy and I are back together, yes. But I never know what tomorrow is going to bring,” referring to Tommy’s past woes.

This comes after it was revealed that Molly reportedly bans ‘any mention’ of her fiancé Tommy Fury at her events. Staff working at her events and others are understood to be warned not to asked the Love Island star, who recently reunited with boxer Tommy after a brief split last year, about him.

It has been reported that staff members at her recent L’Oreal pop-up event in central London were repeatedly told not to mention Tommy if they crossed paths with the star during the event.

Molly is now opening up in the next instalment of her fly on the wall series. Similar to the first instalment, which premiered back in January, viewers can expect to follow Molly-Mae as she tackles everything from her public relationship with Tommy to mothering their daughter Bambi.

The official synopsis teases: “With exclusive access, Molly embarks on an exciting new chapter as she takes her business empire to the next level while navigating the challenges of motherhood under the scrutiny of millions.” It continues: “Raw, relatable, and inspiring, this series reveals the insecurities and hopes of a young mum balancing fame and family.”

Series one focused a lot on their split after he admitted to issues with drinking, but the series ended with them having enjoyed a holiday together and trying to make the best of a fresh start.

Speaking at the end of series one, Molly said: “Things are looking so much better for us. I’m gonna start spending more time at Tommy’s house, keeping things slow and not rushing anything. But as always, I always say I don’t know what the future holds. I don’t think it’s gonna be a plain sailing future. I don’t. That’s just me being honest. I think we’re still gonna have bumps.

“The dream is still the same that, you know, we’ll get to a place one day when we will all be happy in that house together and have more children, hopefully, and just have a really nice, happy life together. That’s all I’ve ever wanted for us. I don’t want to get too excited, but I’m getting glimmers of what I always wanted, which is my family. I know we have got something completely worth saving.” As the credits rolled she added: “But you never know what’s around the corner!”

The first three episodes of the six-episode series will drop on October 18th, with the rest of the season set to release in early 2026. This won’t come as a surprise to fans who tuned into the first instalment, which was also released in two parts in January and May.

Behind It All season one was huge success and became the most-watched series on Prime Video by young women in the UK, aged between 18 and 34. It went on to win the National Television Award for Authored Documentary in September.

Molly-Mae reigned victorious over the likes of Flintoff, which tells the story of sporting legend Andrew ‘Freddie’ Flintoff; and Strictly Amy: Cancer and Me, which dives into pro dancer Amy Dowden’s health battle.

* Molly-Mae: Behind It All Series 2 (Episodes 1–3) launches exclusively on Prime Video on 18th October. Episodes 4-6 episodes will follow in early 2026.

Like this story? For more of the latest showbiz news and gossip, follow Mirror Celebs on TikTok , Snapchat , Instagram , Twitter , Facebook , YouTube and Threads .



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The week’s bestselling books, Oct. 5

Hardcover fiction

1. Alchemised by SenLinYu (Del Rey: $35) A woman with missing memories fights to survive a war-torn world of necromancy and alchemy.

2. What We Can Know by Ian McEwan (Knopf: $30) A genre-bending love story about people and the words they leave behind.

3. The Secret of Secrets by Dan Brown (Doubleday: $38) Symbologist Robert Langdon takes on a mystery involving human consciousness and ancient mythology.

4. The Loneliness of Sonia and Sunny by Kiran Desai (Hogarth: $32) The fates of two young people intersect and diverge across continents and years.

5. Katabasis by R. F. Kuang (Harper Voyager: $35) The deluxe limited edition of a dark academia fantasy about two rival graduate students’ descent into hell.

6. This Inevitable Ruin by Matt Dinniman (Ace: $39) Carl and Princess Donut are ready for battle in the seventh book of the Dungeon Crawler Carl series.

7. We Love You, Bunny by Mona Awad (S&S/Marysue Rucci Books: $30) The follow-up to the campus satire “Bunny” goes on a journey into the heart of dark academia.

8. My Friends by Fredrik Backman (Atria Books: $30) The bond between a group of teenagers 25 years earlier has a powerful effect on a budding artist.

9. The Wedding People by Alison Espach (Henry Holt & Co.: $29) An unexpected wedding guest gets surprise help on starting anew.

10. Culpability by Bruce Holsinger (Spiegel & Grau: $30) A family drama about moral responsibility in the age of artificial intelligence.

Hardcover nonfiction

1. 107 Days by Kamala Harris (Simon & Schuster: $30) The former vice president tells her story of one of the wildest and most consequential presidential campaigns in American history.

2. All the Way to the River by Elizabeth Gilbert (Riverhead Books: $35) The bestselling author’s memoir about an intense and ultimately tragic love.

3. Faithonomics by Jerry Lopez (Jerry Lopez: $29) Biblical wisdom is paired with modern-day financial strategies.

4. Good Things by Samin Nosrat (Random House: $45) The celebrated chef shares 125 meticulously tested recipes.

5. Poems & Prayers by Matthew McConaughey (Crown: $29) The Oscar-winning actor shares his writings and reflections.

6. Lessons From Cats for Surviving Fascism by Stewart Reynolds (Grand Central Publishing: $13) A guide to channeling feline wisdom in the face of authoritarian nonsense.

7. Replaceable You by Mary Roach (W. W. Norton & Co.: $29) An exploration of the remarkable advances and difficult questions prompted by the human body’s failings.

8. Art Work by Sally Mann (Abrams Press: $35) The artist explores the challenges and pleasures of the creative process.

9. When Everyone Knows That Everyone Knows … by Steven Pinker (Scribner: $30) How the hidden logic of common knowledge can make sense of many of life’s enigmas.

10. Separation of Church and Hate by John Fugelsang (Avid Reader Press/Simon & Schuster: $30) The comedian uses the writings of the Bible to highlight Christian hypocrisy while calling for compassion and clarity.

Paperback fiction

1. Project Hail Mary by Andy Weir (Ballantine: $20)

2. The City and Its Uncertain Walls by Haruki Murakami (Vintage: $19)

3. Remarkably Bright Creatures by Shelby Van Pelt (Ecco: $20)

4. I Who Have Never Known Men by Jacqueline Harpman (Transit Books: $17)

5. All Fours by Miranda July (Riverhead Books: $19)

6. The Best Short Stories 2025 by Edward P. Jones (editor) (Vintage: $19)

7. The Life Impossible by Matt Haig (Penguin: $19)

8. Martyr! by Kaveh Akbar (Vintage: $18)

9. The Frozen River by Ariel Lawhon (Vintage: $18)

10. The Midnight Library by Matt Haig (Penguin: $18)

Paperback nonfiction

1. Alignment by Katie Keller Wood (Page Two: $19)

2. All About Love by bell hooks (Morrow: $17)

3. The Artist’s Way by Julia Cameron (TarcherPerigee: $24)

4. Didion and Babitz by Lili Anolik (Scribner: $20)

5. Autocracy, Inc. by Anne Applebaum (Vintage: $18)

6. The Art Thief by Michael Finkel (Vintage: $18)

7. The White Album by Joan Didion (Farrar, Straus & Giroux: $18)

8. Greenlights by Matthew McConaughey (Crown: $20)

9. The Friday Afternoon Club by Griffin Dunne (Penguin Books: $21)

10. Catching the Big Fish by David Lynch (Tarcher: $20)

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Major supermarket with 340 branches to close site TOMORROW

A MAJOR supermarket with 340 branches is set to close a site tomorrow.

The supermarket specialises in frozen food but also stocks a wide-range of well known brands such as Muller, Birds Eye and McCain.

Exterior of a Heron Foods discount frozen food store with a yellow and blue sign and items advertised in the window.

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Heron Foods will be closing one of its stores this weekendCredit: Alamy
Entrance to Heron Foods supermarket with a person entering.

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The chain operates 343 chains across the UKCredit: Alamy

Heron Foods was first established in 1978 after operating as a local butcher in Hull under the name ‘Grindells Butchers.’

After Anthony Grindell sold the business to his sister and her family, the name was changed and the chain started to grow.

The company now runs 343 locations across the UK, however it will suffer a huge blow.

It has now been announced that the Scunthorpe store is set to close its doors for the final time.

READ MORE ON STORE CLOSURES

In the Heron Foods Scunthorpe Facebook group, one of the admins wrote to the chain’s loyal customer base to announce the news.

The post read: “Dear Valued Customers, we want to thank you for your continued support and loyalty to our Heron Foods store in Scunthorpe.

“It’s been a pleasure serving the local community, and we’re incredibly grateful for the relationships we’ve built over the years.

“We’re writing to let you know that our Scunthorpe store, located at Jubilee Way in the Parishes Shopping Centre, will be closing down.

“This decision was not made lightly, and we understand it may come as disappointing news to many of you.”

It was also revealed that the shop will close its doors for the final time before the weekend has even finished.

I’ve binned Home Bargains and B&M for Heron Foods because it’s where the proper bargains are – you should see the amount of Coke I nabbed for £1.49

The post continued: “Our final day of trading will be the 27th September, and until then, we’ll continue to offer great value and service.

“We encourage you to visit us before we close to take advantage of our remaining stock and special offers.”

The account added: “While this location is closing, we remain committed to serving our customers across the UK. You can continue to shop with us at nearby Heron Foods stores.

“Thank you again for being part of our journey in Scunthorpe. We’ll miss you!”

How to save money on your supermarket shop

THERE are plenty of ways to save on your grocery shop.

You can look out for yellow or red stickers on products, which show when they’ve been reduced.

If the food is fresh, you’ll have to eat it quickly or freeze it for another time.

Making a list should also save you money, as you’ll be less likely to make any rash purchases when you get to the supermarket.

Going own brand can be one easy way to save hundreds of pounds a year on your food bills too.

This means ditching “finest” or “luxury” products and instead going for “own” or value” type of lines.

Plenty of supermarkets run wonky veg and fruit schemes where you can get cheap prices if they’re misshapen or imperfect.

For example, Lidl runs its Waste Not scheme, offering boxes of 5kg of fruit and vegetables for just £1.50.

If you’re on a low income and a parent, you may be able to get up to £442 a year in Healthy Start vouchers to use at the supermarket too.

Plus, many councils offer supermarket vouchers as part of the Household Support Fund.

Customers flooded the comments section of the post to express their immense disappointment at the decision.

One user wrote: “Shame you always have good bargains, going to miss you.”

A second stated: “Shame it’s shutting down always go in there every week.”

“Not good for the town yet again another good shop to close,” claimed a third concerned resident.

While this location is closing, we remain committed to serving our customers across the UK.

Shop adminFacebook

While a fourth commented: “It’s an absolute shame for the wonderfully helpful staff.”

And a fifth added: “Feel sorry for all the people that use the shop in the town that get their good bargains etc.”

However, the chain is launching a new site in Byker, Newcastle which is set to open its doors to customers on October 16th.

The company is also investing in a refurbishment in its Fulwell shop in Sunderland that is due to reopen at the start of October.

In August 2017, B&M purchased the chain in a reported £152million acquisition.

Heron Foods shop sign with a heron logo and "Top quality - Lowest prices" tagline.

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Heron Foods mostly specialises in frozen and chilled foodCredit: Alamy
Heron Foods and other shops on Lumley Road in Skegness.

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Customers have slammed the decision as a huge blow to the high streetCredit: Alamy
Heron Foods supermarket in Bradshawgate, Leigh.

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However, the company is opening a new shop in Newcastle and another store is getting a refurbishmentCredit: Alamy

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The week’s bestselling books, Sept. 28

Hardcover fiction

1. The Secret of Secrets by Dan Brown (Doubleday: $38) Symbologist Robert Langdon takes on a mystery involving human consciousness and ancient mythology.

2. My Friends by Fredrik Backman (Atria Books: $30) The bond between a group of teenagers 25 years earlier has a powerful effect on a budding artist.

3. Katabasis by R. F. Kuang (Harper Voyager: $35) The deluxe limited edition of a dark academia fantasy about two rival graduate students’ descent into hell.

4. The Academy by Elin Hilderbrand and Shelby Cunningham (Little, Brown &. Co.: $30) Scandal and drama unfold at a New England boarding school.

5. Culpability by Bruce Holsinger (Spiegel & Grau: $30) A suspenseful family drama about moral responsibility in the age of artificial intelligence.

6. Among the Burning Flowers by Samantha Shannon (Bloomsbury Publishing: $30) Long-slumbering dragons awaken in a prequel to fantasy bestseller “The Priory of The Orange Tree.”

7. Clown Town by Mick Herron (Soho Crime: $30) The disgraced spies of Slough House are caught between MI5’s secret past and its murky future.

8. The Shattering Peace by John Scalzi (Tor Books: $30) A return to the galaxy of the Old Man’s War series.

9. Wild Dark Shore by Charlotte McConaghy (Flatiron Books: $29) As sea levels rise, a family on a remote island rescues a mysterious woman.

10. The Emperor of Gladness by Ocean Vuong (Penguin Press: $30) An unlikely pair develops a life-altering bond.

Hardcover nonfiction

1. All the Way to the River by Elizabeth Gilbert (Riverhead Books: $35) The bestselling author’s memoir about an intense and ultimately tragic love.

2. The Book of Sheen by Charlie Sheen (Gallery Books: $35) The movie and TV star reflects on his turbulent life.

3. Good Things by Samin Nosrat (Random House: $45) The celebrated chef shares 125 meticulously tested recipes.

4. We the People by Jill Lepore (Liveright: $40) The historian offers a wholly new history of the Constitution.

5. Art Work by Sally Mann (Abrams Press: $35) The artist explores the challenges and pleasures of the creative process.

6. The Let Them Theory by Mel Robbins (Hay House: $30) How to stop wasting energy on things you can’t control.

7. Night People by Mark Ronson (Grand Central Publishing: $29) The Grammy-winning record producer chronicles his early DJ days.

8. Mother Mary Comes to Me by Arundhati Roy (Scribner: $30) The acclaimed novelist’s first memoir takes on the complex relationship with her mother.

9. Coming Up Short by Robert B. Reich (Knopf: $30) A memoir by the political commentator of growing up in a baby-boom America.

10. Poems & Prayers by Matthew McConaughey (Crown: $29) The Oscar-winning actor shares his writings and reflections.

Paperback fiction

1. The Ministry of Time by Kaliane Bradley (Avid Reader Press/Simon & Schuster: $19)

2. Project Hail Mary by Andy Weir (Ballantine: $20)

3. The Frozen River by Ariel Lawhon (Vintage: $18)

4. The City and Its Uncertain Walls by Haruki Murakami (Vintage: $19)

5. Tell Me Everything by Elizabeth Strout (Random House Trade Paperbacks: $18)

6. The Safekeep by Yael van der Wouden (Avid Reader Press/Simon & Schuster: $19)

7. Martyr! by Kaveh Akbar (Vintage: $18)

8. Red Rising by Pierce Brown (Del Rey: $18)

9. The Lion Women of Tehran by Marjan Kamali (Gallery Books: $19)

10. Starter Villain by John Scalzi (Tor Books: $19)

Paperback nonfiction

1. All the Beauty in the World by Patrick Bringley (Simon & Schuster: $19)

2. On Tyranny by Timothy Snyder (Crown: $12)

3. Nexus by Yuval Noah Harari (Random House Trade Paperbacks: $25)

4. The Art Thief by Michael Finkel (Vintage: $18)

5. Autocracy, Inc. by Anne Applebaum (Vintage: $18)

6. The Friday Afternoon Club by Griffin Dunne (Penguin Books: $21)

7. Catching the Big Fish by David Lynch (Tarcher: $20)

8. Braiding Sweetgrass by Robin Wall Kimmerer (Milkweed Editions: $22)

9. The Wager by David Grann (Vintage: $21)

10. How to Dream by Thich Nhat Hanh (Parallax Press: $11)

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3 Reasons to Buy Upstart Stock Like There’s No Tomorrow

It’s not been a stellar performer of late. Just take a step back and look at the bigger picture.

Is your portfolio in need of a new growth name? Perhaps a stock that hasn’t raced to a nosebleed valuation thanks to the advent of artificial intelligence? They’re out there. You just have to dig a little deeper to find them, pushing through all the noise being created by the market’s most popular names right now.

One of these hidden gems is a young company called Upstart Holdings (UPST -0.27%). Here’s what it does and why you should consider it now.

What’s Upstart?

You may already be familiar with Upstart, but if you’ve only recently stumbled across this name, here’s the deal. In simplest terms, Upstart is a new kind of credit bureau.

In their infancy, established credit bureaus like Equifax, TransUnion, and Experian did their job well enough with the tools available at the time. All three of them were launched before the advent of the internet, while two of them were created before the invention of anything that might even be considered something akin to a modern-day computer. Verifying an individual’s income and manually keeping track of any late or missed payments back then was actually a pretty impressive achievement.

A meeting between a bank lender and two borrowers.

Image source: Getty Images.

Data storage and information-sharing technology have obviously changed for the better in the meantime. The traditional credit bureaus’ approach to determining credit scores, however, hasn’t. All of them still assign quantified scores to criteria like someone’s payment history, current indebtedness, income, and how old that consumer‘s credit history is.

But there’s now a better way. Using an artificial intelligence algorithm that considers more than 1,600 data points about each and every individual, Upstart can do what traditional credit bureaus simply can’t. That’s come up with a hyper-accurate picture of someone’s actual creditworthiness. And it can do so in a matter of seconds, delivering that information to a potential lender via the internet at any time of day.

Honestly, it’s surprising someone didn’t do it before former Google executive and current CEO Dave Girouard launched the company back in 2012 with fellow former Google executive Anna Counselman and statistical science expert Paul Gu.

Whatever the case, shareholders have been well-rewarded since the company’s initial public offering back in December of 2020. The stock’s up more than 240% from its IPO price of $20, and more than 50% above its first trade on a public exchange.

This is still just the beginning, though. There’s still a ton of upside potential left to tap.

Three reasons to buy Upstart stock

There are several compelling reasons to dive into a stake in Upstart here. But three stand out and are bullish enough in and of themselves.

1. The technology works

It’s not just a meaningless solution to a problem that doesn’t exist. The algorithm works. Upstart’s platform allows for 43% more loan approvals than conventional credit bureaus do. And, one-third of the loans it prompts are made at a lower interest rate than would have been offered through a more traditional approval approach. It’s a win for consumers as well as lenders, not to mention the middlemen that benefit when a would-be borrower qualifies to make a purchase.

2. And lenders are increasingly embracing it

A technology that works is one thing. A technology that the marketplace believes in enough to use is another. In this vein, adoption of Upstart’s technology got the expected slow start. As of the time of its 2020 public offering, only a handful of lenders were using its platform, facilitating $4.1 billion worth of loans in 2021, translating into revenue of $305 million for the company itself.

Last year, though, Upstart’s solution led over 100 lenders to approve nearly $6 billion in loans, translating into revenue of $637 million. The company expects to report a top line of more than $1 billion this year, en route to analysts’ expectation of $1.34 billion revenue next year and 2027 sales of $1.6 billion. Of that $1.6 billion, $216 million of it should be turned into net profit versus this year’s likely near-breakeven.

Upstart's top line growth is expected to soar at least through 2027, widening the company's profitability as a result.

Data source: Simply Wall St. Chart by author.

3. You can step in at a discounted price

Given the fiscal trajectory here, one would expect Upstart stock to be soaring. And it’s certainly had its bullish moments. But none of those moments have been seen for very long since late last year.

While the company’s shares recovered with the rest of the market following February’s and March’s meltdown, they have not followed through like other stocks have. Rather, they’ve peeled back a bit from July’s high, and are now trading where they were in November. The market is still pretty worried about the economic impact of lingering inflation — a concern Girouard expressed during August’s second-quarter earnings call.

Investors, however, are arguably pricing in too much of this concern. Analysts seem to think so, anyway. The analyst community still supports a consensus target of $78.79 despite the stock’s recent pullback, which is 15% above Upstart shares’ present price. That’s not a bad tailwind to start out a new trade with.

Just don’t lose perspective on what you’re buying into

A promising prospect? Sure. But not one without its risks. Even if its earnings are poised to grow and dramatically widen profit margin rates over the course of the coming couple of years, its net earnings rates are still rather thin. It wouldn’t take much turbulence to do plenty of relative damage to these fragile bullish expectations.

There’s also no real moat to keep would-be competitors from entering the market with a similar credit-scoring technology, including the familiar credit bureaus themselves. Neither is a reason for volatility-tolerant and risk-tolerant investors to avoid Upstart shares, though.

As to the latter, while there’s no significant tangible moat, the lending industry’s disinterest in embracing change effectively serves as one. Upstart has time to continue becoming the dominant name in the AI-powered lending business. With its tech already refined and available, there would be little need for lenders to consider an alternative that isn’t likely to perform any better.

And as to the former, although the young business is still somewhat unpredictable from one quarter or even one year to the next, look five years down the road. Upstart’s platform is superior to alternative credit-scoring tech. Sheer practicality will drive long-term growth here, even if the stock doesn’t reflect this growth with straight-line forward progress.

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4 Reasons to Buy Uber Stock Like There’s No Tomorrow

The leader in mobility and delivery is winning over investors in remarkable fashion.

Uber Technologies (UBER 4.26%) has been hitting its stride. And the market is taking notice, as investors view the business in an extremely favorable light. As of Sept. 17, shares are up 54% in 2025 and 191% in the past three years. That’s an incredible rise that has driven its market capitalization to nearly $200 billion.

It’s important not to simply assume that the gains will continue. Investors should think about the factors that can support further upside. In this instance, it’s easy to be optimistic. Here are four reasons to buy Uber stock like there’s no tomorrow.

Person waving down a car ride on the street.

Image source: Getty Images.

1. Growth

The first reason to add Uber to your portfolio focuses on the company’s growth, which has been spectacular. In the latest quarter (Q2 2025, ended June 30), Uber had 180 million monthly active platform consumers (MAPCs), up from 76 million exactly seven years ago. Unsurprisingly, this has led to soaring gross bookings and revenue in both the mobility and delivery segments.

Uber is currently available in 15,000 cities across the globe. However, there is still expansionary potential. Getting consumers to use multiple services, known as cross-promotion, is a big opportunity, as is boosting usage frequency.

There’s also the Uber One subscription program, which counts 36 million members. They spend significantly more than non-members. Increasing the share of MAPCs that become Uber One members can drive substantial growth.

2. Profitability

In 2019, Uber posted a whopping operating loss of $8.6 billion. Since then, management’s intense focus on running the business in a more efficient manner has worked wonders. In the last six months, the company reported operating income of $2.7 billion. This impressive profitability is the second reason to buy the stock.

Uber is proving that it can scale up in an extremely lucrative manner. Wall Street is bullish. Consensus analyst estimates call for earnings per share to increase at a compound annual rate of 23% between 2025 and 2027, much faster than projected revenue gains.

Free cash flow is also pouring in, totaling $2.5 billion in the second quarter. This is giving the leadership team confidence. They just announced a $20 billion share buyback authorization.

3. Autonomous vehicles

There are a lot of companies out there working on autonomous vehicle (AV) technology. While Uber previously had an AV unit, it sold this segment in 2020. Instead, the business is partnering with others, whether car makers or software providers, in an effort to help develop this technology. There are currently 20 partners.

Uber is in an advantageous position because it directly controls the relationship with 180 million MAPCs. Therefore, it has access to a large pool of demand. And it has expertise in operating a huge tech platform. This gives it a capital-light way to play in the AV market.

This doesn’t mean that Uber’s strategy is completely fail-safe. For instance, there is a risk that Tesla could be successful in its efforts to scale up its robotaxi service. This would create a competing platform to Uber.

4. Economic moat

Buying and holding companies that possess an economic moat, or durable competitive advantages, can contribute to investing success. Uber has this important characteristic, which is the fourth reason to add the business to your portfolio.

As a platform, the company benefits from a powerful network effect. More riders (drivers) add more value to drivers (riders), making the service more useful as it gets bigger.

Uber also has noteworthy intangible assets that support its ongoing success. Its brand is so strong that its often used interchangeably as a verb, indicating robust user mindshare. And the company’s ability to collect and utilize its data is also worth pointing out. This has spawned a new business line with digital advertising, a segment that raked in $1.5 billion in annualized revenue in Q1 earlier this year.

Uber’s growth trajectory, rising profits, position in the AV market, and economic moat are four reasons to buy the stock like there’s no tomorrow.

Neil Patel has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Tesla and Uber Technologies. The Motley Fool has a disclosure policy.

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Sky reveals more TV channel changes coming to millions TOMORROW affecting four favourites

MORE changes are coming to Sky TV tomorrow, set to affect four favourite channels for millions of viewers.

The premium TV giant is known to regularly switch-up their channels to keep things fresh for customers.

Person holding Sky TV remote.

1

New changes will be seen to the Sky TV Guide on Sky+, Sky Q and Sky Glass/StreamCredit: Alamy

This often involves common favourites vanishing or taking on new names.

There have already been eight changes that were made to Sky TV at the beginning of this month.

And four more are expected to be introduced tomorrow which customers should be aware of.

From Monday, September 8, Back to School (Satellite 306/850 – Sky Glass/Stream 306) is reverting back to the name Sky Family/Sky Family HD after a temporary change.

Sky 90s (Satellite 302 – Sky Glass/Stream 302) is being renamed to Sky 00s/Sky 00s HD for a bit.

Sky Monsters (Satellite 311 – Sky Glass/Stream 311) is also reverting its name back to Sky ScFi/Horror/Sky ScFi/HorHD following a temporary change.

Finally, Sky Hits (Satellite 303 – Sky Glass/Stream 303) is changing its name to Sky Gems/Sky Gems HD temporarily.

There is also another change due to come at the end of the week.

On Friday, September 12, Sky Cinema Action (Satellite 307/851 – Satellite 307) will turn into SkySpider-Man/Spider-Man HD for a short period.

It comes after several rebrands to Sky’s kids channels occurred at the start of the month.

Sky expert reveals top tricks to get the best out of your telly

This included Nick Jr. Paw Patrol and Nick Spongebob being replaced by Nick Jr. Peppa and Nicktoons.

Overhauls also came to Sky Cinema channels, such as Sky Lord of the Rings being reverted back to Sky Action.

Several channels turned into Christmas themed to prepare for the festive season.

And Sky Sports Action disappeared to make way for Sky Sport NFL.

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