rob manfred

TORONTO — As Shohei Ohtani leads a wave of international baseball popularity, major league officials are working with the players’ union and LA28 officials to conclude an agreement for major league players to participate in the 2028 Los Angeles Games.

The concepts on the table include an extended Olympic break during the 2028 season, which could include an All-Star Game in San Francisco to keep baseball’s best players on the West Coast for two weeks rather than shuttling them around the country, and an Olympic baseball schedule that could start before the opening ceremony.

There is no final deal. But, for the first time over years of discussions, commissioner Rob Manfred said publicly that the owners have stopped wavering about whether to interrupt the major league season for a week so that baseball’s biggest stars can play in the Olympics.

“I am positive about it,” Manfred said Saturday at the World Series. “I think the owners have crossed the line in terms of, we’d like to do it if we can possibly make it work, but there are logistical issues that still need to be worked through.”

Manfred suggested that major leaguers participating in the Olympics might be a one-time event. Stopping the season for one week and flying players to Los Angeles, he said, would be very different than stopping the season for two weeks in 2032 and flying players to Australia.

“The chances that we’re playing in Brisbane? Difficult,” Manfred said. ‘“Way more difficult than being in L.A.”

Manfred said the World Baseball Classic would “remain our centerpiece” for international competition. With a Canadian team in the World Series, and with Ohtani as the face of the sport, ratings and merchandise sales are soaring outside the United States.

In the Olympics, Ohtani would play at Dodger Stadium.

“Shohei has just absolutely been the greatest benefit to the game you can imagine throughout the year,” Manfred said. “In the LCS, he had probably the greatest game of all time, and we are fortunate to have him here in the World Series.”

If you want to watch every Dodgers game in 2026, you’ll likely need access to all of these outlets: SportsNet LA, Fox, ESPN, NBC, Peacock and Apple TV.

That is not, shall we say, fan-friendly.

Baseball’s holy grail is this: One place to watch your team, and every team, wherever you are. One price. No blackouts. No need to decide whether to pay up for a subscription to an outlet you may never watch after the game ends.

Rob Manfred, baseball’s commissioner, does not need to persuade fans about this. He does need to persuade the owners of all 30 teams about this.

Since Manfred would like to have this “All the Teams, All The Time” outlet up and running in 2029, he needs to start lining up votes among the owners. Manfred has talked about this goal for years, and I asked him if he can say this is really going to happen.

“I think that there is a lot of acceptance within the industry that, given what’s happened within the media environment, we need to be more national,” Manfred told me before the Dodgers and Philadelphia Phillies met Monday at Citizens Bank Park.

“The idea of centralizing, and getting more games available on national platforms, is really appealing to people. Now, we’ve got some cards to play, still. But I remain optimistic that it can happen.”

So does Stan Kasten, the president of the Dodgers.

“We are supportive of the notion of all fans anywhere being able to watch any game, and doing away with blackouts,” Kasten said. “That takes a lot of steps, and every team has a different situation.

“We have a long way to go, but the goal is an admirable one, one I think all fans will benefit from, and that is what is most important.”

This all sounds lovely so far. But the Dodgers are not about to unconditionally surrender what fans outside Los Angeles consider their greatest competitive advantage: money, and lots of it.

The Dodgers and Milwaukee Brewers are on course to meet in the National League Championship Series. The Brewers make about $35 million in local television revenue this year, according to Sports Business Journal.

The Dodgers make about 10 times that much in rights fees this year from Charter Communications, the parent company of Spectrum — and that annual rights fee will top $500 million by the end of the Charter contract in 2038. And there’s more: the Dodgers also own SportsNet LA.

If the 30 teams pooled their broadcast rights, Manfred believes they could generate interest not only from traditional outlets but from streamers such as Apple, Peacock, Paramount and Netflix. League officials believe the exclusivity of one package would generate more collective revenue than the combination of 30 individual team deals.

In theory, then, the Brewers would get significantly more than $35 million per year if the teams split the pot evenly. The Dodgers would get less, and probably much less. So would Manfred just lean on the Dodgers to go along for the good of the game?

“I don’t think you can make a change like this based on people saying this is for the good of the game,” Manfred said. “I think you make a change like this by people realizing who the buyers are, what they want to buy, and by packaging up a set of changes that make it kind of closer to an economic wash.”

Meaning cash-neutral for teams like the Dodgers — and the New York teams, Boston Red Sox and Chicago Cubs — still reeling in big bucks amid the collapse of regional sports networks outside large markets?

“Yeah, and there are a whole lot of ways to get there,” Manfred said.

He did not lay out his menu of options, but the first one is clear. Collective bargaining negotiations are scheduled to start next year, with the growing likelihood of a lockout after the 2026 season.

If owners can push through a salary cap — a cap that the players’ union insists will remain — then small-market owners could be guaranteed players would receive a guaranteed but limited percentage of league revenue. That cost certainty, coupled with the potential of increased revenue from a 30-team broadcast package, probably would win over small-market owners.

And that could be critical, because those owners currently make a fair amount of money from revenue sharing, under which teams are assessed a percentage of such money as ticket sales, concession sales and local media revenue. That money is pooled and shared equally for now, but Manfred could offer the Dodgers and other financial behemoths a chance to keep more of — or all of — that money for themselves.

The league also could offer to buy out SportsNet LA and other such channels, meaning more money for the Dodgers. And, although the Dodgers under current ownership do not appear interested in a salary cap, a cap would decrease player spending and thus increase team profits.

A wild card: With Shohei Ohtani, Yoshinobu Yamamoto, Roki Sasaki and Hyeseong Kim on their roster, the Dodgers could ask for greater revenue from international broadcast rights, which are now shared equally among teams.

Those are a lot of balls for Manfred to juggle. Kasten adamantly declined to say what might work for the Dodgers.

“You’re delving into areas that are way too premature for me to discuss, other than for me to tell you we agree with the goal,” he said. “The goal is a good one, and we hope baseball can get there.”

Rob Manfred normally does what many fans consider an annoyingly effective job of keeping Major League Baseball’s strategic plans out of the public square.

So maybe the MLB commissioner was caught in an unguarded moment, staring down at a diamond from the ESPN “Sunday Night Baseball” booth in the cozy confines of Williamsport, Pa., and the Little League World Series.

Or maybe his comments were calculated. Either way, he spoke freely about how expanding from the current 30 teams could create an ideal chance to reset the way teams are aligned in divisions and leagues.

Manfred was asked on air for a window into the future. Expansion, realignment, both?

“The first two topics are related, in my mind,” he replied. “I think if we expand, it provides us with an opportunity to geographically realign. I think we could save a lot of wear and tear on our players in terms of travel. And I think our postseason format would be even more appealing for entities like ESPN, because you’d be playing out of the East and out of the West.”

Taking that thinking to an extreme would put the Dodgers and Angels in a division with, say, the San Diego Padres, San Francisco Giants, Las Vegas Athletics and Seattle Mariners.

Would that collection — let’s call it the Pacific Division — be part of the American or National League? Maybe neither. Instead, geographic realignment could result in Eastern and Western Conferences similar to the NBA.

Pushback from traditionalists might be vigorous. Call them leagues, call them conferences, geographical realignment would make for some strange bedfellows.

Former MLB player and current MLB Network analyst Cameron Maybin posted on X that making sure the divisions are balanced is more important than geography.

“Manfred’s realignment talk isn’t just about moving teams around, it tilts playoff balance,” Maybin said on X. “Some divisions get watered down others overloaded and rivalries that drive October story lines we love, vanish. Baseball needs competitive integrity not manufactured shakeups.”

Yet Manfred makes a persuasive argument that grouping teams by geographic location would have its benefits.

“That 10 o’clock time slot where we sometimes get lost in Anaheim would be two West Coast teams,” he said. “Then that 10 o’clock spot that’s a problem for us becomes an opportunity for our West Coast audience. I think the owners realize there is a demand for Major League Baseball in a lot of great cities, and we have an opportunity to do something good around that expansion process.”

Manfred said in February that he’d like expansion to be approved by 2029, his last year as commissioner. MLB hasn’t expanded since the Arizona Diamondbacks and Tampa Bay (Devil) Rays were added in 1998.

Expansion teams “won’t be playing by the time I’m done, but I would like the process along and [locations] selected,” Manfred said.

Several cities are courting MLB for a franchise, and the league is reported to be leaning toward Nashville and Salt Lake City as favorites. Portland, Orlando, San Antonio and Charlotte are other possibilities.

The Times’ Bill Shaikin has pointed out that geographical realignment would be tied to schedule reform that could help kindle rivalries and encourage fans to visit opposing ballparks that are within driving distance.

The future home of the Rays is in flux, and that decision likely will precede MLB choosing expansion cities, even after the recent news that Florida developer Patrick Zalupski has agreed to pay $1.7 billion for the team.

Zalupski’s team of investors reportedly prefers to keep the Rays near Tampa. If that becomes gospel, MLB can turn its attention to choosing where new teams would call home.

And soon afterward, if Manfred’s vision comes to fruition, geographical realignment would follow, and the Southern California Freeway Series could become just another series between divisional rivals.

ATLANTA — Major League Baseball will not cancel its 2028 All-Star Game in order to participate in the Los Angeles Olympics, Commissioner Rob Manfred said Tuesday.

Manfred said representatives of the league and LA28 met Monday, with both sides hoping to work toward an agreement in which major leaguers would play in the Olympics. MLB has declined to stop its season for previous Olympic baseball tournaments, so minor leaguers and college players have participated in those Games.

But Manfred also warned that any agreement likely would apply only to the L.A. Games, where major leaguers could be done in a week. If baseball remains on the Olympic schedule for Brisbane in 2032, MLB would remain reluctant to shut down for the extended period needed to get players to Australia, allow them to prepare and play, and then return to their major league teams.

“I think that the idea of playing in L.A. in ‘28, regardless of the possibility of ongoing Olympic participation in another location, that there is some merit to it,” Manfred said at a meeting of the Baseball Writers Assn. of America.

“I think it is an opportunity to market the game on a really global stage. I think, obviously, because it is in the U.S., the logistics of it are easier.”

On Monday, LA28 announced that baseball would be played July 15-20, 2028, intended as an inducement for MLB to minimize schedule disruption by skipping the All-Star Game for that year and switching to the Olympics in the same week.

Manfred indicated the league’s preference would be to play the All-Star Game in its usual window, then compete in the Olympics and resume the regular season.

“It’s doable,” Manfred said. “They put out a schedule. They tell you it’s not going to move. We’ll see whether there is any movement on that.

“It is possible to play the All-Star Game in its normal spot, have a single break that would be longer, but still play 162 games without bleeding into the middle of November. It would require significant accommodations, but it is possible.”