influencer

One more day and it’ll all be over. I’m referring to the primary election, of course, and the unremitting campaign ads that have infiltrated every aspect of our being as Californians.

Authentic or paid influencers promoting candidates on TikTok and Instagram. Facebook ads vilifying or praising various measures. Incessant, repetitive TV campaigns that get nastier with every election, yet still manage to feel like an analogue remnant from 1982. The worst? Those sponsored leaflets and postcard mailers that end up as makeshift coasters, mosquito swatters or unread refuse that goes straight from the mailbox into the blue recycle bin.

The king of ad spending is Democratic gubernatorial candidate Tom Steyer. He’s behind the most expensive political advertising campaign in the country this year. A former hedge fund manager, Steyer has reportedly spent more than $200 million on his campaign, with a major chunk of that for broadcast TV, cable and radio — 20 times the amount spent by fellow Democrat, former U.S. Secretary of Health and Human Services and California Atty. Gen. Xavier Becerra. And Steyer is still polling behind Becerra.

I never thought I’d write this but it’s not always about the money.

Xavier Becerra, front-runner in the race for California governor, speaks before a crowd at UFCW Local 1167 Union Hall.

(Genaro Molina/Los Angeles Times)

Voters have more resources than ever should they choose to actually research and learn about who and what is poised to shape the future of their city, county and state.

There’s no shortage of broadcast, cable, digital and print reporting about former reality TV personality turned mayoral candidate Spencer Pratt. He uses AI!

The battle between incumbent Karen Bass and her closest Democratic competition, Los Angeles city council member Nithya Raman, dominates local newscasts. And there’s pundits from both sides arguing for and against these choices on every available platform.

Given the amount of information now at voter’s fingertips, we should be the most informed voting populace in the history of ballot casting. But are we?

A new poll by UC Berkeley’s Institute of Governmental Studies that was co-sponsored by the Los Angeles Times asked 8,578 registered voters across California what sources they rely on to get news and information about election-related issues. The poll, which was conducted online May 19-24 in English and Spanish, found that nearly half of the state’s electorate (47%) said they refer to the official voter information guide that is mailed to voters in advance of each election.

Discovering that a nonpartisan, non-sponsored source of data topped the list is a welcome surprise. Today’s media-verse is so fractured and bifurcated along political lines, I just assumed that confirmation bias would drive most folks toward friendly sources, i.e. what they want to hear.

Not as surprising is that 44% of those polled said they use Google or other search engines to seek out election-related information, and greater than 3 in 10 obtain election-related information from social media (39%). Traditional means of information weren’t far behind search engines. Those polled said they still rely on national or cable TV news (39%), newspapers, online or in print (37%), and local TV news (35%). One in three (33%) get information word-of-mouth from family, friends, neighbors or co-workers.

Gubernatorial candidate and billionaire Tom Steyer, right, meets with supporters at a campaign stop.

(Sara Nevis/For The Times)

“The substantial differences in news sources across generation, education and partisanship suggest that we are a considerable distance from the information environment that dominated most of the 20th century, where local newspapers, network news and local television stations dominated,” said Professor Eric Schickler, co-director of the Institute of Governmental Studies. “This fragmentation means that voters may no longer share a common frame of reference when evaluating candidates and election issues.”

The increasingly splintered ways in which voters seek information, fueled by the rapid changes in technology and media, has kept political campaign strategists on their toes.

“Getting attention is the first barrier, and then once you have that attention, how do you convert that into support?” says Democratic campaign consultant and strategist Brian Brokaw. “You have to create a surround-sound effect in order to persuade the voter to go for your candidate or your issue, and they have to hear from multiple avenues. Voters are innately skeptical of advertising, especially when it’s a very direct sale from a candidate. That’s why you’re seeing the use of more influencers in campaigns, particularly paid influencers, who may or may not be disclosing that they are being paid. That’s been a prominent issue in the governor’s race.”

Age, or generational differences, are another deciding factor in where voters look for more intelligence on issues and candidates. The poll found that two-thirds of voters under the age of 30 (67%) and a majority of those ages 30-39 (52%) use social media such as Facebook, X, Instagram, or TikTok to get their information.

Getting to know a candidate, particularly via social media, isn’t necessarily part of a rigorous, fact finding mission. Laughing at Pratt’s Batman-themed video or Gov. Gavin Newsom’s satirical X posts are more about bonding with the person than unpacking their policies. Real or perceived, discovering a candidate via one’s Instagram feels more organic than seeing them on billboard or TV ad.

“One way that politics has changed is that people are craving authenticity. Someone like [Zohran] Mamdani, was very successful and promoted himself from the back of the pack to mayor of New York City. But what people are seeing doesn’t mean that’s the truth,” warns Republican consultant and campaign strategist Kevin Spillane. “I’ve been involved in politics for 40 years. A lot of people are not how they present themselves. But we still crave authenticity, we want to believe [in someone], we want that connection.”

We’ll soon see who Californians choose to represent them and their concerns — or which candidate waged the best campaign warfare, substantive political arguments be damned. But it may take a minute to count all the votes. California reached a record number of registered voters ahead of Tuesday’s primary election, according to the Secretary of State’s office. Officials say more than 23.1 million Californians are now registered to vote statewide.

West Coasters who want to understand what they’re voting for have infinite resources to turn to, some more useful than others. Sponsored mailers (the aforementioned mosquito swatters) only appealed to 9% of those polled as a useful source of information. But did you really need a poll to tell you that?

WASHINGTON — In the 2024 election, hundreds of social media influencers were credentialed for the first time to attend the Democratic and Republican conventions. They have been invited to holiday parties in the Pennsylvania governor’s mansion, to political rallies in Texas and to events at the White House by both the Biden and Trump administrations.

The role of influencers is surging as candidates and groups across the political spectrum see their social media feeds and personas as a pathway to younger audiences and harder-to-reach groups of voters.

“You have that sense of authenticity, like a friend is talking to you,” said Emma Briant, a professor at Notre Dame University’s Lucy Family Institute for Data & Society who studies propaganda.

That’s exactly what campaigns are hoping to harness when they partner with influencers, she said.

But the nature of that partnership has come into question in California’s hotly contested gubernatorial race after it emerged that a number of content creators — some with millions of followers, others with only a handful — had taken payments from the campaign of Democratic candidate Tom Steyer and not disclosed that they were paid to create those posts.

Some popular content creators have felt the need to explain themselves to their audience. Others have questioned how common such under-the-table payments might be, since there are no disclosure requirements for paid content at the federal level and few jurisdictions have any rules mandating it.

Some campaign finance advocates are concerned that voters could increasingly be influenced by social media posts that they don’t know are sponsored.

“The problem is that it doesn’t look like an ad,” said Saurav Ghosh, a former enforcement attorney at the Federal Election Commission. “It ends up really getting people at a place where they’re not skeptical and not able to tell the difference between what’s voluntary and where the influencer is acting as a paid spokesperson.”

Ghosh is now the director of campaign finance reform at the nonprofit Campaign Legal Center, which has filed a petition asking the FEC to require disclaimers on paid content created by influencers.

Roughly 1 in 5 Americans said they regularly got news from social media influencers in 2024, according to the Pew Research Center, and that number was nearly double for younger adults between the ages of 18 and 29.

Working with social media creators can be an easy way for candidates to try to boost their image, particularly with a younger audience.

“If they don’t have big personalities, maybe partnering with some influencers who seem cool and fun can make you seem cool and fun also through association,” said Link Lauren, a political influencer and podcaster who served as a communications advisor for Robert F. Kennedy Jr.’s presidential campaign in 2024.

California is one of the few places that requires disclosure of sponsored social media posts, but the 2023 law that created those rules hadn’t gotten much of a workout before the issue was raised in this contest through a series of dueling complaints with California’s Fair Political Practices Commission. The commission has yet to weigh in on the various accusations.

Under the law, influencers are required to provide disclosure that a post was sponsored and say who paid for it. Political groups are required to notify paid creators of the requirement.

Even if the commission finds that violations have occurred, the penalties are not especially harsh.

Violation of the law carries no civil, criminal or administrative penalties. The FPPC can take alleged violators to court and ask a judge to force compliance. And violations can be penalized with a fine of up to $5,000 per instance.

Influencers reporting influencers

In the gubernatorial race, the issue of compliance was raised, naturally, by a pair of influencers.

Beatrice Gomberg has built up a following of more than 180,000 followers on TikTok, where she posts under the handle antiplasticlady. Her side gig of creating nonplastic children’s cups and lunch boxes became her main gig after she lost her human resources job at Macy’s during the COVID-19 pandemic.

“I started doing social media because I didn’t want to hire a marketing company,” Gomberg said.

Gomberg’s posts were initially largely focused on research related to plastic, but have become increasingly political over time. When campaigns put out the call for influencers to meet with candidates, Gomberg answered.

She interviewed Katie Porter, she met with Xavier Becerra. And it was at a Becerra event in April when she met Kaitlyn Hennessy, another influencer focused on politics.

They found that the world of online influencers can be isolating. “We stare in front of our phones,” Hennessy said. “You don’t want to see our screen time.”

As they scrolled through social media posts about the governor’s race, they found a cause to unite them.

They kept seeing videos posted by social media accounts espousing similar messages in support of Tom Steyer. Hennessy wondered at first if they were actually created by artificial intelligence.

They found that the posts seemed to be created by a network of women who, in some cases, had created several different profiles to promote a variety of products.

They pored over Steyer’s campaign disclosures and saw that the campaign listed payments to several prominent influencers — including one with the handle Zay Dante, with 1.8 million followers on TikTok — who had not disclosed creating paid content for the campaign.

The pair filed a complaint laying out their allegations, which the Steyer campaign has called “baseless.”

In the wake of their complaint, Steyer defended his campaign’s use of paid influencers, writing on Substack that his campaign believed content creators should be paid for their work and that the campaign had been transparent about disclosing those payments.

In a separate post, influencer Carlos Eduardo Espina said he had been paid $400,000 for work he has done for the Steyer campaign. Espina, who has more than 14 million followers on TikTok, is an advisor to the campaign, which was publicly announced.

“You will never see anything on my channels that I don’t believe in, or that I think goes against the best interest of my community. No one buys my opinion. But I also think it’s fair to be compensated for my work,” he wrote on Substack.

Not everyone is ready to accept payment for posts.

Lauren, the influencer who advised Kennedy’s campaign, said that while he doesn’t begrudge other influencers accepting sponsorship, he chooses not to.

“A passive viewer might think you really believe this,” he said. “I have a strong connection with my audience. I really consider them my family.”

Lauren said he favors disclosure requirements.

Briant, the propaganda researcher, said she is concerned about the possibility of foreign actors trying to influence Americans through paid posts.

In 2024, for example, federal prosecutors filed an indictment alleging that Russian state media employees had paid nearly $10 million to a Tennessee company that paid popular right-wing social media influencers to unwittingly produce pro-Russia content.

Briant said she believes that the only way to counteract increased manipulation through social media influencers is to impose harsh penalties when paid content is not disclosed.

“Ultimately, it’s a wild west at the moment if there are no repercussions for not doing it,” she said.

WASHINGTON — A political influencer has filed a complaint against Tom Steyer’s campaign for governor, saying the committee failed to notify her of disclosure requirements, as required by law, when she was paid to meet with Steyer in March and later produced social media content from the meeting.

What’s more, she said the Steyer campaign falsely accused her of posting paid content in support of Steyer’s chief Democratic rival, Xavier Becerra, and failing to disclose it in a complaint filed by the billionaire’s campaign this week.

Maggie Reed, who regularly posts satirical takes on politics to roughly half a million followers on Instagram and TiKTok under the username mermaidmamamaggie, said she was actually paid by Steyer’s campaign and signed an agreement that barred her from disclosing the payment.

She posted, and later deleted, a video from her meeting with Steyer in March.

“In plain terms: the Committee paid for political content, structured it to look like an ordinary creator’s organic opinion, and used a non-disclosure agreement to keep the public from learning the truth,” says the complaint, filed Thursday with California’s Fair Political Practices Commission.

Steyer’s campaign disclosed in a campaign filing that it had paid the agency that represents Reed $5,000 for digital advertising, but didn’t indicate that the payment was connected to Reed’s meeting with Steyer or her production of content.

The Steyer campaign said that while it did pay to meet with Reed, it left the decision of whether to create content entirely up to her.

Since then, Reed has produced several videos expressing support for Becerra, the former California congressman and U.S. Secretary of Health and Human Services, but she said that she was not paid to produce those videos and that they reflected her genuine support for Becerra’s campaign.

Becerra has been the top Democrat in recent polling in the race, maintaining a narrow edge over Steyer and a firm grip on one of the top two spots in the June 2 primary that would send him to the general election in November.

Reed’s complaint is the latest volley in a back and forth involving the use of paid influencers in the gubernatorial race.

Two influencers who support Becerra — but were not paid by his campaign — filed a complaint last week saying that a number of influencers had created paid content in support of Steyer, but failed to disclose so in their posts.

Steyer’s campaign then filed a complaint earlier this week in which it leveled accusations against Reed and another influencer named Jay Gonzalez, who is now a paid staffer on the Becerra campaign. The complaint alleges that Gonzalez made several pro-Becerra posts after joining the campaign and belatedly amended them to include disclosure that they were sponsored.

The Becerra campaign has maintained that it does not otherwise pay influencers to produce content on its behalf.

Steyer’s complaint included screenshots of an email sent to Reed’s talent agency by a gubernatorial campaign gauging her interest in producing paid content.

While the screenshots produced in Steyer’s complaint did not disclose who had sent the inquiry, Reed said in her complaint that the request had come from a staffer for the gubernatorial campaign of former Los Angeles Mayor and California State Assembly Speaker Antonio Villaraigosa.

Disclosure of paid political content by social media creators is required in California thanks to a law passed in 2023.

Influencers themselves are required to disclose that a post they created was sponsored, but campaigns are required to notify them of the requirement.

Violation of the law doesn’t trigger civil, criminal or administrative penalties, but the FPPC has the right to take violators to court and request that a judge force compliance with the law.

The agreement Reed signed with Steyer’s campaign, which was attached to her complaint, indicated that she needed to follow all applicable state, federal and local laws, but made no specific mention of her requirement to disclose that content she produced was sponsored.

The agreement did specify that Steyer’s campaign might need to disclose the payment.

WASHINGTON — In the latest escalation of a fight over the use of paid social media creators, Tom Steyer’s campaign for governor filed a complaint Tuesday accusing influencers who posted content supportive of Xavier Becerra’s campaign of failing to disclose that they had been paid, which is required by California law.

The complaint, filed with California’s Fair Political Practices Commission, accuses Jay Gonzalez of producing at least 14 pro-Becerra posts on Instagram and Facebook in late April and early May, after he was hired by the campaign, and only belatedly editing the posts to acknowledge they had been sponsored by the campaign.

The complaint also said that a social media creator named Maggie Reed, who posts under the username mermaidmamamaggie, created four pro-Becerra posts on Instagram and had previously offered to create paid posts for another gubernatorial campaign, though the complaint doesn’t specify how the campaign knows Reed was paid.

Reed and a talent agency that represents her did not immediately respond to requests for comment.

The Becerra campaign maintained that it has not paid influencers who have created posts in support of the campaign.

“All of the content you see online is entirely and purely organic,” said Becerra spokesman Jonathan Underland.

Becerra and Steyer have been the top two Democratic candidates in recent polling for the governor’s race, with Becerra consistently maintaining a slight edge in those polls.

The complaint by Steyer’s campaign comes after two influencers who support Becerra filed a complaint last week accusing social media creators hired by the Steyer campaign of failing to disclose that they had been paid to produce their posts.

The campaign of the billionaire candidate for governor had previously disclosed payments to some influencers with large audiences, including one creator with the user name zayydante, who has 1.8 million followers on TikTok, and another with the user name littleyeg, who has nearly 350,000 followers on TikTok. The complaint filed last week said that both of these influencers failed to disclose that they had been paid by the campaign to produce content.

The complaint also highlighted several accounts created by user who don’t appear to live in California who created posts promoting Steyer and, in at least one case, posted elsewhere that they had been paid by the campaign.

The influencers who filed the original complaint said they saw the newly filed complaint as an attempt by Steyer’s campaign to deflect criticism.

“All he’s done is attack his opponent instead of taking accountability for violating the law,” said Kaitlyn Hennessy, one of the two influencers who filed the complaint against Steyer’s campaign. Hennessy and the other influencer who filed the complaint both said they have not been paid by the Becerra campaign.

In a post on Substack, Steyer defended his campaign’s use of paid social media influencers and said that it had been transparent about their use.

“Every creator we compensate has been and will be publicly disclosed as required by law,” he wrote.

Under a California law passed in 2023, social media creators who create paid content on behalf of a political campaign are required to disclose in their post that the material was sponsored and who paid for it.

The onus is on creators to provide the disclosure, but campaigns are required to notify influencers they hire of the requirement.

Violation of the rules doesn’t trigger criminal, civil or administrative penalties but the FPPC can take alleged offenders to court and ask a judge to force compliance with the law.

WASHINGTON — In recent weeks, several social media influencers have popped up in online feeds touting the California gubernatorial campaign of billionaire Democrat Tom Steyer.

Some complain about the price of gasoline. Others mention environmental concerns. One cites her newfound sobriety as evidence that people can change — a nod to Steyer’s self-proclaimed metamorphosis from hedge fund titan to scourge of big corporations.

“I did not expect the most progressive governor candidate to be a billionaire, but look at the policies you guys,” said one content creator on TikTok with the user name Jaz R. “Hear me out. I know Tom Steyer is a billionaire, but he also is for the people.”

The posts include direct-to-the-camera appeals, with personal details interwoven into messages of support for Steyer. An influencer goes for a stroll as onscreen text touts Steyer’s policies. Some seek to convey authenticity, if occasionally ham-fistedly; one influencer mispronounces Steyer’s last name.

What they do not include is a disclosure that their creators were paid by the Steyer campaign to produce the videos, according to a complaint filed this week with California’s Fair Political Practices Commission and a Times review of the posts.

The complaint alleges that the Steyer campaign failed to notify the influencers it hired of their obligation to inform their audience when their posts have been sponsored by the campaign.

California passed a law in 2023 requiring that influencers disclose if they have been paid to create promotional content for or against a candidate or ballot measure, one of the few jurisdictions in the country with such a requirement. There is no such requirement at the federal level.

“Every time there’s a new technology, you have to create legislation that requires them to disclose,” said state Sen. Tom Umberg (D-Orange), who sponsored the bill.

Violating the law doesn’t carry criminal, civil or administrative penalties, but the FPPC can take influencers who break the law to court and ask a judge to force them to comply.

The complaint was filed by two California women — political influencers themselves — who said they noticed a number of new accounts that suddenly started posting similar-sounding videos promoting Steyer earlier this month.

“They had the exact same language, they had the same talking points,” said Beatrice Gomberg, who worked with Kaitlyn Hennessy in their digital sleuthing efforts.

The FPPC did not comment on the complaint.

Steyer’s campaign appears to have relied on paid influencers more than any candidate for governor, according to the most recent campaign finance filings.

That spending represents only a small fraction of the massive campaign war chest Steyer has seeded with nearly $180 million of his own money. But the complaint highlights the growing degree to which political candidates have come to seek out the authenticity that social media influencers seem to offer.

Steyer campaign spokesperson Kevin Liao said the campaign had properly followed the rules in hiring influencers and that the campaign is “confident” that Gomberg and Hennessy’s complaint is “baseless.”

“Creators make their living generating content. The campaign believes in compensating people for their time and work product and has paid creators to generate content,” Liao said in a statement. “Payments for creator content are disclosed in campaign finance reports, and we notify creators we directly work with of their disclosure requirements.”

While many of the new Steyer influencers have few followers, Steyer’s campaign disclosed in its most recent campaign finance report that it had paid thousands of dollars to numerous social media influencers with massive audiences, the Sacramento Bee reported.

Several of the videos produced by these popular social media personalities also failed to disclose that they had been paid by the campaign, according to the complaint and The Times’ review of the content.

But even accounts with few followers can still have a big impact if they are producing a steady stream of content supporting Steyer, said veteran California political strategist Mike Madrid.

“What they’re trying to do is trip the algorithm,” he said. “It looks like it has a bigger audience than it really does. It’s taking the concept of astroturfing into the digital age.”

Gomberg and Hennessy said they became friends after meeting at an April campaign event for Xavier Becerra, Steyer’s chief Democratic rival in the race, who holds a narrow advantage over Steyer in several recent political polls.

The pair have been prolific social media supporters of Becerra’s campaign ever since, though they insist they are not being paid for their efforts.

They said they discovered that many of the new pro-Steyer accounts seemed to be run by influencers — mostly women — who had previously created different social media accounts to hawk other products.

One of the pro-Steyer influencers had an online portfolio listing numerous clients, including the Steyer campaign and a gummy designed to boost arousal, according to the complaint and the Times review of the publicly accessible website.

The pair said they stumbled on an advertisement placed by a vendor for the campaign on a platform used by creators to find work. The advertisement indicated that creators would be paid $10 for each post, with bonuses for posts that amassed large viewership.

The vendor who posted the ad did not respond to a request for comment.

The advertisement has since been updated to say that it pays $1,000 per month and that creators will have to disclose that it is paid content.

As Gomberg and Hennessy dug deeper, they determined that some of the influencers promoting a candidate for governor weren’t even based in California.

A TikTok account using the handle jess.votes, for example, appears to be connected to a woman registered to vote in Florida. Other accounts were connected to women who indicated elsewhere that they were based in Pennsylvania, Missouri and Michigan.

Several influencers who created seemingly paid content promoting Steyer did not respond to multiple requests for comment from The Times.

The brouhaha over paid social media content is just the latest instance of the growing political impact of online creators.

Eric Swalwell’s campaign for governor — and congressional career — came to an end after multiple women accused him of sexual assault. A pair of influencers had publicly raised concerns about Swalwell’s behavior and helped connect victims with journalists who produced highly detailed reports of the allegations.

The California law requires influencers to disclose in a political post’s audio or text that it was sponsored and who paid for it.

The onus is on the creators to make the disclosure, but campaigns are required to tell them that they must do so. Despite passage of the law, the issue has so far remained largely under the radar.

“I have dozens of candidates and campaigns and I have not heard this issue come up one time,” said a campaign finance lawyer who requested anonymity because they represent numerous candidates with active campaigns.

Gomberg and Hennessy said that they were driven to call attention to potential violations of the disclosure requirements because of their concern about the corrosive influence such paid content could have if left unchecked.

“You have people who have trust in these creators,” Hennessy said. “You have a responsibility to your audience.”

Clavicular, the manosphere influencer leading the “looksmaxxing” movement, was rushed to the hospital Tuesday after a suspected overdose in a Miami nightclub.

The controversial internet celebrity, born Braden Eric Peters, was live streaming to his hundreds of thousands of followers from a Miami hot spot Tuesday night when the party took a dark turn. Live stream footage showed Peters hanging with friends outside of the club when he took a swig from a tiny bottle and said he was going to be “done for,” and “that was giga,” meaning that whatever he had taken was a large dose.

Inside the club, with cameras still rolling, Peters found a place to sit down with his friends and started to say “Oh my God” repeatedly and rubbing his eyes. A friend sitting next to him, influencer Androgenic, asked “How f— are you?” and then repeatedly offered him an “addy,” which is short for Adderall, a prescription stimulant used to treat ADHD that’s often sold as a party drug. Peters started to mumble, sway and close his eyes as the camera panned away.

TMZ obtained the audio from a 911 call alerting emergency services to the possible overdose of a 20-year-old man. Additional videos, taken by bystanders, have since made their way online showing Peters being carried out of the nightclub.

A source close to Peters told the Times that he was hospitalized for the overdose and checked himself out Wednesday morning.

“Just got home, that was brutal,” Peters wrote early Wednesday on X. The influencer, who has said he has autism, also posted a selfie with dried blood on his face. “All of the substances are just a cope trying to feel neurotypical while being in public, but obviously that isn’t a real solution. The worst part of tonight was my face descending from the life support mask.”

On his Kick channel Wednesday, Peters live streamed as he played online slots and said that “it could have been worse” and he wouldn’t “do that s— anymore.”

He also said that in the hospital, doctors asked what he planned to do after he was discharged. “Then I was like, ‘Dude, I got the club grand opening,’” he said, adding that doctors advised him to get rest and shouldn’t attend. “I was like, dude, gotta be on the grind.”

The influencer, who rose to fame helming the “looksmaxxing” movement — a subculture hyperfocused on taking extreme measures to perfect one’s physical appearance — has been candid about using drugs, from steroids, peptides and testosterone to methamphetamine and Adderall. He has also said he chisels his face by smashing his bones with a hammer.

Androgenic, the influencer videotaped asking Peters if he needed “an addy” as Peters swayed and lost motor function control, has also been vocal about his own drug use. He recently posted on X that he was on “Walter White’s batch” when someone snatched his wig off his head and ran away. (Walter White is a fictional chemist and crystal meth manufacturer from the show “Breaking Bad.”)

A source close to Peters told The Times that Androgenic was escorted away from the hospital where Peters was being treated for the overdose Tuesday night.

Androgenic has not responded to The Times’ request for comment.

Tuesday’s suspected overdose is the latest in a series of incidents involving the manosphere personality. Last month, Peters was arrested in Florida on suspicion of misdemeanor battery. The Osceola County Sheriff’s Office alleged Peters instigated a fight between his girlfriend, Violet Lentz, 24, and a 19-year-old influencer in February at a short-term rental in Kissimmee, Fla.

The Florida Fish and Wildlife Conservation Commission launched a separate investigation into another of Peters’ videos involving an alligator in the Everglades.

In that video, the influencer appears to come across what is seemingly the carcass of an alligator floating in the water and shoots it repeatedly. Peters has not been charged with any crime in that incident.

According to Peters’ Kick live stream, the influencer is headed back out Wednesday night to celebrate Miami’s Bacara Club streaming launch party.