influencer

IT was supposed to be the glittering triumph of Lacey M’ ‘s very short, but highly lucrative career. 

A lavish, red-carpet bash at Boxpark Liverpool, complete with DJ sets, special guests, and endless designer makeup, all to celebrate the young beauty influencer’s 12th birthday. 

But less than a month later, the glitter has well and truly settled, and the reality of internet fame has come crashing down. 

Lacey M – the self-described “Queen of Chaos” who gained 1.7 million followers since launching in 2024 – has been unceremoniously banned from TikTok.

Now, a bitter war of words has erupted online. The internet finds itself divided between loyal super-fans who believe a talented young girl’s dreams are being crushed, and deeply concerned critics who fear this is a textbook case of child exploitation in the digital age.

And if you thought a permanent ban would be the end of the drama, think again. 

Within days of her original account vanishing from the platform, lo and behold a brand-new profile – @Laceym.xandmum – popped up. 

Billed as a “joint account” and stamped “PARENT MANAGED,” Lacey is back on our screens, this time flanked by her mother, Laura, and her auntie, Natalie.

But behind the scenes, tech bosses are seething. For TikTok insiders have pulled no punches regarding the controversial comeback, warning that the family is walking on very thin ice.

One source told me: “TikTok bosses are really not happy with the way the Lacey M drama played out.”

“They take a very dim view of people trying to break their rules, particularly when the company is being scrutinised amid concerns about child safety.

“They are keeping a really close eye on this new account with Lacey and her mum Laura, and also her aunty Natalie. They are pushing their luck and TikTok are ready to step in and shut them down if they keep abusing the system. Enough is enough.”

The stark warning highlights a massive headache for social media giants as they wrestle with the dilemma of how to police the murky world of child influencers. 

TikTok’s terms of service are clear. They strictly dictate that users must be at least 13 years old to hold an account. 

Also amid politicians calling for the age to be lifted to 16, TikTok confirmed that they are launching new technology “to help us better detect people who may not be old enough to use our app.” 

‘Boiling point’

Yet, loopholes involving “parent-run” accounts have long been exploited by ambitious families eager to cash in on their children’s viral appeal.

And cash in, they have. Lacey M is not just a kid making lip-sync videos in her bedroom. She is a bonafide brand ambassador. 

She is closely tied to the wildly successful UK cosmetics giant P. Louise, run by businesswoman Paige Williams – who herself boasts 4.3 million TikTok followers on her personal and business account. 

She signed up Lacey to be an “official P.Louise Bestie”, and now the youngster even boasts her own custom makeup bundles including a Lacey In A Sticky Situation with my Bestie Box. 

The pack sells for £55 and features customisable drink cups alongside high-end cosmetics. 

For a child to be the face of a brand that also sells items with risqué names like “Bad B*tch Energy” lip kits, certainly raises some ethical questions. 

The backlash reached a boiling point following Lacey’s recent birthday extravaganza – tickets for the party cost £38, and organisers reportedly raked in £54,000 after thousands attended.

For a child to be the face of a brand that also sells items with risqué names like “Bad B*tch Energy” lip kits, certainly raises some ethical questions

Critics accused P. Louise of inappropriately sponsoring a child’s party – something she denies – and turning a young girl’s birthday into a corporate branding exercise.

Taking to Instagram, the beauty mogul was forced to address the scandal and defended her relationship with the young influencer and slammed the “assumptions” made by online trolls.

She wrote: “This is exactly what’s wrong with the internet, assumptions being made instead of truth being checked.

‘Cash cow’

“So let me be clear: I never took a penny from Lacey’s party, and I did not sponsor the event. What I did do was gift goody bags to a little girl who has shown nothing but loyalty, love, and passion for my brand over the years. She’s someone who dreams big.

“Someone who supports every launch, never misses a moment, always pays in full, and proudly shares my brand because she genuinely believes in it.”

The makeup boss went on to argue that ambition should not be gatekept by age. Then baffled fans by saying it was an issue of female empowerment rather than child safety.

She said: “That kind of dedication deserves to be celebrated, not questioned.”

“Dreams don’t come with an age limit. There is no expiration date on hope, ambition, or becoming the person you’ve always imagined. Whether you’re young or grown, you deserve encouragement, support, and people who believe in you.” 

“Supporting dreams will always matter to me. And once again, it’s disappointing to see women in business judged by a different standard, measured with a different ruler simply for showing kindness, generosity, and heart. We rise by lifting others. Always.”

She’s 12 years of age and she’s making money for her parents, for her auntie and her mom. And P. Louise is using her as a cash cow

User

While many applauded P Louise for her fiery stance, many accused her of ignoring the core issue for child safety and exploitation. 

One wrote: “I think it’s absolutely amazing that Lacey’s got banned because she shouldn’t be on here.”

“She’s 12 years of age and she’s making money for her parents, for her auntie and her mom. And P. Louise is using her as a cash cow.”

Another chimed in: “She’s twelve. Twelve year olds cannot sign contracts, fully understand brand exploitation, consent to any legal or long term digital footprint.”

“So why are we acting like she’s a 25 year old influencer who has lost her livelihood?

“She’s a child. And if she’s devastated. I do feel for her because that emotion will be real. But the responsibility, that sits squarely with the adults, parents, guardians, managers.”

And the hurt of the ban was not just felt by Lacey, but also her very large, young fanbase. One teenager named Riley, who attended Lacey’s birthday party, started a petition to get her reinstated. 

He said: “Let’s get her account back, cause honestly, she actually worked so hard for them. She’s got 1.7 million followers at the age she is. She built such, like, a community and such, like, a massive following, and we can’t let her account stay banned.” 

Others rallied to “show their support” by inundating P Louise website with orders for Lacey’s make-up bundles. 

The controversy surrounding Lacey M taps into a growing, global anxiety about ‘sharenting’ and the monetisation of children. 

I think it’s absolutely amazing that Lacey’s got banned because she shouldn’t be on here

User

Experts point out there are no limits on how many hours a child can spend filming content, no psychological support for dealing with online trolls, and crucially, no legal framework in the UK to ensure that children actually see a penny of the revenue their faces generate.

Critics point out that while Mum Laura and Auntie Natalie are officially “managing” the new @Laceym.xandmum account, it is ultimately Lacey’s face, Lacey’s personality, and Lacey’s childhood that is being sold to the masses. 

For now, Lacey and her mum are continuing to post on their new joint account, which has amassed 50,000 followers in a week, while trying to stay one step ahead of the moderators. 

But with insiders saying TikTok are “ready to step in and shut them down,” the clock is ticking.

For the trendiest tenants in Hollywood office buildings, it’s the latest fad that goes way beyond designer furniture and art: mini studios

To capitalize on the never-ending flow of stars and influencers who come through Los Angeles, a growing number of companies are building bright little corners for content creators to try products and shoot short videos. Athletic apparel maker Puma, Kim Kardashian’s Skims and cheeky cosmetics retailer e.l.f. have spaces specifically designed to give people a place to experience and broadcast about their brands.

Hollywood, which hasn’t historically been home to apparel companies, is now attracting the offices of fashion retailers, says CIM Group, one of the neighborhood’s largest commercial property landlords.

“When we’re touring a space, one of the first items they bring up is, ‘Where can I build a studio?’” said Blake Eckert, who leases CIM offices in L.A.

Their studio offices also serve as marketing centers, with showrooms and meeting spaces where brands can host proprietary events not open to the public.

“For companies where brand visibility is really important, there is a trend of creating spaces that don’t just function as offices,” said real estate broker Nicole Mahalka of CBRE, who puts together entertainment property leases and sales.

Puma’s global entertainment marketing team is based in its new Hollywood offices, which works with such musical celebrity partners as Rihanna, ASAP Rocky, Dua Lipa, Skepta and Rosé, said Allyssa Rapp, head of Puma Studio L.A.

Allyssa Rapp, director of entertainment marketing at Puma, is shown in the Puma Studio L.A. The company keeps a closet full of Puma products on hand to give VIP guests. Visits to the studio sanctum are by invitation only, though.

(Kayla Bartkowski / Los Angeles Times)

Hollywood is a central location, she said, for meeting with celebrities, stylists and outside designers, most of whom are based in Los Angeles.

The office is a “creation hub,” she said, where influencers can record Puma’s design prototyping lab supported by libraries of materials and equipment used to create Puma apparel. The company, founded in 1948, is known for its emblematic sneakers such as the Speedcat and its lunging feline logo, and makes athletic wear, accessories and equipment.

Puma’s entertainment marketing team also occupies the office and sometimes uses it for exclusive events.

“We use the space as a showroom, as a social space that transforms from a traditional workplace into more of an experiential space,” Rapp said.

Nontraditional uses include content creation, sit-down dinners, product launches, album listening parties and workshops.

“Inviting people into our space and being able to give them high-touch brand experiences is something tangible and important for them,” she said. “The cultural layer is really important for us.”

The company keeps a closet full of Puma products on hand to give VIP guests. Visits to the studio sanctum are by invitation only, though. There’s no retail portal to the exclusive Hollywood offices.

Puma shoes are on display in the Puma Studio L.A.

(Kayla Bartkowski / Los Angeles Times)

Puma is also positioning its L.A studio as a connection point for major upcoming sporting events coming to Los Angeles, including the World Cup this summer, the 2027 Super Bowl and 2028 Olympics.

In-office studios don’t need to be big to be impactful, Mahalka said. “These are smaller stages, closer to green screen than a massive soundstage.”

Social media is the key driver of content created by most businesses, which may set up small booth-like stages where influencers can hawk hot products while offering discounts to people watching them perform.

Bigger, elevated stages can accommodate multiple performers for extended discussions in front of small audiences, with towering screens behind them to set the mood or illustrate products.

Among the tricked-out offices, she said, is Skims. The company, which is valued at $5 billion, is based in a glass-and-steel office building near the fabled intersection of Hollywood Boulevard and Vine Street.

The fashion retailer declined to comment on the studio uses in its headquarters, but according to architecture firm Odaa, it has open and private offices, meeting rooms, collaboration zones, photo studios, sample libraries, prototype showrooms, an executive lounge and a commissary for 400 people.

Pieces of a shoe sit on a workbench in the Puma Studio L.A.

(Kayla Bartkowski / Los Angeles Times)

The brands building studios typically want to find the darkest spot on the premises to put their content creation or podcast spaces, Eckert said, where they can limit outside light and sound. That’s commonly near the center of the office floor, far from windows and close to permanent shear walls that limit sound intrusion.

They also need space for green rooms and restrooms dedicated to the talent.

Spotify recently built a fancy podcast studio in a CIM office building on trendy Sycamore Avenue that is open by invitation-only to video creators in Spotify’s partner program.

“Ambitious shows need spaces that support big ideas,” Bill Simmons, head of talk strategy at Spotify, said in a statement. “These studios give teams room to experiment and keep pushing what’s possible.”

A travel influencer sparked controversy after branding a popular city the ‘worst in Italy’ and claiming it was filthy. She was so unimpressed, she willingly lost money on her hotel booking so she could check out earlier

A travel influencer has labelled a city the “worst” in Italy, claiming she was so disappointed during her visit that she left early and deliberately lost out on money by cutting her stay short.

Yet her remarks have sparked controversy. This is likely because Italy remains an extraordinarily popular destination among holidaymakers and travel enthusiasts from all over the world.

Celebrated for its exceptional, world-class cuisine, elaborate architectural heritage, artworld masterpieces, prestigious fashion brands, rich historical tapestry and cultural significance, plus much more. Despite Italy’s abundant offerings, one woman has denounced one of its most popular cities, describing it as “filthy”.

Karo, who shares content online as @karosolotravel, turned to TikTok to voice her opinions about Bologna, a city celebrated for its extensive collection of UNESCO-designated medieval porticoes set among characterful red-roofed historic buildings.

It’s equally renowned and cherished for its indulgent pasta specialities, such as tortellini and tagliatelle al ragù, yet Karo remained underwhelmed.

Throughout the clips she recorded, she captured some graffiti daubed on metal waste bins and stone columns, along with a discarded cigarette end on the ground.

She additionally filmed a rough sleeper covered by a sleeping bag and blankets positioned outside a shop entrance. Karo also featured footage of multiple Bologna streets, which appeared deserted but otherwise pristine and devoid of any litter or vandalism.

During one segment, she directed the camera towards herself and filmed while she walked about with a tissue pressed against her nose, claiming the area smelt offensive. In the caption beneath her video, she wrote: “The worst Italian city I’ve ever been to. It smells of urine everywhere, it’s filthy, and you can tell it hasn’t been cleaned in years.

“Why aren’t the city authorities cleaning the streets and buildings? Those orange buildings are black. And that awful stench.”

Karo went on: “I came here to eat pasta bolognese, but I felt like vomiting and barely ate a thing! Why do people on TikTok recommend Bologna? It’s disgusting! I fled Bologna for Rimini, gave up on my hotel, and lost my money.”

However, other TikTok users were quick to dispute her assessment of the historic city. One commented: “I spent five days in Bologna last April. Walked everywhere including St Luca. TOTALLY DISAGREE. I LOVED BOLOGNA”.

Another said: “Bologna is beautiful!” while a third quipped: “Complaining that the 2000 year old buildings look like they are 2000 years old”.

A fourth person wrote: “One of the most beautiful cities I visited!!”

Meanwhile, someone claiming to be a resident shared: “Bologna became much much worse since it became a heavily touristy city. Mass tourism is destroying my city!”

Another user countered: “I respect your opinion but in my view, [it] does not represent the reality at all. I guess [you] didn’t match with the place. Bologna is an amazing city with unique character.

“I did not find it dirty at all and it was nice and tidy. In my view, I did find Bologna more authentic in comparison to other Italian cities.”

WHEN it comes to family holidays parents want plenty of entertainment, splash parks and great food – and you’d expect all this to come at a cost.

However, not all hotels have to break the bank, and a woman who knows how to be savvy with holidays is Jenna Carr aka ‘Travel Mum’ who is constantly finding the best deals and shares how others can do the same.

Jenna has travelled all over the world with her young family finding super cheap deals and the best locations for kids along the way.

She’s documented all her top tips on The Travel Mum – and there will be even more in her book ‘Yes You Can Travel With Kids‘ which will be released on February 12, 2026.

Jenna has two children ages six and one, so there are a few necessities when it comes to book hotels from splash pools, kids’ clubs and of course, being affordable.

Talking to Sun Travel, Jenna revealed some of her top hotels – some of which still have spaces this half-term.

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Jenna said: “The best all-inclusive, cheap, hotel I’ve been to was AluaSun Costa Park in Torremolinos.

“The Costa del Sol is always great for cheap hotels and this one was all-inclusive. We didn’t go during the school holidays, so it wasn’t busy either.

“It was a really easy pick because it was so close to the airport with a short transfer time, and a free shuttle that went down to the beach.

“There was a little splash park for the kids too and the food was good.”

The AluaSun Costa Park hotel sits on the Costa Del Sol, in Torremolinos.

It has a seasonal outdoor swimming pool surrounded by a sun terrace filled with loungers – and for kids, there’s a big splash park.

It’s within walking distance of two beaches; Playa de los Álamos and Playa de la Carihuela.

With HolidayGems you can still book a full-board five-night holiday for a family of four for £401.65pp.

Flights depart on February 17 returning on February 22, 2026.

If you don’t want all meals included, you can book a three-night stay at the AluaSun Costa Park from February 18 with loveholidays from £189pp (with breakfast included).

Hold off until Easter holidays and you can get an all-inclusive break at the AluaSun Costa Park from £305pp for a family of four.

Flights leave on March 31 from London Luton returning on April 4, 2025 – you can book this deal through On the Beach.

One of Jenna’s top all-inclusive stays was in Agadir where she paid just £600 for her family of three at the time.

She said: “Allegro Agadir was amazing, it was very cheap and cheerful and right on the beach.

“It was just the three of us at the time and we paid £600 for a five-night all-inclusive.

“That didn’t include flights though, we did it DIY.”

The hotel is a short walk from the beach where there are complimentary sunbeds for hotel guests.

There are also two outdoor pools including one for children along with a buffet restaurant and three bars.

On Booking.com a family of four can stay at the Allegra Agadir for three-nights at £601 with an all-inclusive deal (flights not included) from February 16, 2026.

This works out at just £50pppn.

If you book in advance now for October half-term a family of four can stay at the Allegra Agadir from £972 with an all-inclusive deal (flights not included) – which works out at £48pppn.

Or, a five-night all-inclusive package with loveholidays starts from £589pp with flights departing on October 26, 2026.

Another top pick when it comes to hotels for Jenna was the GF Victoria in Tenerife.

She told us: “It was fantastic and so good for families, especially the restaurant.

“There was a play area right next door with a glass wall. So when the kids start whining they’re finished and want to get up and go – you can finish your meal and let them play.

“There was a huge kids’ buffet with all the beige stuff they love. And there was a baby club along with a kids’ club.

“It was a holiday for us rather than a promotion, but I ended up promoting it anyway because it was such a great place – I had to tell everyone about it.”

Guests can enjoy the great weather in Tenerife at one of the four swimming pools, splash park and aqua park.

Inside is a baby club, mini club with a racing track, teen club with games like table football and air hockey.

There are also six bars and three restaurants across the resort all with children’s menus.

For more of the best best affordable holiday deals for families throughout the week, head to thetravelmum.com

Jen Carr, family travel expert and founder of The Travel Mum, shares the best affordable holiday deals for families throughout the week. https://thetravelmum.com

Jen’s new book ‘Yes You Can Travel With Kids’ is available launches February 12, 2026 and is available to preorder on Amazon.

For more on great family stays – check out the top-rated hotel named the best for families with colouring stations for kids and baby concierge.

And is this the best family hotel in Europe? The ‘insane’ resort has six floors of play zones, mini Land Rovers & a water park.

It all began after a viral video alleging fraud in Somali-run child-care centers in Minneapolis: strangers peering through windows, right-wing journalists showing up outside homes, influencers hurling false accusations.

In San Diego, child-care provider Samsam Khalif was shuttling kids to her home-based center when she was spooked by two men with a camera waiting in a car parked outside, prompting her to circle the block several times before unloading the children.

“I’m scared. I don’t know what their intention is,” said Khalif, who decided to install additional security cameras outside her home.

Somali-run child-care centers across the United States have become targets since the video caught the attention of the White House amid the administration’s immigration crackdown. Child-care providers worry about how they can maintain the safe learning environments they have worked to create for young children who may be spending their first days away from their parents.

In the Minneapolis area, child-care providers, many of them immigrants, say they’re being antagonized, exacerbating the stress they face from immigration enforcement activity that has engulfed the city.

One child-care provider said she watched someone emerge from a car that had been circling the building and defecate near the center’s entrance. The same day, a motorist driving by yelled that the center was a “fake day care.” She’s had to create new lockdown procedures, is budgeting for security and now keeps the blinds closed to shield children from unwanted visitors and from witnessing immigration enforcement actions.

“I can’t have peace of mind about whether the center will be safe today,” said the provider, who spoke on condition of anonymity for fear of being targeted. “That’s a hard pill to swallow.”

Video’s claims disproved

The day after Christmas, right-wing influencer Nick Shirley posted a lengthy video with allegations that members of Minneapolis’ large Somali community were running fake child-care centers so they could collect federal child-care subsidies.

The U.S. occasionally has seen fraud cases related to child-care subsidies. But the Minneapolis video’s central claims — that business owners were billing the government for children they were not caring for — were disproved by inspectors. Nonetheless, the Trump administration attempted to freeze child-care funding for Minnesota and five other Democratic-led states until a court ordered the funding to be released.

President Trump has repeatedly targeted Somali immigrants with dehumanizing rhetoric, calling them “garbage” and “low IQ” and suggesting that Rep. Ilhan Omar, a Minnesota Democrat who was born in Somalia, should be deported: “Throw her the hell out!” In Minnesota, 87% of foreign-born Somalis are naturalized U.S. citizens.

Trump has zeroed in on a years-old case in which a sprawling network of fraudsters — many of them Somali Americans — bilked Minnesota of an estimated $300 million that was supposed to help feed children and families. His rhetoric intensified after Shirley’s video was posted.

Activists take it upon themselves to investigate

In Federal Way, Wash., and Columbus, Ohio, both home to large Somali communities, right-wing journalists and influencers began showing up unannounced at addresses for child-care operations they pulled from state websites.

In one video, a man arrives at a bungalow-style building in Columbus. He films through the glass front door, showing a foyer with cheerful posters that read “When we learn, we grow” and “Make today happy.”

“It does not look like a child-care center at all,” the man says.

Ohio dispatched an inspector to the address and found that it was, in fact, a legitimate child-care center. The center’s voicemail was hacked, so parents calling heard a slur-laden message calling Somalis “sand rats” and saying they “worship a false religion of baby-raping terrorists,” according to WOSU-FM.

In Washington state, child-care workers called police on the right-wing journalists who kept appearing outside their homes.

Journalists with the right-leaning Washington outlet Center Square filmed themselves pressing a woman for proof that she ran a child-care center for which she was collecting federal subsidies. She refused to answer questions.

“Are you aware of the Somali day-care fraud? We’re just trying to check out if this is a real day care,” one of the journalists said. “Where are the children?”

Local officials speak out

Seattle Mayor Katie Wilson posted a statement on X saying she would not tolerate anyone trying to “intimidate, harass or film Somali child care providers.” Then, Harmeet Dhillon, who heads the Justice Department’s Civil Rights Division, issued her own warning: “Asking questions/citizen journalism are NOT HATE CRIMES in America — they are protected speech, and if Seattle tries to chill that speech, @CivilRights will step in to protect it and set them straight!”

In Ohio, Republican Gov. Mike DeWine held a news conference to debunk a right-wing influencer’s fraud claims about a Columbus child-care center and assured people the state diligently monitored centers that receive public money. He said a child-care provider refusing to let in a stranger should not be read as a sign of fraud.

“It shouldn’t be a shock when someone sees something on social media, and someone is going, ‘I can’t get into this place, no one will let me in,’” DeWine said in a news conference in January. “Well, hell, no! No one should let them in.”

Even after DeWine refuted the claims, Republicans in the Statehouse introduced legislation to more closely monitor child-care centers, including one measure that would require those that take public money to provide live video feeds of their classrooms to state officials.

Advocates say fraud claims are a distraction

Child-care advocates say the fraud allegations are detracting from more pressing crises.

Child-care subsidy programs in many states have lengthy waiting lists, making it difficult for parents to return to work. The programs that subsidize child care for families that struggle to afford it are also facing funding threats, including from the Trump administration.

Ruth Friedman, who headed the Office of Child Care under President Biden, accused Trump and Republicans of manufacturing a crisis for political gain.

“They are using it to try to discredit the movement toward investing in child care,” said Friedman, who is now a senior fellow at the left-leaning think tank Century Foundation.

Health and Human Services spokesperson Andrew Nixon said in a statement that the department “rejects the claim that concerns about child care program integrity are manufactured.” He urged people to report suspected fraud to the government.

Balingit and Kramon write for the Associated Press.