influencer

Stunning influencer is secret nepo baby with Hollywood movie star father

FANS have been left shocked to discover that a stunning influencer is actually the daughter of a Hollywood star.

The online personality regularly posts lifestyle videos with her dedicated fan base, but would you guess who her A-list dad is?

TikTok star Shayla Gibson boasts over 7 million likes on the app, but would you guess who her famous dad is?Credit: TikTok/@moneyshayyy
The stunner appears to be carving out her own career onlineCredit: TikTok/@moneyshayyy
The star often shares videos with her actor fatherCredit: TikTok/@moneyshayyy

Shayla Gibson boasts over 7 million likes on her TikTok page and over 130k followers.

From ‘Day In The Life’ videos to health and nutrition clips, the star appears to be carving out a career for herself on social media.

But a deeper delve into 18-year-old Shayla’s account revealed that she’s also the daughter of Fast and Furious actor Tyrese Gibson.

Alongside appearing in the famous film franchise, Tyrese is also famed for his R&B singing career.

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And Shayla is even the inspiration behind one of TikTok’s most famous sound.

A clip of Tyrese exclaiming, “Oh, my Shayla”, in reference to his daughter became one of social media’s most used sounds when it surfaced in 2017 during Tyrese’s custody battle with ex-wife Norma Mitchell.

The clip – initially an emotional video by Tyrese – continues to be one of TikTok’s most popular sound bites.

Poking fun at the viral sensation, Shayla’s TikTok bio reads: “Yes I’m Shayla”.

Tyrese often appears in Shayla’s videos, with the pair clearly boasting a close father-daughter relationship.

He is most famous for appearing in the Fast and Furious franchise as Roman Pearce.

According to IMBD, Tyrese is working on a number of new projects to be released in the coming years.

Following his split from ex-wife Norma, Tyrese married Samantha Lee in 2017, but split just three years later.

The couple, who are parents to daughter Soraya, announced their split via Instagram in a joint statement.

They said at the time that they were to remain “best of friends” and were “deeply grateful” to be married for the last few years.

The actor has continued to appear in action films over recent years, and is currently working on several projects.

Shayla’s dad, Tyrese Gibson, is known for starring in movies such as Fast and FuriousCredit: Alamy
Tyrese is also known for his R&B music careerCredit: Getty
Young Shayla with her famous dadCredit: Alamy

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Fitness influencer Stephanie Buttermore dies suddenly aged 36, heartbroken fiancé confirms

An image collage containing 2 images, Image 1 shows NINTCHDBPICT001064704529, Image 2 shows NINTCHDBPICT001064704502

FITNESS influencer and ovarian cancer researcher Stephanie Buttermore has died suddenly at the age of 36.

Her fiancé and partner of 10 years, Jeff Nippard confirmed the shocking news in a statement on Instagram.

Stephanie Buttermore has died suddenly at the age of 36Credit: Instagram/stephanie_buttermore
Her fiancé Jeff Nippard shared a statement via his team confirming her passingCredit: Instagram/jeffnippard

“It is with profound sorrow that we share the sudden passing of Jeff’s fiancée and partner of ten years, Stephanie,” his team wrote in a statement on Friday.

“As many of you know, Stephanie meant the world to Jeff. She will be remembered for her warmth and compassion, her love for her family, and her PhD research on ovarian cancer.

“We kindly ask for privacy as we navigate this tragic loss. Thank you for your understanding and support during this difficult time.”

The cause of her death is not known.

On Valentine’s Day, Jeff shared an image of the loved-up couple beaming into the camera.

“Relationshipmaxxing with tea time to lower cortisol levels,” he wrote in the caption followed by a heart.

“Love you forever,” Stephanie replied.

The bittersweet post has since been flooded with comments sending prayers to Jeff and other members of the influencer’s family.

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“Be strong Jeff, my heart is broken,” one wrote.

“Heaven gained an amazing angel. Someone who cared so deeply for others. Praying for you Jeff and her family,” fellow influencer Heidi Somers Guzman commented.

Buttermore was a fitness influencer and ovarian cancer researcherCredit: Instagram/stephanie_buttermore

“I can’t believe it .. I watched her all the time .. this is so unfair.. take all the time to grieve and honour her Jeff, we’re all here for you, you and Steph were the biggest inspiration and we all loved her,” a third said.

Buttermore, from Canada, gained over 500,000 followers on Instagram by sharing her fitness and nutrition journey but announced in 2024 that she would be stepping back from social media.

In her last update on May 20, 2024, she said her mental health had become “the best it’s ever been” as her “previously crippling” anxiety levels reduced to almost nothing.

However, she admitted to missing her community and updates from her friends.

“Overall the pros have outweighed the cons for me. Sometimes I still feel a void in my day-to-day life from being so removed from this app, but the positives from taking this break has been worth it,” she said.

“But believe me when I say I Iove and miss you, I truly mean it.”

More to follow…



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Molly Mae Hague faces backlash over Maebe fashion event as influencer calls out ‘disturbing’ detail

MOLLY-MAE Hague has faced backlash over her Maebe fashion event as an influencer called out a “disturbing” detail.

The former Love Island star, 26, has brought her premium womenswear brand to a one-day pop up in Bayswater, London, giving her fans a chance to check out the clothing in person while immersing themselves in the experience.

Molly-Mae Hague is facing backlash over her Maebe pop-up eventCredit: Getty
Influencer Nas Ganev has claimed there was a lack of diversity at the pop-up eventCredit: @itsnasg/TikTok
He took to TikTok to share his claims in a videoCredit: @itsnasg/TikTok

However, after visiting the pop up during an influencer event prior to it being open to the public today, TikTok star Nas Ganev has claimed there was a lack of diversity in the room when he was there.

He posted a video of himself at the event and alleged: “You should avoid maybe village and here’s why. I went today and although it’s so pretty inside,

“I saw something very disturbing. There were only white women in the room. There was no diversity at all.

“And in a city like London that immediately stood out to me. Walking to a place that’s meant to celebrate women and seeing a room that looks like that felt really uncomfortable.

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“If you booked your tickets because of me, I’d recommend cancelling them. Follow for more London pop-ups.”

The experience is available from 9am to 7pm today and is a ticketed event, with tickets having gone on sale on Thursday 26 February.

Contrary to the claims, the Maebe Instagram account have been posting attendees on their stories and they appear to be from all diverse walks of life.

The Sun contacted Molly-Mae’s representative but they declined to comment.

The mum-of-one and her team previously teased of the experience: “An immersive experience of shopping, coffee, food and wine, celebrating the women who shape Maebe in honour of International Women’s Day.

“It takes a village to create something meaningful, and we’re proud to give back to the women who make it all happen.”

She launched the clothing brand back in September 2024, with the first drop selling out in 24 minutes after being in the works for two to three years.

This isn’t the first time she’s faced backlash with Maebe as fans have previously hit out the high price point as well as the struggles to actually purchase the items due to the high demand.

One potential buyer wrote: “It’s very over-priced for what it is, but I genuinely just liked the set!

“It’s a rubbish experience, it’s just a game of whoever can type the fastest or who has their details saved, most shops allow you a bit of time to check out.”

The one-day experience is happening in London todayCredit: Instagram
Contrary to the claims, the brand’s Instagram account has been posting women from diverse backgroundsCredit: Instagram/maebestore
They’ve been reposting stories from attendeesCredit: Instagram/maebestore

Molly-Mae directly responded to the comment on YouTube as she candidly expressed: “couldn’t agree with you more on the stock front, it’s really frustrating.

“Unfortunately I just didn’t back myself enough when we planned these quantities a very long time ago.

“I promise you this is something I am in total agreement with you on and it’s something that in the New Year we will improve upon now that we have an understanding of the demand.

“I’m really sorry you feel let down – I’m learning as I go and will make this a better buying experience for you as soon as we can.”

Despite some backlash, new accounts for her firm MMH International Ltd stated that Maebe made around £300,000 in profit for the 12 months to the end of March last year.

As of December 2025, cash deposits in the firm stood at £231,155, having risen from £65,071 the previous year.

Molly-Mae launched her premium womenswear brand back in 2024Credit: Getty

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Travel influencer NonStop Dan slammed after claiming he’s ‘stranded’ by Iran war

An image collage containing 2 images, Image 1 shows Non Stop Dan, Image 2 shows Non Stop Dan

TRAVEL influencer NonStop Dan is being slammed online after claiming he’s unable to get home from Singapore due to the Iran war, when economy seats were still available on flights.

The popular YouTuber boasts over 1million subscribers and is known for frequently flying around the world.

NonStop Dan made a comment that really didn’t fly with his followersCredit: Youtube/Nonstop Dan
He claimed he couldn’t travel home because of the Iran war, despite tickets in economy still being available to purchaseCredit: Youtube/Nonstop Dan

However, the star received no sympathy after his latest video went live as viewers called him out for actually being able to get home if he were willing to book a cheaper flight.

The video begins with Dan saying him and his friend Alex are “stranded in Asia” like millions of other travellers are going to be.

He was en route to Bali from Singapore, but he claimed he was unable to keep travelling or get home due to the war in Iran.

However, towards the end of the video Dan noted how there were still “a few flights left in economy”.

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He very clearly said: “There are a few flights left in economy but even those are selling fast.”

Fans took to the video’s comments section to call out the discrepancy, unable to believe he considered himself as stranded just because he wasn’t willing to fly outside of first class.

One viewer said: “Absolutely hilarious that Dan would rather wait two weeks in Singapore without seeing his family rather than dealing with the horror of travelling economy.”

Dan is a professional airline reviewerCredit: Instagram/thenonstopdan

Another said: “You’re saying I would rather stay in a luxury hotel than fly economy.”

A third added: “Swallow your pride and take economy this one time.”

A forth user joked: “My thoughts are with the premium passengers and those in danger of flying economy.”

NonStop Dan, otherwise known as Daniel Goz, first started travelling at the age of 12, and decided to turn his passion for it into a career.

He predominantly reviews different airlines around the world, having flown with over 160 different ones to date.

Though he mostly flies first and business class based on his history of reviews.

Alongside these reviews, Dan provides his fanbase with travel tips as well as tricks on how to make the most out of your points and air miles.

He holds a bachelors degree in Liberal Arts and Sciences combined with General Studies and Humanities from Minerva University.

Minerva is an unconventional place of study which sees its students travel to multiple different countries during their course.

It achieves this through partnering with lots of other institutions worldwide and offering multiple study abroad-style programmes.

He tends to only review airlines while flying in first or business classCredit: Instagram/thenonstopdan
He’s travelled with over 160 airlines globally to dateCredit: Instagram/thenonstopdan

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‘Travel mum’ influencer reveals her 3 underrated destinations for holidays with kids

Jenna Carr aka ‘Travel Mum’ has made travelling with her family her full-time job.

On her social pages, she reveals how to find last-minute cheap holiday deals, top travel tips – and now, her most underrated holiday destinations.

France which is a short drive, ferry-ride or flight away from the UK is a camping hotspotCredit: Alamy
Efteling theme park is only a few hours away from the UK

For fun family breaks that you might not have considered – Jenna says we should think about our closest neighbour.

Talking to Sun Travel, Jenna said: “France is overlooked a lot and it’s so close to us – you can drive over, which is much easier with a family.

“Of course you’ve got the famous spots like Paris and Disneyland, but there are lots of other places that are just as lovely.

“We went camping in the south of France last summer and flew into Nice, which didn’t take long from the UK – and went to a couple of places along the coast.”

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“It also has so many great holiday parks and campsites too.”

In fact, France has over ten thousand registered campsites across the country – some even have waterparks and beach clubs.

Equally great for a cross-Channel break is the Netherlands, thanks to its award-winning theme park that Jenna reckons is on a par with Disneyland Paris.

She said: “We’ve driven over there from the UK a lot, and there’s loads to do for families.

“The theme park, Efteling, is really cool – I’d call it Disneyland Paris after dark. It’s based on fairytales and is a little creepy.

“But I prefer it to Disneyland. I think it’s a bit more authentic, and it feels more magical.”

Efteling is a popular fairytale-themed attraction in Kaatsheuvel.

Some of the most thrilling rides in the park include Baron 1898 which has a 120ft free-fall drop into a mineshaft at 55mph.

There’s a double-track rollercoaster called Joris en de Draak where riders can speed past a 39ft fire-breathing dragon.

The theme park is also home to the world’s largest swinging ship, a monorail, and an 100-year-old steam carousel.

Day tickets for Efteling for anyone over the age of four range from €40 to €56 depending on the day of visit.

You could tie the theme park into a city break with the kids, as it’s under an hour on the train from Amsterdam – so plenty of culture for the adults and roller coasters for the kids in one trip.

March is one of the most reliable months for a family city break, and Amsterdam is one of the easiest cities to do with children.

The weather sits around 10 to 12C, the city starts to feel brighter, and peak tourism is still a few weeks away.

It is flat, organised and designed for everyday life, which makes navigating it with kids feel intuitive rather than stressful.

March is also when parks, canal walks and museums like NEMO Science Museum really come into their own, giving you options that work whether the day is high energy or low key.

There’s plenty to explore in the Netherlands in and out of the capitalCredit: Alamy
Agadir isn’t necessarily a family holiday destination that springs to mindCredit: Alamy

If you’re looking for somewhere with guaranteed sun, head outside of Europe for Agadir in Morocco.

The coastal resort city has plenty of sunshine, sandy beaches with vibrant souks and hotels.

Jenna said: “I know it’s not a place where families would traditionally go – but it’s amazing.

“It’s very cheap, they’ve got lovely hotels and there’s lots of fun activities to do, and it’s culturally interesting.

“It’s not like the Costa del Sol where everything’s made for the Brits. It’s Morocco, so you can go to markets and explore the desert.”

During her holiday, Jenna and her family checked into the Allegro Agadir.

She went on to tell Sun Travel that not only is Agadir family-friendly, it’s also cheap as she paid just £600 for her family of three at the time.

It has plenty of running about space for kids on the grassy areas and children have their own swimming pool, games and club.

There’s also a tennis court, evening entertainment and all rooms either have views across the pool, or over the garden.

The hotel is a short walk from the beach where there are complimentary sunbeds for hotel guests.

Jen’s new book ‘Yes You Can Travel With Kids’ is available now on Amazon.

For more on family holidays, here are the cheapest destinations under three hours from UK that are over 20C this Easter.

And here are eight holiday destinations the Sun Travel team have their eye on for March – with flights from £13.

Jenna aka ‘Travel Mum’ reveals the most underrated family-friendly holiday destinationsCredit: Jenna Carr



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Fitness influencer Malibu Fit Maxx admits he lied about getting caught in explosion while serving in the army

A FITNESS influencer has confessed to lying about getting caught in an explosion.

Influencer Malibu Fit Maxx has admitted that he lied about the ordeal while serving in the army.

Malibu Fit Maxx has apologised about telling his followers a lieCredit: Instagram
The influencer, whose real name is Lee Markham, took to social media in the candid videoCredit: malibufitmaxx/Instagram

The fitness influencer, whose real name is Lee Markham, shared a video this week where he revealed that he lied about sustaining an injury from an improvised explosive device while on active duty.

Speaking in his candid video, the influencer said: “I wanted to talk to you directly about the claim that I made, taking an IED blast to the face.”

He then said how he was “deeply proud” to have served in the military between 2005 and 2010.

The internet star explained how he received negative comments online about his appearance, which in turn let to him making a false claim about his time serving in the army.

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“I’ve always got comments about my face and appearance.

“Some of them were harsh. And to be honest, I didn’t handle it well,” he began.

“I was new to being in the public eye and I didn’t know how to handle the criticism.”

He went on: “Instead of facing that right away, I made a bad decision and put ‘IED Survivor’ in my bio. That was not true and it was wrong.

“But truly I’m sorry from the bottom of my heart,” he said.

He added: “I have always tried to promote positivity and support for others, especially veterans.

“But I understand that my actions here contradict that. I take full responsibility for it,” he said later in the video.

Keen to regain the trust of his followers and fans, he added: “I know words alone will not fix this.

“Trust is earned. It’s not owed.

“All I can do is be honest with you guys going forward and let my actions speak over time.”

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His followers were divided in the comments section.

One person penned: “hanks for keeping it real bro. You’re one of the only accounts on here that brings true happiness to so many people.

“Don’t ever forget that and don’t ever stop going, bro.”

While another said: “This is a great example of taking accountability. You turned that from a disaster into a humble moment that other men can learn from. Respect!”

“Apologised like a man and didnt make excuses or keep lying – still a legend in my eyes,” added a third.

Meanwhile, someone else penned: “Bro only making this video because he got called out publicly. This is not accountability, this is damage control.”

And another slammed: “You ain’t sorry you’re only sorry because you got caught.”

Some fans were divided by his apology videoCredit: malibufitmaxx/Instagram

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Fears for ‘exploited’ influencer Lacey M, 12, after Tiktok ban & £54k P.Louise bash & why things are going to get worse

IT was supposed to be the glittering triumph of Lacey M’ ‘s very short, but highly lucrative career. 

A lavish, red-carpet bash at Boxpark Liverpool, complete with DJ sets, special guests, and endless designer makeup, all to celebrate the young beauty influencer’s 12th birthday. 

Lacey M’s 12th birthday extravaganza saw critics accuse P Louise of inappropriately sponsoring a child’s party – something she deniesCredit: BackGrid
Lacey M gained 1.7 million followers since launching in 2024 but has now been banned from TikTokCredit: Instagram/lacey.x.m.x
Some critics fear the girl’s career is a textbook case of child exploitation in the digital age, above with her mumCredit: TikTok/@laceym.xandmum

But less than a month later, the glitter has well and truly settled, and the reality of internet fame has come crashing down. 

Lacey M – the self-described “Queen of Chaos” who gained 1.7 million followers since launching in 2024 – has been unceremoniously banned from TikTok.

Now, a bitter war of words has erupted online. The internet finds itself divided between loyal super-fans who believe a talented young girl’s dreams are being crushed, and deeply concerned critics who fear this is a textbook case of child exploitation in the digital age.

And if you thought a permanent ban would be the end of the drama, think again. 

Within days of her original account vanishing from the platform, lo and behold a brand-new profile – @Laceym.xandmum – popped up. 

Billed as a “joint account” and stamped “PARENT MANAGED,” Lacey is back on our screens, this time flanked by her mother, Laura, and her auntie, Natalie.

But behind the scenes, tech bosses are seething. For TikTok insiders have pulled no punches regarding the controversial comeback, warning that the family is walking on very thin ice.

One source told me: “TikTok bosses are really not happy with the way the Lacey M drama played out.”

“They take a very dim view of people trying to break their rules, particularly when the company is being scrutinised amid concerns about child safety.

“They are keeping a really close eye on this new account with Lacey and her mum Laura, and also her aunty Natalie. They are pushing their luck and TikTok are ready to step in and shut them down if they keep abusing the system. Enough is enough.”

The stark warning highlights a massive headache for social media giants as they wrestle with the dilemma of how to police the murky world of child influencers

TikTok’s terms of service are clear. They strictly dictate that users must be at least 13 years old to hold an account. 

Also amid politicians calling for the age to be lifted to 16, TikTok confirmed that they are launching new technology “to help us better detect people who may not be old enough to use our app.” 

‘Boiling point’

Yet, loopholes involving “parent-run” accounts have long been exploited by ambitious families eager to cash in on their children’s viral appeal.

And cash in, they have. Lacey M is not just a kid making lip-sync videos in her bedroom. She is a bonafide brand ambassador. 

She is closely tied to the wildly successful UK cosmetics giant P. Louise, run by businesswoman Paige Williams – who herself boasts 4.3 million TikTok followers on her personal and business account. 

Lacey M is closely tied to the wildly successful UK cosmetics giant P. Louise, who herself boasts 4.3 million TikTok followers on her personal and business accountCredit: Instagram/plouise1
The youngster has signed up Lacey to be an ‘official P.Louise Bestie’, and boasts her own custom makeup bundles including a Lacey In A Sticky Situation with my Bestie BoxCredit: PLouise
Within days of her being banned from TikTok, Lacey is back on our screens but this time flanked by her mother, Laura, and her auntie, NatalieCredit: Instagram/lacey.x.m.x

She signed up Lacey to be an “official P.Louise Bestie”, and now the youngster even boasts her own custom makeup bundles including a Lacey In A Sticky Situation with my Bestie Box. 

The pack sells for £55 and features customisable drink cups alongside high-end cosmetics. 

For a child to be the face of a brand that also sells items with risqué names like “Bad B*tch Energy” lip kits, certainly raises some ethical questions. 

The backlash reached a boiling point following Lacey’s recent birthday extravaganza – tickets for the party cost £38, and organisers reportedly raked in £54,000 after thousands attended.





For a child to be the face of a brand that also sells items with risqué names like “Bad B*tch Energy” lip kits, certainly raises some ethical questions

Critics accused P. Louise of inappropriately sponsoring a child’s party – something she denies – and turning a young girl’s birthday into a corporate branding exercise.

Taking to Instagram, the beauty mogul was forced to address the scandal and defended her relationship with the young influencer and slammed the “assumptions” made by online trolls.

She wrote: “This is exactly what’s wrong with the internet, assumptions being made instead of truth being checked.

‘Cash cow’

“So let me be clear: I never took a penny from Lacey’s party, and I did not sponsor the event. What I did do was gift goody bags to a little girl who has shown nothing but loyalty, love, and passion for my brand over the years. She’s someone who dreams big.

“Someone who supports every launch, never misses a moment, always pays in full, and proudly shares my brand because she genuinely believes in it.”

The makeup boss went on to argue that ambition should not be gatekept by age. Then baffled fans by saying it was an issue of female empowerment rather than child safety.

She said: “That kind of dedication deserves to be celebrated, not questioned.”

The controversy surrounding Lacey M taps into a growing, global anxiety about ‘sharenting’ and the monetisation of childrenCredit: Instagram/lacey.x.m.x

“Dreams don’t come with an age limit. There is no expiration date on hope, ambition, or becoming the person you’ve always imagined. Whether you’re young or grown, you deserve encouragement, support, and people who believe in you.” 

“Supporting dreams will always matter to me. And once again, it’s disappointing to see women in business judged by a different standard, measured with a different ruler simply for showing kindness, generosity, and heart. We rise by lifting others. Always.”





She’s 12 years of age and she’s making money for her parents, for her auntie and her mom. And P. Louise is using her as a cash cow


User

While many applauded P Louise for her fiery stance, many accused her of ignoring the core issue for child safety and exploitation. 

One wrote: “I think it’s absolutely amazing that Lacey’s got banned because she shouldn’t be on here.”

“She’s 12 years of age and she’s making money for her parents, for her auntie and her mom. And P. Louise is using her as a cash cow.”

Another chimed in: “She’s twelve. Twelve year olds cannot sign contracts, fully understand brand exploitation, consent to any legal or long term digital footprint.”

Lacey and her mum’s new joint account has amassed 50,000 followers in a weekCredit: Instagram/lacey.x.m.x

“So why are we acting like she’s a 25 year old influencer who has lost her livelihood?

“She’s a child. And if she’s devastated. I do feel for her because that emotion will be real. But the responsibility, that sits squarely with the adults, parents, guardians, managers.”

And the hurt of the ban was not just felt by Lacey, but also her very large, young fanbase. One teenager named Riley, who attended Lacey’s birthday party, started a petition to get her reinstated. 

He said: “Let’s get her account back, cause honestly, she actually worked so hard for them. She’s got 1.7 million followers at the age she is. She built such, like, a community and such, like, a massive following, and we can’t let her account stay banned.” 

Others rallied to “show their support” by inundating P Louise website with orders for Lacey’s make-up bundles. 

The controversy surrounding Lacey M taps into a growing, global anxiety about ‘sharenting’ and the monetisation of children. 





I think it’s absolutely amazing that Lacey’s got banned because she shouldn’t be on here


User

Experts point out there are no limits on how many hours a child can spend filming content, no psychological support for dealing with online trolls, and crucially, no legal framework in the UK to ensure that children actually see a penny of the revenue their faces generate.

Critics point out that while Mum Laura and Auntie Natalie are officially “managing” the new @Laceym.xandmum account, it is ultimately Lacey’s face, Lacey’s personality, and Lacey’s childhood that is being sold to the masses. 

For now, Lacey and her mum are continuing to post on their new joint account, which has amassed 50,000 followers in a week, while trying to stay one step ahead of the moderators. 

But with insiders saying TikTok are “ready to step in and shut them down,” the clock is ticking.

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The newest trend in L.A. office space: In-house studios for traveling influencers

For the trendiest tenants in Hollywood office buildings, it’s the latest fad that goes way beyond designer furniture and art: mini studios

To capitalize on the never-ending flow of stars and influencers who come through Los Angeles, a growing number of companies are building bright little corners for content creators to try products and shoot short videos. Athletic apparel maker Puma, Kim Kardashian’s Skims and cheeky cosmetics retailer e.l.f. have spaces specifically designed to give people a place to experience and broadcast about their brands.

Hollywood, which hasn’t historically been home to apparel companies, is now attracting the offices of fashion retailers, says CIM Group, one of the neighborhood’s largest commercial property landlords.

“When we’re touring a space, one of the first items they bring up is, ‘Where can I build a studio?’” said Blake Eckert, who leases CIM offices in L.A.

Their studio offices also serve as marketing centers, with showrooms and meeting spaces where brands can host proprietary events not open to the public.

“For companies where brand visibility is really important, there is a trend of creating spaces that don’t just function as offices,” said real estate broker Nicole Mahalka of CBRE, who puts together entertainment property leases and sales.

Puma’s global entertainment marketing team is based in its new Hollywood offices, which works with such musical celebrity partners as Rihanna, ASAP Rocky, Dua Lipa, Skepta and Rosé, said Allyssa Rapp, head of Puma Studio L.A.

Allyssa Rapp, director of entertainment marketing at Puma, is shown in the Puma Studio L.A.

Allyssa Rapp, director of entertainment marketing at Puma, is shown in the Puma Studio L.A. The company keeps a closet full of Puma products on hand to give VIP guests. Visits to the studio sanctum are by invitation only, though.

(Kayla Bartkowski / Los Angeles Times)

Hollywood is a central location, she said, for meeting with celebrities, stylists and outside designers, most of whom are based in Los Angeles.

The office is a “creation hub,” she said, where influencers can record Puma’s design prototyping lab supported by libraries of materials and equipment used to create Puma apparel. The company, founded in 1948, is known for its emblematic sneakers such as the Speedcat and its lunging feline logo, and makes athletic wear, accessories and equipment.

Puma’s entertainment marketing team also occupies the office and sometimes uses it for exclusive events.

“We use the space as a showroom, as a social space that transforms from a traditional workplace into more of an experiential space,” Rapp said.

Nontraditional uses include content creation, sit-down dinners, product launches, album listening parties and workshops.

“Inviting people into our space and being able to give them high-touch brand experiences is something tangible and important for them,” she said. “The cultural layer is really important for us.”

The company keeps a closet full of Puma products on hand to give VIP guests. Visits to the studio sanctum are by invitation only, though. There’s no retail portal to the exclusive Hollywood offices.

Puma shoes are on display in the Puma Studio L.A.

Puma shoes are on display in the Puma Studio L.A.

(Kayla Bartkowski / Los Angeles Times)

Puma is also positioning its L.A studio as a connection point for major upcoming sporting events coming to Los Angeles, including the World Cup this summer, the 2027 Super Bowl and 2028 Olympics.

In-office studios don’t need to be big to be impactful, Mahalka said. “These are smaller stages, closer to green screen than a massive soundstage.”

Social media is the key driver of content created by most businesses, which may set up small booth-like stages where influencers can hawk hot products while offering discounts to people watching them perform.

Bigger, elevated stages can accommodate multiple performers for extended discussions in front of small audiences, with towering screens behind them to set the mood or illustrate products.

Among the tricked-out offices, she said, is Skims. The company, which is valued at $5 billion, is based in a glass-and-steel office building near the fabled intersection of Hollywood Boulevard and Vine Street.

The fashion retailer declined to comment on the studio uses in its headquarters, but according to architecture firm Odaa, it has open and private offices, meeting rooms, collaboration zones, photo studios, sample libraries, prototype showrooms, an executive lounge and a commissary for 400 people.

Pieces of a shoe sit on a workbench in the Puma Studio L.A.

Pieces of a shoe sit on a workbench in the Puma Studio L.A.

(Kayla Bartkowski / Los Angeles Times)

The brands building studios typically want to find the darkest spot on the premises to put their content creation or podcast spaces, Eckert said, where they can limit outside light and sound. That’s commonly near the center of the office floor, far from windows and close to permanent shear walls that limit sound intrusion.

They also need space for green rooms and restrooms dedicated to the talent.

Spotify recently built a fancy podcast studio in a CIM office building on trendy Sycamore Avenue that is open by invitation-only to video creators in Spotify’s partner program.

“Ambitious shows need spaces that support big ideas,” Bill Simmons, head of talk strategy at Spotify, said in a statement. “These studios give teams room to experiment and keep pushing what’s possible.”

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Travel influencer brands Italian city as ‘filthy’ and leaves holiday early

A travel influencer sparked controversy after branding a popular city the ‘worst in Italy’ and claiming it was filthy. She was so unimpressed, she willingly lost money on her hotel booking so she could check out earlier

A travel influencer has labelled a city the “worst” in Italy, claiming she was so disappointed during her visit that she left early and deliberately lost out on money by cutting her stay short.

Yet her remarks have sparked controversy. This is likely because Italy remains an extraordinarily popular destination among holidaymakers and travel enthusiasts from all over the world.

Celebrated for its exceptional, world-class cuisine, elaborate architectural heritage, artworld masterpieces, prestigious fashion brands, rich historical tapestry and cultural significance, plus much more. Despite Italy’s abundant offerings, one woman has denounced one of its most popular cities, describing it as “filthy”.

Karo, who shares content online as @karosolotravel, turned to TikTok to voice her opinions about Bologna, a city celebrated for its extensive collection of UNESCO-designated medieval porticoes set among characterful red-roofed historic buildings.

It’s equally renowned and cherished for its indulgent pasta specialities, such as tortellini and tagliatelle al ragù, yet Karo remained underwhelmed.

Throughout the clips she recorded, she captured some graffiti daubed on metal waste bins and stone columns, along with a discarded cigarette end on the ground.

She additionally filmed a rough sleeper covered by a sleeping bag and blankets positioned outside a shop entrance. Karo also featured footage of multiple Bologna streets, which appeared deserted but otherwise pristine and devoid of any litter or vandalism.

During one segment, she directed the camera towards herself and filmed while she walked about with a tissue pressed against her nose, claiming the area smelt offensive. In the caption beneath her video, she wrote: “The worst Italian city I’ve ever been to. It smells of urine everywhere, it’s filthy, and you can tell it hasn’t been cleaned in years.

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“Why aren’t the city authorities cleaning the streets and buildings? Those orange buildings are black. And that awful stench.”

Karo went on: “I came here to eat pasta bolognese, but I felt like vomiting and barely ate a thing! Why do people on TikTok recommend Bologna? It’s disgusting! I fled Bologna for Rimini, gave up on my hotel, and lost my money.”

However, other TikTok users were quick to dispute her assessment of the historic city. One commented: “I spent five days in Bologna last April. Walked everywhere including St Luca. TOTALLY DISAGREE. I LOVED BOLOGNA”.

Another said: “Bologna is beautiful!” while a third quipped: “Complaining that the 2000 year old buildings look like they are 2000 years old”.

A fourth person wrote: “One of the most beautiful cities I visited!!”

Meanwhile, someone claiming to be a resident shared: “Bologna became much much worse since it became a heavily touristy city. Mass tourism is destroying my city!”

Another user countered: “I respect your opinion but in my view, [it] does not represent the reality at all. I guess [you] didn’t match with the place. Bologna is an amazing city with unique character.

“I did not find it dirty at all and it was nice and tidy. In my view, I did find Bologna more authentic in comparison to other Italian cities.”

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