influencer

OVER one million people watched as Brittany Miller made the perfect roast potato over the weekend – for her perfect twins in her perfect home with her perfect smile.

But behind the 29-year-old influencer’s flawless façade lies a sinister web of lies which saw her fake cancer and con her followers. Now, for the first time we reveal the truth behind her shock scam – and why she’ll stop at nothing to achieve fame.

In 2017, Brittany was an unknown 21-year-old living in Oxfordshire, with dreams of becoming the next big social media influencer. Her small online community were then left shocked when she claimed to have been diagnosed with stage three gastric cancer. 

Her friends rallied around her – a crowdfunding page was set up to help support her financially and interest around her started growing.

But then just as fast as her cancer news started spreading – it then disappeared and wasn’t mentioned again. No trace of her extraordinary lie could be found online. 

It wasn’t until 2020 when Brittany collaborated with a breast cancer awareness charity that her former best friend decided to speak out – revealing the whole thing had been a scam. 

Brittany lied to us all – not just her friends but also her followers online

Former friend

The police have confirmed to The Sun that Brittany was indeed convicted of her crime – fraud by false representation.

In July 2020, she was given a conditional discharge for 12 months and was forced to pay compensation and costs to the Crown Prosecution Service. 

Her criminal record will no longer show up on basic checks, which has left her victims furious. 

Speaking anonymously, a former pal revealed that Brittany had in fact been the one to set up the JustGiving page and had begged her friends to circulate it for her.

They told us: “Brittany lied to us all – not just her friends but also her followers online. 

“Now people are following her and they have no idea what she is really like.

“Yes it happened years ago but lying about cancer is really wrong. Lots of her followers will have family members living with cancer but little do they know that every time they watch one of her videos, they are giving money to a fraud.”

MAKING CASH AND FALLING OUT

Indeed, Brittany has built herself a successful online career. Her videos are mostly her dishing up huge meals, making home comfort food or showing hauls from Temu or Shein.

It might not be groundbreaking stuff but she has 3.5 million people following her on TikTok.

Her boyfriend, Ash Griffiths, regularly features in her clips and in July last year she gave birth to identical twins, Elijah and Emiliano, who have also become a big part of her content. 

The couple recently moved into a plush new home in East Sussex, thanks to the proceeds from Brittany’s TikTok account.

Looking back, another friend recalled how Brittany would tell her she was in hospital, having treatment, including radiotherapy and would guilt trip her when she wasn’t available to hang out with her.

Things came to a head when the pal accused Brittany of stealing money from her grandma.

In messages seen by The Sun, someone appearing to be Brittany admits to taking the cash but blames it on the strong medication she was taking. The pair fell out shortly after. 

In the weeks and months after Brittany’s crime was revealed, there has been a lot of online speculation but she has never addressed what happened. 

The former pal told us: “Brittany has done what she can to erase her history and will delete any comments referencing it.

“It’s pretty scary to think she was happy to lie about cancer and makes you wonder just how far she will go to be super successful.

“This isn’t about getting revenge on her, it’s about people knowing the truth, which they deserve.”

PAST MISTAKES AND PRESENT ISSUES

The cancer scam wasn’t the only time Brittany has been caught telling lies.

In 2018, she was convicted of travelling on the railway without having paid the fare. She gave the officer of the railway company a fake name and address. She was fined £320. 

In recent months, Brittany’s parenting has also come under question and  she revealed how an anonymous hater had accused her of child abuse.

Ash, who is the father of their twins, was even quizzed on her being an alcoholic and a “druggy.”

I’m in the spotlight, I get millions of views every video, I get it, there’s nasty people out there

Brittany on her fame

Unlike in the past, Brittany decided to be very open about what had been going on and, in an emotional video, she acknowledged that someone reported her to social services, not only accusing her of child abuse, but holding her responsible for “lots of things”.

She confirmed that she “got questioned about everything” and was “really upset” when she spoke to them on the phone, so much so that she “kept having to pause” because she was crying so much.

No further action was taken but the whole incident left Brittany shaken up. 

She said at the time: “People are so desperate for my downfall and bringing me down, but bringing my children into it is ludicrous – why would you want to do that to them, innocent babies?

“Do what you want to me, whatever, but to them, innocent children who are clearly very happy and healthy babies, that’s crazy, you’re an actual weirdo, you’re an actual loser.”

Brittany added:  “Never in a million years did I think I’d have to go through something like this – obviously, I’m in the spotlight, I get millions of views every video, I get it, there’s nasty people out there, I understand that. 

“I just think, how cruel can you actually be? So, so cruel.”

It’s not just Brittany who has been left shaken up by it all – her former friends now fear they will be targeted by trolls accusing them of spreading lies to social services.

An insider said: “It feels like trouble follows Brittany. She might have this perfect life on social media but it’s not the truth. This drama with social services won’t be the last she’s involved in. But she’s built up an incredible following now – and they will support her, no matter what.”

Brittany has been contacted for comment.

Inside a historic aircraft hangar in Playa Vista, crowds of people gathered on Thursday to browse the latest fashions from handbags to clothing and shoes as they prepared for the holiday shopping season.

These weren’t shoppers or retailer buyers browsing for the latest products. Instead, they were YouTube video creators who were being courted by brands from Lowe’s to Shark Beauty to encourage online audiences to buy their products.

Aaron Ramirez, a 22-year-old influencer who focuses on men’s fashion and lifestyle, stood in front of racks of carefully curated shelves of backpacks as he decided which items he would endorse for his 234,000 YouTube subscribers.

“I can make a video about anything that improves my quality of life and add a link to it,” said Ramirez. “I only recommend products that I really use and really like.”

The San Diego resident was among about 300 creators participating in YouTube’s annual benefit for creators dubbed “Holiday House” that helps internet personalities get ready to sell goods during the busy holiday shopping season.

The event — held at the cavernous converted Google offices that once housed Howard Hughes’ famous Spruce Goose plane — underscores YouTube’s desire to be a bigger player in online shopping by leveraging its relationship with creators to promote products in much the same way that rival TikTok does.

In August, YouTube introduced new tools to help its creators better promote products they plug in their videos. One feature uses AI to identify the optimal place on the screen to put a shopping link when an influencer mentions a product. If a customer clicks on that link and makes a purchase, the creator gets a commission.

Brands that were once skeptical about influencers have embraced them over time as sales-tracking tools have improved and the fan base of video creators has mushroomed.

“It’s like the people that you saw on television and before that the people that you listened to on radio who became the trusted personalities in your life,” Earnest Pettie, a trends insight lead at YouTube, said in an interview. “Oprah’s Favorite Things was a phenomenon because of how trusted Oprah was, so it really is that same phenomenon, just diffused across the creator ecosystem.”

Despite economic uncertainty and tariffs imposed by the Trump administration, shoppers in the U.S. are expected to spend $253.4 billion online this holiday season, up 5.3% from a year ago, according to data firm Adobe Analytics.

Social media platforms have helped drive some of that growth. The market share of online revenue in purchases guided by social media affiliates and partners, including influencers, is expected to grow 14%, according to Adobe Analytics.

Cost-conscious consumers are doing more research on how they spend their money, including watching influencer recommendations. In fact, nearly 60% of 14- to 24-year-olds who go online say their personal style have been influenced by content they’ve seen on the internet, according to YouTube.

“It’s more about discovery, understanding where the best deals are, where the best options are,” said Vivek Pandya, director at Adobe Digital Insights. “Many of these users are getting that guidance from their influencers.”

YouTube is one of the top streaming platforms, harnessing 13.1% of viewing time in August on U.S. TV sets, more than rivals Netflix and Amazon Prime Video, according to Nielsen. And shopping-related videos are especially popular among its viewers, with more than 35 billion hours watched each year, according to YouTube.

With YouTube’s shopping feature, viewers can see products, add them to a cart and make purchases directly from the video they’re watching.

Promoting and enabling one-click e-commerce from video has been huge in China, triggering a wave across Asia and the world of livestreaming and recorded shopping videos. Live commerce, also known as live shopping or livestreaming e-commerce, is a potent mix of streaming, chatting and shopping.

The temptation to shop is turbocharged with algorithms like that of TikTok Shop, enticing people to try more channels and products.

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1. YouTube content creators Diana Extein, left, and Candice Waltrip, right, film clothing try-ons during YouTube’s Holiday House shopping event at Google Spruce Goose on Thursday, Oct. 16, 2025 in Playa Vista, CA. 2. YouTube content creator Peja Anne, 15, makes a video with beauty products as her mom Kristin Roeder films during YouTube’s Holiday House shopping event at Google Spruce Goose on Thursday, Oct. 16, 2025 in Playa Vista, CA.

A YouTube content creator who declined to give her name browses YouTube’s Holiday House shopping event at Google Spruce Goose on Thursday in Playa Vista, Calif.

YouTube content creator Cheraye Lewis’ channel focuses on lifestyle and fragrance, and a brand deal with Fenty Beauty helped launch her content to larger audiences.

More than 500,000 video creators as of July have signed up to be a part of YouTube Shopping, the company said.

Creators who promote products can make money through ads and brand deals, as well as commissions.

YouTube already shares advertising and subscription revenue with its creators and currently does not take a cut from its shopping tools, said Travis Katz, YouTube Shopping vice president.

“For us, it’s really about connecting the dots,” Katz said. “At YouTube we are first and foremost very focused on, how do we make sure that our creators are successful? This gives a new way for creators to monetize.”

Companies like Austin-based BK Beauty, which was founded by YouTube creator Lisa J, said YouTubers have helped drive sales for their products.

“They’ve built these long-term audiences,” said Sophia Monetti, BK Beauty’s senior manager of social commerce and influencer marketing. “A lot of these creators have established channels. They’ve been around for a decade and have just a really engaged community.”

To be sure, YouTube faces a formidable rival in TikTok, which is a leader in the live shopping space (its parent company, Byte Dance, is being sold to an American investor group so that the hugely popular app can keep operating in the U.S.).

Two years ago, the social video company launched TikTok Shop, working with creators and brands on live shopping shows that encourage viewers to buy products. TikTok had 8 million hours of live shopping sessions in 2024.

YouTube says its size and technology create advantages, along with the loyalty its creators build with fans when it comes to product recommendations.

Bridget Dolan, a director of YouTube Shopping Partnerships, said “shopping has been in YouTube’s DNA from Day One” and that the company has been integrating shopping features into its viewing experience.

YouTube content creators peruse products and film content during YouTube’s Holiday House shopping event at Google Spruce Goose on Thursday in Playa Vista, Calif.

Santa Clarita-based YouTube creator Cheraye Lewis said that YouTube Shopping helped her gain traction and earn a trusting audience through quality recommendations. Lewis, who has 109,000 subscribers on YouTube, makes videos about items such as fragrances and skincare products.

Lewis has been a video creator for eight years and has worked with such companies as Rihanna’s beauty brand Fenty.

“I try to inspire women and men to feel bold and confident through the fragrances that they’re wearing,” Lewis said at the event Thursday. “I give my audience real talk, real authenticity.”