great l. a. area

Reality television production in Los Angeles declined sharply this summer, leading to a nearly 21% drop in overall TV shoot days, a new report shows.

The total number of shoot days in the greater L.A. area from July to September was 4,380, down 13.2% compared to a year ago, according to data from FilmLA, a nonprofit that handles film permits for the Los Angeles region.

The third-quarter data does not reflect the full effect of the state’s newly bolstered film and TV tax credit program, which was passed this summer.

In the most recent round, 22 TV series were chosen amid a nearly 400% increase in applications, with 18 of those shows primarily filming in the L.A. area.

Projects that received an incentive have 180 days to start production after notice of their award, and it often takes time to commence filming.

Because of that, FilmLA executives were not surprised to see on-location production continue to slip during the summer months.

“Fortunately, we’ve already begun to see early signs of these incentives having their desired effect,” he said. “We’re excited to be taking calls from productions looking to line up their locations and pull permits,” FilmLA Vice President Philip Sokoloski said in a statement.

TV production totaled 1,441 shoot days, down 20.7% compared to the same time period last year. The decline is especially significant because TV is the region’s main driver of production.

Reality TV dropped to 649 shoot days, down 31.4% compared to last year. Other genres of TV production also saw a downturn — drama (down 19%) and pilots (down 34.5%). Production of television comedies, however, was a bright spot with 79 shoot days, up 41.1%.

Feature film production in L.A. also ticked up with 522 shoot days, an increase of 9.7% compared to last year. But commercial production, which does not receive a tax incentive, was down 17.9% to 668 shoot days.

The report’s “other” category, which includes student films, still photo shoots and documentaries, saw a decrease of 9.9% to 1,749 shoot days.

A shoot day represents one crew’s permission to film at a single location in a 24-hour period.

Longtime FilmLA executive Denise Gutches has been named the nonprofit’s new chief executive.

Gutches, who has served as FilmLA’s chief financial and operating officer since 2011, will assume her new role on Jan. 1. FilmLA President Paul Audley will retire at the end of December after a 17-year tenure with the organization, which announced the change Wednesday morning.

“We have a lot to do in this creative economy,” Gutches said in an interview. “I am definitely up for this challenge.”

The leadership transition comes as Hollywood tries to lure back film and television production that has relocated to other states and countries in search of lower costs and more generous tax incentives. Earlier this year, California increased the annual amount allocated to its own film and TV tax credit program and expanded the eligibility criteria in hopes of jump-starting production in the Golden State.

In the most recent application period, 22 TV series were awarded tax credits amid heightened interest in the program. Eighteen of those series will film largely in the Los Angeles area.

Gutches said she is hopeful the sweetened incentives will provide a boost to the Greater L.A. area, which has seen a sharp decline in production since the pandemic, dual writers’ and actors strikes and a pullback in spending from the studios.

FilmLA — which handles film permits for the city of Los Angeles and unincorporated areas of the county — is also working with government partners to smooth the process of filming in L.A., she said.

“We think that that’s highly critical to ensure that we can make the Los Angeles region more attractive with the new film and television tax credit,” she said. “Our mission is to keep filming here and streamlining it, and that’s really what we’re going to focus on.”

The transition to Gutches’ leadership began months ago when Audley asked the nonprofit’s board not to renew his contract.

His decision came after the group’s staff was cut to 74 employees from 117, reflecting industry changes and a slowdown in local production activity.

“It’s really about right-sizing the executive level staff of an organization of this size,” Audley said. “It just makes good business sense.”