Foundation

Celebrity PR firm helped LAFD shape messaging after Palisades fire

In the months after the Palisades fire, the Los Angeles Fire Department Foundation raked in millions of dollars in charitable donations to pay for training and equipment for firefighters, as LAFD leaders publicly complained about not having enough money to keep the city safe.

But some of the funds were quietly spent on something that had little to do with firefighting: a celebrity public relations firm to help LAFD leaders shape their messaging after a disaster in which their missteps figured prominently, The Times has learned.

Neither the LAFD nor the foundation would say how much the charity paid the Lede Company, whose clients include Reese Witherspoon and Charlize Theron, and what exactly the firm did for the department. A Lede representative declined to comment, saying the company does not discuss client matters.

“The LAFD Foundation provided communications support by hiring the Lede Company as part of its mission to provide resources to the LAFD,” Liz Lin, president of the foundation, said in an email. “The Foundation was not involved in the services provided by the Lede Company. Specific details regarding the Department’s use of the Lede Company should be addressed by the LAFD.”

The revelation comes as the LAFD is under heightened scrutiny for altering its after-action report to downplay the city’s failures in preparing for and responding to the fire, which killed 12 people and destroyed thousands of homes. The LAFD declined to answer questions about the work of the PR firm, including whether any changes to the report were made at its direction, vaguely citing federal court proceedings.

Federal prosecutors have charged a former Palisades resident with starting a Jan. 1 fire that reignited into the Palisades fire six days later.

“Any further responses will be evaluated following the conclusion of the federal case and in accordance with legal guidance at that time. Thank you for your understanding that no additional responses will be provided until all related court proceedings have been fully resolved,” the LAFD said in an unsigned email.

The after-action report was meant to spell out mistakes, which included not fully pre-deploying engines to the Palisades amid forecasts of dangerously high winds, and to suggest measures to avoid repeating them. But before the report was even completed, LAFD officials worried about how it would be received, privately forming a “crisis management workgroup” to “create our own narrative” about the fire and its aftermath.

Fire Chief Jaime Moore said he met with Lede in mid-November, on his first or second day at the helm, and thanked them for their work, but that he does not know what precisely they did for the department, which was led by interim Fire Chief Ronnie Villanueva when the report came out on Oct. 8.

“I’m assuming they had something to do with the after-action report, because they’re a PR firm,” Moore said in an interview last week. “I would think a PR firm was going to give advice to the fire chief, because at the time, they didn’t have a director of public information. So my assumption would be they were using a PR firm as the PR director.”

The author of the report, LAFD Battalion Chief Kenneth Cook, declined to endorse the public version because of changes that altered his findings and made the report “highly unprofessional and inconsistent with our established standards.”

While Moore admitted that the report was watered down and said he would not allow similar edits to future after-action reports, he said he did not see a benefit in determining who made the changes to the Palisades report.

“I gotta wonder, what is it gonna matter to me? Because I can see what the original report says. I can see what we put out to the public. I can see where the original report and the public report aim to fix the same thing,” he said. “They aim to correct where we could have been better. And it identifies … the steps that are going to be necessary to make those corrective actions.”

Mayor Karen Bass’ office did not respond to questions about whether she met with Lede, what direction its publicists gave city officials and what role the company had in preparing or editing the after-action report.

On its website, Lede boasts of representing “some of the biggest names and brands in entertainment, fashion, beauty & wellness, … advocacy, media, nonprofit and related industries.” In addition to Witherspoon and Theron, its client page includes photos of actors Kerry Washington and Rami Malek and singers Rihanna and Pharrell Williams. The firm represents brands such as Isabel Marant, Clinique and Hennessy Cognac and includes a strategic corporate communications division.

In the wake of the fire, Rick Caruso, the businessman and one-time L.A. mayoral candidate, committed $5 million to the Fire Department Foundation, in annual increments of $1 million.

One of Caruso’s executives sits on the board of the foundation, which bills itself as “the official nonprofit arm of the LAFD” and lists net assets of $12.3 million on its tax return for fiscal 2023-24, the most recent available. According to its website, it “provides vital equipment and funds programs that help the LAFD save lives and build resilient communities.“

Caruso told The Times on Tuesday that the foundation should disclose the amount and specific purpose of its spending on Lede, and that he will ask for an audit to ensure that none of his initial $1-million donation went to the company.

“The donation that our family made to the foundation is specifically intended for and limited to the protection and service of the city of Los Angeles,” said Caruso, who built popular malls like the Grove and the Americana at Brand. “I don’t want the money we donated going to a PR firm.”

Caruso, who has been fiercely critical of Bass and the city during the fire and its aftermath, added that he will withhold future payments to the foundation if an audit is not performed.

“Transparency is critical,” he said. “It’s part of the fiduciary responsibility of the foundation to the taxpayers and the city of Los Angeles to be completely transparent.”

Austin Beutner, a former Los Angeles Unified school superintendent who is running for mayor, said the failure by Bass, the LAFD and the foundation to explain the Lede Company’s role is “an unconscionable lack of transparency.”

“People died. Tens of thousands of people lost their homes, along with tens of thousands of people who lost their jobs. We owe them the truth,” said Beutner, whose home was severely damaged in the fire and who has called for an independent investigation into the city’s preparations for and response to the fire.

Laurie Styron, executive director and chief executive of CharityWatch, a Chicago-based watchdog of nonprofit organizations, said the foundation “should be excited about” disclosing specifically how it is spending donor money, including on the PR company.

“The fact that they’re being cagey about it is eyebrow-raising,” she said.

In a brief interview this month, Bass told The Times that she did not work with the Fire Department on changes to the after-action report, nor did the agency consult her about any changes.

“That’s a technical report. I’m not a firefighter,” she said.

A spokesperson previously said that Bass’ office did not demand changes to the drafts and only asked the LAFD to confirm the accuracy of items such as how the weather and the department’s budget factored into the disaster.

“The report was written and edited by the Fire Department,” the spokesperson, Clara Karger, said in an email in December. “We did not red-line, review every page or review every draft of the report.”

LAFD Assistant Chief Kairi Brown wrote in a July email to eight others, including Villanueva, that the goal of the internal crisis management team “is to collaboratively manage communications for any critical public relations issue that may arise. The immediate and most pressing crisis is the Palisades After Action Report.”

“With significant interest from media, politicians, and the community, it is crucial that we present a unified response to anticipated questions and concerns,” Brown wrote. “By doing so, we can ensure our messaging is clear and consistent, allowing us to create our own narrative rather than reactive responses.”

Cook emailed his final draft to Villanueva a few weeks later. Over the next two months, the report went through a series of edits — behind closed doors and without Cook’s involvement.

Cook’s version highlighted the failure to require firefighters to stay for an additional shift and to fully pre-deploy in the Palisades as a major mistake, noting that it was an attempt to be “fiscally responsible” that went against the department’s policy and procedures.

The department’s final report stated that the pre-deployment measures for the Palisades and other fire-prone locations went “above and beyond” the LAFD’s standard practice. The Times analyzed seven drafts of the report obtained through a records request and disclosed the significant deletions and revisions.

The report only briefly mentioned the Jan. 1 Lachman fire, which the LAFD failed to fully extinguish. The Times found that a battalion chief ordered firefighters to roll up their hoses and leave the burn area despite complaints by crews that the ground was still smoldering.

After the Times report, Bass directed Moore to commission an independent investigation into the LAFD’s handling of the earlier fire.

Moore said he has opened an internal investigation into the Lachman fire through the LAFD’s Professional Standards Division, which probes complaints against department members. He said he requested the Fire Safety Research Institute, which is reviewing last January’s wildfires at the request of Gov. Gavin Newsom, to include the Lachman fire as part of its analysis, and the institute agreed.

Pringle is a former Times staff writer.

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He was a billionaire who donated to the Clinton Foundation. Last year, he was denied entry into the U.S.

Nigerian billionaire Gilbert Chagoury, one of Africa’s richest men, has built a reputation as a giant of global philanthropy.

His name is on a gallery at the Louvre and a medical school in Lebanon, and he has received awards for his generosity to the Catholic Church and St. Jude’s Children’s Hospital. He owns a seven-bedroom hilltop mansion in Beverly Hills, and he has a high-level network of friends from Washington to Lebanon to the Vatican, where he serves as an ambassador for the tiny island nation of St. Lucia. His website shows him shaking hands and laughing with Pope Francis.

“I never imagined what the future would hold for me,” Chagoury once said of his boyhood in Nigeria. “But I knew there was a vision for my life that was greater than I could imagine.… I consider it a duty to give back.”

Since the 1990s, Chagoury has also cultivated a friendship with the Clinton family — in part by writing large checks, including a contribution of at least $1 million to the Clinton Foundation.

By the time Hillary Clinton became secretary of State, the relationship was strong enough for Bill Clinton’s closest aide to push for Chagoury to get access to top diplomats, and the agency began exploring a deal, still under consideration, to build a consulate on Chagoury family land in Lagos, Nigeria.

But even as those talks were underway, bureaucrats in other arms of the State Department were examining accusations that Chagoury had unsavory affiliations, stemming from his activities and friendships in Lebanon. After a review, Chagoury was refused a visa to enter the U.S. last year.

Chagoury is a prominent example of the nexus between Hillary Clinton’s State Department and the family’s Clinton Foundation, which has come under renewed scrutiny during her presidential run. The organization, founded as a way for the Clintons to tap their vast network for charitable works, has tackled some of the steepest challenges in the developing world, including rebuilding Haiti and fighting AIDS in Africa. It has also come under fire for its willingness to accept money from foreign governments with interest in swaying U.S. policy during Clinton’s time as secretary of State, and the controversial histories of some donors.

Part of a dictator’s inner circle

Chagoury was born in 1946 in Lagos to Lebanese parents, and as a child attended school in Lebanon. He sold shoes and cars in Nigeria, according to a biography on his website, before marrying the daughter of a prominent Nigerian businessman.

During the rule of Gen. Sani Abacha, who seized power in Nigeria in 1993, Chagoury prospered, receiving development deals and oil franchises.

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In the 1990s, Chagoury portrayed himself as an Abacha insider as he tried to influence American policy to be more friendly to the regime. Soon after President Clinton named Donald E. McHenry a special envoy to Nigeria in 1995, Gilbert and brother Ronald Chagoury visited McHenry in his office at Georgetown University in Washington. The U.S. was pushing for the return of democratic rule in Nigeria; Abacha, meanwhile, was eager to have his country taken off a U.S. list of nations that enabled drug trafficking, McHenry said.

“Their effort was to try and influence anyone who they thought could influence the U.S. government,” McHenry said, adding that the approach was heavy-handed. “They tried every key on the piano.”

Abacha turned out to be “one of the most notorious kleptocrats in memory,” stealing billions in public funds, acting Assistant Atty. Gen. Mythili Raman later said.

After Abacha’s death in 1998, the Nigerian government hired lawyers to track down the money. The trail led to bank accounts all over the world — some under Gilbert Chagoury’s control. Chagoury, who denied knowing the funds were stolen, paid a fine of 1 million Swiss francs, then about $600,000, and gave back $65 million to Nigeria; a Swiss conviction was expunged, a spokesman for Chagoury said.

Ties to the Clintons

In the years afterward, Chagoury’s wealth grew. His family conglomerate now controls a host of businesses, including construction companies, flour mills, manufacturing plants and real estate.

He has used some of that money to build political connections. As a noncitizen, he is barred from giving to U.S. political campaigns, but in 1996, he gave $460,000 to a voter registration group steered by Bill Clinton’s allies and was rewarded with an invitation to a White House dinner. Over the years, Chagoury attended Clinton’s 60th birthday fundraiser and helped arrange a visit to St. Lucia, where the former president was paid $100,000 for a speech. Clinton’s aide, Doug Band, even invited Chagoury to his wedding.

Chagoury also contributed $1 million to $5 million to the Clinton Foundation, according to its list of donors. At a 2009 Clinton Global Initiative conference, where business and charity leaders pledge to complete projects, the Chagoury Group’s Eko Atlantic development — nine square kilometers of Lagos coastal land reclaimed by a seawall — was singled out for praise. During a 2013 dedication ceremony in Lagos, just after Hillary Clinton left her post as secretary of State, Bill Clinton lauded the $1-billion Eko Atlantic as an example to the world of how to fight climate change.

“I especially thank my friends Gilbert and Ron Chagoury for making it happen,” he said.

By last summer, U.S. diplomats had selected a 9.9-acre property at Eko Atlantic as the preferred site for a new Lagos consulate, State Department documents obtained by the Los Angeles Times show. Two months ago, James Entwistle, then the U.S. ambassador to Nigeria, wrote to Washington, asking permission to sign a 99-year lease.

No deal has been signed, State Department spokeswoman Elizabeth Trudeau said. She did not answer questions about whether the Clintons recommended Eko Atlantic. She said at a recent briefing that she was unaware of whether Hillary Clinton knew the site was under consideration; it was on a list of possibilities submitted by a real estate firm in 2012, Trudeau said in response to questions from The Times. A spokesman for Clinton’s campaign noted that the State Department has said the process has been managed by “career real estate professionals.”

Chagoury declined requests for an interview. A friend and spokesman, Mark Corallo, said Chagoury was a generous and “peace-loving” man unfairly scrutinized because of his association with the Clintons. He said Chagoury last saw Hillary Clinton at a 2006 dinner. The Clinton Foundation and a spokesman for Bill Clinton did not respond to requests for comment.

Chagoury also has given to Republicans: He and his brother, along with Eko Atlantic, are listed as sponsors for a 2014 art exhibit at the George W. Bush Presidential Center.

Suspicions emerge in the U.S.

In spite of his network of powerful friends, Chagoury has aroused the suspicions of U.S. security officials. In 2010, he was pulled off a private jet in Teterboro, N.J., and questioned for four hours because he was on the Department of Homeland Security’s no-fly list. He was subsequently removed from the list and categorized as a “selectee,” meaning he can fly but receives extra scrutiny, Homeland Security documents show. The agency later wrote to Chagoury to apologize “for any inconvenience or unpleasantness.”

That letter did not explain why Chagoury was on the no-fly list, but another Homeland Security document shows agents citing unspecified suspicions of links to terrorism, which can include financing extremist organizations; Chagoury later told reporters that agents asked him what bank he used in Nigeria.

Chagoury believes it was unfair for government officials to disclose the episode and to “suggest that he was a potential threat,” Corallo said. He said that Chagoury’s lawyers resolved the issue and that he never asked anyone else for help.

Chagoury told ABC News and the Center for Public Integrity at the time that he was miffed because his travel problems made him miss seeing the Lakers in the playoffs. “I just love the Lakers,” he said.

His visa troubles stem at least in part from his involvement in the tangled politics of Lebanon. Chagoury has contributed to charitable projects there, advocated on behalf of the country’s Christians and formed political alliances, including with Michel Aoun, a Lebanese Christian politician who served as army commander and prime minister during the country’s civil war.

For a decade, Aoun’s party has been part of a political coalition with Hezbollah, the Shiite Muslim group backed by Iran that has seats in Lebanon’s parliament. Hezbollah is classified as a terrorist organization by the U.S., which holds the group responsible for the 1983 bombing of the U.S. embassy in Beirut and a Marine barracks blast that year that killed 241 American servicemen. Drug Enforcement Administration investigations have also found that Hezbollah is in league with Latin American cartels to launder hundreds of millions of dollars in drug profits.

Chagoury was “known to have funded” Aoun, a Lebanese government minister told then-Ambassador Jeffrey D. Feltman in 2007, according to a cable published by WikiLeaks that didn’t go in detail about Chagoury’s relationship with Aoun. The minister suggested that the U.S. “deliver to Chagoury a strong message about the possibility of financial sanctions and travel bans against those who undermine Lebanon’s legitimate institutions.”

Chagoury never got a scolding, though. Instead, Band, Bill Clinton’s aide, pushed for new access for Chagoury after Hillary Clinton took over at the State Department. In 2009, Band wrote his friends in the department. “We need Gilbert Chagoury to speak to the substance guy re Lebanon. As you know he’s key guy there and to us and is loved in Lebanon. Very imp.” Huma Abedin, a longtime aide and confidante to Clinton and now vice chairwoman of her presidential campaign, suggested Feltman.

When Band’s email was made public this month, Donald Trump pounced, calling the Chagoury episode “illegal” and a “pay-to-play” scheme.

But no meeting ever happened, according to both Feltman and Chagoury’s spokesman. Chagoury wanted only to pass along insights on Lebanese politics, Corallo said, adding that “nothing ever came of it” and that Chagoury never talked to anyone at the State Department. Band declined to comment for this story.

A Clinton campaign spokesman said Judicial Watch, the conservative organization that sued to make the emails public, “has been attacking the Clintons since the 1990s.”

“No matter how this group tries to mischaracterize these documents, the fact remains that Hillary Clinton never took action as secretary of State because of donations to the Clinton Foundation,” spokesman Josh Schwerin said.

This month, the foundation announced that it would stop accepting donations from foreigners and corporations should Clinton win the presidency.

Denied a visa

After Clinton left the State Department, Chagoury again found himself under suspicion by U.S. security officials. A 2013 FBI intelligence report, citing unverified raw information from a source, claimed Chagoury had sent funds to Aoun, who transferred money to Hezbollah. The source said Aoun was “facilitating fundraising for Hezbollah.” The U.S. put Chagoury in its database used to screen travelers for possible links to terrorism, interagency memos show.

The ties between Chagoury and Aoun ended years ago in a dispute over oil franchises, said Michel de Chadarev, an official with Aoun’s party. Chagoury now backs an Aoun rival for the presidency. De Chadarev said Aoun “categorically denied” any arrangement where he shared money with Hezbollah or passed funds from Chagoury: “No, no, no. Of course not. It is not in his principles to act as transporter to anyone.”

Last summer, when Chagoury planned a trip to Los Angeles, he applied at the U.S. embassy in Paris for a visitor’s visa and was refused, according to interviews and government documents. Based on the FBI report and other allegations from intelligence and law enforcement sources, the State Department denied the application. It cited terrorism-related grounds, a broad category that can apply to anyone believed to have assisted a terrorist group in any way, including providing money.

Chagoury has denied ties to Hezbollah. Two years ago, he helped pay for a conference in Washington on the persecution of Christians in the Middle East; some attendees supported Hezbollah, but the director of the group that organized the conference said that didn’t mean Chagoury or other conference organizers were among them. “Hezbollah is part of the political reality of the country,” Andrew Doran told the National Review.

Corallo did not answer questions about the visa denial, but said Chagoury “has been a friend and supporter of America all his life” and that “any allegation that Mr. Chagoury is involved in any way with providing material support to any terrorist organization, of any stripe, is false, outrageous and defamatory.” He said Chagoury has no business interests in Lebanon.

The visa decision process is opaque and provides little recourse for those who are denied entry. Typically, the person is told of the grounds for refusal, but not the details. The secretary of State can grant a waiver, but that is often difficult when the evidence used to block entry is terrorism-related.

For the last three decades, Corallo said, Chagoury spent at least a few months each year in Beverly Hills, where he owns an 18,000-square-foot estate, once the home of actor Danny Thomas, with commanding views of West Los Angeles and the ocean.

A year ago, after his visa application was denied, Chagoury’s mansion was put on the market, with an asking price of $135 million. It’s still for sale.

joseph.tanfani@latimes.com

Twitter: @jtanfani

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‘Compliance Is the Foundation’: Kawa Junad On Banking Digitally In Iraq

Home Executive Interviews ‘Compliance Is the Foundation’: Kawa Junad On Banking Digitally In Iraq

Few executives have shaped Iraq’s digital transformation as directly as Kawa Junad, founder of First Iraqi Bank.

An award-winning corporate chair, innovator, and philanthropist, Junad rebuilt Iraq’s telecom networks after the 2003 war, launched the country’s first advanced 4G network with Fastlink, and later founded First Iraqi Bank (FIB), Iraq’s first fully digital bank. From connectivity to cross-border finance, his work has helped pull Iraq from cash and cables into the digital age. In this Q&A, Junad explains what it takes to build a digital bank in a high-risk market—and why the opportunity is just beginning.

Global Finance: Tell us about your journey, when did First Iraqi bank start and what is your goal? 

Kawa Junad: I’ve spent two decades building digital infrastructure in Iraq, from launching the country’s first 4G network to creating national fiber routes. That experience showed me how transformative technology can be when you remove barriers. We launched FastPay in 2016 as Iraq’s first mobile wallet, and the response proved Iraqis were ready for modern financial services. But to truly move the country forward, we needed a full digital bank, something that could issue IBANs, support cross-border payments, and give people and businesses real financial access. First Iraqi Bank went live in 2021 as Iraq’s first fully digital bank. Our goal is simple: help shift Iraq from a cash-based society to a digital, inclusive economy where anyone can open a bank account in minutes and participate in the financial system.

GF: How has the regulatory landscape for digital banking evolved in Iraq? 

Junad: The evolution has been very significant in just a few years. When we started designing FIB, there was no dedicated digital-bank regulation in Iraq. We worked closely with the Central Bank of Iraq (CBI) under the existing banking law and electronic-payment regulations, often operating ahead of the regulatory curve. In recent years, the CBI introduced clear guidelines for digital banks covering capital requirements, cybersecurity, foreign ownership, and governance. There is now a much stronger focus on AML/CFT, sanctions screening, and risk management. The rules are stricter, but they create clarity and trust, which is essential for digital banking in Iraq.

GF: What potential do you see for digital banking in Iraq? 

Junad: Iraq has one of the youngest populations in the region, high smartphone penetration, and very low banking penetration. That’s the perfect environment for digital banking to make a real impact. We already see this potential reflected in our customer base, with around 1.2 million individual and corporate customers, the majority of whom are young and naturally comfortable with digital technology. The opportunities are enormous for millions of unbanked people who can open accounts digitally for the first time, for SMEs who can gain access to modern payments and financial tools, for government services and salary payments to be fully digitized and just generally for everyday payments to become faster, safer, and more transparent. We’re still at the beginning of that journey, but the demand is there and growing fast.

GF: What are the main challenges when opening a digital bank in Iraq? 

Junad: I can see four main challenges. The first one is regulation because we face high capital requirements, strict licensing criteria, and an intense focus on compliance. The second one is technology because you’re building a bank and a tech company at the same time, with strong cybersecurity and 24/7 availability. Then there is the issue of consumer trust: Iraq is still cash-heavy, so convincing users to trust a digital-only bank takes education and time. And finally, the risk environment.

We’re in a difficult geopolitical region, and so the anti-money laundering and financial-crime risk is higher than in many markets, so our systems are and must be exceptionally robust. We’re also in a quickly growing market and thus a quickly changing regulatory environment; which is something that absolutely forces us to remain agile.  And finally, we’re in a large regional economy that is year by year becoming more integrated with the international financial system; which pushes us to up our game to be able to compete and operate in these international markets.  Despite and probably because of all that, we believe the opportunity outweighs the complexity.

GF: First Iraqi Bank was recently mentioned in a financing scheme involving prepaid cards used to funnel illicit funds to sanctioned groups, what happened? What were the lessons learned? 

Junad: There were instances in the wider market where certain products were misused, and this created confusion. But I want to be absolutely clear: First Iraqi Bank has never issued prepaid cards, so any suggestion that FIB was involved in such activity is simply incorrect. All cards issued by FIB are debit cards, linked to fully verified, KYC-compliant customers in line with international best-practice. From the start, we built our systems to meet a higher standard of transparency, controls, and monitoring. We continuously strengthen our KYC, AML, and transaction-monitoring processes, and I’m proud that FIB consistently sets the benchmark for responsible and compliant digital banking in Iraq.

GF: How do you ensure AMLTF compliance? 

Junad: We built FIB’s compliance framework to meet international standards from day one. Our approach is based on four pillars:

  • Strong governance: Independent compliance leadership, board-level oversight, and a full three-lines-of-defense model.
  • Rigorous digital KYC: Biometric ID verification, sanctions and PEP screening, and enhanced due diligence for higher-risk users.
  • Advanced monitoring: Real-time transaction monitoring, sanctions screening on all payments, and timely reporting to regulators.
  • Culture and training: Regular AML/TF training for all staff and independent internal and external audits.

In a high-risk environment, compliance isn’t an obligation, it’s the foundation that keeps digital banking viable and trusted.

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