Intuit is the first new founding partner of the 2028 Olympics and Paralympics to take advantage of venue naming opportunities available for the L.A. Games as the financial technology company and LA28 announced a sponsorship deal Friday.
Per the partnership, Intuit will retain its name on Intuit Dome for Olympic basketball competitions and work with LA28 to assist small businesses in the city, provide select U.S. athletes with free tax preparation and expand financial education for students in the L.A. community.
Previously, the International Olympic Committee required “clean venues,” which necessitated scrubbing all mention of corporate sponsorship. It has required LA28 organizers to use generic names such as Exposition Park Stadium for BMO Stadium or 2028 Stadium for SoFi Stadium.
But after the IOC and LA28 announced an agreement in August that opened potential venue naming rights, Honda Center (volleyball), Peacock Theater (weightlifting and boxing) and the Comcast Squash Center at Universal Studios became the first venues to have corporate sponsorship. Honda and Comcast had already previously announced deals to become founding partners with LA28.
John Slusher, chief executive of LA28’s commercial operation, believed Intuit, which is in a 23-year partnership with the Clippers, would have been a potential Olympic partner no matter what, he said the pace of conversations picked up after naming rights became available. The Intuit Dome will host men’s and women’s basketball competitions that are among the most popular Olympic events and basketball is one of the few sports that competes for the duration of the Games, giving the arena a prime position in the Olympic spotlight.
“It wasn’t just any building. It was an incredibly important and state-of-the-art building,” Slusher said in an interview with The Times. “And it obviously ties so well with their investment in Los Angeles and what they do with the dome right now.”
Intuit Dome opened in 2024 for the Clippers. Hailed for its innovative use of technology, massive halo board and large fan section dubbed “The Wall,” the project from Clippers owner Steve Ballmer has already secured hosting rights for the NBA All-Star Game in February.
“Intuit is incredibly proud to be a founding partner of the LA28 Games,” Intuit chief marketing officer Thomas Ranese said in a statement. “Our commitment to powering prosperity aligns perfectly with the spirit of the movement: celebrating determination, optimism, and the belief in what’s possible. Just as athletes strive for gold, we empower consumers and businesses to outdo their financial goals with confidence.”
Conversations with partners regarding naming rights for temporary venues have started, Slusher said, beginning with companies already involved in The Olympic Partner (TOP) program. While no deals have closed for temporary venues yet, the initial feedback from partners “seems incredibly excited,” Slusher said.
The venue naming rights opened a never-before-tapped revenue stream for the 2028 Games, which are expected to cost about $7.1 billion. Organizers are hoping to cover at least $2.5 billion with domestic sponsorship. The financial terms of Friday’s contract were not disclosed, but founding-level partnerships are reported to start at roughly $200 million, according to Sports Business Journal.
The organizing committee had lofty marketing expectations heading into 2025. Hoping to capitalize on the successful 2024 Paris Games, the group aimed to bring in $800 million to $1 billion in deals this year and reach $2 billion total by the beginning of 2026. After announcing three founding-level partnerships this year between Intuit, Honda and Starbucks, Slusher says he believes the team is on track to meet its goals.
“We feel very confident that what we said back then will be true,” Slusher said. “So we’re feeling great about the progress. I think we saw an incredible momentum in the first quarter, and now what we’re seeing is that same momentum. … We are super excited about it and more to come.”
Every last deal matters approaching the July 14, 2028, opening ceremony. Any debt incurred from Games operation by LA28 will fall to L.A. The city is on the hook for the first $270 million in overrun costs, with California picking up the next $270 million and the rest falling back to L.A.
Weekly insights and analysis on the latest developments in military technology, strategy, and foreign policy.
A key aspect of the Trump administration’s Golden Dome missile defense initiative is ensuring America’s ability to launch retaliatory nuclear strikes, the nominee to become the next head of U.S. Strategic Command (STRATCOM) has stressed. This comes amid particular concerns within the halls of the U.S. government about the new deterrence challenges posed by China’s ongoing push to expand the scope and scale of its nuclear capabilities dramatically.
Navy Vice Adm. Richard Correll, who is currently deputy head of STRATCOM, testified before the Senate Armed Services Committee last week about his nomination to lead the command. Ahead of that hearing, he also submitted unclassified written answers to questions from members of the committee.
U.S. Navy Vice Adm. Richard Correll testifies at his confirmation hearing to become the next head of US Strategic Command on October 30, 2025. Office of the Secretary of War Petty Officer 1st Class Eric Brann
One of the questions posed to Correll asked how, if confirmed, he would expect to work with the central manager for the Golden Dome initiative, a post currently held by Space Force Gen. Mike Guetlein.
“Per Executive Order 14186, the Golden Dome for America (GDA) Direct Reporting Program Manager (DRPM) is responsible to ‘deliver a next-generation missile defense shield to defend its citizens and critical infrastructure against any foreign aerial attack on the U.S. homeland and guarantees a second-strike capability.’ If confirmed, I look forward to working with the GDA DRPM to ensure missile defense is effective against the developing and increasingly complex missile threats, to guarantee second-strike capability, and to strengthen strategic deterrence,” Correll wrote in response.
In deterrence parlance, a second-strike capability refers to a country’s credible ability to respond in kind to hostile nuclear attacks. This is considered essential to dissuading opponents from thinking they might be able to secure victory through even a massive opening salvo.
Helping to ensure America’s second-strike nuclear deterrent capability, as well as aiding in the defense specifically against enemy “countervalue” attacks, has been central to the plan for Golden Dome, which was originally called Iron Dome, since it was first announced in January. Countervalue nuclear strikes are ones expressly aimed at population centers, as opposed to counterforce strikes directed at military targets.
“Since the United States withdrew from the Anti-Ballistic Missile Treaty in 2002 and initiated development of limited homeland missile defense, official United States homeland missile defense policy has remained only to stay ahead of rogue-nation threats and accidental or unauthorized missile launches,” President Donald Trump wrote in his executive order on the new missile defense initiative in January. “Over the past 40 years, rather than lessening, the threat from next-generation strategic weapons has become more intense and complex with the development by peer and near-peer adversaries of next-generation delivery systems and their own homeland integrated air and missile defense capabilities.”
At the same time, there might be scenarios in which U.S. officials are concerned that the Ohios may no longer be entirely sufficient. A massive first strike that renders the air and ground legs of the triad moot, and also targets ballistic missile submarines still in port, would certainly put immense pressure on deployed submarines to carry out adequate retaliatory strikes with the warheads available to them. If multiple countries are involved, those demands would only be magnified. Threats to the submarines at sea, including ones we may not know about, as well as enemy missile defenses, something China has also been particularly active in developing, would also have to be factored in. Concerns about the potential destruction or compromise of nuclear command and control nodes, including through physical attacks or non-kinetic ones like cyber intrusions, would affect the overall calculus, too. Altogether, ensuring greater survivability of the other legs of the triad, where Golden Dome would be more relevant, might now be viewed as necessary.
“China’s ambitious expansion, modernization, and diversification of its nuclear forces has heightened the need for a fully modernized, flexible, full-spectrum strategic deterrence force. China remains focused on developing capabilities to dissuade, deter, or defeat third-party intervention in the Indo-Pacific region,” Correll wrote in response to a separate question ahead of his confirmation hearing last week. “We should continue to revise our plans and operations including integrating nuclear and non-nuclear capabilities in all domains across the spectrum of conflict. This will convey to China that the United States will not be deterred from defending our interests or those of our allies and partners, and should deterrence fail, having a combat ready force to achieve the President’s objectives.”
Correll’s written responses also highlighted concerns about Russia’s nuclear modernization efforts and growing nuclear threats presented by North Korea. He also touched on the current U.S. government position that there has been a worrisome increase in coordination between China, Russia, and North Korea, which presents additional challenges that extend beyond nuclear weapons.
“The Russian Federation continues to modernize and diversify its arsenal, further complicating deterrence. Regional actors, such as the Democratic People’s Republic of Korea (DPRK) present additional threats,” he wrote. “More than nuclear, China and Russia maintain strategic non-nuclear capabilities that can cause catastrophic destruction. The major challenge facing USSTRATCOM is not just addressing each of these threat actors individually but addressing them comprehensively should their alignment result in coordinated aggression.”
A graphic put out by the U.S. Defense Intelligence Agency (DIA) highlighting nuclear and conventionally-armed missile threats to the U.S. homeland that are driving the need for Golden Dome. DIA
It is important to stress that significant questions have been raised about the Golden Dome plans, including the feasibility of key elements, such as space-based anti-missile interceptors, and the immense costs expected to be involved. When any new operational Golden Dome capabilities might begin to enter service very much remains to be seen. Guetlein, the officer now in charge of the initiative, has described it as being “on the magnitude of the Manhattan Project,” which produced the very first nuclear weapons.
There is also the question of whether work on Golden Dome might exacerbate the exact nuclear deterrence imbalances it is supposed to help address. In his written responses to the questions ahead of his confirmation hearing, Correll acknowledged the impact that U.S. missile defense developments over the past two decades have already had on China’s nuclear arsenal and deterrence policies.
“China believes these new capabilities offset existing U.S. and allies missile defense systems,” he wrote. This, in turn, “may affect their nuclear strike calculus, especially if state survival is at risk.”
JL-1 air-launched ballistic missiles, or mockups thereof, on parade in Beijing on September 3, 2025. The JL-1 is one of the newest additions to China’s strategic arsenal and is key to enabling the air leg of the country’s fledgling triad. Central Military Commission of China
Russian officials also regularly highlight countering U.S. missile defenses as a key driver behind their country’s efforts to expand and evolve its nuclear arsenal. Just last week, Russia’s President Vladimir Putin claimed that new tests of the Burevestnik cruise missile and the Poseidon torpedo, both of which are nuclear-powered and intended to be nuclear-armed, had been successfully carried out. The development of both of those weapons has been influenced by a desire to obviate missile defenses.
In terms of global nuclear deterrence policies, there is now the additional wrinkle of the possibility of the United States resuming critical-level weapons testing. Trump announced a still largely unclear shift in U.S. policy in this regard last week. The U.S. Department of Energy has pushed back on the potential for new tests involving the detonation of actual nuclear devices, but Trump has also talked about a need to match work being done by Russia and China. You can read more about the prospect of new full-up U.S. nuclear weapon testing here.
The United States has more Nuclear Weapons than any other country. This was accomplished, including a complete update and renovation of existing weapons, during my First Term in office. Because of the tremendous destructive power, I HATED to do it, but had no choice! Russia is…
— Commentary: Trump Truth Social Posts On X (@TrumpTruthOnX) October 30, 2025
American authorities have accused Russia in the past of violating its obligations under the Comprehensive Nuclear Test Ban Treaty (CTBT) with very low-yield tests and criticized China for a lack of transparency around its testing activities. Russian authorities say they are now looking into what it would take to resume open critical-level nuclear testing in response to Trump’s comments.
North Korea is the only country to have openly conducted critical-level nuclear tests in the 21st century, and there are fears now it could be gearing up for another one. It should be noted that the United States and other nuclear powers regularly conduct nuclear weapon testing that does not involve critical-level detonations.
For now, as underscored by Correll’s responses to the questions posed ahead of his recent confirmation hearing, concerns about the assuredness of America’s nuclear second-strike capability remain a key factor in the push ahead with Golden Dome.
Out of sheer darkness, the Batman logo was emblazoned across the 86-foot-wide screen and dazzled my young eyes.
From Hollywood, I was instantly whisked away to Gotham City. The iconic DC comic book came to life and the booming thuds of the Caped Crusader smashing a pair of common thieves was real.
These were my first vivid memories of watching a movie in the larger-than-life Cinerama Dome on Sunset Boulevard, and being amazed by the screen’s size and the sense of being transported into another galaxy.
But the dome is magical on the outside, as well as the inside. The concrete geodesic dome is made up of 316 individual hexagonal and pentagonal shapes in 16 sizes. Like Grauman’s Chinese Theatre, it’s a structure that has become a Hollywood landmark.
The Dome represented a special place for me, until it became just another of the dozens of businesses in L.A. that never returned after pandemic closures in 2020.
Ever since, there have been rumblings that the Dome would eventually reopen. Although nothing is definitive, my colleague Tracy Brown offered a bit of hope in a recent article.
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Dome Center LLC, the company that owns the property along Sunset Boulevard near Vine Street, filed an application Oct. 28 for a conditional-use permit to sell alcohol for on-site consumption at the Cinerama Dome Theater and adjoining multiplex. The application doesn’t mention an reopening date or any details about movie screenings returning to the dome but suggests that a reopening may be in the works.
Elizabeth Peterson-Gower of Place Weavers Inc., said Dome Center is seeking a new permit that would “allow for the continued sale and dispensing of a full line of alcoholic beverages for on-site consumption in conjunction with the existing Cinerama Dome Theater, 14 auditoriums within the Arclight Cinemas Theater Complex, and restaurant/cafe with two outdoor dining terraces from 7:00 am – 4:00 am, daily,” according to the application filed by the company’s representative.
This would would be a renewal of the current 10-year permit, which expires Nov. 5.
The findings document filed with the City Planning Department also mentions that “when the theater reopens, it will bring additional jobs to Hollywood and reactivate the adjacent streets, increasing safety and once again bringing vibrancy to the surrounding area.”
A representative for Dome Center LLC did not respond immediately Friday to a request for comment.
What happened to the Dome?
The Cinerama Dome opened in 1963 and had been closed since the start of the COVID-19 pandemic in 2020.
Since the closing, the news about the future of the theater has been ambiguous.
In 2022, news that the property owners obtained a liquor license for the renamed “Cinerama Hollywood” fueled hope among the L.A. film-loving community’s that the venue was still on track to return.
But the Cinerama Dome’s doors have remained closed.
Signs of life
At a public hearing regarding the adjacent Blue Note Jazz Club in June, Peterson-Gower reportedly indicated that although there were not yet any definitive plans, the property owners had reached out to her to next discuss the future of the Cinerama Dome.
Perhaps this new permit application is a sign plans are finally coming together.
After the kind of year Los Angeles has endured — with devastating fires and demoralizing immigration raids — it would certainly bolster the spirits of all Angelenos to have another local landmark reopen its doors to welcome movie-loving patrons like me.
Today’s top stories
California Gov. Gavin Newsom speaks as he stands with First Partner Jennifer Siebel Newsom during an election night news conference at a Democratic Party office in Sacramento on Nov. 4, 2025.
(Godofredo A. Vásquez / Associated Press)
Voters approve Prop. 50
After World Series celebration, ICE and Border Patrol gather at Dodger Stadium once again
Dozens of federal immigration agents were seen staging in a Dodger Stadium parking lot Tuesday morning, a day after the team returned home to celebrate its back-to-back championships with thousands of Angelenos.
Videos shared with The Times and on TikTok show agents in unmarked vehicles, donning green vests and equipped with white zip ties in parking lot 13.
Five months ago, protests erupted outside the stadium gates when federal immigration used the parking lot as a processing site for people who had been arrested in a nearby immigration raid.
Sen. Alex Padilla says he won’t run for California governor
“It is with a full heart and even more commitment than ever that I am choosing to not run for governor of California next year,” Padilla told reporters outside his Senate office in Washington.
Padilla instead said he will focus on countering President Trump’s agenda in Congress, where Democrats are currently in the minority in both the House and Senate, but hope to regain some political clout after the 2026 midterm elections.
What else is going on
Commentary and opinions
This morning’s must-read
For your downtime
A view of landscaping at the home of Susan Gottleib and her Gottleib Native Garden in Beverly Hills.
(Allen J. Schaben / Los Angeles Times)
Going out
Staying in
A question for you: What’s the best hiking trail in SoCal?
Alexandra writes: “Sullivan Canyon, for sure.”
Rochelle writes: “Can’t ever go wrong in Griffith Park, but for overall exercise, killer views, artifacts, and entertainment without wearing yourself out, my hiking partner and I like the Solstice Canyon Loop in Malibu, 3.4 miles. The most popular hike in the canyon, for good reason!”
Email us at [email protected], and your response might appear in the newsletter this week.
And finally … your photo of the day
Joe Rinaudo hopes to host tours and educational opportunities at his home theater and museum through a nonprofit group dedicated to preserving photoplayers.
Have a great day, from the Essential California team
Jim Rainey, staff reporter Hugo Martín, assistant editor, fast break desk Kevinisha Walker, multiplatform editor Andrew Campa, Sunday writer Karim Doumar, head of newsletters
