creators

“South Park” creators Matt Stone and Trey Parker, who this summer landed one of the richest TV deals ever, are being called Scrooges by performers at their Casa Bonita restaurant near Denver.

In late October, the performers, including the famed cliff divers, went on a three-day strike, citing unsafe working conditions and stalled negotiations over their first contract. The performers voted unanimously to unionize with Actors’ Equity Assn. a year ago.

The strike ended when the restaurant’s management agreed to bring in a mediator to assist in the negotiations.

But the standoff has continued, prompting Actors’ Equity to take out an ad in the Denver Post this week that depicts a “South Park” cartoon-like Parker and Stone awash in hundred-dollar bills while their staff, including a gorilla and a person clad in a swimsuit, shivers outside in the Colorado cold.

The union said its goal is to prod the star producers to resolve the labor tensions by giving about 60 Casa Bonita performers, including magicians and puppeteers, a pay increase and other benefits along with their first contract.

A full page ad is running in the Denver Post on Dec 24.

(Actors’ Equity Association)

Other Casa Bonita workers voted earlier this month to join the International Alliance of Theatrical Stage Employees Local 7.

“At Casa Bonita, we value all of our team members and their well being,” the restaurant management said in a statement. “We are negotiating in good faith with our unionized team members in the hopes of concluding fair collective bargaining agreements.”

Parker and Stone declined to comment through a spokesperson.

The pair, who also created the hit Broadway play “The Book of Mormon,” rescued the kitschy, bright-pink Mexican-themed eatery in Lakewood, Colo., from bankruptcy in 2021 and have since plowed more than $40 million into the restaurant to upgrade and correct unsafe electrical, plumbing and structural issues after the facility had fallen into disrepair.

For “South Park” super-fans, the venue has become something of a mecca since first being featured in the seventh season of the long-running Comedy Central cartoon.

In that episode, Cartman flips out when Kyle invites Stan, Kenny and Butters Stotch to his birthday party at Casa Bonita (not Cartman), where they are serenaded by the restaurant’s ubiquitous mariachi bands.

Along with legions of other kids who grew up in Colorado, Parker and Stone fondly remember making the trek to the Casa Bonita of their 1980s youth. Restoring the restaurant has become a passion project for the writers, a journey that became grist for a documentary, “¡Casa Bonita Mi Amor!,” which streams on Paramount+.

In July, Paramount managers were eager to tie up loose ends to facilitate the company’s sale to David Ellison’s Skydance Media and RedBird Capital Partners. The incoming management team also became involved in the protracted negotiations to strike a new deal with Parker and Stone’s production company, Park County, to avoid having the situation unravel, possibly tripping up their corporate takeover.

Paramount ultimately agreed to extend the overall deal for Park County as well as lock up the show’s exclusive global streaming rights for $300 million a year over five years. Until this year, the show streamed exclusively on HBO Max.

The overall deal is slated to bring Parker and Stone’s firm $1.25 billion through 2030.

As part of the pact, the team agreed to create 50 new “South Park” episodes for Paramount. The series has enjoyed a ratings bounce and increased cultural resonance this year as it routinely roasts President Trump.

Actors’ Equity, which also represents Broadway performers, is seeking pay raises for its members at Casa Bonita. Union representatives said performers’ wages there average $21 to $26 an hour.

“Matt and Trey have become fabulously wealthy by pointing out the hypocrisy of rich and powerful people,” said David Levy, communications director for Actors’ Equity. “And now they are behaving exactly like the people they like to take down.”

Only a few years ago, Keith Lee was a professional MMA fighter, doing food delivery and making social media videos to ease his social anxiety.

On Thursday night, however, Lee found himself under the glare of bright lights and walking the red carpet outside the historic Hollywood Palladium on Sunset Boulevard about to be recognized as TikTok’s “Creator of the Year.”

He and hundreds of other creators had gathered for TikTok’s first American awards show. And they had good reason to celebrate.

Only a few minutes before the start of the inaugural show, they got word about a deal that would allow TikTok to keep operating in the U.S. through a joint venture controlled by a group of U.S. investors that includes tech giant Oracle Corp. TikTok confirmed the deal in an email to employees and said it is expected to close next month.

“[TikTok] is the best way to reach people and I know so many people who rely on it to support their families,” said Lee, who has 17.3 million followers of his casual restaurant reviews. “For me, it’s my career now so I can’t imagine it not being around.”

Creators — many of whom are based in Southern California — rely on the app as a key source of income, while businesses and brands turn to the platform and its influencers to promote their products.

Many had worried that the app might disappear after the Supreme Court upheld a ban on the platform because of national security concerns raised by President Trump in 2020.

Trump subsequently allowed TikTok, which has offices in Culver City, to keep operating in the U.S. and in September signed an executive order outlining the new joint venture.

Comedy creator Adam W., who attended the awards show, called the news “game changing.”

With 22.6 million followers on TikTok, Adam W. has amassed a massive audience for his videos that parody pop culture trends.

In one, he’s a contestant on “The Bachelor,” surrounded by a line of lookalike blond models; in another, he’s drinking matcha lattes with Will Smith.

“That’s so good to hear,” said Adam W. of the new ownership. “So many people are able to make careers off of TikTok. There’s so many people out there who go to TikTok to get away from their reality and it means a lot to them, so I think it’s really valuable for us to have.”

TikTok said the awards show is intended to celebrate the influencers who’ve helped transform the app into a global force that has shaped the way younger Americans shop and consume entertainment.

“You represent a truly global community of over 1 billion people on TikTok,” Kim Farrell, the app’s global head of creators, said at the event. “This year, you showed the world just how much impact creators have.”

Despite the historic moment, the awards show was not without technical glitches. Screens that were intended to display clips of contestants and visuals during speeches were dark the entire night.

The two-hour show, in which creators received awards in several categories, featured a range of skits parodying TikTok cultural moments, from Jools Lebron telling the crowd to “be demure,” to Rei Ami of K-Pop Demon Hunters shooting a Labubu cannon into the crowd.

“TikTok definitely changed my life,” Lee said in an interview. “I always planned my life around food, so I’m blessed to just turn the camera on and do the same thing.”

The new ownership of TikTok should allow the app to rebound after it lost market share amid uncertainty over its future, said Max Willens, an analyst at EMarketer.

“This past year, because a lot of advertisers weren’t really sure whether TikTok was going to stay or go, it did kind of slow the momentum that we had seen on that platform,” Willens said. “We think that moving forward that is going to wind up just being a blip.”

A group of entertainment industry workers launched a new coalition that aims to advocate for the rights of creators amid the growing AI industry.

The group, called Creators Coalition on AI, was founded by 18 people, including writer-director Daniel Kwan, actors Joseph Gordon-Levitt and Natasha Lyonne and producer Janet Yang, former president of the Academy of Motion Picture Arts and Sciences.

Gordon-Levitt said the group is not limited to Hollywood luminaries and is open to all creators and the skilled workers around them, including podcasters, digital content creators and newsletter writers.

“We’re all frankly facing the same threat, not from generative AI as a technology, but from the unethical business practices a lot of the big AI companies are guilty of,” he said in a video posted on X on Tuesday. “The idea is that through public pressure, through collective action, through potentially litigation and eventually legislation, creators actually have a lot of power if we come together.

The coalition’s formation comes at a time when Hollywood has been grappling with the fast growth of artificial intelligence tools. Many artists have raised concerns about tools that have used their likenesses or work without their permission or compensation.

The tech industry has said that it should be able to train its AI models with content available online under the “fair use” doctrine, which allows for the limited reproduction of material without permission from the copyright holder.

Some studios have partnered with AI companies to use the tools in areas including marketing and visual effects. Last week, Walt Disney Co. signed a licensing deal with San Francisco-based ChatGPT maker OpenAI for its popular Disney characters such as Mickey Mouse and Yoda to be used in the startup’s text to video tool Sora.

Kwan told The Hollywood Reporter that when Disney and OpenAI’s deal was announced many people felt “completely blindsided.”

“On one hand, you can say that this is just a licensing deal for the characters and that’s not a big deal, and it won’t completely change the way our industry works,” Kwan told THR. “But for a lot of people, it symbolically shows a willingness to work with companies that have not been able to resolve or reconcile the problems.”

There has also been lawsuits filed against some AI companies. Earlier this year, Disney, Universal and Warner Bros. Discovery sued AI business Midjourney accusing it of copyright infringement.

The Creators Coalition on AI said it plans to convene an AI advisory committee “to establish shared standards, definitions, and best practices as well as ethical and artistic protections for if and when AI is used.” Some of the principles the group lists on its website include the importance of transparency, consent, control and compensation in the use of AI tools, sensitivity to potential job losses, guardrails against misuse and deepfakes and safeguarding humanity in the creative process.

“This is not a full rejection of AI,” the group said on its website. “The technology is here. This is a commitment to responsible, human-centered innovation.”

“This is not a dividing line between the tech industry and the entertainment industry, nor a line between labor and corporations,” the group said . “Instead, we are drawing a line between those who want to do this fast, and those who want to do this right.”

The idea for the coalition was sparked by Kwan, who produced a documentary about AI, which comes out next year, Gordon-Levitt said in his video. He said work on the group began in the middle of this year. Already the collective has many signatories, including actors Natalie Portman, Greta Lee, Kirsten Dunst and Orlando Bloom.