The landmark project, held 51% by Baladna and 49% by Algeria’s Ministry of Agriculture, perfectly embodies what Algiers wants: to boost local production with the help of foreign partners while retaining substantial government control over the economy.
With a population exceeding 46 million and roughly a million new births every year, Algeria is one of Africa’s biggest consumer markets—and Africa’s largest country by land area. Investors looking to enter can count on cheap labor, relatively high purchasing power compared to the rest of the continent, low energy costs thanks to state subsidies, and limited competition.
“Just go to any Algerian supermarket and check how many brands of yogurt you will find—there is maybe three,” says Kamel Haddar, an Algerian serial entrepreneur. “In Morocco or Egypt there are 10 times more. So, you’ve got a big market, little competition, low costs … what more do you want? It’s basically like an open bar.”
Over the past decades however, Algeria has struggled to attract overseas capital. A civil war in the 1990s and the restrictive 49/51 ownership law introduced in 2009, which forced foreign investors to take on a local majority partner, have kept many potential investors reluctant to take a chance.
The ownership law was repealed in 2020 (except in “strategic” sectors like hydrocarbon, mining, large transportation infrastructure, pharmaceuticals, and defense) and the government has pledged to open the economy, but FDI remains lower than the authorities might have hoped. According to the International Monetary Fund, inward FDI has averaged just 0.4% of GDP over the past five years.
That leaves Algeria’s economy largely state-led and dependent on hydrocarbons, which made up 92% of exports and half of fiscal revenues last year. Following global energy prices, growth is expected to slow slightly to 3.4% in 2025, down from 3.6% in 2024. State-owned enterprises control key parts of the economy while a sprawling system of subsidies, including for basic goods, housing, and pensions, absorbs the bulk of public spending.
Algeria knows its model is unsustainable. Falling energy prices and mounting fiscal pressure have pushed the authorities to accelerate reforms to diversify the economy and encourage private-sector growth. In 2023, new land and procurement laws were enacted to improve business clarity while a one-stop digital platform for investors that provides key information on how to invest in some sectors and lists the investment incentives, tax exemptions, etc. was launched.
Algiers has set itself ambitious goals: to boost non-hydrocarbon exports to $29 billion by 2030 from $5.1 billion in 2023 while introducing new logistics platforms and simplified trade procedures. The government aims for 30% to 40% of electricity to come from renewables by then as well.
Despite still being subject to the 49/51 law, the energy sector remains the most attractive to foreign investors. US oil majors ExxonMobil and Chevron are reportedly finalizing a major agreement with the Algerian national oil company, Sonatrach, to explore shale gas, potentially unlocking the world’s third largest reserves.
Beyond hydrocarbons, the government is pushing for diversification in agriculture and manufacturing under a “Made in Algeria” policy.
“Everything related to imports is complicated because the state wants to favor products made in Algeria, but for those who produce locally, there are big margins and strong growth ahead,” Haddar says. International names including Coca Cola, Nestlé, Heinz, Pepsico, Danone, Carrefour, Orange, and car makers Renault, Peugeot, and Volkswagen have already established local operations.
“Companies have been setting up for the past 20 years, but it is still not enough,” says Rachid Sekak, financial consultant and former CEO of HSBC Algeria. “The potential for import substitution is everywhere. In terms of consumer goods, a lot remains to be done in sectors like food, agriculture, automobiles.”