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‘Cheapest time’ to book summer holiday – but you’ll need to set an alarm

A travel enthusiast and On the Beach worker shared the cheapest time to book flights and hotels

People hoping to get the best deal on their summer holiday might need to set an early alarm. A travel influencer claims he knows the ‘cheapest time’ for booking flights and hotels – and it’s bad news if you like to sleep in.

The tip was shared on social media by Rob Brooks, a travel enthusiast and influencer with the travel company On The Beach. He is well-known online for providing budget-friendly travel advice, hotel reviews, and holiday tips, which has helped him amass a significant following on social media, especially on TikTok where he goes by the username @Robonthebeach.

In a recent video, Rob shared ‘three bad holiday booking habits that could be costing you £100s’ and explained how the timing of your holiday booking can affect the price. Introducing the three tips, Rob said: “I look through holiday bookings every single day, and I see these mistakes all the time.”

For his first point, Rob suggested that people shouldn’t book their holidays in the morning unless they get up early. “Your first bad booking habit is booking holidays in the morning,” he claimed.

“We see so many people book holidays between 7am and 10am in the morning. Often, that’s people booking just before work, on the commute, or even at the desk with their first coffee. And I get it, it feels like you’re being really productive and taking off something big right at the beginning of the day.

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“But not many people know it’s actually one of the most expensive windows to book, because you’ve got loads of people searching at the same time. Everyone’s had the same idea, which means demand spikes, flight prices spike too, and then package prices follow.”

Rob continued: “The best times to book are statistically in the evening, between 8pm and 10pm. And actually the very cheapest time to book is first thing in the morning, between 4am and 5am. But no one’s setting their alarm for that habit.”

Continuing his video, Rob shared two more mistakes that he said holidaymakers should be wary of. In his second tip, he suggested people shouldn’t wait when they find the right deal for them.

“Don’t forget, when you find a really good deal, it’s very likely that someone else has found the same deal too. So waiting doesn’t protect you; it usually just means that the best price then disappears. So I would say this: when you find a holiday that you think is a really good price and you’ve checked it against other people, don’t wait, just get it booked,” he advised.

Finally, the travel influencer warned people against being ‘super rigid’ with their holiday dates. Rob pointed out that switching your holiday from seven days to six days, for example, could make a big difference to the price.



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Jesy Nelson reveals heart-stopping moment her mum raised the alarm on twins’ SMA struggle after moving to Cornwall

JESY Nelson has described the terrifying moment her mum raised the alarm about her twins’ SMA struggle.

The pop star secretly moved to Cornwall after giving birth to the two little girls following a high-risk pregnancy.

Jesy Nelson with her mum Janice White
Ocean and Story have been diagnosed with SMACredit: Instagram

She says her mum Janice noticed Ocean and Story’s lack of leg movement on a trip to visit them.

Speaking on Jamie Laing’s podcast Great Company with Jesy Nelson, the former Little Mix star said:  “Me and Zion decided we wanted to move to Cornwall because our babies had been through all this trauma, and we just wanted them to grow up in a peaceful setting and just be around the sea and live like a kid.

“I honestly was not even taking notice of their legs because they’re my first set of children, so I don’t know how they should be moving their legs, or what they should and shouldn’t be doing anyway.

“Because we had just moved six hours away, my mum wasn’t with me every day.

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“I think she noticed how much it had deteriorated, and she said, ‘Jesy, they don’t move their legs very much. Have you noticed that?’

“She kept comparing them to my nephew, but I said George was a full time baby and because the twins were premature you can’t compare them.

“She said, ‘I know Jesy, but something’s not right’.

“My mum is such a such a worrier. She worries about everything – a bit like me, she thinks the worst in every situation.

“And so I just thought that was her over-worrying then a week went by, and I remember changing their nappy and just thinking ‘oh, god, they actually don’t move their legs at all’.

“For some reason they just stopped.”

Jesy with her now ex-partner Zion gave birth in May 2025Credit: jesynelson/Instagram

Fearing her mum was right, Jesy booked to see a paediatrician straight away.

After being told the babies needed blood tests and a brain scan, Jesy left the doctors in tears.

She was later told the identical twins have Spinal Muscular Atrophy Type 1 — the most severe form of a rare disease affecting muscle strength and movement.

Jesy is now working tirelessly to raise awareness of SMA and campaigning for the condition to be added to the NHS newborn heel-prick test, which currently screens for ten other conditions.

She spoke to The Sun about the diagnosis and her new new six-part docuseries on Prime Video, which follows her journey into motherhood as she reflects back on her time in Little Mix.

It’s the first time she’s opened up about quitting the band in 2020.

Read our full interview with Jesy about hope of reconciling with her former Little Mix friends and mending her relationship with Simon Cowell here.

  • Jesy Nelson: Life After Little Mix will be aired on Prime Video from February 13.
  • Listen to Great Company with Jesy Nelson whereever you get your podcasts.

Spinal Muscular Atrophy: Signs and symptoms

Spinal muscular atrophy is a disease which takes away a person’s strength and it causes problems by disrupting the motor nerve cells in the spinal cord.

This causes an individual to lose the ability to walk, eat and breathe.

There are four types of SMA – which are based on age.

  • Type 1 is diagnosed within the first six months of life and is usually fatal.
  • Type 2 is diagnosed after six months of age.
  • Type 3 is diagnosed after 18 months of age and may require the individual to use a wheelchair.
  • Type 4 is the rarest form of SMA and usually only surfaces in adulthood.

What are the symptoms?

The symptoms of SMA will depend on which type of condition you have.

But the following are the most common symptoms:

• Floppy or weak arms and legs

• Movement problems – such as difficulty sitting up, crawling or walking

• Twitching or shaking muscles

• Bone and joint problems – such as an unusually curved spine

• Swallowing problems

• Breathing difficulties

However, SMA does not affect a person’s intelligence and it does not cause learning disabilities.

How common is it?

The majority of the time a child can only be born with the condition if both of their parents have a faulty gene which causes SMA.

Usually, the parent would not have the condition themselves – they would only act as a carrier.

Statistics show around 1 in every 40 to 60 people is a carrier of the gene which can cause SMA.

If two parents carry the faulty gene there is a 1 in 4 (25 per cent) chance their child will get spinal muscular atrophy.

It affects around 1 in 11,000 babies.

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