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Ontario to stop running advertisement featuring voice of US President Ronald Reagan saying that trade tariffs were a bad idea.

The Canadian province of Ontario has said it will pull an anti-tariff advertisement featuring former United States President Ronald Reagan’s voice, which prompted current US leader Donald Trump to scrap all trade talks with Canada.

Trump announced on his Truth Social network on Thursday that he had “terminated” all negotiations with Canada over what he called the “fake” advertising campaign that he said misrepresented fellow Republican President Reagan.

Less than 24 hours later, Ontario’s Premier Doug Ford said he was suspending the advertisement after talking to Canadian Prime Minister Mark Carney about the spiralling row with Washington.

“In speaking with Prime Minister Carney, Ontario will pause its US advertising campaign effective Monday so that trade talks can resume,” Ford said in a post on X.

Ford added, however, that he had told his team to keep airing the advertisement during two baseball World Series games this weekend, in which Canada’s Toronto Blue Jays will face the Los Angeles Dodgers.

The advertisement used quotes from a radio address on trade that Reagan delivered in 1987, in which he warned against ramifications that he said high tariffs on foreign imports could have on the US economy.

Reagan is heard in the advertisement saying that “high tariffs inevitably lead to retaliation by foreign countries and the triggering of fierce trade wars”, a quote that matches a transcript of his speech on the Ronald Reagan Presidential Library’s website.

Our intention was always to initiate a conversation about the kind of economy that Americans want to build and the impact of tariffs on workers and businesses. We’ve achieved our goal, having reached U.S. audiences at the highest levels. I’ve directed my team to keep putting our…

— Doug Ford (@fordnation) October 24, 2025

The Ronald Reagan Foundation wrote on X on Thursday that the Ontario government had used “selective audio and video” and that it was reviewing its legal options.

An Al Jazeera analysis of the words used in the advertisement found that while it spliced together different parts of the 1987 speech by Reagan, it also appeared sincere to the meaning of Reagan’s message: that tariffs, if wielded as an economic weapon, must be used only sparingly and for a short time, or they can hurt Americans.

President Trump did not immediately react to the Ontario premier’s decision to pull the advertisement.

White House Deputy Chief of Staff Stephen Miller told reporters that Trump had made his “extreme displeasure” known and was expected to respond later to news of the advertisement’s impending removal.

A senior US official said that Trump would probably encounter Carney at a dinner on the sidelines of an Asia-Pacific Economic Cooperation (APEC) summit in South Korea on Wednesday.

“They will likely see each other,” the official told the AFP news agency.

In his original social media post announcing the launch of the advertising campaign featuring Reagan’s voice, Ontario’s Ford says, “Using every tool we have, we’ll never stop making the case against American tariffs on Canada.”

It’s official: Ontario’s new advertising campaign in the U.S. has launched. 

Using every tool we have, we’ll never stop making the case against American tariffs on Canada. The way to prosperity is by working together.

Watch our new ad. pic.twitter.com/SgIVC1cqMJ

— Doug Ford (@fordnation) October 16, 2025

DEVELOPING STORYDEVELOPING STORY,

US president says fraudulent advertisement featuring the late President Ronald Reagan to blame for termination of talks.

United States President Donald Trump said all trade talks with Canada have been terminated following what he called a fraudulent television advertisement in which the late President Ronald Reagan spoke negatively about tariffs.

“The Ronald Reagan Foundation has just announced that Canada has fraudulently used an advertisement, which is FAKE, featuring Ronald Reagan speaking negatively about Tariffs,” Trump wrote on his Truth Social platform late on Thursday.

“The ad was for $75,000. They only did this to interfere with the decision of the US Supreme Court, and other courts,” Trump wrote.

“Based on their egregious behavior, ALL TRADE NEGOTIATIONS WITH CANADA ARE HEREBY TERMINATED,” Trump added.

Earlier on Thursday, the Ronald Reagan Presidential Foundation & Institute said on social media that a TV advertisement created by the government of Ontario in Canada “misrepresents the ‘Presidential Radio Address to the Nation on Free and Fair Trade’ dated April 25, 1987.”

The foundation also said that Ontario had not received its permission “to use and edit the remarks” of the late US president.

The foundation added that it was “reviewing legal options in this matter” and invited the public to watch the unedited video of Reagan’s address.

Ontario’s Premier Doug Ford said earlier this week that the advertisement in question – featuring President Reagan criticising tariffs on foreign goods while saying they caused job losses and trade wars – had caught Trump’s attention.

“I heard that the president heard our ad. I’m sure he wasn’t too happy,” Ford said on Tuesday.

In an earlier post on social media, Ford posted a link to the advertisement and the message: “Using every tool we have, we’ll never stop making the case against American tariffs on Canada. The way to prosperity is by working together,” he said.

It’s official: Ontario’s new advertising campaign in the U.S. has launched. 

Using every tool we have, we’ll never stop making the case against American tariffs on Canada. The way to prosperity is by working together.

Watch our new ad. pic.twitter.com/SgIVC1cqMJ

— Doug Ford (@fordnation) October 16, 2025

Trump’s announcement on the end of trade talks also followed after Canadian Prime Minister Mark Carney said he aimed to double his country’s exports to countries outside the US because of the threat posed by the Trump administration’s tariffs.

Carney also told reporters that Canada would not allow unfair US access to its markets if talks on various trade deals with Washington fail.

Canada and the US have been in talks for weeks on a potential deal after Trump imposed tariffs on Canadian steel, aluminium and autos earlier this year, prompting Canada to respond in kind.

The Canadian prime minister’s office did not immediately respond to a request for comment on Trump’s announcement that all talks had ended because of the advertisement.

More than three-quarters of Canadian exports go to the US, and nearly 3.6 billion Canadian dollars ($2.7bn) worth of goods and services cross the border daily.