A POPULAR holiday choice for Brits has revealed plans to become a ‘super destination’.
With more cheap flights coming from the UK, it’s about to be even easier to get to.
Turkey as a holiday destination isn’t anything new to Brits, who have been fleeing to the affordable resorts there for decades.
However, the Türkiye Tourism Promotion and Development Agency (TGA) has now teamed up with Trip.com to relaunch the country as a “Super Destination” for travellers.
The new plans will push locations such as the cities of Istanbul and Izmir.
Other highlights spots include Cappadocia – known for its hot air balloons – and the much-loved beaches of Antalya.
TGA’s general manager Sinan Seha Türkseven said they were wanting to offer “distinctive, exceptional experiences”.
This was backed by Trip.com’s Amanda Wang, who added: “Türkiye is one of those destinations that truly has everything: beauty, culture, history, and an incredible story to tell.
“This partnership with TGA is about turning that story into meaningful travel experiences.
“To pursue this vision, we are curating high-end journeys that blend cultural authenticity with digital innovation.”
More flights are already being added to Turkey from the UK.
Turkish airline Corredon is launching more flights to Antalya from London Stansted, Manchester, London Gatwick, Birmingham, Glasgow and Newcastle.
SunExpress, a budget airline, is launching flights from the East Midlands to Antalya.
Last year, Ryanair launched its first ever flights to Turkey, with routes from London Stansted to Bodrum and Dalaman.
And TUI is opening two new hotels in Turkey next year.
TUI Blue Maviss in Belek and Akra Didim Resort & Spa in Mugla will both open in April 2026.
A number of places around Turkey have even been named top places to visit in 2026 too.
The Black Sea Coast was highlighted in National Geographic’s Best of the World 2026.
Citing it as a “less traveled alternative to the Aegean and Mediterranean coasts,” cities such as Samsun and Bartin were named as having “sandy strands on blue coves”.
And İstanbul was named “Europe’s Most Desirable City at the Wanderlust Reader Travel Awards.
The Scottish Sun’s Travel Editor revealed what its like to visit a new hotel in Antalya.
Local insider tips for visiting Turkey
We spoke to Selda Bayhan, a senior cabin crew member at SunExpress.
“A lot of UK travellers still see Türkiye mainly as a sun-and-sea holiday spot, and while the coastline is stunning, there’s so much more to the country than just beaches.
“You can visit the ancient ruins of Ephesus near Izmir, take in the cave dwellings and rock formations of Cappadocia, or see the impressive Roman theatre at Aspendos in Antalya.
“A place that really deserves more attention is Kayseri.
“You’ve got the fairy chimneys, cave hotels, hot air balloons at sunrise… and much fewer crowds if you fly straight into Kayseri.
“It’s often skipped in favour of nearby Cappadocia, but actually offers a lot of the same incredible experiences — just with fewer crowds.”